Investigating the factors influencing the resilience of medium-sized commercial fishing enterprises in the Eastern Cape province
- Authors: Mfono, Vuyisa Nomkhitha
- Date: 2025-04-04
- Subjects: Small business South Africa Eastern Cape , Fisheries Economic aspects South Africa Eastern Cape , Small and medium enterprises , Organizational resilience , Commercial fishing
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/479462 , vital:78315
- Description: This research took the form of a case study of a media company, Kagiso Media (KM), that had been through a process of change. The company adopted a branding approach and used internal branding activities to implement a change intervention, which was unconventional and a unique approach, making it worthy of investigation. The primary aim of the study was, therefore, to analyse how a change in brand ideology (i.e. encompassing the business mission, vision, goals and shared values) shaped the senior leadership behaviour at KM and also led to the development of an improved performance management system. A case study research method was used. Data was collected through face-to-face and online interviews with the leadership team and combined with relevant company documents. A deductive thematic approach was used to analyse the data. The study revealed that brand ideology can impact leadership behaviour and performance if implemented deliberately. When the new CEO was appointed, his starting point was to change the KM brand ideology. The study revealed that, because of greater clarity in brand ideology, leadership behaviour improved. There were shifts in the manner in which leadership behaved and how they handled performance as a result of entrenching the new brand ideology. The study also revealed that the development of brand ideology necessitated changes in the performance management system. Brand-centred performance management systems contributed towards building a performance culture. In essence, developing a clear brand ideology was central to changing leadership behaviour and the revision of the performance management performance system. While limitations of the study are acknowledged, it has contributed by offering a unique perspective of an internal branding driven change and demonstrates how a change in brand ideology can impact leadership behaviour and performance management. Furthermore, the study recommended that further research could be done to include the perspectives of staff beyond the leadership team. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2025
- Full Text:
- Date Issued: 2025-04-04
- Authors: Mfono, Vuyisa Nomkhitha
- Date: 2025-04-04
- Subjects: Small business South Africa Eastern Cape , Fisheries Economic aspects South Africa Eastern Cape , Small and medium enterprises , Organizational resilience , Commercial fishing
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/479462 , vital:78315
- Description: This research took the form of a case study of a media company, Kagiso Media (KM), that had been through a process of change. The company adopted a branding approach and used internal branding activities to implement a change intervention, which was unconventional and a unique approach, making it worthy of investigation. The primary aim of the study was, therefore, to analyse how a change in brand ideology (i.e. encompassing the business mission, vision, goals and shared values) shaped the senior leadership behaviour at KM and also led to the development of an improved performance management system. A case study research method was used. Data was collected through face-to-face and online interviews with the leadership team and combined with relevant company documents. A deductive thematic approach was used to analyse the data. The study revealed that brand ideology can impact leadership behaviour and performance if implemented deliberately. When the new CEO was appointed, his starting point was to change the KM brand ideology. The study revealed that, because of greater clarity in brand ideology, leadership behaviour improved. There were shifts in the manner in which leadership behaved and how they handled performance as a result of entrenching the new brand ideology. The study also revealed that the development of brand ideology necessitated changes in the performance management system. Brand-centred performance management systems contributed towards building a performance culture. In essence, developing a clear brand ideology was central to changing leadership behaviour and the revision of the performance management performance system. While limitations of the study are acknowledged, it has contributed by offering a unique perspective of an internal branding driven change and demonstrates how a change in brand ideology can impact leadership behaviour and performance management. Furthermore, the study recommended that further research could be done to include the perspectives of staff beyond the leadership team. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2025
- Full Text:
- Date Issued: 2025-04-04
Resource-based view of barriers and drivers to the survival of Small and Medium-sized Enterprises (SMEs) in rural areas of Centane in the Eastern Cape, South Africa
- Authors: Fadana-Dumani, Akhona Pumza
- Date: 2025-04-04
- Subjects: Small and medium enterprises , Small business South Africa Eastern Cape , Intangible property , Barriers to entry (Industrial organization) , Driver
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/479427 , vital:78312
- Description: This research study set out to analyse the barriers and drivers of small business survival in rural areas of Centane. Small and Medium sized Enterprises (SME’s) are considered a crucial element in achieving economic growth as well as job creation. These businesses play a pivotal role in the improvement of rural economy and livelihood and their existence is intricately linked to the survival of the local communities. Hence, the study seeks to analyse the barriers experienced by rural SME’s, resources and interventions required to be successful, was conducted in Centane, a rural town situated in Mnquma Local Municipality, Amathole District Municipality, Eastern Cape Province, The Resource based theory framework was employed to better understand the selected case study. A semi-structured questionnaire was developed in English then translated into isiXhosa the local vernacular to easy the information flow and ensures the respondent confidence during the face-to-face interview. The interviews were randomly conducted to fourteen (14) key informants (SME’s). The data was analysed using thematic analysis. Results indicated that the inadequate infrastructure, lack of skills and training as well as funding and support from the government are the key barriers experienced by the SME’s. Furthermore, results showed that critical skills such as business, records, financial management as well as marketing are required to ensure the sustainability of the SME’s in this area. Through the integration of Resource-Based-Framework, the study revealed the significance, and the availability of both the tangible and intangible resources in shaping the competitive-edge, survival and the sustainability of SME’s in Centane. The involvement of local government and other related development agencies is recommended to actively participate and play a more active role in ensuring the development, survival, sustainability and success of the SME’s in this area. Their intervention should be through facilitation of trainings and skills development initiatives with special focus on financial, marketing and business-related skills. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2025
- Full Text:
- Date Issued: 2025-04-04
- Authors: Fadana-Dumani, Akhona Pumza
- Date: 2025-04-04
- Subjects: Small and medium enterprises , Small business South Africa Eastern Cape , Intangible property , Barriers to entry (Industrial organization) , Driver
- Language: English
- Type: Academic theses , Master's theses , text
- Identifier: http://hdl.handle.net/10962/479427 , vital:78312
- Description: This research study set out to analyse the barriers and drivers of small business survival in rural areas of Centane. Small and Medium sized Enterprises (SME’s) are considered a crucial element in achieving economic growth as well as job creation. These businesses play a pivotal role in the improvement of rural economy and livelihood and their existence is intricately linked to the survival of the local communities. Hence, the study seeks to analyse the barriers experienced by rural SME’s, resources and interventions required to be successful, was conducted in Centane, a rural town situated in Mnquma Local Municipality, Amathole District Municipality, Eastern Cape Province, The Resource based theory framework was employed to better understand the selected case study. A semi-structured questionnaire was developed in English then translated into isiXhosa the local vernacular to easy the information flow and ensures the respondent confidence during the face-to-face interview. The interviews were randomly conducted to fourteen (14) key informants (SME’s). The data was analysed using thematic analysis. Results indicated that the inadequate infrastructure, lack of skills and training as well as funding and support from the government are the key barriers experienced by the SME’s. Furthermore, results showed that critical skills such as business, records, financial management as well as marketing are required to ensure the sustainability of the SME’s in this area. Through the integration of Resource-Based-Framework, the study revealed the significance, and the availability of both the tangible and intangible resources in shaping the competitive-edge, survival and the sustainability of SME’s in Centane. The involvement of local government and other related development agencies is recommended to actively participate and play a more active role in ensuring the development, survival, sustainability and success of the SME’s in this area. Their intervention should be through facilitation of trainings and skills development initiatives with special focus on financial, marketing and business-related skills. , Thesis (MBA) -- Faculty of Commerce, Rhodes Business School, 2025
- Full Text:
- Date Issued: 2025-04-04
- «
- ‹
- 1
- ›
- »