A critical analysis of the role of strategic communication in strategic planning : a case study of South African universities
- Authors: Hadji, Mutambuli James
- Date: 2016
- Subjects: Communication in management Business communication Strategic planning
- Language: English
- Type: Thesis , Doctoral , DPhil
- Identifier: http://hdl.handle.net/10353/8209 , vital:31978
- Description: The debate on how the communication function can contribute at a strategic level to organisational success is an on-going one because communicators still need to prove their relevance at the top management level. In general, the contribution of communication as a management function in corporate strategy is not known. It is either considered an afterthought or as an element within other functional departments. In this regard, the purpose of this study was to analyse critically the role of communication in strategic planning at the selected South African universities. To achieve this main objective, institutional theory was applied, as it seeks to affirm the role of communication in decision-making with the intention to be legitimised. In-depth interviews were conducted with senior communicators and strategy planners at six universities on how they approach strategic planning in their respective universities. Significant from the findings was the fact that the South African universities follow the same process for strategic planning. Regarding the role of strategic communication, the findings confirmed literature in the sense that communication practice at functional level has been institutionalised but not at the top management level. It was this study’s finding that university reputation and positioning did not prominently feature in the strategic planning processes. Furthermore, this study found that communicators should play a leading in environmental scanning to identify society, industry and commerce with a view to fine-tune the university’s qualification mix. That is, communicators should provide intelligence on changes in the environment which serve as the basis of the development of university strategies. In other words, they should provide vital information to top management to enable them to take informed strategic decisions. Lastly, it was this study’s finding that communicators should conduct evaluation research to assist top management in comparing the set strategic objectives with actual performance. In addition, the communicators should assist top management in determining corrective actions if need be. In view of these findings, this study developed guidelines that will empower communicators to make a more meaningful contribution in the strategic planning process. Given the paucity of research evidence of strategic communication in a university context, the study provides a better understanding of the theory and practice thereof.
- Full Text:
- Date Issued: 2016
- Authors: Hadji, Mutambuli James
- Date: 2016
- Subjects: Communication in management Business communication Strategic planning
- Language: English
- Type: Thesis , Doctoral , DPhil
- Identifier: http://hdl.handle.net/10353/8209 , vital:31978
- Description: The debate on how the communication function can contribute at a strategic level to organisational success is an on-going one because communicators still need to prove their relevance at the top management level. In general, the contribution of communication as a management function in corporate strategy is not known. It is either considered an afterthought or as an element within other functional departments. In this regard, the purpose of this study was to analyse critically the role of communication in strategic planning at the selected South African universities. To achieve this main objective, institutional theory was applied, as it seeks to affirm the role of communication in decision-making with the intention to be legitimised. In-depth interviews were conducted with senior communicators and strategy planners at six universities on how they approach strategic planning in their respective universities. Significant from the findings was the fact that the South African universities follow the same process for strategic planning. Regarding the role of strategic communication, the findings confirmed literature in the sense that communication practice at functional level has been institutionalised but not at the top management level. It was this study’s finding that university reputation and positioning did not prominently feature in the strategic planning processes. Furthermore, this study found that communicators should play a leading in environmental scanning to identify society, industry and commerce with a view to fine-tune the university’s qualification mix. That is, communicators should provide intelligence on changes in the environment which serve as the basis of the development of university strategies. In other words, they should provide vital information to top management to enable them to take informed strategic decisions. Lastly, it was this study’s finding that communicators should conduct evaluation research to assist top management in comparing the set strategic objectives with actual performance. In addition, the communicators should assist top management in determining corrective actions if need be. In view of these findings, this study developed guidelines that will empower communicators to make a more meaningful contribution in the strategic planning process. Given the paucity of research evidence of strategic communication in a university context, the study provides a better understanding of the theory and practice thereof.
- Full Text:
- Date Issued: 2016
A narrative exploration of the experiences of children from child-headed households into early adulthood : a case study of Nkonkobe District, Eastern Cape
- Authors: Sumbulu, Manowa Abie
- Date: 2015
- Subjects: Children's rights--South Africa--Eastern Cape Child caregivers--South Africa--Eastern Cape Children--Legal status, laws, etc.--South Africa--Eastern Cape
- Language: English
- Type: Thesis , Doctoral , Social Work
- Identifier: http://hdl.handle.net/10353/11850 , vital:39112
- Description: The past three decades have seen dramatic changes within the childcare system. There has been a bourgeoning death rate of child-bearing parents resulting in an unprecedentedly high number of parentless children (orphans) leading to the formation of child-headed households (CHHs). This formation came about as a result of the paucity of informal care for such children as well as the incapacity of the formal child care system. Most of these children are disadvantages with the prospect of facing a bleak future. However, some of them survive and presumably make it in life despite the odds. It is resilience and strengths they have in coping with their life’s’ situations that the research addresses. An exploratory-descriptive and qualitative design was applied in this research as well as Guba's (1981) approach to ensuring trustworthiness in qualitative research. A systematic probability sampling procedure was applied in selecting participants. A semi-structured interview schedule with open-ended questions was applied to both the pilot study and to the study proper. The latter was conducted in the form of fourteen in-depth interviews and a focus group of eight discussants. The protocols were explicated in terms of a full delineation of the themes while the data were analysed by utilizing the thematic approach based on the grounded theory. Three developmental stages were identified: their base before becoming a child-headed household; the transition stage when they were in the child-headed household and the central narrative of how they progressed and coped since leaving the CHH. The third stage was the time for reflecting on what they had gone through and offered advice on coping capacity to children who might find themselves in child-headed households. Each of these stages has been marked by its highs and lows as they navigate through life and developing coping strategies. Some of these coping mechanisms were stage-specific while others persisted through all the stages.
