- Title
- The development of a framework to assess the economic viability of thoroughbred breeding in South Africa
- Creator
- Keevy, Julia Merle
- Subject
- Thoroughbred horse -- Breeding -- South Africa
- Subject
- Race horses -- Breeding -- South Africa Horse industry -- South Africa
- Date Issued
- 2019
- Date
- 2019
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/40632
- Identifier
- vital:36203
- Description
- The thoroughbred horseracing industry in Southern Africa has reported a declining trend in industry participants in recent years with pressure being experienced from external sources as well as from within. The industry is reliant on the thoroughbred breeding sector to supply quality horses for the purpose of racing. This, coupled with the challenges faced in exporting horses to global markets, has diminished the demand for thoroughbred horses locally. The economic viability of the breeding sector, as the foundation of the broader thoroughbred industry, is pivotal for its future sustainability. This has served as the motivation for this study. The sport of thoroughbred horse racing in South Africa contributes over R2,7 billion to the estimated R4500,0 billion South African GDP in the form of gambling revenue alone. The industry is particularly labour intensive and employs over 15 000 people in South Africa which include breeding, racing and betting industry participants. In this study, a broad analysis of the thoroughbred breeding sector in South Africa was conducted with the intention of developing a framework within which to assess the perceived economic viability of the thoroughbred breeding sector in South Africa. The study used the literature review to identify key factors that have an economic impact on the thoroughbred breeding sector in terms of how these factors influence perceived economic viability. The empirical section of the study tested thoroughbred breeders‘ perceptions and understanding of the concepts that influenced the economic viability of the breeding sector. Strong evidence emerged from the empirical study that the industry is not exploiting marketing avenues that are available, creating information shortages that affect perceptions of the sector and that the equine export system from South Africa is inefficient and costly. Amidst political uncertainty and general economic decline in South Africa, the future of the industry and the people that it supports is questionable. The relevance and scope of the breeding sector in support of the broader thoroughbred industry in South Africa is pivotal, without it there will be no industry.
- Format
- xix, 124 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Julia Merle Keevy.pdf | 2 MB | Adobe Acrobat PDF | View Details Download |