Billing system, communication strategies, and organisation change in Zimbabwe: the case of telone customers’ postpaid to prepaid migration
- Authors: Dube, Sizalobuhle
- Date: 2023-04
- Subjects: Communication , Organizational change , Organizational change -- Management
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/27336 , vital:66942
- Description: This study investigated the effectiveness of the communication strategies used to implement the migration of telephone services from post-paid to prepaid billing at TelOne Zimbabwe. This study adopted the Freeman‟s stakeholder theory and the Lewin‟s change model to analyse the factors that influenced the effectiveness of the communication strategies used by TelOne before, during and after the change implementation as a way to communicate the initiative with its stakeholders. A qualitative approach was utilised and the key research methods used included document analysis, participant observation, as well as 21 face-to-face and 79 telephonic semi-structured interviews conducted with respondents from among TelOne managers, employees and the customers. The documents and respondents were purposively sampled based on the researcher‟s knowledge of their relevance in the study. The findings revealed several factors that mired effective change communication strategies such as company image, stakeholder recognition and communication centralisation. To curb these communication challenges, the study proposes Thrive organisational communication change model TOCC that encourages organisations to communicate the initiative to its relevant internal and external stakeholders considering their views and addressing factors that might hinder effective communication as a strategy to enhance successful change management. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2023
- Full Text:
- Date Issued: 2023-04
- Authors: Dube, Sizalobuhle
- Date: 2023-04
- Subjects: Communication , Organizational change , Organizational change -- Management
- Language: English
- Type: Doctoral theses , text
- Identifier: http://hdl.handle.net/10353/27336 , vital:66942
- Description: This study investigated the effectiveness of the communication strategies used to implement the migration of telephone services from post-paid to prepaid billing at TelOne Zimbabwe. This study adopted the Freeman‟s stakeholder theory and the Lewin‟s change model to analyse the factors that influenced the effectiveness of the communication strategies used by TelOne before, during and after the change implementation as a way to communicate the initiative with its stakeholders. A qualitative approach was utilised and the key research methods used included document analysis, participant observation, as well as 21 face-to-face and 79 telephonic semi-structured interviews conducted with respondents from among TelOne managers, employees and the customers. The documents and respondents were purposively sampled based on the researcher‟s knowledge of their relevance in the study. The findings revealed several factors that mired effective change communication strategies such as company image, stakeholder recognition and communication centralisation. To curb these communication challenges, the study proposes Thrive organisational communication change model TOCC that encourages organisations to communicate the initiative to its relevant internal and external stakeholders considering their views and addressing factors that might hinder effective communication as a strategy to enhance successful change management. , Thesis (PhD) -- Faculty of Social Sciences and Humanities, 2023
- Full Text:
- Date Issued: 2023-04
An evaluation of communication strategies for the eradication of female genital mutilation (FGM): a case study of West Pokot, Kenya
- Authors: Onyango, Quinter
- Date: 2021-09
- Subjects: Female circumcision , Communication
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/21103 , vital:46986
- Description: Female Genital Mutilation (FGM) is still rampant in many Kenya communities, especially the Maa and the Pokot speaking people, despite communication strategies and programmes instituted to eradicate the cultural practice. Female Genital Mutilation is a procedure that intentionally alters or cause injury to the female genital organs for non-medical reasons. The gains of eliminating FGM resulted from robust communication strategies introduced by the United Nations and the Kenyan government to educate and raise consciousness regarding the dangers of FGM practice. However, despite widespread communication efforts worldwide, at least thirty-one countries are still practising FGM. West Pokot County in Kenya has an 86% rate as a county that still practices FGM. The statistics are an indication that communication alone cannot achieve the desired goal as long as the communities feel that these organizations and their communication expects are looking down upon their culture, beliefs and practices. As far as FGM is concerned, attitude change is vital in communities to understand the dangers. Members of communities are often left behind or not consulted when developing strategies for eradicating FGM. Emphasis should be drawn on the involvement and ownership of such development programmes. Lack of participation from the communities seems to be the key reason for the failure of the campaigns to