A multimodal analysis of the representation of voter disillusionment in social media memes distributed on Twitter in the lead up to the 2019 South African general election
- Authors: Jeftha, Courtney Alexandra
- Date: 2022-10-14
- Subjects: Elections South Africa 21st century , Culture Study and teaching South Africa , Mass media Study and teaching South Africa , Social media South Africa , Memes South Africa , Visual sociology , Textual Analysis , Critical discourse analysis , Modality (Linguistics)
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/405930 , vital:70220
- Description: This study is situated in the context of the 2019 South African general election, which saw the lowest voter turnout since its first democratic election in 1994. Many have questioned the capabilities of the African National Congress (ANC) since they came into power in 1994, due to allegations of corruption, maladministration and poor leadership. The concerns about the party’s ability to manage the country’s various social issues have led to a drop in voter turnout. There was much discussion in the media about the lack of voter turnout amongst young people in South Africa. This topic became a trending topic on social media under the #iwanttovotebut hashtag. The sentiments expressed by South African Twitter users in the #iwanttovotebut memes are explored in this study. The analysis of the memes draws on the works of Kress and van Leeuwen’s (1996; 2006) visual social semiotics, Fairclough’s (1989) approach to Critical discourse analysis (CDA), and Thompson’s operation of ideologies. VSS allows for the description of the various semiotic resources that memers use to construct their meaning from multimodal texts. The tools provided by CDA go beyond the description of VSS and develop a more detailed analysis of how the memers construct their discourses of democracy/governance. Thompson’s (1991) approach to understanding how ideology operates in language enables the deepening of the understanding of the dominant and naturalised notions of democracy/governance. The findings indicate that memers have a limited understanding of democracy. They also have a limited understanding of how political parties operate and their responsibilities in the form of government and various agencies. In addition, it is not surprising that young people are not voting in the 2019 general election. This is a phenomenon that the media has characterized as “apathy.” However, this research indicates that it would be more accurate to describe it as “disillusionment.” , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
- Authors: Jeftha, Courtney Alexandra
- Date: 2022-10-14
- Subjects: Elections South Africa 21st century , Culture Study and teaching South Africa , Mass media Study and teaching South Africa , Social media South Africa , Memes South Africa , Visual sociology , Textual Analysis , Critical discourse analysis , Modality (Linguistics)
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/405930 , vital:70220
- Description: This study is situated in the context of the 2019 South African general election, which saw the lowest voter turnout since its first democratic election in 1994. Many have questioned the capabilities of the African National Congress (ANC) since they came into power in 1994, due to allegations of corruption, maladministration and poor leadership. The concerns about the party’s ability to manage the country’s various social issues have led to a drop in voter turnout. There was much discussion in the media about the lack of voter turnout amongst young people in South Africa. This topic became a trending topic on social media under the #iwanttovotebut hashtag. The sentiments expressed by South African Twitter users in the #iwanttovotebut memes are explored in this study. The analysis of the memes draws on the works of Kress and van Leeuwen’s (1996; 2006) visual social semiotics, Fairclough’s (1989) approach to Critical discourse analysis (CDA), and Thompson’s operation of ideologies. VSS allows for the description of the various semiotic resources that memers use to construct their meaning from multimodal texts. The tools provided by CDA go beyond the description of VSS and develop a more detailed analysis of how the memers construct their discourses of democracy/governance. Thompson’s (1991) approach to understanding how ideology operates in language enables the deepening of the understanding of the dominant and naturalised notions of democracy/governance. The findings indicate that memers have a limited understanding of democracy. They also have a limited understanding of how political parties operate and their responsibilities in the form of government and various agencies. In addition, it is not surprising that young people are not voting in the 2019 general election. This is a phenomenon that the media has characterized as “apathy.” However, this research indicates that it would be more accurate to describe it as “disillusionment.” , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
An African language in the public sphere – the use of isiZulu on Yilungelo Lakho online platforms
- Authors: Bramdeo, Aasra
- Date: 2022-10-14
- Subjects: Zulu language , News Web sites South Africa , South African Broadcasting Corporation , Facebook (Firm) , Social media and journalism South Africa , Public sphere South Africa , Mass media and language South Africa , Yilungelo Lakho
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/405919 , vital:70219
