Exploring the privacy calculus on social networking services from a South African perspective
- Authors: Mathew, Boney George
- Date: 2020
- Subjects: Data encryption (Computer science) , Public key cryptography Online social networks -- Research -- South Africa
- Language: English
- Type: Thesis , Masters , MIT
- Identifier: http://hdl.handle.net/10948/46163 , vital:39510
- Description: Social Network Services (SNSs) have revolutionized the way we communicate, interact and present ourselves before others. The business model of SNS’S like Facebook is primarily based on SNS’S user self-disclosure of personal information. It is argued that the SNS’S user conducts a cost-benefit analysis before deciding to self-disclose their personal information, and this user behaviour forms the basis of the Privacy Calculus Theory. Enjoyment, Self-Presentation and Relationship Maintenance is considered as the benefits and the Privacy Concerns of the users is considered as the costs of disclosing personal information.As national or regional culture could influence SNS’S user self-disclosure behaviour, it would be advantageous for multinational SNS’S’s like Facebook to understand the perceptions of SNS’S user’s from different nationalities. Currently, no studies have been conducted amongst the South African (SA) SNSs’ users’ self-disclosure behaviour. This research is aimed at understanding the South African SNSs’ users’ perceptions regarding their perceived costs, benefits and selfdisclosure using the Privacy Calculus theory. This study is a replication of a similar study undertaken amongst the United States of America (US) and German SNS’S users. To remain competitive in the market and to sustain the viability of their business model, SNS like Facebook will have to encourage user self-disclosure. Studies have proven that national cultures play an important role on the nature and extent of user disclosure (Krasnova & Veltri, 2010; Lewis, Kaufman, & Christakis, 2008). However, no similar research has been undertaken in South Africa, and currently we do not understand South African SNS users’ self-disclosure behaviour in terms of the privacy calculus theory. The primary objective of this study is to understand the perceptions of South African SNS’S users regarding the perceived benefits, costs, moderating factors and self-disclosure, using the Privacy Calculus Theory. To achieve this objective, we initially undertook a detailed literature review to understand the concept of information privacy, privacy calculus, information privacy policy and legal framework, SNS’S and self-disclosure and the various factors affecting self-disclosure. We then proceeded to validate the theoretical framework by collecting data from two South African universities, namely the Nelson Mandela University (NMU) and Walter Sisulu University (WSU (NMD Campus – Former University of Transkei)), by adopting the same methodology and instrument used in the original study (and the isiXhosa translation). The theoretical framework used for this study is based on the Privacy Calculus theory, which argues that users conduct a cost-benefit calculus before deciding to self-disclose their personal information. This analysis is further influenced by other moderating factors like trust, control and awareness. All these factors have been incorporated into the theoretical framework and the instrument, adapted from the original research was used to collect data from the participants. The data from 239 respondents, who finally qualified for analysis was collated and proceeded with the analysis of that data. The data was analysed in four stages using established statistical tests. The first three phases were used to determine the actual value placed by the users on selfdisclosure, its determinants and moderating factors, and the last phase concentrated on how each of the constructs included in the theoretical framework influenced the other constructs. The results obtained from the analysis provided valuable insights into the self-disclosure behaviour of South African SNS’S users. Entertainment was the primary benefit the students derived from using SNS like Facebook, followed by relationship maintenance and those who enjoyed the platform more tended to Self-Disclose more. Those who tended to derive more benefits from the platform were found to trust the platform and the other users of the network. The theoretical framework was validated and it was determined that privacy paradox exists within the South African SNS’S user community, meaning that even with high privacy concerns, these SNS users are willing to self-disclose their personal information.
