- Title
- Visitors' perceptions of the Outeniqua farmers' market in George
- Creator
- Oberholzer, Cornelis
- Subject
- Farmers' Market -- George
- Subject
- Sustainable Development
- Subject
- Garden Route (South Africa)
- Date Issued
- 2023-04
- Date
- 2023-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/60729
- Identifier
- vital:66486
- Description
- Sustainability has been the focal point of sustainable tourism development in South Africa for a number of years. The ability of attractions to depict the culture of an area and provide visitors with locally produced goods that remain economically viable for vendors, remains crucial for tourism development. Hence, farmers’ markets have recently been identified as potential visitor attractions that can provide sustainable development for communities. However, farmers’ markets and their clientele who attend have not received the necessary scholarly attention particularly within the Western Cape region of South Africa. To further understand what role farmers markets can play in the tourism economy; this study sought to examine the perceptions of visitors at the Outeniqua Farmers’ Market in George. The research objectives were: • To determine the demographic profile of visitors to the Outeniqua Farmers’ Market. • To ascertain the preferences of visitors with regard to the type of products offered at the Outeniqua Farmers’ Market. • To determine whether the Outeniqua Farmers’ Market serves as an attraction to visitors. • To analyse which factors motivate visitors to attend the Outeniqua Farmers’ Market. • To examine the visitors understanding of the impact of COVID-19 pandemic on the Outeniqua Farmers’ Market. To accomplish the objectives of this study, previous research undertaken was consulted in order to better understand how farmers’ markets were performing around the world. In addition, to what methodological approaches would be most appropriate to utilise for such a study. The literature consulted revealed disparate differences in perceptions between farmers’ market visitors in Northern as opposed to Southern hemisphere countries. The effects of COVID 19 and the influence of visitor perceptions on travel behaviour were expounded on. Also, previous research revealed that a quantitative survey would be useful for the study as respondents would be accessible at the farmers’ market to solicit information since it was a confined area. v The findings revealed that visitors were mostly locals to the area, comprising primarily white middle-aged females who often attend with family groups. Furthermore, visitors thoroughly enjoyed the overall experience the market presented. It is further complemented by the availability of ready-to-eat foods as well as the provision of social interactions within a secure environment, while scrutinising the environmental friendliness and uniqueness of the products.
- Description
- Thesis (MA) -- Faculty of Business and Economic Science, 2023
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (xv, 176 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic science
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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NMU School for Economics, Development and Tourism
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | C.J. Oberholzer Final Dissertation_13 March 2023.pdf | 2 MB | Adobe Acrobat PDF | View Details Download |