- Description: The South African Broadcasting Corporation (SABC) is mandated as the public broadcaster to provide news content in all South Africa’s official languages. While this has been a challenge on traditional broadcast platforms, online resources, such as social media pages, present an opportunity for the SABC to support the creation and sharing of content in African languages. With relatively little national news and current affairs content available online in indigenous languages, this study investigates the way that SABC News online offerings in the isiZulu language have the potential to contribute to public debates in terms of Habermas’ concept of a public sphere and its adaptation to the online domain, taking into consideration scholarly critiques of its suitability in the African context. The SABC News Current Affairs programme Yilungelo Lakho serves as a case study to examine the potential for the SABC to share African-language news content online. The programme is broadcast primarily in the Nguni languages, and the online audience on Facebook often choose to respond in isiZulu or other African languages. Semi-structured indepth interviews were conducted with three members of the production team and three contributors to the Facebook page. A textual analysis of Facebook posts across 13 episodes, with a total of 497 comments from 306 online contributors highlights the manner in which online interaction promotes or hampers the inclusion of isiZulu speakers in SABC News and Current Affairs discussions, rational deliberation on the SABC Current Affairs programme, and fragmentation and overlap across different online platforms. While multilingual interactions on the Yilungelo Lakho Facebook page make for complex curation, the findings suggest the need for African language content to support public discussions and point to an opportunity for the public broadcaster to fulfil its mandate. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
- Authors: Bramdeo, Aasra
- Date: 2022-10-14
- Subjects: Zulu language , News Web sites South Africa , South African Broadcasting Corporation , Facebook (Firm) , Social media and journalism South Africa , Public sphere South Africa , Mass media and language South Africa , Yilungelo Lakho
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/405919 , vital:70219
- Description: The South African Broadcasting Corporation (SABC) is mandated as the public broadcaster to provide news content in all South Africa’s official languages. While this has been a challenge on traditional broadcast platforms, online resources, such as social media pages, present an opportunity for the SABC to support the creation and sharing of content in African languages. With relatively little national news and current affairs content available online in indigenous languages, this study investigates the way that SABC News online offerings in the isiZulu language have the potential to contribute to public debates in terms of Habermas’ concept of a public sphere and its adaptation to the online domain, taking into consideration scholarly critiques of its suitability in the African context. The SABC News Current Affairs programme Yilungelo Lakho serves as a case study to examine the potential for the SABC to share African-language news content online. The programme is broadcast primarily in the Nguni languages, and the online audience on Facebook often choose to respond in isiZulu or other African languages. Semi-structured indepth interviews were conducted with three members of the production team and three contributors to the Facebook page. A textual analysis of Facebook posts across 13 episodes, with a total of 497 comments from 306 online contributors highlights the manner in which online interaction promotes or hampers the inclusion of isiZulu speakers in SABC News and Current Affairs discussions, rational deliberation on the SABC Current Affairs programme, and fragmentation and overlap across different online platforms. While multilingual interactions on the Yilungelo Lakho Facebook page make for complex curation, the findings suggest the need for African language content to support public discussions and point to an opportunity for the public broadcaster to fulfil its mandate. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
Exploring the diverse racialised responses to the ‘Ashwin Willemse incident’ through theories of race and coloniality of being
- Authors: Accom, Abner
- Date: 2022-10-14
- Subjects: Willemse, Ashwin, 1981- , Ethnic attitudes South Africa , Race awareness South Africa , Postcolonialism South Africa , South Africa Race relations , Decolonization South Africa , Racism in sports South Africa
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/405908 , vital:70218
- Description: On 19 May 2018 Ashwin Willemse, a coloured Springbok rugby player walked off the SuperSport set, a DSTV sports program, during a live broadcast. He accused his white co-hosts Nick Mallet and Naas Botha (two white apartheid-era Springboks) of patronising him (SABC News, 2018; Eyewitness News, 2018). Responses to the Willemse incident reflected racial divisions in the country. It appeared that many white South Africans criticised Willemse’s behaviour, while many black South Africans stated that they could identify with his response to the subtle racisms experienced in everyday life, and which he claimed to have experienced on the SuperSport program (SABC News, 2018; Eyewitness News, 2018). The racialised media outcry led Professor Jonathan Jansen, to ask: “why do two groups of people, staring at the same event ‘see’ two different realities” (Maleka, 2018: 4)? This thesis probes possible answers to Jonathan Jansen’s