- Full Text:
- Date Issued: 2015
- Authors: Sumbulu, Manowa Abie
- Date: 2015
- Subjects: Children's rights--South Africa--Eastern Cape Child caregivers--South Africa--Eastern Cape Children--Legal status, laws, etc.--South Africa--Eastern Cape
- Language: English
- Type: Thesis , Doctoral , Social Work
- Identifier: http://hdl.handle.net/10353/11850 , vital:39112
- Description: The past three decades have seen dramatic changes within the childcare system. There has been a bourgeoning death rate of child-bearing parents resulting in an unprecedentedly high number of parentless children (orphans) leading to the formation of child-headed households (CHHs). This formation came about as a result of the paucity of informal care for such children as well as the incapacity of the formal child care system. Most of these children are disadvantages with the prospect of facing a bleak future. However, some of them survive and presumably make it in life despite the odds. It is resilience and strengths they have in coping with their life’s’ situations that the research addresses. An exploratory-descriptive and qualitative design was applied in this research as well as Guba's (1981) approach to ensuring trustworthiness in qualitative research. A systematic probability sampling procedure was applied in selecting participants. A semi-structured interview schedule with open-ended questions was applied to both the pilot study and to the study proper. The latter was conducted in the form of fourteen in-depth interviews and a focus group of eight discussants. The protocols were explicated in terms of a full delineation of the themes while the data were analysed by utilizing the thematic approach based on the grounded theory. Three developmental stages were identified: their base before becoming a child-headed household; the transition stage when they were in the child-headed household and the central narrative of how they progressed and coped since leaving the CHH. The third stage was the time for reflecting on what they had gone through and offered advice on coping capacity to children who might find themselves in child-headed households. Each of these stages has been marked by its highs and lows as they navigate through life and developing coping strategies. Some of these coping mechanisms were stage-specific while others persisted through all the stages.
- Full Text:
- Date Issued: 2015
An investigation into English second language competence and performance of Shona and Ndebele first lanuage learners
- Authors: Nhongo, Raphael
- Date: 2015
- Subjects: Applied linguistics -- South Africa , Language and languages -- Study and teaching -- South Africa , Multilingual education -- South Africa
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10353/12216 , vital:39198
- Description: The thrust of the study was to investigate the common ESL practices towards proficiency amongst O‟ level learners who are L1 speakers of either Shona or Ndebele and who are from either a rural or an urban setting. The aim of the study was to scrutinize how a learner‟s first language and the rural and urban environment influence ESL proficiency. The aim was to establish how rural and urban settings condition ESL proficiency and how ESL proficiency differs between these two settings. The other aim of the study was to establish the strategies that are used by teachers and learners in ESL teaching and learning and also to evaluate the effectiveness of such strategies. The study was qualitative in nature although a limited quantitative design was employed in the presentation of frequency tables. The study used a case study design. The information that was used in this study was gathered through the use of proficiency tests that were administered to forty O‟ level learners and through content analysis of learners‟ essays which were extracted from their essay exercise books. Sixteen O‟ level English language teachers, six English language examiners, one subject manager of English language and two curriculum developers were interviewed. The secondary data also played an important role in the study. The results of the study showed that teachers and learners use a number of strategies in the teaching and learning of ESL of which some of the strategies that they use have previously not been documented by other L2 researchers. It was also realized that learners in rural areas are at a disadvantage as compared to those in rural schools and such challenges include lack of exposure, inadequate reading materials, faulty instruction, unavailability of libraries and some other social issues. The major conclusion that was made in this study was that ESL learning and teaching strategies are of crucial importance to competence and performance in ESL proficiency.
