Factors influencing digital marketing adoption for female interpreneurs in small and medium enterprices of OR Thambo Municipality
- Authors: Maduna, Siyasanga
- Date: 2024-00
- Subjects: Digital Marketing
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/11260/10065 , vital:74935
- Description: The rise of the Internet has transformed the business landscape, leading to the rapid growth of major online retailers and service providers like Amazon, Facebook, and Google, all of which play significant roles in the digital economy (Kannan, 2017). Global internet usage continues to grow, with South Africa not an exception. The research seeks to explore the factors influencing digital marketing adoption for female entrepreneurs on small and medium enterprise in OR Tambo municipality. This dissertation employs a quantitative research design. The study employs structural equation modelling (SEM) techniques to analyse a comprehensive dataset gathered from 313 female entrepreneurs. The findings reveal a nuanced relationship between adoption of digital marketing and business performance. The SEM results indicate that H4, have a positive influence on adoption of digital marketing, and H5, have a positive influence on business performance. The hypotheses H1; H2 and H3 had negative relationship on adoption on adoption of digital marketing hence they were rejection. The implications of these findings are discussed in the context of factors that influence the adoption of digital marketing on enhancing business performance for SME’s. The dissertation contributes to inclusive economic development, policy implications; educational interventions; strategic business imperative and social impact. Beyond the economic aspects, the study contributes to social impact by challenging and potentially reshaping societal norms and expectations regarding women's roles in business. This research not only advances the theoretical understanding of the link between adoption of digital marketing and business performance but also provides valuable insights for designing effective marketing strategies to improve business performance on female entrepreneurs. The dissertation concludes with suggestions for future research directions to further refine an understanding of the intricate dynamics involved in the relationship between adoption of digital marketing and business performance. , Thesis (Masters) -- Faculty of Economics and Financial Sciences, 2024
- Full Text:
- Date Issued: 2024-00
- Authors: Maduna, Siyasanga
- Date: 2024-00
- Subjects: Digital Marketing
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/11260/10065 , vital:74935
- Description: The rise of the Internet has transformed the business landscape, leading to the rapid growth of major online retailers and service providers like Amazon, Facebook, and Google, all of which play significant roles in the digital economy (Kannan, 2017). Global internet usage continues to grow, with South Africa not an exception. The research seeks to explore the factors influencing digital marketing adoption for female entrepreneurs on small and medium enterprise in OR Tambo municipality. This dissertation employs a quantitative research design. The study employs structural equation modelling (SEM) techniques to analyse a comprehensive dataset gathered from 313 female entrepreneurs. The findings reveal a nuanced relationship between adoption of digital marketing and business performance. The SEM results indicate that H4, have a positive influence on adoption of digital marketing, and H5, have a positive influence on business performance. The hypotheses H1; H2 and H3 had negative relationship on adoption on adoption of digital marketing hence they were rejection. The implications of these findings are discussed in the context of factors that influence the adoption of digital marketing on enhancing business performance for SME’s. The dissertation contributes to inclusive economic development, policy implications; educational interventions; strategic business imperative and social impact. Beyond the economic aspects, the study contributes to social impact by challenging and potentially reshaping societal norms and expectations regarding women's roles in business. This research not only advances the theoretical understanding of the link between adoption of digital marketing and business performance but also provides valuable insights for designing effective marketing strategies to improve business performance on female entrepreneurs. The dissertation concludes with suggestions for future research directions to further refine an understanding of the intricate dynamics involved in the relationship between adoption of digital marketing and business performance. , Thesis (Masters) -- Faculty of Economics and Financial Sciences, 2024
- Full Text:
- Date Issued: 2024-00
Government expenditure on health services and economic development in South Africa
- Authors: Magida, Ngesisa
- Date: 2024-00
- Subjects: Government expenditure on health services
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/11260/10146 , vital:74943
