Investigating a positioning strategy for a car wash business in Port Elizabeth : a case study
- Authors: Naidoo-Kurup, Malanie
- Date: 2012
- Subjects: Car wash industry -- South Africa -- Port Elizabeth , Informal sector (Economics) -- South Africa -- Port Elizabeth , Economic development -- South Africa , Small business -- South Africa -- Planning
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8856 , http://hdl.handle.net/10948/d1020148
- Description: The aim of this study was to determine an appropriate positioning strategy for a car wash business in Port Elizabeth to promote its competitive advantage in the market place. To meet this aim the customers' perceptions of the business were examined. It has been widely acknowledged by researchers and development agencies that Small, Medium and Micro Enterprises (SMMEs) and entrepreneurs play a crucial role in the economic development of a nation. This is particularly significant for a developing nation such as South Africa to address its critical challenges of unemployment and poverty which impact on social stability. Research reveals that the failure rate of SMMEs in South Africa is an alarming 75 percent. In this context, the need to explore innovative strategies to support and sustain the SMME sector has become increasingly important. A detailed survey of relevant literature revealed that the attributes of a firm that relate to the quality of service, pricing, attitudes of staff, image of the firm etc. can be considered as important variables which customers use to differentiate a business from its competitors. It is suggested that the success of a firm largely depends on its ability to position itself in a competitive environment by focusing on attributes which customers value the most in relation to similar businesses. This case study was approached from a positivist paradigm and data from 61 customers of the car wash were collected. The quantitative data were statistically analysed to examine the attributes of the business which the respondents of the survey perceived as offering the most value to them when compared to other car washes in the area. These attributes were then used to develop a positioning map for the business. The results showed that the attribute of the business which was most valued by the respondents was the manual washing of vehicles. A positioning strategy for the car wash based on this finding is suggested.
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- Date Issued: 2012
Learnership program's effectiveness at an FET college
- Authors: Lekhelebana, Letlatsa George
- Date: 2012
- Subjects: Vocational education , Skilled labor -- South Africa , Unemployment -- South Africa , Economic development -- South Africa , Universities and colleges -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8870 , http://hdl.handle.net/10948/d1020314
- Description: High levels of unemployment and skills shortages in key parts of the South African economy are well documented. The failure of the South African economy to absorb new entrants to the job market is also well documented. The paradox of an economy that was growing for over a decade during the late nineties and early 2000s creating a lot of vacancies and yet at the same time seeing ever growing levels of unemployment numbers also makes for interesting reading. Learnership programs are intended to address this situation by reducing the problem of skills shortages and leading in the human capital development that is aligned to industry needs. Thus is the purpose of this study to determine whether the beneficiaries of the learnership programs, the graduates, find benefit from having completed these learnership programs. It is to evaluate whether they find the program to have been effective in either equipping them sufficiently to improve prospects of finding permanent employment or successfully starting their own businesses. An extensive literature study of the history of the FET and its development, the concept of learnership and legislation and statutes applicable to the sector in South Africa was undertaken so that the skills development initiatives in the country are contextualised. The empirical part of the study involved a self-constructed questionnaire designed to illicit perspectives of the FET training and learnership within the FET graduate population that have completed their studies at an FET institution within Nelson Mandela Bay. The data collected indicate that a substantial majority of the sample find The data collected indicate that a substantial majority of the sample find the training to be effective and confirm the literature findings that learnerships can improve the issue of skills shortage in industry. The study makes recommendations that encompass work-based strategies and training based strategies to further improve the program. The recommendations are targeted at the FET college, the work-place training providers and the MERSETA and are meant solely to assist the organisations in overcoming the identified challenges emanating from learnership implementation.
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- Date Issued: 2012
The impact of crime on the South African economic growth
- Authors: Mtati, Nokuzola Julia
- Date: 2012
- Subjects: Crime -- Economic aspects -- South Africa , Crime -- Sociological aspects , Economic development -- South Africa , Criminal behavior
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:9131 , http://hdl.handle.net/10948/d1018644
- Description: Crime in South Africa has been escalating over the past few years. Crime affects all societies in South Africa. It occurs amongst the rich and the poor, in the suburbs as well as in the townships. Serious and violent crimes are reported in most of the national newspapers almost on daily basis. There is no single satisfactory answer as to the causes of crimes and its impact on the economy of South Africa. The aim of this research report is to assess the impact of crime in the South African economy. In order to formulate a conceptual and theoretical framework of the study, growth theories, namely neoclassical growth theory, Harrod-Domar growth model classical growth theory and endogenous growth theory were presented. Although all these growth theories relate to this study as crime cuts-across all sectors of the economy the endogenous growth theory was chosen as a theoretical framework on which to base this study. Endogenous growth theory deals with domestic absorption. Crime interferes with this absorption as it constitutes a cost to the economy. Firms lose profits whilst the opportunity cost of running prisons using a tax payers’ money continues to grow. This study is based on a quantitative research technique, using a vector error correction model (VECM) on a quarterly time series data over a period 2003 to 2011. The variables used to explain variations in economic growth over this period are crime, real interest rates, real exchange rates, unemployment and poverty. The findings of this study suggest that crime exerts a negative impact on economic growth in a long run in South Africa. However, this relationship is not statistically significant both in a short run and a long run. . However, no evidence of short run adjustments between crime and economic growth were found. There is a long run negative relationship between real interest rates and economic growth. This relationship is also statistically significant in a long run but not in a short run. However, the relationship between real interest rates and economic growth is positive in a short run. This can be explained by the fact that high interest rates attract foreign investments causing a rise in economic growth but in a long run high interest rates dampen domestic investments thereby aggravating the unemployment problem. Rising unemployment is likely to lead to increase levels of crime in South Africa. The results also show that unemployment has a negative relationship with economic growth both in the short run and a long run. However this relationship is not statistically significant in a short run but in a long run. Poverty has a negative relationship with economic growth in a short run but a positive relationship in a long run. However, in both instances the relationship between poverty and economic growth is not statistically significant. Real exchange rate has a positive relationship with economic growth in a long run but a negative relationship in a short run. This relationship is statistically significant in a long run but not in a short run. This means that the benefits of a weak currency in South Africa are realised in a long run. The implications of this study with regard to the variable of interest namely crime, is that crime constitutes a cost to the economy of South Africa. The econometric modelling used in this study suggests a negative relationship between crime and economic growth. This means that the problem of crime in South Africa goes beyond just simple counts on a number of offenses. Based on the findings of this study it is recommended that crime prevention is better than cure. Crime prevention should use a wide range of ideas and abilities found throughout the society. Community planning, neighbourhood action, juvenile advocacy, security planning, education and training are some of the ways in which crime actions can be mitigated in South Africa.
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- Date Issued: 2012