Understanding the perceived role of mobile media in relation to development in a South African rural area
- Authors: Chatikobo, Tatenda
- Date: 2019
- Subjects: Mobile communication systems -- South Africa , Internet telephony -- South Africa , Mobile communication systems -- Social aspects -- South Africa , Internet telephony -- Social aspects --South Africa
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/95360 , vital:31148
- Description: This study explores the different perceptions of mobile media in relation to development within Dwesa, a marginalised rural community in South Africa. The proliferation of mobile phones and increasing access to the internet in Africa, and South Africa in particular, is extensively documented and attempts have been made to explore its impact on development. Drawing on adapted aspects of the Diffusion of innovation theory (DoI), the study seeks to understand the relative advantage, compatibility with needs and values, and observable benefits of using mobile media for a rural community. I provide a critical discussion of the concept of development and its relationship with digital technologies and innovation. I reflect on the Diffusion of innovation theory, highlighting its critiques, adaptations and modifications in studies, particularly in the Global South. The present study employs a qualitative methodology and relies on focus groups, semi-structured interviews and observation as methods of data collection. Participants were divided into three focus groups based on Rogers classification of innovativeness (early adopters, majority adopters and late/non-adopters) and I conducted two follow-up interviews with participants of each focus group. I analysed the data thematically. Research participants identified several areas where mobile media contributed to development and positive change, such as lowering the cost of access to information and communication, staying in touch with distant relatives, increasing access to services and providing entertainment, especially among young people. The participants noted that despite these positive changes, that mobile media on its own cannot be expected to address challenges of infrastructure and public service delivery. Research findings also revealed that mobile media might interfere with socio-cultural values of respect, human dignity and privacy. I conclude that, while mobile media is generally considered as beneficial, its critical role in improving the socio-economic conditions of people in Dwesa still remains in doubt. The study provides an opportunity to further investigate the compatibility of mobile media with socio-cultural values along the lines of age and gender, and address issues of digital skills and digital marginalisation.
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- Date Issued: 2019
The use of mobile commerce to improve the services of life insurance post sale activities
- Authors: Afrifa, Rexford
- Date: 2008
- Subjects: Mobile commerce -- South Africa , Mobile computing -- South Africa , Mobile communication systems -- South Africa , Personal communication service systems -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:8718 , http://hdl.handle.net/10948/913 , Mobile commerce -- South Africa , Mobile computing -- South Africa , Mobile communication systems -- South Africa , Personal communication service systems -- South Africa
- Description: Mobile commerce, due to its inherent characteristics of mobility and reachability in enhancing personalized services provides an excellent means for life insurers to exploit such avenue in their service offerings. The objective of this study was to determine whether mobile commerce can be used to improve the services of life insurance post-sale activities. This objective was achieved with the relevant literature and empirical study. To accomplish the objective of this treatise, a triangulated research approach was selected and a multiple-case study consisting of four cases was conducted. The four cases selected comprised of leading insurers with large market share in the life insurance market in South-Africa. The primary data were collected through questionnaire and face-to-face interviews with selected respondents. The main finding shows that the respondents had a positive view about mobile commerce and its application in their companies. This was demonstrated by 80 percent of respondents who agreed that mobile commerce was more of an opportunity rather than a challenge or even a threat for the life insurance market. The results also indicate that customer relationship management, mobile messaging services and field service automation functions were used by all the insurers; although minor discrepancies were observed due to the efficiency of each firms IT infrastructure. The Internet was found to assist in the collection of more precise data, to increase service performing abilities. Some of the major obstacles that were found to hinder the deployment of mobile commerce in the industry were security concerns, low and infrequent internet usage and performance by supporting industries. Cumbersome and inefficient legacy systems were declared as the greatest technological weakness particularly by respondents from case 1 and 2. Conversely, hardware and network infrastructure, lack of software packages, lack of technical expertise and the fear of disintermediation was rated low in hindering the deployment of mobile commerce. However, according to the findings the key benefits derived from engaging in increased mobile commerce activities include enhancing customer contact and service, more transparency and speed of claims management, increasing client retention and policy extension rates hence increasing overall company profit.
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- Date Issued: 2008