Manager’s Adoption of New Smart Retail Technology at Clicks Group
- Authors: Mdoda, Athenkosi Sindile
- Date: 2022-04
- Subjects: Stores, Retail--Electric equipment , Stores, Retail
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/57906 , vital:58402
- Description: SRT is the interactive retail system that offers retail services to customers via a network of smart or intelligent objects and devices that can sense the environment and engage in real-time data collection, communication, interaction and feedback and it can be integrated to the physical stores. The fourth industrial revolution is driving companies across the globe to familiarize themselves with technology and to innovate. Retail industry has been at the forefront of innovation, amongst other industries with the goal of driving efficiency, cost reduction, relevance, profitability, customer retention and a quest to remain competitive. South African companies are not any different as this innovation has seen technology transformation move into brick-and-mortar stores and the online market. The key factor of innovation in retail is the smart retail technology (SRT). The adoption of technology is imperative so that organisations not only develop policies but are able to gain value and achieve the desired outcomes. The adoption of technology operates as means to allow management to actively contribute in an environment of continued innovation with strategic benefits, therefore, indicating the significance and value of understanding the perspective of technology adoption and shape organisational strategy and its practices. Managers are key drivers of adoption and their actions significantly contribute to achieving an alignment between the company and external environment. The primary objective of this study is to explore the perceptions and attitudes of lower to middle level managers towards technology adoption at Clicks stores in South Africa. This study is specifically focused on managers’ adoption of smart retail technology at Clicks by analysing factors such as facilitating conditions, institutional culture, demographics, knowledge, manager’s attitudes (SRT ease of use) and managers attitudes (SRT benefits) as dependent factors and SRT adoption as an independent factor. An empirical study consisting of an online survey (QuestionPro) was conducted with 211 employees who work for Clicks in South Africa. The data was then analysed using STATISTICA with help from a statistician and the results presented in the form of descriptive and inferential statistics. The key findings from this study indicated that institutional culture influencing SRT adoption, manager’s knowledge about SRT and store manager as a designation, all have an influence on manager adoption of SRT at iv Clicks. Recommendations were made to management on what steps can be taken to drive SRT adoption at Clicks. , Thesis (MA) -- Faculty of Business and Economic science, 2022
- Full Text:
- Date Issued: 2022-04
- Authors: Mdoda, Athenkosi Sindile
- Date: 2022-04
- Subjects: Stores, Retail--Electric equipment , Stores, Retail
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/57906 , vital:58402
- Description: SRT is the interactive retail system that offers retail services to customers via a network of smart or intelligent objects and devices that can sense the environment and engage in real-time data collection, communication, interaction and feedback and it can be integrated to the physical stores. The fourth industrial revolution is driving companies across the globe to familiarize themselves with technology and to innovate. Retail industry has been at the forefront of innovation, amongst other industries with the goal of driving efficiency, cost reduction, relevance, profitability, customer retention and a quest to remain competitive. South African companies are not any different as this innovation has seen technology transformation move into brick-and-mortar stores and the online market. The key factor of innovation in retail is the smart retail technology (SRT). The adoption of technology is imperative so that organisations not only develop policies but are able to gain value and achieve the desired outcomes. The adoption of technology operates as means to allow management to actively contribute in an environment of continued innovation with strategic benefits, therefore, indicating the significance and value of understanding the perspective of technology adoption and shape organisational strategy and its practices. Managers are key drivers of adoption and their actions significantly contribute to achieving an alignment between the company and external environment. The primary objective of this study is to explore the perceptions and attitudes of lower to middle level managers towards technology adoption at Clicks stores in South Africa. This study is specifically focused on managers’ adoption of smart retail technology at Clicks by analysing factors such as facilitating conditions, institutional culture, demographics, knowledge, manager’s attitudes (SRT ease of use) and managers attitudes (SRT benefits) as dependent factors and SRT adoption as an independent factor. An empirical study consisting of an online survey (QuestionPro) was conducted with 211 employees who work for Clicks in South Africa. The data was then analysed using STATISTICA with help from a statistician and the results presented in the form of descriptive and inferential statistics. The key findings from this study indicated that institutional culture influencing SRT adoption, manager’s knowledge about SRT and store manager as a designation, all have an influence on manager adoption of SRT at iv Clicks. Recommendations were made to management on what steps can be taken to drive SRT adoption at Clicks. , Thesis (MA) -- Faculty of Business and Economic science, 2022
- Full Text:
- Date Issued: 2022-04
The consumer decision process and determinants of choice for retail consumer lubricants in Gauteng South Africa
- Authors: Musisi, Nosipho
- Date: 2022-04
- Subjects: Stores, Retail , Metal-working lubricants
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/57990 , vital:58466
