Future scenarios in the automotive industry as a result of the social impact of industry 4.0 in the period up to 2033
- Authors: Nongendzi, Siyabonga
- Date: 2019
- Subjects: Automobile industry and trade -- South Africa , Technological innovations -- Economic aspects Labor supply -- Effect of technological innovations on Information technology -- Economic aspects
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/42836 , vital:36698
- Description: With increasing human population growth, rising GDP levels, and more affluent lifestyles, the human race is progressively consuming, leading to an ever-increasing demand for renewable and non- renewable resources. The problem of resource scarcity is, therefore, emerging because it is questionable whether economic growth in a world with finite natural resources can be sustained. One of the objectives of this work is to analyse the potential of industrial 4.0 applications to achieve a more sustainable South African automotive industry. Even if the economy is still locked up in a system that favours the linear traditional production model, stricter environmental standards, a scarcity of resources and changing consumer expectations will force entities to find alternatives. New technologies can be used to trace materials through the value chain and to track the status of the product during its life cycle. Companies are beginning to capitalize on the potential of emerging technologies to more sustainably reorganise production, services, business models or entire organizations. What is certain is that many expect that the fourth industrial revolution will have a substantial effect on jobs worldwide as advanced robotics, artificial intelligence and automation are becoming more influential. Digitisation has a full impact on both the automotive industry and society. Automation we’ve seen in the past has intensified. Digitisation has an ongoing and unprecedented effect on the operation of firms. It impacts all aspects from development to manufacturing and logistics and challenges business models and changes the place of work and the way we work. For this reason, a well- developed infrastructure and skilled workforce are key factors in transforming the industry successfully. From a South African point of view, qualification is a key challenge for industry 4.0 and requires decisive action. The challenge of skills in the manufacturing sector is growing as the industry becomes more digital. The plans of manufacturers to drive productivity improvements and capitalise on the fourth industrial revolution could be eroded because the education system is struggling to provide the right quantity and quality of skills to meet the needs of the sector. Manufacturers will need to keep investing in training current employees to keep up with new processes in line with company needs. One major challenge is to increase the digital skills of current and, in particular, older workers, by creating an offer of digital training. The research study aimed to develop insights into the future of the South African automotive industry by constructing two scenarios towards 2033: Worst case; South African automotive industry did little to change current linear traditional production mode trends in 2033; This narrative has seen the sector fall into the nightmare of its own dystonia. Best case; South African automotive is a success in 2033; The South African automotive industry finds its competitive global niche. And even with breakthroughs in robotics and artificial intelligence, there is a major disruption in employment throughout the world, South Africa has succeeded in creating a small but intelligent base for youth who can recognise and exploit opportunities on the global market. Industry 4.0 has a high potential to ensure more sustainable production methods.
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- Date Issued: 2019
The effect of age and culture on brand loyalty in the South African motor industry
- Authors: Hempel, Martin Johan
- Date: 2019
- Subjects: Brand loyalty -- South Africa , Automobile industry and trade -- South Africa , Consumer satisfaction -- South Africa , Consumer behavior -- South Africa , Older consumers -- South Africa , Consumers -- South Africa -- Cross-cultural studies
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/96859 , vital:31339
- Description: It has become imperative for companies in the motor industry to study and understand the notion of brand loyalty due to the many inherent advantages that it offers. Although existing literature provides extensive information on brand loyalty, the concept of brand loyalty is not constant across all industries. Factors such as age and culture also alter the effects of brand loyalty and the degree of brand loyalty generated within a consumer. Taking these variables into account, this study sets out to establish if age and culture have an effect on brand loyalty in the South African motor industry. The method in which motor companies emit marketing signals are also explored to establish if the emitted marketing signals are able to assist in the generation of brand loyalty. A South African real estate agent group agreed to participate in the research and became the sample population for the study. 190 successfully completed questionnaires were obtained in the data collection process and data with a Cronbach Alpha Coefficient (α) of 0.7662 proved that the data had satisfactory reliability. The data was processed and analysed in the statistical analysis program Stata. The study discovered that marketing signals don't assist in the generation of brand loyalty in the South African motor industry. It is suggested that it is more plausible that marketing signals can assist to maintain brand loyalty, rather than to generate brand loyalty. The study also discovered that culture does not have an effect on brand loyalty in the South African motor industry. However, after considering that the cultural distribution of the sample was significantly skewed, the sample is regarded as an unreliable test of the effect of culture on brand loyalty. The study also discovered that age doesn't have an effect brand loyalty in the South African motor industry. The researcher noted that the previously cognitively strenuous process of obtaining information has become more simplified by the internet and could potentially have reduced the generating of brand loyalty among older consumers. A final test was conducted to ascertain if relationships exist between the four stages of loyalty. The study suggested that all four loyalty stages are connected which confirms that brand loyalty is generated by both attitudinal and behavioural dimensions.
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- Date Issued: 2019