An evaluation of supply chain stakeholder engagement in terms of customer specific requirements: a case study of an automotive supplier and the pressures around the automotive original equipment manufacturers’ (OEMs’) requirements
- Authors: van Staden, Shelby
- Date: 2024-04
- Subjects: Business logistics , Materials management , Automobile industry and trade -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/${Handle} , vital:74160
- Description: The central aim of this study was to assess the engagement of supply chain stakeholders, namely OEMs and an automotive supplier, in relation to customer-specific requirements. This objective was accomplished by identifying the communication methods employed by both parties for addressing customer-specific needs. Additionally, the study aimed to pinpoint the factors that promoted engagement between OEMs and automotive suppliers concerning these requirements. Conversely, it aimed to uncover the factors that hindered such engagement. Lastly, the research aimed to evaluate whether this engagement effectively alleviated the pressures faced by the automotive supplier regarding customer-specific requirements. The broader goal of the research was to comprehend how supply chain stakeholder engagement operated between OEMs and an automotive supplier with respect to customer-specific requirements. This was pursued through secondary objectives, which entailed examining how communication transpired between OEMs and an automotive supplier, the degree of participatory nature in this communication, the barriers and catalysts influencing customer-specific requirements, and whether this engagement mitigated the pressures borne by the automotive supplier. These objectives were instrumental in revealing opportunities for enhancing OEM communication, thereby positively contributing to their relationships with supply chain partners and mitigating the added burdens they faced. The research followed a qualitative case study design, utilizing semi-structured interviews to delve into the experiences of participants carefully selected from an automotive supplier. These participants were chosen based on their interactions with OEM customers, thereby providing pertinent insights into these interactions. Thematic analysis was employed for data analysis, uncovering codes, categories, and overarching themes from participants’ responses. The findings of the research highlighted certain consistent themes, shedding light on which communication methods were employed more frequently, as well as the rationale behind their usage. Notably, online platforms emerged as a popular channel, and daily communication was preferred. The research also revealed a recurring theme wherein OEMs assumed a controlling role, rather than fostering a mutually advantageous partnership in addressing issues. Additionally, communication barriers were observed in the use of online portals for communication by the automotive supplier. In these themes, variations were discerned in communication channels. These differences were rooted in participants’ responsibilities, decision-making authority, and designated roles. Consequently, the perception of communication channels varied among participants. However, similarities were also noted in the participants’ feedback regarding communication channels. The research highlighted the necessity for improved two-way communication and emphasized the need for a collaborative approach between OEMs and the automotive supplier, rather than a unilateral one. The research underscored an evident power imbalance between OEMs and the automotive supplier. In essence, the crux of a successful and mutually beneficial engagement between OEMs and the automotive supplier lies in transparent communication, adaptability, and a shared willingness to find solutions that cater to both sides. By focusing on these core principles, it is plausible to establish a scenario that benefits both parties and nurtures a robust and enduring partnership. , Thesis (MBA) -- Faculty of Business and Economic Sciences, Business School, 2024
- Full Text:
- Date Issued: 2024-04
- Authors: van Staden, Shelby
- Date: 2024-04
- Subjects: Business logistics , Materials management , Automobile industry and trade -- South Africa
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/${Handle} , vital:74160
- Description: The central aim of this study was to assess the engagement of supply chain stakeholders, namely OEMs and an automotive supplier, in relation to customer-specific requirements. This objective was accomplished by identifying the communication methods employed by both parties for addressing customer-specific needs. Additionally, the study aimed to pinpoint the factors that promoted engagement between OEMs and automotive suppliers concerning these requirements. Conversely, it aimed to uncover the factors that hindered such engagement. Lastly, the research aimed to evaluate whether this engagement effectively alleviated the pressures faced by the automotive supplier regarding customer-specific requirements. The broader goal of the research was to comprehend how supply chain stakeholder engagement operated between OEMs and an automotive supplier with respect to customer-specific requirements. This was pursued through secondary objectives, which entailed examining how communication transpired between OEMs and an automotive supplier, the degree of participatory nature in this communication, the barriers and catalysts influencing customer-specific requirements, and whether this engagement mitigated the pressures borne by the automotive supplier. These objectives were instrumental in revealing opportunities for enhancing OEM