Factors influencing customer relationship management at an automotive component manufacturer in East London
- Authors: Makaza, Lufezo
- Date: 2018
- Subjects: Customer relations -- South Africa -- East London , Customer services -- South Africa -- East London -- Management , Consumer satisfaction -- South Africa -- East London -- Evaluation
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/22585 , vital:30013
- Description: In the late 1990s, customer relationship management (CRM) was formed as a popular business term, which holds the same roots as relationship marketing and enhances the paradigm with the emerging information technologies (Öztayşi, Sezgin, Özok, 2011:944). For a supply chain to be effective, an organisation must decide on the nature of the relationship appropriate to product and market conditions and adapt management practises to that relationship (Bensaou, 1999:35). Current competitive challenges induced by globalisation, and advances in information technology have forced companies to focus on managing customer relationships. This study offers a modest contribution to evaluating factors influencing customer relationship management at an automotive component manufacturer in East London. The challenge for businesses is changing the current paradigm to a customer-centric approach. A theoretical overview was conducted to evaluate various definitions, CRM models, factors influencing CRM and the impact of competitive advantage on critical success factors. The research highlighted a number of common themes of CRM, which includes keeping the customer happy, customer satisfaction, reciprocal relationship between the organisation and employees, enthusiasm, involvement and motivation. This research identified which factors make positive contributions to key competitive advantage outcomes such as price, quality, delivery and flexibility capability. The study included an evaluation of findings. From the survey responses, the results were used to draw conclusions and develop various recommendations. The conclusions centered on the customer relationship management success factors defined in the survey. The results were then compared to previous studies. Survey findings of the current study and those of past studies were discussed. The recommendations focused on the top items identified in each factor group. Many factors influence CRM success in the organisation. The findings led to the conclusion that top management needs to support, and place focus on key activities that form part of the value proposition, capabilities and mix of resources on the CRM process, as well as the people and the procedures that make effective value creation.
- Full Text:
- Date Issued: 2018
- Authors: Makaza, Lufezo
- Date: 2018
- Subjects: Customer relations -- South Africa -- East London , Customer services -- South Africa -- East London -- Management , Consumer satisfaction -- South Africa -- East London -- Evaluation
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/22585 , vital:30013
- Description: In the late 1990s, customer relationship management (CRM) was formed as a popular business term, which holds the same roots as relationship marketing and enhances the paradigm with the emerging information technologies (Öztayşi, Sezgin, Özok, 2011:944). For a supply chain to be effective, an organisation must decide on the nature of the relationship appropriate to product and market conditions and adapt management practises to that relationship (Bensaou, 1999:35). Current competitive challenges induced by globalisation, and advances in information technology have forced companies to focus on managing customer relationships. This study offers a modest contribution to evaluating factors influencing customer relationship management at an automotive component manufacturer in East London. The challenge for businesses is changing the current paradigm to a customer-centric approach. A theoretical overview was conducted to evaluate various definitions, CRM models, factors influencing CRM and the impact of competitive advantage on critical success factors. The research highlighted a number of common themes of CRM, which includes keeping the customer happy, customer satisfaction, reciprocal relationship between the organisation and employees, enthusiasm, involvement and motivation. This research identified which factors make positive contributions to key competitive advantage outcomes such as price, quality, delivery and flexibility capability. The study included an evaluation of findings. From the survey responses, the results were used to draw conclusions and develop various recommendations. The conclusions centered on the customer relationship management success factors defined in the survey. The results were then compared to previous studies. Survey findings of the current study and those of past studies were discussed. The recommendations focused on the top items identified in each factor group. Many factors influence CRM success in the organisation. The findings led to the conclusion that top management needs to support, and place focus on key activities that form part of the value proposition, capabilities and mix of resources on the CRM process, as well as the people and the procedures that make effective value creation.
- Full Text:
- Date Issued: 2018
Training of officials in the Buffalo City Metropolitan Municipality
- Authors: Charles, Kidwell
- Date: 2015
- Subjects: Municipal officials and employees -- Training of , Local government -- South Africa -- East London , Customer relations -- South Africa -- East London
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/7659 , vital:22480
- Description: The impetus that informs the drive for developmental state that promotes growth and development centres on the local capacity of the local sphere of the government to effectively discharge its responsibilities. The essence of this study is to evaluate the training of officials in the Buffalo City Metropolitan Municipality and assess the extent to which service delivery has impacted on the lives of the community within this area.