question regarding the Ashwin Willemse walkout. The thesis explores and analyses the diverse racialised responses to the ‘Willemse walkout’ through race theories and ‘coloniality of being’. Qualitative research methods were used in the form of a reception analysis involving two racially homogenous (black and white) focus group interviews, two in-depth individual interviews with black research participants, three in-depth individual interviews with white research participants, and a sample of tweets from black and white commentators who had opinions about the ‘Willemse walkout’. The thesis concludes that most black research participants supported Willemse’s actions and most of the white people in the group disagreed with Willemse’s behaviour. Their various opinions were largely due to their different lived experiences which were a consequence of South Africa’s colonial history, apartheid, and racial discrimination. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
- Authors: Accom, Abner
- Date: 2022-10-14
- Subjects: Willemse, Ashwin, 1981- , Ethnic attitudes South Africa , Race awareness South Africa , Postcolonialism South Africa , South Africa Race relations , Decolonization South Africa , Racism in sports South Africa
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/405908 , vital:70218
- Description: On 19 May 2018 Ashwin Willemse, a coloured Springbok rugby player walked off the SuperSport set, a DSTV sports program, during a live broadcast. He accused his white co-hosts Nick Mallet and Naas Botha (two white apartheid-era Springboks) of patronising him (SABC News, 2018; Eyewitness News, 2018). Responses to the Willemse incident reflected racial divisions in the country. It appeared that many white South Africans criticised Willemse’s behaviour, while many black South Africans stated that they could identify with his response to the subtle racisms experienced in everyday life, and which he claimed to have experienced on the SuperSport program (SABC News, 2018; Eyewitness News, 2018). The racialised media outcry led Professor Jonathan Jansen, to ask: “why do two groups of people, staring at the same event ‘see’ two different realities” (Maleka, 2018: 4)? This thesis probes possible answers to Jonathan Jansen’s question regarding the Ashwin Willemse walkout. The thesis explores and analyses the diverse racialised responses to the ‘Willemse walkout’ through race theories and ‘coloniality of being’. Qualitative research methods were used in the form of a reception analysis involving two racially homogenous (black and white) focus group interviews, two in-depth individual interviews with black research participants, three in-depth individual interviews with white research participants, and a sample of tweets from black and white commentators who had opinions about the ‘Willemse walkout’. The thesis concludes that most black research participants supported Willemse’s actions and most of the white people in the group disagreed with Willemse’s behaviour. Their various opinions were largely due to their different lived experiences which were a consequence of South Africa’s colonial history, apartheid, and racial discrimination. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
Settling in: Investigating the experiences of social media use of a group of international students in their integration into the Rhodes University environment
- Authors: Losa Reinoso, Kelia
- Date: 2022-10-14
- Subjects: Students, Foreign South Africa , Social media and society South Africa , Students, Foreign Social conditions , Student adjustment South Africa , Students, Foreign Social networks , Social media and college students South Africa
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/405941 , vital:70221
- Description: The South African government and its institutions of higher education take deliberate measures to attract international students to this country which is marketed as an appealing option for for international study because it is cheaper than in European countries and the US, courses that may be unavailable or difficult to get into in their home countries are available in South Africa, there is a high quality of education, a greater variety of qualifications, technologically advanced facilities and a geographical proximity of South Africa to international students’ home countries in the SADC region. While many international students find living in a new country exciting, fulfilling and stimulating, it may at the same time be frustrating and confusing. Students may find it difficult to adjust to their general living arrangements, new housing and transportation environments and dealing with financial and health care concerns. Also, there may be academic challenges and socio-cultural difficulties to navigate. Problems of adjustment may force international students into isolation, creating feelings of alienation and so they develop mechanisms to adjust, to feel better integrated and cope with situations that they might find difficult and alienating. One of the most important of these is to find social support which can come from friends, family, academic staff, classmates or colleagues. Social networking through social media is also important as it can ameliorate feelings of alienation and contribute significantly to the creation of an active social network and its use is therefore associated with social support for, and social adjustment of international students. This study investigates the positive and negative impacts of social media on the integration of international students into the Rhodes University environment. The