encourage people into deserting FGM practices. Therefore, this study evaluated communication strategies and explanations of why there is still a high level of FGM practice regardless of the prevalent consciousness of the consequences of its continued practice in West Pokot County, Kenya. This study adopts a mixed methodology (qualitative and quantitative) research approach. Convenience and purposive non-probability sampling techniques were subsequently used to select samples for this study. In-depth interviews and focus group discussions were held with the different community members in West Pokot County. There were five focus groups with nine participants in each focus group, making 45 participants for the focus group discussions. The collected data were interpreted and analysed thematically. This research showed a remarkable disparity between the community members ranging from their opinion and perceptions on the best and effective modes of communication to eradicate female genital mutilation and an alternative rite of passage. Another critical finding of this study indicated that beads of bondage linked to the community sanctioned rite of passage are another traditional practice that is endangering the lives of the girl child in Lokornoi, West Pokot County. Hence, this study proposed using mass media (newspapers, radio, television) using their vernacular language, which they understand and other interpersonal communication strategies (elders, chiefs and religious leaders) to eradicate FGM. Also, communication groups can involve communities to encourage a sense of ownership, which was the biggest reason for the communities to resist leaving FGM practice. This research suggests a need to develop alternative ways of communicating the message and that interpersonal channels are necessary to eradicate FGM in Kenya. , Thesis (MSoc Sci) (Communication) -- University of Fort Hare, 2021
- Full Text:
- Date Issued: 2021-09
- Authors: Onyango, Quinter
- Date: 2021-09
- Subjects: Female circumcision , Communication
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/21103 , vital:46986
- Description: Female Genital Mutilation (FGM) is still rampant in many Kenya communities, especially the Maa and the Pokot speaking people, despite communication strategies and programmes instituted to eradicate the cultural practice. Female Genital Mutilation is a procedure that intentionally alters or cause injury to the female genital organs for non-medical reasons. The gains of eliminating FGM resulted from robust communication strategies introduced by the United Nations and the Kenyan government to educate and raise consciousness regarding the dangers of FGM practice. However, despite widespread communication efforts worldwide, at least thirty-one countries are still practising FGM. West Pokot County in Kenya has an 86% rate as a county that still practices FGM. The statistics are an indication that communication alone cannot achieve the desired goal as long as the communities feel that these organizations and their communication expects are looking down upon their culture, beliefs and practices. As far as FGM is concerned, attitude change is vital in communities to understand the dangers. Members of communities are often left behind or not consulted when developing strategies for eradicating FGM. Emphasis should be drawn on the involvement and ownership of such development programmes. Lack of participation from the communities seems to be the key reason for the failure of the campaigns to encourage people into deserting FGM practices. Therefore, this study evaluated communication strategies and explanations of why there is still a high level of FGM practice regardless of the prevalent consciousness of the consequences of its continued practice in West Pokot County, Kenya. This study adopts a mixed methodology (qualitative and quantitative) research approach. Convenience and purposive non-probability sampling techniques were subsequently used to select samples for this study. In-depth interviews and focus group discussions were held with the different community members in West Pokot County. There were five focus groups with nine participants in each focus group, making 45 participants for the focus group discussions. The collected data were interpreted and analysed thematically. This research showed a remarkable disparity between the community members ranging from their opinion and perceptions on the best and effective modes of communication to eradicate female genital mutilation and an alternative rite of passage. Another critical finding of this study indicated that beads of bondage linked to the community sanctioned rite of passage are another traditional practice that is endangering the lives of the girl child in Lokornoi, West Pokot County. Hence, this study proposed using mass media (newspapers, radio, television) using their vernacular language, which they understand and other interpersonal communication strategies (elders, chiefs and religious leaders) to eradicate FGM. Also, communication groups can involve communities to encourage a sense of ownership, which was the biggest reason for the communities to resist leaving FGM practice. This research suggests a need to develop alternative ways of communicating the message and that interpersonal channels are necessary to eradicate FGM in Kenya. , Thesis (MSoc Sci) (Communication) -- University of Fort Hare, 2021