- Full Text: false
- Date Issued: 2015
- Authors: Charles, Kidwell
- Date: 2015
- Subjects: Municipal officials and employees -- Training of , Local government -- South Africa -- East London , Customer relations -- South Africa -- East London
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/7659 , vital:22480
- Description: The impetus that informs the drive for developmental state that promotes growth and development centres on the local capacity of the local sphere of the government to effectively discharge its responsibilities. The essence of this study is to evaluate the training of officials in the Buffalo City Metropolitan Municipality and assess the extent to which service delivery has impacted on the lives of the community within this area.
- Full Text: false
- Date Issued: 2015
Assessing relationship management in Meeg bank in East London
- Ntsunguzi, Carol Ntombemhlophe
- Authors: Ntsunguzi, Carol Ntombemhlophe
- Date: 2009
- Subjects: Customer relations -- South Africa -- East London -- Management , Customer relations -- South Africa -- East London , Customer services -- South Africa -- East London , Bank and banking -- Customer Services
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8580 , http://hdl.handle.net/10948/1147 , Customer relations -- South Africa -- East London -- Management , Customer relations -- South Africa -- East London , Customer services -- South Africa -- East London , Bank and banking -- Customer Services
- Description: Quality of service becomes the main avenue that could be used to gain sustainable competitive advantage. This is due to the fact that the environment within which organisations operate continues to change with respect to customer expectations. The financial sector, in particular the banking industry is not left behind and players in this industry also strive to “up their game” in the competitive market-place. It has become increasingly important for organisations to find ways, not only to reach the top, but to maintain on-going long-term relationship with their customers. This can result in long-term benefits, both for the organisation (by improving marketing productivity) and for the customer (by delivering better quality products). This paper assesses the perception the Business clients/ customers within a business banking environment have about relationship management by Meeg bank in East London branch town of Eastern Cape. A literature survey was undertaken into the importance of Customer Relationship by bank. Questionnaires were sent to all employees of the business clients for their views on Customer Relationship Management (CRM). The result the show importance of the commitment of all employees’ especially senior management is essential for the success of CRM efforts in improving the quality of service offered by an organisation. The research also confirmed the importance of having wide range of options in form of products offered. This will not only benefit the bank in terms of higher profits, but will give the bank the competitive advantage in the market place.
- Full Text:
- Date Issued: 2009
- Authors: Ntsunguzi, Carol Ntombemhlophe
- Date: 2009
- Subjects: Customer relations -- South Africa -- East London -- Management , Customer relations -- South Africa -- East London , Customer services -- South Africa -- East London , Bank and banking -- Customer Services
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8580 , http://hdl.handle.net/10948/1147 , Customer relations -- South Africa -- East London -- Management , Customer relations -- South Africa -- East London , Customer services -- South Africa -- East London , Bank and banking -- Customer Services
- Description: Quality of service becomes the main avenue that could be used to gain sustainable competitive advantage. This is due to the fact that the environment within which organisations operate continues to change with respect to customer expectations. The financial sector, in particular the banking industry is not left behind and players in this industry also strive to “up their game” in the competitive market-place. It has become increasingly important for organisations to find ways, not only to reach the top, but to maintain on-going long-term relationship with their customers. This can result in long-term benefits, both for the organisation (by improving marketing productivity) and for the customer (by delivering better quality products). This paper assesses the perception the Business clients/ customers within a business banking environment have about relationship management by Meeg bank in East London branch town of Eastern Cape. A literature survey was undertaken into the importance of Customer Relationship by bank. Questionnaires were sent to all employees of the business clients for their views on Customer Relationship Management (CRM). The result the show importance of the commitment of all employees’ especially senior management is essential for the success of CRM efforts in improving the quality of service offered by an organisation. The research also confirmed the importance of having wide range of options in form of products offered. This will not only benefit the bank in terms of higher profits, but will give the bank the competitive advantage in the market place.