communication, thereby positively contributing to their relationships with supply chain partners and mitigating the added burdens they faced. The research followed a qualitative case study design, utilizing semi-structured interviews to delve into the experiences of participants carefully selected from an automotive supplier. These participants were chosen based on their interactions with OEM customers, thereby providing pertinent insights into these interactions. Thematic analysis was employed for data analysis, uncovering codes, categories, and overarching themes from participants’ responses. The findings of the research highlighted certain consistent themes, shedding light on which communication methods were employed more frequently, as well as the rationale behind their usage. Notably, online platforms emerged as a popular channel, and daily communication was preferred. The research also revealed a recurring theme wherein OEMs assumed a controlling role, rather than fostering a mutually advantageous partnership in addressing issues. Additionally, communication barriers were observed in the use of online portals for communication by the automotive supplier. In these themes, variations were discerned in communication channels. These differences were rooted in participants’ responsibilities, decision-making authority, and designated roles. Consequently, the perception of communication channels varied among participants. However, similarities were also noted in the participants’ feedback regarding communication channels. The research highlighted the necessity for improved two-way communication and emphasized the need for a collaborative approach between OEMs and the automotive supplier, rather than a unilateral one. The research underscored an evident power imbalance between OEMs and the automotive supplier. In essence, the crux of a successful and mutually beneficial engagement between OEMs and the automotive supplier lies in transparent communication, adaptability, and a shared willingness to find solutions that cater to both sides. By focusing on these core principles, it is plausible to establish a scenario that benefits both parties and nurtures a robust and enduring partnership. , Thesis (MBA) -- Faculty of Business and Economic Sciences, Business School, 2024
- Full Text:
- Date Issued: 2024-04
Increasing competitiveness through the enhancement of logistics processes in the South African automotive industry
- Authors: Njokweni, Thobela
- Date: 2005
- Subjects: Business logistics , Automobile industry and trade -- South Africa , Competition, International
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10939 , http://hdl.handle.net/10948/418 , Business logistics , Automobile industry and trade -- South Africa , Competition, International
- Description: Logistics has become one of the automotive industry's most crucial sub-sectors. Previously, logistics had to step aside to make way for production considerations. Today it is regarded as being every bit as crucial as production in the global village. Advancement of logistics in South Africa is crucial because original equipment manufacturers are producing to developed world standards but are having to cope with low developing world logistics standards. The logistics processes that need to be enhanced in order for the South African automotive industry to be more competitive were investigated. To examine the main problem, three sub-problems were identified. The first sub-problem that has been identified dealt with logistics processes that will enhance the competitive advantage of the South African automotive industry. The second sub-problems looked at key logistics opportunities and threats to the environment in which South African motor manufactures trade. They were investigated by assessing the nature of the South African motor manufacturing industry. Finally, the third sub-problem investigated conclusions that can be arrived at concerning the appropriateness and strategic value of the analysis.
- Full Text:
- Date Issued: 2005
- Authors: Njokweni, Thobela
- Date: 2005
- Subjects: Business logistics , Automobile industry and trade -- South Africa , Competition, International
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10939 , http://hdl.handle.net/10948/418 , Business logistics , Automobile industry and trade -- South Africa , Competition, International
- Description: Logistics has become one of the automotive industry's most crucial sub-sectors. Previously, logistics had to step aside to make way for production considerations. Today it is regarded as being every bit as crucial as production in the global village. Advancement of logistics in South Africa is crucial because original equipment manufacturers are producing to developed world standards but are having to cope with low developing world logistics standards. The logistics processes that need to be enhanced in order for the South African automotive industry to be more competitive were investigated. To examine the main problem, three sub-problems were identified. The first sub-problem that has been identified dealt with logistics processes that will enhance the competitive advantage of the South African automotive industry. The second sub-problems looked at key logistics opportunities and threats to the environment in which South African motor manufactures trade. They were investigated by assessing the nature of the South African motor manufacturing industry. Finally, the third sub-problem investigated conclusions that can be arrived at concerning the appropriateness and strategic value of the analysis.
- Full Text:
- Date Issued: 2005
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