- Full Text:
- Date Issued: 2021-09
Communication barriers within virtual communities in an ethnoreligious diverse society: a case study of Nigeria
- Authors: Ogunnubi ,Adeyemi
- Date: 2019
- Subjects: Communication
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10353/15859 , vital:40533
- Description: The study explores the communication barriers that exist within virtual communities in an ethno-religious diverse society like Nigeria. Qualitative research approach was employed. Subsequently, data was collected using qualitative questionnaire that contained open ended questions and through participant observation (online ethnography). Purposive sampling was used to select participants through liaising with Facebook users, as one of the online virtual communities in Nigeria. Having monitored online discourse on Facebook for some months, this study purposively selected 300 active facebook users from various Nigerian cultural and ethnic backgrounds, but only 60 participants indicated their interest to participate. Also, out of the 60 participants who agreed to participate, only 30 participants (25 males and 5 females) fully participated to the final stage while the other 30 withdrew from the study. The participants were mainly adults between the age brackets of 20 and 59. Thematic Analysis was subsequently used to analyse the data by identifying main themes to provide detailed descriptions of the setting, participants as well as activities. The findings of this study revealed that majority of the participants agree that due to Facebook familiarity and Nigeria's religious colouration, there is a display of disrespect, insolence and deep arrogance to other interactants online. The study further identified and revealed other barriers such as differences in cultural backgrounds and opinions, lack of politeness, prejudging and filtering, name calling and insults. The study proposes that social media platforms as virtual communities should be regulated with full implementation of the law and its sustenance, regardless of individuals having power to make their own choices about the kind of languages they use within virtual communities and considering its effect on other online users. Vulgar languages, hate speeches, incitements, bullying and other offensive comments would hopefully be curbed to the barest minimum if this intervention could be implemented. The conclusion of the study was that Nigerians should be civil in responding to discourse in virtual communities as certain inflammatory, religious or utterances based on ethnicity due to an uninformed perspective usually display one's poor knowledge on issues of national interests
- Full Text:
- Date Issued: 2019
- Authors: Ogunnubi ,Adeyemi
- Date: 2019
- Subjects: Communication
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10353/15859 , vital:40533
- Description: The study explores the communication barriers that exist within virtual communities in an ethno-religious diverse society like Nigeria. Qualitative research approach was employed. Subsequently, data was collected using qualitative questionnaire that contained open ended questions and through participant observation (online ethnography). Purposive sampling was used to select participants through liaising with Facebook users, as one of the online virtual communities in Nigeria. Having monitored online discourse on Facebook for some months, this study purposively selected 300 active facebook users from various Nigerian cultural and ethnic backgrounds, but only 60 participants indicated their interest to participate. Also, out of the 60 participants who agreed to participate, only 30 participants (25 males and 5 females) fully participated to the final stage while the other 30 withdrew from the study. The participants were mainly adults between the age brackets of 20 and 59. Thematic Analysis was subsequently used to analyse the data by identifying main themes to provide detailed descriptions of the setting, participants as well as activities. The findings of this study revealed that majority of the participants agree that due to Facebook familiarity and Nigeria's religious colouration, there is a display of disrespect, insolence and deep arrogance to other interactants online. The study further identified and revealed other barriers such as differences in cultural backgrounds and opinions, lack of politeness, prejudging and filtering, name calling and insults. The study proposes that social media platforms as virtual communities should be regulated with full implementation of the law and its sustenance, regardless of individuals having power to make their own choices about the kind of languages they use within virtual communities and considering its effect on other online users. Vulgar languages, hate speeches, incitements, bullying and other offensive comments would hopefully be curbed to the barest minimum if this intervention could be implemented. The conclusion of the study was that Nigerians should be civil in responding to discourse in virtual communities as certain inflammatory, religious or utterances based on ethnicity due to an uninformed perspective usually display one's poor knowledge on issues of national interests
- Full Text:
- Date Issued: 2019
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