- Full Text:
- Date Issued: 2009
An analysis of how to improve customer relations in local government with particular reference to the Buffalo City Municipality in East London
- Authors: Ntsikeni, Zukiswa
- Date: 2002
- Subjects: Customer relations -- South Africa -- East London , Municipal officials and employees -- Training of , Customer services -- South Africa -- East London , Municipal government -- South Africa -- Buffalo City Municipality , Local government -- South Africa -- Buffalo City Municipality
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10917 , http://hdl.handle.net/10948/76 , Customer relations -- South Africa -- East London , Municipal officials and employees -- Training of , Customer services -- South Africa -- East London , Municipal government -- South Africa -- Buffalo City Municipality , Local government -- South Africa -- Buffalo City Municipality
- Description: The research was conducted to address the low service levels offered by Buffalo City Municipality. In the past Council has received numerous customer complaints to this effect, via correspondence and verbal communication to council delegates and officials. The executive head of the municipality has requested a turn around of this appalling situation. The aim of this research was to gain insight and meaning to the existing problem in an attempt to correct it. This was accomplished by identifying the problem, and then by introducing sub-problems to the main problem for practical and relevant solutions. The research was extended to cover the East London and King Williams Town Local Councils. This was undertaken through personal interviews with the Buffalo City Municipality staff, management, Salga officials and non-profit organisations that were involved in community research on service levels and delivery in local government for this region. Literature was reviewed on methods of improving customer relations in both the public and private sectors. Local and international best practices were analysed to benchmark against successful practices worldwide. Information relevant to Buffalo City’s scenario has been presented in this study, from the identification of effective customer relation practices, followed by the roles and skills required by management. In addition to the personal interviews conducted, a two-page questionnaire was compiled based on integrated information from literature reviewed on best practices, and staff and management input. The questionnaire formed part of the empirical study. Results of the study were critically analysed and revealed three main areas of urgent importance. These are: effective communication, the establishment of a customer care policy and procedures together with training and development. These are effectively achievable after the placement of staff. The study was concluded with a practical and applicable detailed programme of intervention.
- Full Text:
- Date Issued: 2002
- Authors: Ntsikeni, Zukiswa
- Date: 2002
- Subjects: Customer relations -- South Africa -- East London , Municipal officials and employees -- Training of , Customer services -- South Africa -- East London , Municipal government -- South Africa -- Buffalo City Municipality , Local government -- South Africa -- Buffalo City Municipality
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10917 , http://hdl.handle.net/10948/76 , Customer relations -- South Africa -- East London , Municipal officials and employees -- Training of , Customer services -- South Africa -- East London , Municipal government -- South Africa -- Buffalo City Municipality , Local government -- South Africa -- Buffalo City Municipality
- Description: The research was conducted to address the low service levels offered by Buffalo City Municipality. In the past Council has received numerous customer complaints to this effect, via correspondence and verbal communication to council delegates and officials. The executive head of the municipality has requested a turn around of this appalling situation. The aim of this research was to gain insight and meaning to the existing problem in an attempt to correct it. This was accomplished by identifying the problem, and then by introducing sub-problems to the main problem for practical and relevant solutions. The research was extended to cover the East London and King Williams Town Local Councils. This was undertaken through personal interviews with the Buffalo City Municipality staff, management, Salga officials and non-profit organisations that were involved in community research on service levels and delivery in local government for this region. Literature was reviewed on methods of improving customer relations in both the public and private sectors. Local and international best practices were analysed to benchmark against successful practices worldwide. Information relevant to Buffalo City’s scenario has been presented in this study, from the identification of effective customer relation practices, followed by the roles and skills required by management. In addition to the personal interviews conducted, a two-page questionnaire was compiled based on integrated information from literature reviewed on best practices, and staff and management input. The questionnaire formed part of the empirical study. Results of the study were critically analysed and revealed three main areas of urgent importance. These are: effective communication, the establishment of a customer care policy and procedures together with training and development. These are effectively achievable after the placement of staff. The study was concluded with a practical and applicable detailed programme of intervention.
- Full Text:
- Date Issued: 2002
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