- Full Text:
- Date Issued: 2015
- Authors: Nhongo, Raphael
- Date: 2015
- Subjects: Applied linguistics -- South Africa , Language and languages -- Study and teaching -- South Africa , Multilingual education -- South Africa
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10353/12216 , vital:39198
- Description: The thrust of the study was to investigate the common ESL practices towards proficiency amongst O‟ level learners who are L1 speakers of either Shona or Ndebele and who are from either a rural or an urban setting. The aim of the study was to scrutinize how a learner‟s first language and the rural and urban environment influence ESL proficiency. The aim was to establish how rural and urban settings condition ESL proficiency and how ESL proficiency differs between these two settings. The other aim of the study was to establish the strategies that are used by teachers and learners in ESL teaching and learning and also to evaluate the effectiveness of such strategies. The study was qualitative in nature although a limited quantitative design was employed in the presentation of frequency tables. The study used a case study design. The information that was used in this study was gathered through the use of proficiency tests that were administered to forty O‟ level learners and through content analysis of learners‟ essays which were extracted from their essay exercise books. Sixteen O‟ level English language teachers, six English language examiners, one subject manager of English language and two curriculum developers were interviewed. The secondary data also played an important role in the study. The results of the study showed that teachers and learners use a number of strategies in the teaching and learning of ESL of which some of the strategies that they use have previously not been documented by other L2 researchers. It was also realized that learners in rural areas are at a disadvantage as compared to those in rural schools and such challenges include lack of exposure, inadequate reading materials, faulty instruction, unavailability of libraries and some other social issues. The major conclusion that was made in this study was that ESL learning and teaching strategies are of crucial importance to competence and performance in ESL proficiency.
- Full Text:
- Date Issued: 2015
A new light on the pre-colonial history of South-East Africa, where the 'Other' is the European and the 'Silence' has a voice, based on evidence from shipwreck survivor narratives 1552-1782
- Authors: Vernon, Gillian Noël
- Date: 2009
- Subjects: Shipwrecks -- South Africa -- History Shipwrecks -- Mozambique -- Personal narratives
- Language: English
- Type: Thesis , Doctoral , PhD (History)
- Identifier: http://hdl.handle.net/10353/7930 , vital:30924
- Description: The aim of this dissertation is to extract information from shipwreck survivor narratives, which will add to the known body of knowledge of the pre-colonial history of Southern Africa during the years 1552 to 1782. The discourse analysis focuses on the voice of the African peoples where the Europeans are the 'Strangers', the 'Other', reversing the view that the people of non-European cultures were termed as the 'Other'. Indigenous inhabitants of south-east Africa, south of Kosi Bay, first encountered Europeans in 1552 when a Portuguese ship was wrecked at present-day Port Edward. Subsequently, eight more Portuguese ships were wrecked between Plettenberg Bay and Kosi Bay between the years 1554 to 1647. Two Dutch ships landed on the shore, one south of the Bay of Natal in 1686, and the other being wrecked near the mouth of the Keiskamma River in 1713. There were also two English ships, with one striking the rocks on Bird Island in Algoa Bay in 1755 and the other, the more famous Grosvenor of 1782, coming aground at Lambazi Bay, north of the Mzimvubu River. The survivor groups were large, varying in size from 72 to 500, and most included a large complements of slaves. The survivors of the Portuguese ships made their way to present-day Mozambique where the Portuguese had trading outposts. The survivors of the Dutch ships, as well as those of the Grosvenor tried, with limited success, to make their way to Cape Town. The survivors from two of the Portuguese wrecks and the English group on Bird Island, constructed small ships and managed to sail away.
- Full Text:
- Date Issued: 2009
- Authors: Vernon, Gillian Noël
- Date: 2009
- Subjects: Shipwrecks -- South Africa -- History Shipwrecks -- Mozambique -- Personal narratives
- Language: English
- Type: Thesis , Doctoral , PhD (History)
- Identifier: http://hdl.handle.net/10353/7930 , vital:30924
- Description: The aim of this dissertation is to extract information from shipwreck survivor narratives, which will add to the known body of knowledge of the pre-colonial history of Southern Africa during the years 1552 to 1782. The discourse analysis focuses on the voice of the African peoples where the Europeans are the 'Strangers', the 'Other', reversing the view that the people of non-European cultures were termed as the 'Other'. Indigenous inhabitants of south-east Africa, south of Kosi Bay, first encountered Europeans in 1552 when a Portuguese ship was wrecked at present-day Port Edward. Subsequently, eight more Portuguese ships were wrecked between Plettenberg Bay and Kosi Bay between the years 1554 to 1647. Two Dutch ships landed on the shore, one south of the Bay of Natal in 1686, and the other being wrecked near the mouth of the Keiskamma River in 1713. There were also two English ships, with one striking the rocks on Bird Island in Algoa Bay in 1755 and the other, the more famous Grosvenor of 1782, coming aground at Lambazi Bay, north of the Mzimvubu River. The survivor groups were large, varying in size from 72 to 500, and most included a large complements of slaves. The survivors of the Portuguese ships made their way to present-day Mozambique where the Portuguese had trading outposts. The survivors of the Dutch ships, as well as those of the Grosvenor tried, with limited success, to make their way to Cape Town. The survivors from two of the Portuguese wrecks and the English group on Bird Island, constructed small ships and managed to sail away.
- Full Text:
- Date Issued: 2009