Investigating the consumer decision-making process and determinants of choice for prepaid services from mobile network service providers
- Authors: Ajayi, Ella
- Date: 2021-12
- Subjects: Mobile communication systems , Consumer behavior
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/53688 , vital:45713
- Description: The mobile telecommunications industry has been a fundamental and an important enabler in the advancement of the South African economy, with mobile network providers investing billions of rands in mobile infrastructure and facilitating a functional and progressive global marketplace (ICASA Annual Performance Plan, 2020/21). South Africa’s telecommunications system is one of the most sophisticated in the emerging markets, and according to Gillwald, Mothobi, and Rademan (2018, p.6), various indices including the ICT Development Index corroborate this view. The deployment of wireless communications networks in the country has had immeasurable social benefits for many consumers. The most rural areas of the country are now able to experience the convenience and ubiquity that comes with having access to mobile network technology. Though mobile network provision is making progress in terms of bridging the digital divide, inhibitors exist within the mobile competitive landscape that prevent consumers from exploring the full benefits of the advanced technologies at their disposal. According to Chinembiri (2020, p.6), mobile data costs remain high and out of reach for the average South African consumer, despite the recent requisite data price reduction by the dominant mobile network service providers. The prepaid segment is dominated by customers who either carry multiple SIM cards or switch between mobile network operators. The adoption by ICASA of the Mobile Number Portability (MNP), the process through which customers switch between mobile operators and keep their mobile number (Yadav, Dabhade, & Dabhade, 2013, p.1), resulted in significant reduction in switching costs thus perpetuating the migration of subscribers between mobile network providers. According to Olufemi and Strydom (2018, p. 52), the fiercest competition experienced by South African mobile providers is in the prepaid market. , Thesis (MBA) -- Faculty of Business and Economic Sciences, Business School, 2021
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- Date Issued: 2021-12
- Authors: Ajayi, Ella
- Date: 2021-12
- Subjects: Mobile communication systems , Consumer behavior
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/53688 , vital:45713
- Description: The mobile telecommunications industry has been a fundamental and an important enabler in the advancement of the South African economy, with mobile network providers investing billions of rands in mobile infrastructure and facilitating a functional and progressive global marketplace (ICASA Annual Performance Plan, 2020/21). South Africa’s telecommunications system is one of the most sophisticated in the emerging markets, and according to Gillwald, Mothobi, and Rademan (2018, p.6), various indices including the ICT Development Index corroborate this view. The deployment of wireless communications networks in the country has had immeasurable social benefits for many consumers. The most rural areas of the country are now able to experience the convenience and ubiquity that comes with having access to mobile network technology. Though mobile network provision is making progress in terms of bridging the digital divide, inhibitors exist within the mobile competitive landscape that prevent consumers from exploring the full benefits of the advanced technologies at their disposal. According to Chinembiri (2020, p.6), mobile data costs remain high and out of reach for the average South African consumer, despite the recent requisite data price reduction by the dominant mobile network service providers. The prepaid segment is dominated by customers who either carry multiple SIM cards or switch between mobile network operators. The adoption by ICASA of the Mobile Number Portability (MNP), the process through which customers switch between mobile operators and keep their mobile number (Yadav, Dabhade, & Dabhade, 2013, p.1), resulted in significant reduction in switching costs thus perpetuating the migration of subscribers between mobile network providers. According to Olufemi and Strydom (2018, p. 52), the fiercest competition experienced by South African mobile providers is in the prepaid market. , Thesis (MBA) -- Faculty of Business and Economic Sciences, Business School, 2021
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- Date Issued: 2021-12
The Impact of in-store promotions on consumer buying behaviour
- Authors: Van Niekerk, Ruan
- Date: 2021-12
- Subjects: Consumer behavior , Sales promotion
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/54377 , vital:46486