study uses an exploratory survey, focus groups and semi-structured interviews to gather data which was analysed using a thematic analysis. This analysis shows that international students make use of a variety social media platforms, each with its own specific purpose – WhatsApp to communicate with friends and family, Twitter for news, Instagram for entertainment and Facebook for information and entertainment, etc. Interestingly, while social media is used in the maintenance of strong social connections it is not used to create those relationships. Rather, meeting new people and the initiation and building of relationships was done through meeting at parties and pubs and in university organised social events, clubs and societies. While social media reporting of issues like xenophobic attacks made international students anxious, none of those involved in the study were subjected to such attacks through social media. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
- Authors: Losa Reinoso, Kelia
- Date: 2022-10-14
- Subjects: Students, Foreign South Africa , Social media and society South Africa , Students, Foreign Social conditions , Student adjustment South Africa , Students, Foreign Social networks , Social media and college students South Africa
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/405941 , vital:70221
- Description: The South African government and its institutions of higher education take deliberate measures to attract international students to this country which is marketed as an appealing option for for international study because it is cheaper than in European countries and the US, courses that may be unavailable or difficult to get into in their home countries are available in South Africa, there is a high quality of education, a greater variety of qualifications, technologically advanced facilities and a geographical proximity of South Africa to international students’ home countries in the SADC region. While many international students find living in a new country exciting, fulfilling and stimulating, it may at the same time be frustrating and confusing. Students may find it difficult to adjust to their general living arrangements, new housing and transportation environments and dealing with financial and health care concerns. Also, there may be academic challenges and socio-cultural difficulties to navigate. Problems of adjustment may force international students into isolation, creating feelings of alienation and so they develop mechanisms to adjust, to feel better integrated and cope with situations that they might find difficult and alienating. One of the most important of these is to find social support which can come from friends, family, academic staff, classmates or colleagues. Social networking through social media is also important as it can ameliorate feelings of alienation and contribute significantly to the creation of an active social network and its use is therefore associated with social support for, and social adjustment of international students. This study investigates the positive and negative impacts of social media on the integration of international students into the Rhodes University environment. The study uses an exploratory survey, focus groups and semi-structured interviews to gather data which was analysed using a thematic analysis. This analysis shows that international students make use of a variety social media platforms, each with its own specific purpose – WhatsApp to communicate with friends and family, Twitter for news, Instagram for entertainment and Facebook for information and entertainment, etc. Interestingly, while social media is used in the maintenance of strong social connections it is not used to create those relationships. Rather, meeting new people and the initiation and building of relationships was done through meeting at parties and pubs and in university organised social events, clubs and societies. While social media reporting of issues like xenophobic attacks made international students anxious, none of those involved in the study were subjected to such attacks through social media. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
The meanings of the social media practices of African women engaged in multi-level marketing in Makhanda
- Authors: Tembani, Khuselwa Anda
- Date: 2022-10-14
- Subjects: Neoliberalism South Africa Makhanda , Humanism , Social media and society South Africa Makhanda , Discourse analysis , Precarity , Subjectivity , Multi-level marketing
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/365588 , vital:65762
- Description: In their efforts for a place in the economy, many South African women have embraced opportunities in the informal sector such as selling products for big Multi-Level Marketers (MLMs), who generally operate on a pyramid structure of commissions. This qualitative study investigates the meanings African women engaged in MLMs in Makhanda make of such work and examines how they construct notions of progress and success through their social media practices. The study was conducted in the strictest lockdown period and pioneered a research method that used Zoom to facilitate screen sharing on mobile phones to create an online version of the scroll-back method for Facebook. As expected for women working in a society increasingly integrated in a global neoliberal order, many of the meanings the women construct are rooted in neoliberal discourses that celebrate hyper-individualism and competition. This firstly includes constructing success through personal stories of self-appreciation, through which these