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The interplay of social semiotics in selected examples of experiential brand marketing

  • Authors: Rennie, Tarryn
  • Date: 2016
  • Subjects: Communication in marketing , Semiotics , Branding (Marketing) , Social marketing
  • Language: English
  • Type: Thesis , Masters , MA
  • Identifier: http://hdl.handle.net/10948/3695 , vital:20454
  • Description: As with the traditional form of print advertising, advertisements were, and still are designed in a particular way to attract the viewer’s attention and direct the attention towards a specific area within the framework of the advertisement. However, besides print advertising, today’s markets require further interaction with consumers and the public at large. This has given rise to the use of experiential brand marketing whereby consumers interact with the brand in out-of-context situations. The advancement of technology has enabled user experiences to go beyond the traditional forms of branding such as television, print, radio and even on-line advertising, websites and so forth and users are able to upload experiential brand experiences instantly on social networking sites. This, in turn, has indicated that marketers need to take full advantage of social networking, PR and audience interaction with brands. Theo Van Leeuwen & Gunther Kress (2005:7) investigated the context of ‘framing’ in visual communication where elements either have some kind of ‘connectedness’ or ‘disconnectedness’. This study focuses on the context of Van Leeuwen’s (2005:7) ‘framing’ of traditional print magazine designs to the environments or brandscapes in which experiential brand activations are taking place. According to Lenderman (2006:52), experiential marketing requires person-to-person networking with consumers who use sophisticated networking tools for respectful conversations between the consumer and the brand. Not only is this a cost effective solution to making a relatively unknown brand reach the masses, but it also allows an opportunity of immediate audience participation and instant recording of data that can spread across a global network. The theoretical base of social semiotics, underpinned by Van Leeuwen’s theory of ‘framing’, forms the theoretical basis of this study, with case studies of various experiential brand activations being analysed. An analysis of the environment in which the brand experience takes place, along with consumer reactions and their reactions to the overall brand experience in terms of experiential branding is studied. The aim of this research is to identify how the interplay of social semiotics could be used to interpret the current trend of user brand experiences in terms of experiential, interactive marketing.
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  • Date Issued: 2016

The intersection between socio-economic status and scholastic attainment in selected schools in Fort Beaufort education district, province of the Eastern Cape

  • Authors: Sokani, Andile
  • Date: 2016
  • Subjects: Students -- Economic conditions Students -- Social conditions Educational tests and measurements
  • Language: English
  • Type: Thesis , Masters , MSoc
  • Identifier: http://hdl.handle.net/10353/13150 , vital:39469
  • Description: The aim of this study was to examine and highlight the effects of socio-economic status on scholastic attainment in selected high schools in the Fort Beaufort Educational District. Participants were children in Grades 10 to 12 and included children from both high and low Socio-Economic Status (SES) families, and with varying qualities of education owing to biographies of distinctive insertion into the part apartheid educational structure. Utilizing Pierre Bourdeu’s concept of cultural capital as a theoretical framework, the study ardued that children from high SES in the Fort Beaufort Education District perform better at high schools owing to acces to relevant educational materials and the general academic culture in their home environment. The opposite is however the case for children from low SES who lack access to such material, culture and language, thus making it difficult to perform optimally in their high school studies. The study used both qualitative and quantitative research methods. The purpose of using triangulation was to decrease or counter-balance the deficiency of a single strategy, thereby increasing the ability to interpret the findings. The adoption of the mixed method approach in this study was also directed at increasing the reliability, validity and the generalizability of the results of the study. The most expressive measure of SES was the average income for the area in which the child lives or is educated. The quality of education was estimated based on whether the school was previously disadvantaged or previously advantaged. The child’s academic achievement was measured using the two most recent school reports. As predicted, the research results showed that children from high SES families and with a high quality of education scored better on their examinations than did children from low SES families and with a low quality of education. The data also revealed an interesting interaction between SES and quality of education. Participants from low SES families but with a high quality of education scored significantly better on examination assessment performance than did participants from low SES families and with a low quality of education. These findings suggest that children from low SES families in the Fort Beaufort Education District might be at a grave disadvantage in terms of their ability to succeed academically but that the quality of education might be a more important factor than SES in determining levels of general intellectual functioning.
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  • Date Issued: 2016

The last stop

  • Authors: Mofokeng, Thabiso
  • Date: 2016
  • Language: English
  • Type: text , Thesis , Masters , MA
  • Identifier: http://hdl.handle.net/10962/64567 , vital:28559
  • Description: My novella is set in the taxi industry. Its main characters are a wealthy taxi owner, a poor taxi driver from another African country, and the taxi driver's girlfriend. The story is partly a ghost story and partly crime fiction, it combines gritty realism with magical elements. It shows what happens between people in times of taxi violence. As the plot develops, the driver finds out that his boss is sleeping with his girlfriend. In revenge, the boss bribes some policemen to arrest the driver and beat him, and he dies in the police cells. But it turns out that the detective investigating the driver’s death is not quite impartial, nor is he of this world only.
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  • Date Issued: 2016

