- Title
- Social media and development in the rural areas :an overview of the possible effects of socila media on the Thembu youth
- Creator
- Matsheke, Masande Siyakudumisa
- Subject
- Rural youth -- South Africa -- Eastern Cape Social media -- South Africa -- Eastern Cape
- Subject
- Tembu (African people) -- History
- Date Issued
- 2017
- Date
- 2017
- Type
- Thesis
- Type
- Masters
- Type
- MA
- Identifier
- http://hdl.handle.net/10948/45355
- Identifier
- vital:38573
- Description
- the possible impact on the Thembu through the introduction of information communication technologies (ICTs) as a development tool is the main concern. This is done by unpacking the model of Ubuntu as the foundation of the Thembu’s value system and juxtaposing its values to those found on social media. As Ubuntu is the basis of the Thembu cultural identity, the possible effects of ICTs, more specifically social media, on the cultural identity of the Thembu is a key concept in the treatise. The treatise begins by exploring Ubuntu in different guises so as to understand the concept holistically. This is done by examining the works of Mogobe Ramose and others in unpacking Ubuntu as a way of living. The manifestations of Ubuntu in Thembu culture are also explored so as to appreciate the relevance of Ubuntu in Thembu culture. As ICTs are introduced to the rural Thembu as part of the government’s development efforts, the treatise explores the development policies of South Africa from the RDP to GEAR in order to understand the development stance of the country. The role of ICTs in the development is also looked at. The clashing values and other contradictory factors between social media and Ubuntu are looked at in order to support the main argument of the treatise –that of social media having a negative impact on the Thembu cultural identity through inherent values found therein.
- Format
- 75 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Arts
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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NMU School of Language, Media and Culture
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Matsheke LMC 511.pdf | 520 KB | Adobe Acrobat PDF | View Details Download |