women embody the MLM’s brand, while simultaneously improving their position in the market as sellers. Secondly, the women invest considerable effort on social media in constructing MLM work as epitomising stability in the context of the growing precarity that characterises their everyday lives. However, other meanings draw on the local African context. Here the women make sense of the inequalities that characterise the MLM pyramid structures, by constructing top players in the upline as a symbolic vanguard trailblazing freedom from a racist past through showcasing paths out of poverty. More interestingly, success is constructed as both resulting from and serving collective ways of being rooted in the discourse of African humanism. Here success is recognised as emerging from dense place-based networks in the neighbourhood built on trust and obligation, now replicated on social media. In conclusion, the study speculates that the worlds of meaning facilitated by MLMs might provide ways for neoliberal and traditional discourses to find points of synergy, and so serve as entry points into a neoliberal order that interestingly nevertheless draws on communal cultures of obligation and patronage. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
- Authors: Tembani, Khuselwa Anda
- Date: 2022-10-14
- Subjects: Neoliberalism South Africa Makhanda , Humanism , Social media and society South Africa Makhanda , Discourse analysis , Precarity , Subjectivity , Multi-level marketing
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/365588 , vital:65762
- Description: In their efforts for a place in the economy, many South African women have embraced opportunities in the informal sector such as selling products for big Multi-Level Marketers (MLMs), who generally operate on a pyramid structure of commissions. This qualitative study investigates the meanings African women engaged in MLMs in Makhanda make of such work and examines how they construct notions of progress and success through their social media practices. The study was conducted in the strictest lockdown period and pioneered a research method that used Zoom to facilitate screen sharing on mobile phones to create an online version of the scroll-back method for Facebook. As expected for women working in a society increasingly integrated in a global neoliberal order, many of the meanings the women construct are rooted in neoliberal discourses that celebrate hyper-individualism and competition. This firstly includes constructing success through personal stories of self-appreciation, through which these women embody the MLM’s brand, while simultaneously improving their position in the market as sellers. Secondly, the women invest considerable effort on social media in constructing MLM work as epitomising stability in the context of the growing precarity that characterises their everyday lives. However, other meanings draw on the local African context. Here the women make sense of the inequalities that characterise the MLM pyramid structures, by constructing top players in the upline as a symbolic vanguard trailblazing freedom from a racist past through showcasing paths out of poverty. More interestingly, success is constructed as both resulting from and serving collective ways of being rooted in the discourse of African humanism. Here success is recognised as emerging from dense place-based networks in the neighbourhood built on trust and obligation, now replicated on social media. In conclusion, the study speculates that the worlds of meaning facilitated by MLMs might provide ways for neoliberal and traditional discourses to find points of synergy, and so serve as entry points into a neoliberal order that interestingly nevertheless draws on communal cultures of obligation and patronage. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
The role of Facebook in a survivor’s post-assault life: rape on campuses, women activists, and mental health
- Authors: Witi, Sinethemba Juliet
- Date: 2022-10-14
- Subjects: Online social networks , Rape in universities and colleges South Africa Makhanda , Student movements South Africa Makhanda , College students Mental health South Africa Makhanda , Sex crimes South Africa Makhanda , Social media and college students South Africa Makhanda , Intersectionality (Sociology) , Womanism
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/405952 , vital:70222
- Description: The rise of Social Networking Sites (SNSs) has raised concerns about the negative impact social media platforms, and in particular Facebook, has on their users. Research has linked the excessive use of Facebook with mental health challenges such as loneliness, depression, and stress. This research examined how Yolanda Dyantyi, a gender rights activist registered as a student from 2015 to 2017 at Rhodes University, used Facebook as an outlet following the #RUreferencelist protests and her subsequent permanent exclusion from the institution for her role in the protests. The study explored Dyanti’s use of Facebook, examining in particular her ongoing activism, her mental health challenges, and her struggles to re-establish herself in a community after the exclusion from Rhodes. The study employed an intersectional feminist theoretical framework and drew on a qualitative content analysis, a semi-structured interview, and the scroll back method to review the Facebook posts she had made. A thematic analysis of the data showed that Dyantyi is a multifaceted, and evolving Facebook user and contrary to existing research her prolific use of Facebook has had positive effects on her mental health and has enabled her to build social capital. The study suggests that activism is an important component to research alongside studies of mental health on such media platforms. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