- Description: South Africa has an open lubricants market where new marketers and brands are welcome to join the competitive landscape. As a result, there are a vast number of players in the lubricants market including small local blenders. There are five major players in this market, namely: Engen, Chevron (marketed as Caltex), Shell, BP and Total as well as smaller marketers like ENI and Indy Oil (Kline and Company , 2018). Castrol is the leading lubricant brand consumed in the country, followed by Shell, Engen, and Chevron, respectively (Mordor Intelligence, 2021). The South African lubricants market is segmented between three main segments: industrial, commercial automotive, and consumer automotive. Industrial lubricants are sold to large producers of goods for their manufacturing equipment. , Thesis (MA) -- Faculty of Business and Economic science, 2022
- Full Text:
- Date Issued: 2022-04
- Authors: Musisi, Nosipho
- Date: 2022-04
- Subjects: Stores, Retail , Metal-working lubricants
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10948/57990 , vital:58466
- Description: South Africa has an open lubricants market where new marketers and brands are welcome to join the competitive landscape. As a result, there are a vast number of players in the lubricants market including small local blenders. There are five major players in this market, namely: Engen, Chevron (marketed as Caltex), Shell, BP and Total as well as smaller marketers like ENI and Indy Oil (Kline and Company , 2018). Castrol is the leading lubricant brand consumed in the country, followed by Shell, Engen, and Chevron, respectively (Mordor Intelligence, 2021). The South African lubricants market is segmented between three main segments: industrial, commercial automotive, and consumer automotive. Industrial lubricants are sold to large producers of goods for their manufacturing equipment. , Thesis (MA) -- Faculty of Business and Economic science, 2022
- Full Text:
- Date Issued: 2022-04
An investigation of the expectations held by retail tenants with regards to the internal marketing function performed by their shopping centre landlord
- Authors: Bosman, Jiminy-Ann Ashurde
- Date: 2014
- Subjects: Shopping centers , Retail trade , Stores, Retail , Consumer satisfaction
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/3725 , vital:20458
- Description: While much has been written about retail stores and the retail environment, franchises and organisational marketing, not much can be found on “host” organisations such as shopping centres and their role within the marketing mix. A unique disparity exists within shopping centres in that not only are they an organisation with their own brand identity and culture, but they also play host to numerous retailers and franchises with very clear brands and messages of their own. The question that is often posed to the landlord is therefore whose message or what message is the correct one to market to the common consumer-base targeted by both the shopping centre (landlord) and the tenant (retailers). When considering this, it is important to understand that a symbiotic relationship exists between landlord and tenant within shopping centres in that if a tenant is successful this will result in greater rentals for the landlord and if the landlord’s property is successful, i.e. popular, this will result in greater revenue for the tenant. Both parties therefore actively engage in marketing of their businesses and whilst the message is often noticeably different, what is unique is that this is often to the same consumer-base. Tenants in many shopping centres contribute towards centre marketing expenses as part of their lease agreements and as a result have certain expectations in terms of what message is being marketed. Shopping centres varying in size and tenant numbers make the landlords marketing role that much more complex and often generic messaging is employed to umbrella the wide offering available. This study aims at investigating the expectations held by retail tenants of their shopping centre landlords through the internal communications function. Corporate communication theory as well as public relations theory was used as a grounding.
- Full Text:
- Date Issued: 2014
- Authors: Bosman, Jiminy-Ann Ashurde
- Date: 2014
- Subjects: Shopping centers , Retail trade , Stores, Retail , Consumer satisfaction
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10948/3725 , vital:20458
- Description: While much has been written about retail stores and the retail environment, franchises and organisational marketing, not much can be found on “host” organisations such as shopping centres and their role within the marketing mix. A unique disparity exists within shopping centres in that not only are they an organisation with their own brand identity and culture, but they also play host to numerous retailers and franchises with very clear brands and messages of their own. The question that is often posed to the landlord is therefore whose message or what message is the correct one to market to the common consumer-base targeted by both the shopping centre (landlord) and the tenant (retailers). When considering this, it is important to understand that a symbiotic relationship exists between landlord and tenant within shopping centres in that if a tenant is successful this will result in greater rentals for the landlord and if the landlord’s property is successful, i.e. popular, this will result in greater revenue for the tenant. Both parties therefore actively engage in marketing of their businesses and whilst the message is often noticeably different, what is unique is that this is often to the same consumer-base. Tenants in many shopping centres contribute towards centre marketing expenses as part of their lease agreements and as a result have certain expectations in terms of what message is being marketed. Shopping centres varying in size and tenant numbers make the landlords marketing role that much more complex and often generic messaging is employed to umbrella the wide offering available. This study aims at investigating the expectations held by retail tenants of their shopping centre landlords through the internal communications function. Corporate communication theory as well as public relations theory was used as a grounding.
- Full Text:
- Date Issued: 2014
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