- Full Text:
- Date Issued: 2020
- Authors: Mathew, Boney George
- Date: 2020
- Subjects: Data encryption (Computer science) , Public key cryptography Online social networks -- Research -- South Africa
- Language: English
- Type: Thesis , Masters , MIT
- Identifier: http://hdl.handle.net/10948/46163 , vital:39510
- Description: Social Network Services (SNSs) have revolutionized the way we communicate, interact and present ourselves before others. The business model of SNS’S like Facebook is primarily based on SNS’S user self-disclosure of personal information. It is argued that the SNS’S user conducts a cost-benefit analysis before deciding to self-disclose their personal information, and this user behaviour forms the basis of the Privacy Calculus Theory. Enjoyment, Self-Presentation and Relationship Maintenance is considered as the benefits and the Privacy Concerns of the users is considered as the costs of disclosing personal information.As national or regional culture could influence SNS’S user self-disclosure behaviour, it would be advantageous for multinational SNS’S’s like Facebook to understand the perceptions of SNS’S user’s from different nationalities. Currently, no studies have been conducted amongst the South African (SA) SNSs’ users’ self-disclosure behaviour. This research is aimed at understanding the South African SNSs’ users’ perceptions regarding their perceived costs, benefits and selfdisclosure using the Privacy Calculus theory. This study is a replication of a similar study undertaken amongst the United States of America (US) and German SNS’S users. To remain competitive in the market and to sustain the viability of their business model, SNS like Facebook will have to encourage user self-disclosure. Studies have proven that national cultures play an important role on the nature and extent of user disclosure (Krasnova & Veltri, 2010; Lewis, Kaufman, & Christakis, 2008). However, no similar research has been undertaken in South Africa, and currently we do not understand South African SNS users’ self-disclosure behaviour in terms of the privacy calculus theory. The primary objective of this study is to understand the perceptions of South African SNS’S users regarding the perceived benefits, costs, moderating factors and self-disclosure, using the Privacy Calculus Theory. To achieve this objective, we initially undertook a detailed literature review to understand the concept of information privacy, privacy calculus, information privacy policy and legal framework, SNS’S and self-disclosure and the various factors affecting self-disclosure. We then proceeded to validate the theoretical framework by collecting data from two South African universities, namely the Nelson Mandela University (NMU) and Walter Sisulu University (WSU (NMD Campus – Former University of Transkei)), by adopting the same methodology and instrument used in the original study (and the isiXhosa translation). The theoretical framework used for this study is based on the Privacy Calculus theory, which argues that users conduct a cost-benefit calculus before deciding to self-disclose their personal information. This analysis is further influenced by other moderating factors like trust, control and awareness. All these factors have been incorporated into the theoretical framework and the instrument, adapted from the original research was used to collect data from the participants. The data from 239 respondents, who finally qualified for analysis was collated and proceeded with the analysis of that data. The data was analysed in four stages using established statistical tests. The first three phases were used to determine the actual value placed by the users on selfdisclosure, its determinants and moderating factors, and the last phase concentrated on how each of the constructs included in the theoretical framework influenced the other constructs. The results obtained from the analysis provided valuable insights into the self-disclosure behaviour of South African SNS’S users. Entertainment was the primary benefit the students derived from using SNS like Facebook, followed by relationship maintenance and those who enjoyed the platform more tended to Self-Disclose more. Those who tended to derive more benefits from the platform were found to trust the platform and the other users of the network. The theoretical framework was validated and it was determined that privacy paradox exists within the South African SNS’S user community, meaning that even with high privacy concerns, these SNS users are willing to self-disclose their personal information.
- Full Text:
- Date Issued: 2020
Improving the performance intent of school-based educators in the Uitenhage district
- Authors: Williams, Mark
- Date: 2015
- Subjects: Performance contracts in education , Teachers -- Self-rating of , Self-evaluation
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/4034 , vital:20506
- Description: Results from recent international assessments showed that the performance of South African learners in these international benchmarking assessments remained at rock bottom of the study rankings. These results not only paint a dim picture of the ability, work ethic and attitude of learners in the South African schooling system, but it also calls into question the performance intent of educators. This study becomes very important against the background that learners being taught in South African classrooms are increasingly facing stiffer competition in the market place due to the phenomenon of globalisation. The perception of the international community pertaining to the quality of teaching and learning in South African schools is bound to impact significantly on the keenness of foreign countries to engage with South Africa on a meaningful scale. The primary objective of the study is to improve the performance intent of school-based educators in the Uitenhage Education District. More specifically, the study investigates the relationship between the performance intent of educators (the dependent variable) and motivation, commitment to profession, commitment to the leader, community engagement and professional development (the independent variables). Given the constraint of distance, the sample was limited to schools in the Uitenhage Education District, and for this reason, convenience sampling was used for purposes of this study. Three hundred and sixty questionnaires were issued, of which 316 were returned (a response rate of 88%). The empirical results revealed all the independent variables impact significantly on the performance intent of educators at public schools in the Uitenhage Education District. The research findings cannot be generalised to all schools in the province because the sampled schools compose only a relatively small portion of all schools in the Eastern Cape Province. Recommendations for future research are also provided.
- Full Text:
- Date Issued: 2015
- Authors: Williams, Mark
- Date: 2015
- Subjects: Performance contracts in education , Teachers -- Self-rating of , Self-evaluation
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/4034 , vital:20506
- Description: Results from recent international assessments showed that the performance of South African learners in these international benchmarking assessments remained at rock bottom of the study rankings. These results not only paint a dim picture of the ability, work ethic and attitude of learners in the South African schooling system, but it also calls into question the performance intent of educators. This study becomes very important against the background that learners being taught in South African classrooms are increasingly facing stiffer competition in the market place due to the phenomenon of globalisation. The perception of the international community pertaining to the quality of teaching and learning in South African schools is bound to impact significantly on the keenness of foreign countries to engage with South Africa on a meaningful scale. The primary objective of the study is to improve the performance intent of school-based educators in the Uitenhage Education District. More specifically, the study investigates the relationship between the performance intent of educators (the dependent variable) and motivation, commitment to profession, commitment to the leader, community engagement and professional development (the independent variables). Given the constraint of distance, the sample was limited to schools in the Uitenhage Education District, and for this reason, convenience sampling was used for purposes of this study. Three hundred and sixty questionnaires were issued, of which 316 were returned (a response rate of 88%). The empirical results revealed all the independent variables impact significantly on the performance intent of educators at public schools in the Uitenhage Education District. The research findings cannot be generalised to all schools in the province because the sampled schools compose only a relatively small portion of all schools in the Eastern Cape Province. Recommendations for future research are also provided.