- Authors: Witi, Sinethemba Juliet
- Date: 2022-10-14
- Subjects: Online social networks , Rape in universities and colleges South Africa Makhanda , Student movements South Africa Makhanda , College students Mental health South Africa Makhanda , Sex crimes South Africa Makhanda , Social media and college students South Africa Makhanda , Intersectionality (Sociology) , Womanism
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/405952 , vital:70222
- Description: The rise of Social Networking Sites (SNSs) has raised concerns about the negative impact social media platforms, and in particular Facebook, has on their users. Research has linked the excessive use of Facebook with mental health challenges such as loneliness, depression, and stress. This research examined how Yolanda Dyantyi, a gender rights activist registered as a student from 2015 to 2017 at Rhodes University, used Facebook as an outlet following the #RUreferencelist protests and her subsequent permanent exclusion from the institution for her role in the protests. The study explored Dyanti’s use of Facebook, examining in particular her ongoing activism, her mental health challenges, and her struggles to re-establish herself in a community after the exclusion from Rhodes. The study employed an intersectional feminist theoretical framework and drew on a qualitative content analysis, a semi-structured interview, and the scroll back method to review the Facebook posts she had made. A thematic analysis of the data showed that Dyantyi is a multifaceted, and evolving Facebook user and contrary to existing research her prolific use of Facebook has had positive effects on her mental health and has enabled her to build social capital. The study suggests that activism is an important component to research alongside studies of mental health on such media platforms. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-14
Creating digital materials for Antimicrobial Resistance One Health awareness and behaviour change for Rhodes University peer educators
- Authors: Patnala, Shraddha
- Date: 2021-10-29
- Subjects: Anti-infective agents South Africa , Drug resistance , Antibiotics , Drug resistance in microorganisms , Health education South Africa , Health risk communication South Africa , Digital media South Africa , Peer counseling South Africa , One Health (Initiative) , Social Behaviour Change Communication (SBCC) , Rhodes University
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/191001 , vital:45048
- Description: Antimicrobial resistance (AMR) is an urgent, global health problem that stems from the inappropriate use of and poor adherence to antibiotics that treat diseases in human beings. It is further exacerbated by the proliferation of antibiotics into the food chain, particularly from the overuse and misuse of antibiotics in agricultural, meat, and dairy production. The recently developed World Health Organisation (WHO) One Health (OH) approach encompasses and acknowledges the various interconnected pathways that drive AMR between the human, animal, and environmental spheres. Until recently, AMR health challenges have been viewed primarily through a biomedical lens, but this study draws on the more holistic perspective that the One Health approach offers. AMR from food sources (AMR-OH) is an underrepresented topic of research. Creating digital health communication for low-literate end-users on this topic using the One Health approach is an emerging field of research. AMR-OH has not been extensively covered in health communication campaigns and requires developing context-specific digital educational materials, such as the ones this study presents. This study draws on Social Behaviour Change Communication (SBCC) theory elements to create a suggested approach to disseminate AMR-OH information. This intervention was aimed at low-health-literate end-users to accomplish two objectives. First, create awareness and improve knowledge about AMR-OH via a video. Second, offer feasible, easily implementable behaviour change actions in the form of an infographic comprising four food safety steps (Clean, Separate, Cook, and Chill). The study was conducted in three phases. First, recruit participants and conduct a literature review to identify the effective SBCC elements of health communication intervention design. Second, conduct a needs assessment to gauge the volunteering participants’ familiarity with digital media and their current health literacy on AMR-OH. Third, conceptualise and design the two AMR-OH digital educational materials (a video and accompanying infographic). The materials were first evaluated by the researcher using the Clear Communication Index (CCI) test, and then shared with the participants via WhatsApp to be evaluated by them, using two end-user tests: the Patient Education Material Assessment Tool (PEMAT) and the Suitability Assessment of Materials (SAM) test. These two tests assessed the materials’ readability, understandability, and actionability. A post-evaluation, semi-structured interview (SSI) was then conducted with the participants. Deductive thematic analysis was conducted on the SSI data and analysed using the five design benchmarks as themes: Ease of Use of Technology, Clarity of Content, Appropriate Format, Target Audience Resonance (Appropriate for target audience), and Clear calls to Action (Actionable). The