Personal branding through social networking
- Authors: Wait, John-Pierre
- Date: 2019
- Subjects: Branding (Marketing) -- South Africa
- Language: English
- Type: Thesis , Masters , MCom
- Identifier: http://hdl.handle.net/10948/42440 , vital:36660
- Description: This study explores people’s insights of personal branding by means of social networking. The continuously increasing competitive marketplace is creating a situation where people find it difficult to stand out from their peers. Personal branding affords the opportunity for people to be noticeable in competitive environments. This study used a qualitative research method employing two phases. The semi-structured personal interviews using a semi-structured interview schedule was conducted in the first phase, while the content analysis using criterion schedules analysing participants’ Facebook and LinkedIn social networks was done in phase two. The results of phase one of the study revealed that the majority of participants did not know what a personal brand was, but they believed they possessed a personal brand. Phase two of the study revealed that only a few participants had a coherently perceived personal brand and presented personal brands on both Facebook and LinkedIn. Phase two of the study also revealed that the majority of participants more prominently presented the skills necessary for the future work environment on Facebook rather than LinkedIn. In conclusion, the findings showed that most participants did not actively manage their personal brands across multiple social networking sites. They also did not effectively present the necessary skills for the future work environment on their social networking profiles.
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- Date Issued: 2019
Nation branding: case study of Zimbabwe
- Authors: Sena, Steven
- Date: 2012
- Subjects: Branding (Marketing) -- Zimbabwe , Nation-building -- Zimbabwe , Sports and tourism -- Zimbabwe
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:9303 , http://hdl.handle.net/10948/d1015616
- Description: Every nation exists as a brand with either positive or negative attributes and any other nation and individual that interact with it either will positively or negatively contribute to its nation image. A nation’s brand image may have evolved over many years, shaped by wars, religion, diplomacy or the lack of it, international sporting triumph or disasters, and by the brand itself. Zimbabwe as a nation is suffering from a negative image gained during 2000-2008 that has been characterised by inter alia the fast track land reform programme, political instability, corruption, hyperinflation, and so forth. The country has experienced a major transformation in its political environment that has had a positive effect on all sectors of national development. The new inclusive government, thriving on national unity has seen the people of Zimbabwe combining effort to work together to sustain the development of the country. The aim of this study was to investigate how nation branding for Zimbabwe can help the country to brand itself as a safe destination for tourists, investors, and visitors. The major question therefore, pertains to how all sectors in the economy of Zimbabwe can combine their efforts to brand Zimbabwe and make it compete more efficiently at all levels. Empirical findings revealed that tourist attractions have a positive relationship with nation branding. The empirical results also indicated that entertainment events have a positive relationship with nation branding. It can be recommended that Zimbabwe needs to identify tourist attractions and entertainment events to increase its nation branding. The empirical results of the study also indicated that nation branding has a positive relationship with nation building in Zimbabwe. It was also shown that nation branding has a positive relationship with good governance in Zimbabwe. These results indicate that it would be easier to build the Zimbabwean nation when its brand is strong. Good governance, on the other hand, will increase if the nation’s branding improves.
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- Date Issued: 2012