- Description: The purpose of this treatise is to identify the impact of in-store promotions on consumer buying behavior. Through utilizing real-world data, the study used a qualitative analysis by gathering input from people who are activity involved with in-store promotions. In-store promotions have been suspected to directly impact consumer buying behavior; however, there is no real proof of this. Furthermore, the theory suggests that in-store promotions should impact consumer buying behavior, but there could be a difference between what theory states against what is actually happening. Therefore, this study will be taking opinions and views from those working with in-store promotions and put it to the test against the theory. The aim is to determine whether in-store promotions is a viable source of marketing and if it can ultimately affect the consumers buying behavior. The treatise will also help the reader to understand the theory behind consumer behavior and what it entails. Interviews were conducted with store managers across South Africa to get more accurate data. By interviewing store managers from various regions, geographical skewness of data was prevented from occurring. This study further assists marketing professionals to have a more accurate understanding of what to expect when conducting in-store promotions. Marketing professionals will also be able to better predict the outcome such activities on the final purchasing decision of consumers. , Thesis (MAB) -- Faculty of Business and Economic Sciences, 2021
- Full Text:
- Date Issued: 2021-12
- Authors: Van Niekerk, Ruan
- Date: 2021-12
- Subjects: Consumer behavior , Sales promotion
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/54377 , vital:46486
- Description: The purpose of this treatise is to identify the impact of in-store promotions on consumer buying behavior. Through utilizing real-world data, the study used a qualitative analysis by gathering input from people who are activity involved with in-store promotions. In-store promotions have been suspected to directly impact consumer buying behavior; however, there is no real proof of this. Furthermore, the theory suggests that in-store promotions should impact consumer buying behavior, but there could be a difference between what theory states against what is actually happening. Therefore, this study will be taking opinions and views from those working with in-store promotions and put it to the test against the theory. The aim is to determine whether in-store promotions is a viable source of marketing and if it can ultimately affect the consumers buying behavior. The treatise will also help the reader to understand the theory behind consumer behavior and what it entails. Interviews were conducted with store managers across South Africa to get more accurate data. By interviewing store managers from various regions, geographical skewness of data was prevented from occurring. This study further assists marketing professionals to have a more accurate understanding of what to expect when conducting in-store promotions. Marketing professionals will also be able to better predict the outcome such activities on the final purchasing decision of consumers. , Thesis (MAB) -- Faculty of Business and Economic Sciences, 2021
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- Date Issued: 2021-12
An investigation into the use of a consumer incentive to encourage recycling in South Africa
- Authors: Conway, John Charles
- Date: 2021-04
- Subjects: Recycling (Waste, etc.) -- Economic aspects , Consumption (Economics) -- South Africa , Consumer behavior
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/51096 , vital:43208
- Description: The focus of this study is the factors that influence recycling behaviours, particularly whether incentives are likely to change consumers’ recycling behaviours in South Africa. Africa is said to become the most polluted continent within a few decades. Three of the largest metropoles in South African are likely to run out of landfill space within the next ten years. Waste streams provide considerable opportunity if waste can be safely collected and either reused, recycled, or recovered, but extracting value from the waste streams is costly and difficult. Consumers need to separate waste at source to improve the efficacy of the recycling stream, yet South Africans do not separate waste at source as a norm. The question that arises then is would an incentive improve South Africans’ willingness to recycle? This study tried to determine if incentives are likely to change consumers’ recycling behaviours in South Africa. It explored the relationship between factors that influence recycling behaviours grounded in Taylor and Todd's (1995) extension of Ajzen's (1991) Theory Of Planned Behaviour. A quantitative survey design, using both online and face to face questionnaires, was used to collect data from a cross section of randomly selected consumers. The research determines that the call to address waste management infrastructure and facilities, is indeed correct. It further confirms previous research findings that an incentive alone is not enough to change recycling behaviours as it will not negate other environmental factors. Lower income groups are more conscientious about recycling and may be enticed to participate in the recycling industry through an incentive to improve their income. , Thesis (MBA) -- Faculty of Business and Economic Sciences, Business Administration, 2021
- Full Text:
- Date Issued: 2021-04
- Authors: Conway, John Charles
- Date: 2021-04
- Subjects: Recycling (Waste, etc.) -- Economic aspects , Consumption (Economics) -- South Africa , Consumer behavior
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/51096 , vital:43208