rapid onset of COVID-19 restrictions forced the project to scale down and shift entirely online. The study could be conducted due to the active and enthusiastic virtual participation of two Rhodes University Peer Educators (PEs) whose contribution was vital to developing and evaluating the materials. The needs assessment showed that the PEs were comfortable using WhatsApp, had reliable internet connection when on campus, and used this social media platform for professional and personal communication. This assessment also showed that they had prior knowledge of AMR but only from the human health perspective. The video and infographic scored high on the Clear Communication Index, 93.3% and 94.4%, respectively. The PEs’ evaluation of the materials was also high on the PEMAT and SAM assessments: video narration (100%, 80% respectively), video (100%, 99% respectively), and infographic (86%, 90% respectively). This study produced an easy-to-use, accessible and appropriate online repository of AMR-OH information in a novel format with actionable steps. The post-evaluation SSI revealed that the materials and the channel of delivery were welcomed. The PEs expressed their confidence in receiving, using, and sharing this novel presentation of evidence and solutions-based information about AMR-OH. They further highlighted that this is the first time they have received and evaluated context-specific digital multimedia about AMR-OH and that this information equipped them to adopt the food safety behaviours – namely, the four food safety steps. This study demonstrates that the theory-informed creation of engaging digital media for AMR-OH is feasible and viable. Furthermore, it affirms that engaging digital media for AMR-OH can be created to enhance the knowledge of end-users about this health issue. The scaled-down approach created a blueprint to implement a more extensive intervention in the future, informed by this intervention’s methods and tools. Lastly, this blueprint for a particular conceptualisation of an AMR-OH digital media intervention provides effective and empowering tools with which the PEs can disseminate this information to the university's support staff. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
- Authors: Patnala, Shraddha
- Date: 2021-10-29
- Subjects: Anti-infective agents South Africa , Drug resistance , Antibiotics , Drug resistance in microorganisms , Health education South Africa , Health risk communication South Africa , Digital media South Africa , Peer counseling South Africa , One Health (Initiative) , Social Behaviour Change Communication (SBCC) , Rhodes University
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/191001 , vital:45048
- Description: Antimicrobial resistance (AMR) is an urgent, global health problem that stems from the inappropriate use of and poor adherence to antibiotics that treat diseases in human beings. It is further exacerbated by the proliferation of antibiotics into the food chain, particularly from the overuse and misuse of antibiotics in agricultural, meat, and dairy production. The recently developed World Health Organisation (WHO) One Health (OH) approach encompasses and acknowledges the various interconnected pathways that drive AMR between the human, animal, and environmental spheres. Until recently, AMR health challenges have been viewed primarily through a biomedical lens, but this study draws on the more holistic perspective that the One Health approach offers. AMR from food sources (AMR-OH) is an underrepresented topic of research. Creating digital health communication for low-literate end-users on this topic using the One Health approach is an emerging field of research. AMR-OH has not been extensively covered in health communication campaigns and requires developing context-specific digital educational materials, such as the ones this study presents. This study draws on Social Behaviour Change Communication (SBCC) theory elements to create a suggested approach to disseminate AMR-OH information. This intervention was aimed at low-health-literate end-users to accomplish two objectives. First, create awareness and improve knowledge about AMR-OH via a video. Second, offer feasible, easily implementable behaviour change actions in the form of an infographic comprising four food safety steps (Clean, Separate, Cook, and Chill). The study was conducted in three phases. First, recruit participants and conduct a literature review to identify the effective SBCC elements of health communication intervention design. Second, conduct a needs assessment to gauge the volunteering participants’ familiarity with digital media and their current health literacy on AMR-OH. Third, conceptualise and design the two AMR-OH digital educational materials (a video and accompanying infographic). The materials were first evaluated by the researcher using the Clear Communication Index (CCI) test, and then shared with the participants via WhatsApp to be evaluated by them, using two end-user tests: the Patient Education Material Assessment Tool (PEMAT) and the Suitability Assessment of Materials (SAM) test. These two tests assessed the materials’ readability, understandability, and actionability. A post-evaluation, semi-structured interview (SSI) was then conducted with the participants. Deductive thematic analysis was conducted on the SSI data and analysed using the five design benchmarks as themes: Ease of Use of Technology, Clarity of Content, Appropriate Format, Target Audience Resonance (Appropriate for target audience), and Clear calls to Action (Actionable). The rapid onset of COVID-19 