- Description: Economic development relates to economic growth and improvements in the living standards of people. South Africa is ranked among the slow developing countries in the world, based on the high percentage of people living under poor conditions. This study examines the relationship between government health expenditure and economic development in South Africa between 1994 and 2022. Human development index (HDI), government health expenditure (GHE), inflation, population growth, and unemployment are the variables used to investigate this relationship. Auto regressive distributed lag (ARDL) and Granger causality were employed to examine this relationship. Government expenditure on health services and inflation were found to have a positive short-run and long-run relationship with human development index, whereas unemployment and population growth showed a negative relationship with HDI in the long-run. Granger causality results highlighted a unidirectional causality between HDI and GHE in South Africa, among other explanatory variables. HDI Granger causes GHE and vice versa. Continuous increment and monitoring of GHE distribution, to ensure that the growing population receives proper healthcare to boost the life expectancy of the citizens and to fund the preventative measures against health epidemics in South Africa is the policy recommendation to improve HDI in South Africa. Keywords: , Thesis (Masters) -- Faculty of Economics and Financial Sciences, 2024
- Full Text:
- Date Issued: 2024-00
- Authors: Magida, Ngesisa
- Date: 2024-00
- Subjects: Government expenditure on health services
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/11260/10146 , vital:74943
- Description: Economic development relates to economic growth and improvements in the living standards of people. South Africa is ranked among the slow developing countries in the world, based on the high percentage of people living under poor conditions. This study examines the relationship between government health expenditure and economic development in South Africa between 1994 and 2022. Human development index (HDI), government health expenditure (GHE), inflation, population growth, and unemployment are the variables used to investigate this relationship. Auto regressive distributed lag (ARDL) and Granger causality were employed to examine this relationship. Government expenditure on health services and inflation were found to have a positive short-run and long-run relationship with human development index, whereas unemployment and population growth showed a negative relationship with HDI in the long-run. Granger causality results highlighted a unidirectional causality between HDI and GHE in South Africa, among other explanatory variables. HDI Granger causes GHE and vice versa. Continuous increment and monitoring of GHE distribution, to ensure that the growing population receives proper healthcare to boost the life expectancy of the citizens and to fund the preventative measures against health epidemics in South Africa is the policy recommendation to improve HDI in South Africa. Keywords: , Thesis (Masters) -- Faculty of Economics and Financial Sciences, 2024
- Full Text:
- Date Issued: 2024-00
Household food security status and its determinantsin Mthata Eastern Cape Province
- Authors: Nodo, Asive
- Date: 2024-00
- Subjects: Food Security
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/11260/10156 , vital:74945
- Description: Food security remains a critical issue worldwide, and South Africa is no exception. This national challenge is especially acute in the Eastern Cape Province, known as one of the poorest regions in the country. The highest rates of poverty are observed in the Eastern Cape Province, with the population largely dependent on social grants to secure their food needs. The primary objective of the study was to examine the household food security status and its determinants in Mthatha, Eastern Cape Province of South Africa. The study was conducted in Tabase and Ncise in Mthatha. The purposive sampling technique was employed in the study and 336 data points were achieved. The study used the Household Food Insecurity Access Scale (HFIAS), developed by the USAID-funded Food and Nutrition Technical Assistance II (FANTA), and leveraged Tobit regression analysis, particularly advantageous for handling censored dependent variables, to examine the determinants of food household food security. The results revealed that gender, age, crops and social grants have no statistical significant relationship with food insecurity. Education, employment status, income, livestock and dietary diversity have a statistical significant relationship with food insecurity. Results further revealed that 40.36% of households were food insecure while 4.22% were food secure, 7.83% were mildly food insecure and 40.36% were severely food insecure. The study recommends the formation of agricultural cooperatives with government support, prioritising education incentives, and strengthening existing food support initiatives. It emphasizes promoting savings clubs and subsidising nutrient-rich foods to enhance accessibility. These multifaceted recommendations aim to address household food security in Mthatha, providing a comprehensive framework for intervention and policy considerations. , Thesis (Masters) -- Faculty of Economics and Finacial Sciences, 2024
- Full Text:
- Date Issued: 2024-00
- Authors: Nodo, Asive
- Date: 2024-00
- Subjects: Food Security
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/11260/10156 , vital:74945