- Full Text:
- Date Issued: 2015
The anti-ageing potential of rooibos: preserving preadipocyte funtion
- Authors: Hattingh, Anna C
- Date: 2015
- Subjects: Natural products , Aging -- Prevention , Cosmetics industry
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: http://hdl.handle.net/10948/7804 , vital:24288
- Description: Treatments with natural products rich in anti-oxidants have attracted remarkable interest in the cosmetic and pharmaceutical industry to combat oxidative stress and reverse the effects of ageing. Rooibos (Aspalathus linearis) is a South African fynbos plant, well-known for its strong anti-oxidant capacity and use in many cosmetic products. However, little published research exists on its potential as an anti-ageing treatment. The anti-ageing properties of fermented and green rooibos were investigated using an in vitro cell culture model designed to evaluate the involvement of mitochondrial dysfunction in the age related decline in preadipocyte function. Mitochondrial DNA (mtDNA) deficient preadipocytes, ρ0 3T3-L1preadipocytes, were generated following continuous long-term exposure to sub lethal concentrations of ethidium bromide (EtBr). Depletion of the mtDNA resulted in a significantly reduced mitochondrial membrane potential, rate of proliferation in culture, as well as an increased glucose utilization and lactate production. Treatment with the green rooibos (100 μg/mL) stimulated cell growth rates for both the wildtype and mutant cell lines. MtDNA depleted cells showed arrest in the G1 phase (48.8 ± 3.34%) compared to wildtype cells (44.6 ± 1.38%), which was significantly attenuated after treatment with green rooibos for mutant (42.0 ± 0.83%) and wildtype (36.5 ± 5.80%) treated cells. The results obtained for glucose utilization and lactate production, indicated a significant increase in glucose utilization along with a concomitant increase in lactate production after treatment with both green and fermented rooibos for wildtype and mutant cell lines. A significant improvement in mitochondrial membrane potential was also later observed after treatment with green and fermented rooibos on both the wildtype and mutant cell lines. The results obtained indicate that rooibos extracts, particularly the green rooibos, exhibit effects which preserve the functional capacity of preadipocytes exposed to ageing related insults, and indicate that rooibos could cause a metabolic shift in cells redirecting carbon flow away from mitochondrial metabolism, and towards lactate production and consequently, cells become resistant to mitochondrial dysfunction.
- Full Text:
- Date Issued: 2015
- Authors: Hattingh, Anna C
- Date: 2015
- Subjects: Natural products , Aging -- Prevention , Cosmetics industry
- Language: English
- Type: Thesis , Masters , MSc
- Identifier: http://hdl.handle.net/10948/7804 , vital:24288
- Description: Treatments with natural products rich in anti-oxidants have attracted remarkable interest in the cosmetic and pharmaceutical industry to combat oxidative stress and reverse the effects of ageing. Rooibos (Aspalathus linearis) is a South African fynbos plant, well-known for its strong anti-oxidant capacity and use in many cosmetic products. However, little published research exists on its potential as an anti-ageing treatment. The anti-ageing properties of fermented and green rooibos were investigated using an in vitro cell culture model designed to evaluate the involvement of mitochondrial dysfunction in the age related decline in preadipocyte function. Mitochondrial DNA (mtDNA) deficient preadipocytes, ρ0 3T3-L1preadipocytes, were generated following continuous long-term exposure to sub lethal concentrations of ethidium bromide (EtBr). Depletion of the mtDNA resulted in a significantly reduced mitochondrial membrane potential, rate of proliferation in culture, as well as an increased glucose utilization and lactate production. Treatment with the green rooibos (100 μg/mL) stimulated cell growth rates for both the wildtype and mutant cell lines. MtDNA depleted cells showed arrest in the G1 phase (48.8 ± 3.34%) compared to wildtype cells (44.6 ± 1.38%), which was significantly attenuated after treatment with green rooibos for mutant (42.0 ± 0.83%) and wildtype (36.5 ± 5.80%) treated cells. The results obtained for glucose utilization and lactate production, indicated a significant increase in glucose utilization along with a concomitant increase in lactate production after treatment with both green and fermented rooibos for wildtype and mutant cell lines. A significant improvement in mitochondrial membrane potential was also later observed after treatment with green and fermented rooibos on both the wildtype and mutant cell lines. The results obtained indicate that rooibos extracts, particularly the green rooibos, exhibit effects which preserve the functional capacity of preadipocytes exposed to ageing related insults, and indicate that rooibos could cause a metabolic shift in cells redirecting carbon flow away from mitochondrial metabolism, and towards lactate production and consequently, cells become resistant to mitochondrial dysfunction.
- Full Text:
- Date Issued: 2015
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