Exploring best practices for crisis communication

Title: Exploring best practices for crisis communication
Creator: Hlela, Nomfundo
Subject: Communication in organizations Corporations -- Public relations
Subject: Crisis management Communication in management
Date Issued: 2017
Date: 2017
Type: Thesis
Type: Masters
Type: MA
Identifier: http://hdl.handle.net/10948/15060
Identifier: vital:28118
Description: In the past few decades, corporate crises have received high media attention and revealed the impact that a disaster can have on a company’s reputation. A breadth of scholarly literature has already analysed crisis communications and key elements of an effective response. In this study I examine crisis communications strategies of two companies (British Petroleum and Domino’s Pizza) who responded differently when faced with a crisis. The study will explore the companies’ actions and various media materials including public statements, press releases and social media platforms. This information will be presented alongside corresponding news coverage to reveal how the media translated these actions. Results show that by accepting responsibility and marketing efforts to stop the disaster, a corporation can transform its communication strategy and recover its reputation.
Format: 85 leaves
Format: pdf
Publisher: Nelson Mandela Metropolitan University
Publisher: Faculty of Arts
Language: English
Rights: Nelson Mandela Metropolitan University

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