- Description: Food security remains a critical issue worldwide, and South Africa is no exception. This national challenge is especially acute in the Eastern Cape Province, known as one of the poorest regions in the country. The highest rates of poverty are observed in the Eastern Cape Province, with the population largely dependent on social grants to secure their food needs. The primary objective of the study was to examine the household food security status and its determinants in Mthatha, Eastern Cape Province of South Africa. The study was conducted in Tabase and Ncise in Mthatha. The purposive sampling technique was employed in the study and 336 data points were achieved. The study used the Household Food Insecurity Access Scale (HFIAS), developed by the USAID-funded Food and Nutrition Technical Assistance II (FANTA), and leveraged Tobit regression analysis, particularly advantageous for handling censored dependent variables, to examine the determinants of food household food security. The results revealed that gender, age, crops and social grants have no statistical significant relationship with food insecurity. Education, employment status, income, livestock and dietary diversity have a statistical significant relationship with food insecurity. Results further revealed that 40.36% of households were food insecure while 4.22% were food secure, 7.83% were mildly food insecure and 40.36% were severely food insecure. The study recommends the formation of agricultural cooperatives with government support, prioritising education incentives, and strengthening existing food support initiatives. It emphasizes promoting savings clubs and subsidising nutrient-rich foods to enhance accessibility. These multifaceted recommendations aim to address household food security in Mthatha, providing a comprehensive framework for intervention and policy considerations. , Thesis (Masters) -- Faculty of Economics and Finacial Sciences, 2024
- Full Text:
- Date Issued: 2024-00
Monitoring strategies used for teaching and learning in selected scondary schoolsof OR Thambo Inland Education District, Eastern Cape Provice, South Africa
- Tswane, Patience Nomampondomise
- Authors: Tswane, Patience Nomampondomise
- Date: 2023-00
- Subjects: Monitoring strategies
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/11260/10769 , vital:75218
- Description: This study was meant to investigate monitoring strategies used for teaching and learning in selected secondary schools of OR Tambo Inland Education District in Eastern Cape Province of South Africa. The study mainly concentrated on collecting the analysed data from principals, deputy principals and heads of departments of secondary schools of Qumbu magisterial district on the basis of my proximity to their schools. A case study research design was adopted as only principals, deputy principals and HODs officially employed by the Department of Education to teach in geographically located secondary schools in Qumbu magisterial district were used as subjects to collect data. The qualitative research approach was employed in this study. A sample of 15 participants who were chosen using purposive sampling were interviewed face-to-face adopting semi-structured interviews to gather data for this study. The findings supported SMTs' use of monitoring curriculum implementation methodologies, but their actual implementation was characterised by a lack of rigour and decisiveness. Evidently, a number of contextual circumstances influenced to what extent the methods that had been decided upon were carried out. It emerged that in some SMTs’ strategies to manage and monitor the quality of teaching and learning in their secondary schools, teacher unions disrupts such systems. This implies that the teacher unions play a detrimental role in limiting effective intervention strategies by management. As long as teacher unions plays a powerful role in tying the hands of management in quality control oversight, management will find it very difficult to make inroads into improving commitment by teachers and progress of learners. The Department of Basic Education and government need to review and revise the powers of teacher unions. , Thesis (Masters) -- Faculty of Education, 2024
- Full Text:
- Date Issued: 2023-00
- Authors: Tswane, Patience Nomampondomise
- Date: 2023-00
- Subjects: Monitoring strategies
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/11260/10769 , vital:75218
- Description: This study was meant to investigate monitoring strategies used for teaching and learning in selected secondary schools of OR Tambo Inland Education District in Eastern Cape Province of South Africa. The study mainly concentrated on collecting the analysed data from principals, deputy principals and heads of departments of secondary schools of Qumbu magisterial district on the basis of my proximity to their schools. A case study research design was adopted as only principals, deputy principals and HODs officially employed by the Department of Education to teach in geographically located secondary schools in Qumbu magisterial district were used as subjects to collect data. The qualitative research approach was employed in this study. A sample of 15 participants who were chosen using purposive sampling were interviewed face-to-face adopting semi-structured interviews to gather data for this study. The findings supported SMTs' use of monitoring curriculum implementation methodologies, but their actual implementation was characterised by a lack of rigour and decisiveness. Evidently, a number of contextual circumstances influenced to what extent the methods that had been decided upon were carried out. It emerged that in some SMTs’ strategies to manage and monitor the quality of teaching and learning in their secondary schools, teacher unions disrupts such systems. This implies that the teacher unions play a detrimental role in limiting effective intervention strategies by management. As long as teacher unions plays a powerful role in tying the hands of management in quality control oversight, management will find it very difficult to make inroads into improving commitment by teachers and progress of learners. The Department of Basic Education and government need to review and revise the powers of teacher unions. , Thesis (Masters) -- Faculty of Education, 2024
- Full Text:
- Date Issued: 2023-00
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