A case study of the internal branding process at Kagiso Media
- Authors: Mchunu, Bonisiwe Purity
- Date: 2025-04-04
- Subjects: Product management , Internal branding , Kagiso Media , Performance management , Organizational change South Africa , Senior leadership teams
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/479449 , vital:78314
- Description: This research took the form of a case study of a media company, Kagiso Media (KM), that had been through a process of change. The company adopted a branding approach and used internal branding activities to implement a change intervention, which was unconventional and a unique approach, making it worthy of investigation. The primary aim of the study was, therefore, to analyse how a change in brand ideology (i.e. encompassing the business mission, vision, goals and shared values) shaped the senior leadership behaviour at KM and also led to the development of an improved performance management system. A case study research method was used. Data was collected through face-to-face and online interviews with the leadership team and combined with relevant company documents. A deductive thematic approach was used to analyse the data. The study revealed that brand ideology can impact leadership behaviour and performance if implemented deliberately. When the new CEO was appointed, his starting point was to change the KM brand ideology. The study revealed that, because of greater clarity in brand ideology, leadership behaviour improved. There were shifts in the manner in which leadership behaved and how they handled performance as a result of entrenching the new brand ideology. The study also revealed that the development of brand ideology necessitated changes in the performance management system. Brand-centred performance management systems contributed towards building a performance culture. In essence, developing a clear brand ideology was central to changing leadership behaviour and the revision of the performance management performance system. While limitations of the study are acknowledged, it has contributed by offering a unique perspective of an internal branding driven change and demonstrates how a change in brand ideology can impact leadership behaviour and performance management. Furthermore, the study recommended that further research could be done to include the perspectives of staff beyond the leadership team. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2025
- Full Text:
- Date Issued: 2025-04-04
- Authors: Mchunu, Bonisiwe Purity
- Date: 2025-04-04
- Subjects: Product management , Internal branding , Kagiso Media , Performance management , Organizational change South Africa , Senior leadership teams
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/479449 , vital:78314
- Description: This research took the form of a case study of a media company, Kagiso Media (KM), that had been through a process of change. The company adopted a branding approach and used internal branding activities to implement a change intervention, which was unconventional and a unique approach, making it worthy of investigation. The primary aim of the study was, therefore, to analyse how a change in brand ideology (i.e. encompassing the business mission, vision, goals and shared values) shaped the senior leadership behaviour at KM and also led to the development of an improved performance management system. A case study research method was used. Data was collected through face-to-face and online interviews with the leadership team and combined with relevant company documents. A deductive thematic approach was used to analyse the data. The study revealed that brand ideology can impact leadership behaviour and performance if implemented deliberately. When the new CEO was appointed, his starting point was to change the KM brand ideology. The study revealed that, because of greater clarity in brand ideology, leadership behaviour improved. There were shifts in the manner in which leadership behaved and how they handled performance as a result of entrenching the new brand ideology. The study also revealed that the development of brand ideology necessitated changes in the performance management system. Brand-centred performance management systems contributed towards building a performance culture. In essence, developing a clear brand ideology was central to changing leadership behaviour and the revision of the performance management performance system. While limitations of the study are acknowledged, it has contributed by offering a unique perspective of an internal branding driven change and demonstrates how a change in brand ideology can impact leadership behaviour and performance management. Furthermore, the study recommended that further research could be done to include the perspectives of staff beyond the leadership team. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2025
- Full Text:
- Date Issued: 2025-04-04
An assessment of the performance management and development system with reference to Nkqubela TB Hospital
- Authors: Kune, Anele
- Date: 2019
- Subjects: Performance management
- Language: English
- Type: Thesis , Masters , MPA
- Identifier: http://hdl.handle.net/10948/44728 , vital:38156
- Description: The aim of this study was to assess the performance management and development system, its implementation, practices, values and its relevance to the performance of the Nkqubela TB Hospital. The study explored how the institution implemented a performance management and development system and assessed the extent of policy compliance. An assessment was conducted into how the staff viewed, reacted and behaved with regard to the implementation through secondary data. This study also assessed whether or not the performance management and development system still was a viable tool to assess performance and/or if it was still relevant in attaining the objectives of the organisation. An assessment was also conducted into checking whether or not performance management motivated employees as its main purpose from a theoretical perspective versus current practices in the public sector, however, the focus of the study was the Nkqubela TB Hospital. The study also assessed the challenges encountered or experienced during the implementation of the performance management and development system at the Nkqubela TB Hospital. It adopted a qualitative approach and a desktop analysis was conducted. The study also assessed whether or not staff were being or had been trained in order to improve their development and the performance of services at the Nkqubela TB Hospital. As public administration is based on theories, this study also examined performance management from a theoretical perspective in relation to current practices at the Nkqubela TB Hospital. This research study significantly highlighted or discovered that training, communication, feedback and the proper implementation of performance without favouritism were important aspects and that it had to be noted for good governance. The research also revealed that a performance management and development system enabled employees to better understand the relationship and correlation between the strategic goals and objectives of the department, employees’ key performance areas and alignment with the vision of the organisation. Lastly, managers and supervisors should apply the performance management and development system to identify good and poor performance, and act appropriately through development, as well as recognising and rewarding good performance
- Full Text:
- Date Issued: 2019
- Authors: Kune, Anele
- Date: 2019
- Subjects: Performance management
- Language: English
- Type: Thesis , Masters , MPA
- Identifier: http://hdl.handle.net/10948/44728 , vital:38156
- Description: The aim of this study was to assess the performance management and development system, its implementation, practices, values and its relevance to the performance of the Nkqubela TB Hospital. The study explored how the institution implemented a performance management and development system and assessed the extent of policy compliance. An assessment was conducted into how the staff viewed, reacted and behaved with regard to the implementation through secondary data. This study also assessed whether or not the performance management and development system still was a viable tool to assess performance and/or if it was still relevant in attaining the objectives of the organisation. An assessment was also conducted into checking whether or not performance management motivated employees as its main purpose from a theoretical perspective versus current practices in the public sector, however, the focus of the study was the Nkqubela TB Hospital. The study also assessed the challenges encountered or experienced during the implementation of the performance management and development system at the Nkqubela TB Hospital. It adopted a qualitative approach and a desktop analysis was conducted. The study also assessed whether or not staff were being or had been trained in order to improve their development and the performance of services at the Nkqubela TB Hospital. As public administration is based on theories, this study also examined performance management from a theoretical perspective in relation to current practices at the Nkqubela TB Hospital. This research study significantly highlighted or discovered that training, communication, feedback and the proper implementation of performance without favouritism were important aspects and that it had to be noted for good governance. The research also revealed that a performance management and development system enabled employees to better understand the relationship and correlation between the strategic goals and objectives of the department, employees’ key performance areas and alignment with the vision of the organisation. Lastly, managers and supervisors should apply the performance management and development system to identify good and poor performance, and act appropriately through development, as well as recognising and rewarding good performance
- Full Text:
- Date Issued: 2019
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