- Title
- A performance metric system for the long-term sustainability of a multi-national enterprise
- Creator
- Buyers, John Ian
- Subject
- nternational business enterprises
- Subject
- Business enterprises -- Finance Sales management Marketing -- Management
- Date Issued
- 2018
- Date
- 2018
- Type
- Thesis
- Type
- Doctoral
- Type
- DBA
- Identifier
- http://hdl.handle.net/10948/23526
- Identifier
- vital:30575
- Description
- The purpose of this Qualitative research was to determine the metrics required to define the Long-Term Sustainability of a Multinational Enterprise (MNE). The study investigated and analysed how the individual subsidiaries of a listed organisation interpreted LTS and what measurements (metrics) were the most important in supporting this long-term approach. The research analysed questionnaires administered to managers from different disciplines within the organisation. This process sought to accumulate a set of responses and through the statistical analysis of these responses, in particular, extensive qualitative research was used to find a common thread of relevant metrics, which can be used presently and in the future to determine LTS. The researcher reviewed models and the literature to establish a set of questions for the construction of individual questionnaires. This was based on current theory combined with institutional knowledge and experience. The questionnaires were designed to provoke responses from management of their view of the important contributors to LTS. The individual questionnaires (Annexures I to VIII) comprised a series of focused questions and multiple-choice answers based on either 5 or 10-point Likert scales and a few open-ended questions. The main respondents were VPs, MDs, OMs, Human Resource Managers, Financial Managers, and Sales and Marketing Managers of the subsidiaries within the MNE. These “At the heart of an excellent manufacturing business rests the efficiency of its operations, the commitment of the people who manufacture the products, the level of motivation of the workforce, the passion of its salesforce and the innovation shown by its engineers” respondents were all best suited to answer questions at the required level of expertise, when taking into consideration the LTS of the organisation. The data obtained from the research was used to devise suggested scorecards that may be used as guidelines for current and future initiatives when considering LTS. Qualitative research methods were used in this research as they seek understanding of “how things work in particular contexts”. This allows for the building of new theory and the conceptual advancements of knowledge, starting with very general concepts which, as the research progresses, change their definition (Brannen, 2016). In qualitative research, researchers use themselves as the instrument, attending to their own cultural assumptions as well as to the data. to achieve imaginative insights into the respondents’ social worlds. (McCracken, 1988). Concepts and categories are relevant to qualitative research. as quantitative research is an exercise in analytical induction.
- Format
- xxiv, 286 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economics Sciences
- Language
- English
- Rights
- Nelson Mandela University
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