- Description: The focus of this study is the factors that influence recycling behaviours, particularly whether incentives are likely to change consumers’ recycling behaviours in South Africa. Africa is said to become the most polluted continent within a few decades. Three of the largest metropoles in South African are likely to run out of landfill space within the next ten years. Waste streams provide considerable opportunity if waste can be safely collected and either reused, recycled, or recovered, but extracting value from the waste streams is costly and difficult. Consumers need to separate waste at source to improve the efficacy of the recycling stream, yet South Africans do not separate waste at source as a norm. The question that arises then is would an incentive improve South Africans’ willingness to recycle? This study tried to determine if incentives are likely to change consumers’ recycling behaviours in South Africa. It explored the relationship between factors that influence recycling behaviours grounded in Taylor and Todd's (1995) extension of Ajzen's (1991) Theory Of Planned Behaviour. A quantitative survey design, using both online and face to face questionnaires, was used to collect data from a cross section of randomly selected consumers. The research determines that the call to address waste management infrastructure and facilities, is indeed correct. It further confirms previous research findings that an incentive alone is not enough to change recycling behaviours as it will not negate other environmental factors. Lower income groups are more conscientious about recycling and may be enticed to participate in the recycling industry through an incentive to improve their income. , Thesis (MBA) -- Faculty of Business and Economic Sciences, Business Administration, 2021
- Full Text:
- Date Issued: 2021-04
Factors affecting consumer behaviour in a black box products in South Africa: particularly in the telematics industry
- Authors: Sebate, Othusitse Ronny
- Date: 2019
- Subjects: Consumer behavior , Marketing research Telecommunication -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/43435 , vital:36881
- Description: Crime has given rise to the telematics market in South Africa, however, not much is known about this industry. The telematics products, or vehicle tracking products, have to be installed in vehicles in such a way that the criminals, let alone the owners, will not be able to find it. It is a “black box” product that it is not known what is inside, and it is not to be seen. This then posed a question of how then does one choose one telematics product over the other. This study was aimed at finding out what influences consumer behaviour in the South African telematics market. This study specifically looked at various factors such as understanding of deeper customer insights, operational excellence, readiness, predictive maintenance, new digital services and marketing mix on how they influence consumer behaviour. An empirical study using online survey was conducted amongst 98 respondents who own or rent a telematics product from various telematics companies in South Africa. The key findings indicated that most important atributes to influencing consumers in the telematics industry were operational excellence, response readiness, and the marketing mix. Recommendations were then given that although other atributes that were investigated such as understanding deeper customer insights, predictive maintenance, and new digital services are important, they will not bear much fruit for any organisation if the basics of operational excellence, response readiness, and marketing mix are not mastered.
- Full Text:
- Date Issued: 2019
- Authors: Sebate, Othusitse Ronny
- Date: 2019
- Subjects: Consumer behavior , Marketing research Telecommunication -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/43435 , vital:36881
- Description: Crime has given rise to the telematics market in South Africa, however, not much is known about this industry. The telematics products, or vehicle tracking products, have to be installed in vehicles in such a way that the criminals, let alone the owners, will not be able to find it. It is a “black box” product that it is not known what is inside, and it is not to be seen. This then posed a question of how then does one choose one telematics product over the other. This study was aimed at finding out what influences consumer behaviour in the South African telematics market. This study specifically looked at various factors such as understanding of deeper customer insights, operational excellence, readiness, predictive maintenance, new digital services and marketing mix on how they influence consumer behaviour. An empirical study using online survey was conducted amongst 98 respondents who own or rent a telematics product from various telematics companies in South Africa. The key findings indicated that most important atributes to influencing consumers in the telematics industry were operational excellence, response readiness, and the marketing mix. Recommendations were then given that although other atributes that were investigated such as understanding deeper customer insights, predictive maintenance, and new digital services are important, they will not bear much fruit for any organisation if the basics of operational excellence, response readiness, and marketing mix are not mastered.
- Full Text:
- Date Issued: 2019
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