restrictions forced the project to scale down and shift entirely online. The study could be conducted due to the active and enthusiastic virtual participation of two Rhodes University Peer Educators (PEs) whose contribution was vital to developing and evaluating the materials. The needs assessment showed that the PEs were comfortable using WhatsApp, had reliable internet connection when on campus, and used this social media platform for professional and personal communication. This assessment also showed that they had prior knowledge of AMR but only from the human health perspective. The video and infographic scored high on the Clear Communication Index, 93.3% and 94.4%, respectively. The PEs’ evaluation of the materials was also high on the PEMAT and SAM assessments: video narration (100%, 80% respectively), video (100%, 99% respectively), and infographic (86%, 90% respectively). This study produced an easy-to-use, accessible and appropriate online repository of AMR-OH information in a novel format with actionable steps. The post-evaluation SSI revealed that the materials and the channel of delivery were welcomed. The PEs expressed their confidence in receiving, using, and sharing this novel presentation of evidence and solutions-based information about AMR-OH. They further highlighted that this is the first time they have received and evaluated context-specific digital multimedia about AMR-OH and that this information equipped them to adopt the food safety behaviours – namely, the four food safety steps. This study demonstrates that the theory-informed creation of engaging digital media for AMR-OH is feasible and viable. Furthermore, it affirms that engaging digital media for AMR-OH can be created to enhance the knowledge of end-users about this health issue. The scaled-down approach created a blueprint to implement a more extensive intervention in the future, informed by this intervention’s methods and tools. Lastly, this blueprint for a particular conceptualisation of an AMR-OH digital media intervention provides effective and empowering tools with which the PEs can disseminate this information to the university's support staff. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
Who are you? Online practices of self-representation of black gay men at Rhodes University on the geosocial networking application Grindr
- Authors: Olivier, Jason Eben
- Date: 2021-10-29
- Subjects: Grindr (Computer program) , Gay men, Black South Africa Makhanda , Gay men Identity , Internet and gay men South Africa Makhanda , Social media and college students South Africa Makhanda , Masculinity South Africa Makhanda , Racism in the sexual minority community South Africa Makhanda , Sexism South Africa Makhanda , Rhodes University
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/294851 , vital:57262
- Description: The study investigates how young black gay men at Rhodes University use technology to explore their sexual identity and focuses specifically on their self-representation choices. Incorporating qualitative semi-structured interviews and a walkthrough of Grindr, the research asked participants to share their experiences of using Grindr, a geo-social networking application, and how their self-representation practices on the site contributed to their conception of what it means to be a young black gay man online. Using a thematic analysis of the data collected from five self-identified black gay Rhodes University students, findings indicate that self-representation choices of black gay men on Grindr become a complex experience influenced by overt sexist and racist micro-aggressions in an environment where masculinities operate in a hierarchy of desire, preference, and attractiveness with race operating as an important signifier of these even in a post-Apartheid South Africa that is celebrated for its world-class Constitution. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
- Authors: Olivier, Jason Eben
- Date: 2021-10-29
- Subjects: Grindr (Computer program) , Gay men, Black South Africa Makhanda , Gay men Identity , Internet and gay men South Africa Makhanda , Social media and college students South Africa Makhanda , Masculinity South Africa Makhanda , Racism in the sexual minority community South Africa Makhanda , Sexism South Africa Makhanda , Rhodes University
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/294851 , vital:57262
- Description: The study investigates how young black gay men at Rhodes University use technology to explore their sexual identity and focuses specifically on their self-representation choices. Incorporating qualitative semi-structured interviews and a walkthrough of Grindr, the research asked participants to share their experiences of using Grindr, a geo-social networking application, and how their self-representation practices on the site contributed to their conception of what it means to be a young black gay man online. Using a thematic analysis of the data collected from five self-identified black gay Rhodes University students, findings indicate that self-representation choices of black gay men on Grindr become a complex experience influenced by overt sexist and racist micro-aggressions in an environment where masculinities operate in a hierarchy of desire, preference, and attractiveness with race operating as an important signifier of these even in a post-Apartheid South Africa that is celebrated for its world-class Constitution. , Thesis (MA) -- Faculty of Humanities, School of Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
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