The leadership characteristics and development of Doctor Trudy Thomas : a case study in servant-leadership

  • Authors: Fietze, Jennifer Anne
  • Date: 2016
  • Subjects: Servant leadership , Thomas, Trudi , Leadership -- South Africa -- Case studies
  • Language: English
  • Type: Thesis , Masters , MBA
  • Identifier: vital:860 , http://hdl.handle.net/10962/d1020184
  • Description: Doctor Trudy Thomas is a leader that served; as a medical doctor and as a public servant over five decades during and after the apartheid era in South Africa. The aim of this qualitative study was to identify the leadership characteristics that are evident in Doctor Thomas, the former MEC for Health for the Province of the Eastern Cape; as a leader and to explore how they developed over five decades, given her role within healthcare in South Africa. The first requirement of a servant-leader according to Robert Greenleaf (the contemporary pioneer of servant-leadership) (Greenleaf, 1977), is that the leader is a servant first and starts with a desire to serve. Doctor Thomas started her professional life as a medical missionary doctor, a profession that by its nature is serving and ultimately healing, in the poor rural communities of the Eastern Cape. Her leadership grew out of her initial concern for her patients and their communities and by the opportunities that she was presented with to apply her skills to serve. She was able to identify the deeper needs within these communities and was able to envision practical solutions to these problems, enlisting the assistance of others. Throughout her leadership journey she exhibited humility, and many other trademarks of a servant-leader. She did not see herself as a leader, believing rather that it was a privilege to serve and help people. This study was therefore able to conclude that the leadership that Doctor Thomas has exhibited is that of a servant-leader and that her leadership journey was unintentional and grew out of her desire and ability to serve. This thesis consists of three separate yet interrelated sections. Section One, The Academic Case Study is a holistic, biographical academic case study on an individual. The outcomes of this research are presented as an academic paper, which includes a condensed literature review, results and discussion, as well as recommendations for future research. It also presents recommendations regarding the application of servant-leadership in service industries like Healthcare in South Africa. The presentation of the results is predominantly qualitative with some quantitative aspects. Section Two, The Literature Review presents an extensive review of literature that relates to the phenomena of leadership; servant-leadership; leader and leadership development; servant-leadership development through service and finally servant-leadership in South Africa. Other aspects like Ubuntu and Unintentional leadership are examined. The literature review conducted serves as a broad foundation for understanding servant-leadership but does not purely focus on the issues of this individual study. Section Three, The Research Methodology is an outline of the research aim and objectives, and the research paradigm that has been adopted. The discussion also details the research methodology; the case study method; an inductive approach; an intersubjective position; the individual researched; data collection techniques and analysis; objectivity; issues of quality; ethics; and the limitations of this research.
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  • Date Issued: 2016

The legal consequences of migration of public Further Education and Training college employees to the Department of Higher Education and Training

  • Authors: Coetzer, Louwrens Stefanus Daniel
  • Date: 2016
  • Subjects: College personnel management -- South Africa , Education, Higher -- South Africa -- Administration , Educational change -- South Africa
  • Language: English
  • Type: Thesis , Masters , LLM
  • Identifier: http://hdl.handle.net/10948/6983 , vital:21189
  • Description: Staff, previously employed by Public Technical and Vocation Education and Training (TVET) Colleges, migrated (transferred) to the Department of Higher Education and Training (DHET) in terms of Section 197 of the Labour Relations Act. This treatise investigates the legal consequences of the migration of the staff from the fifty (50) TVET Colleges to DHET and focuses on the different categories of staff. The conditions of service of all the categories of staff before migration are compared with that after the migration. Meaningful recommendations are made about negotiations that should take place in the respective bargaining chambers in order to ensure a smooth transition that will prevent unnecessary legal consequences in future. The treatise furthermore analyses the legal consequences of staff, employed by temporary employment services to perform outsourced functions at TVET Colleges, who did not migrate to DHET. The legal implications of these members of staff is debated and evaluated. The treatise also discusses the performance management system and the changes from the integrated quality management system of lecturers to the performance management development system of public servants. TVET Colleges absorb the employment costs (as a separate employer) to ensure that there is growth in the Full Time Equivalents of Ministerial programmes, funded by DHET. The treatise makes meaningful recommendations to the new employer (DHET) with regard to the appointment of staff to conduct ministerial programmes and the overtime remuneration of current staff that willingly agree to work overtime but are not fairly remunerated by DHET. The treatise also considers the second phase of the migration process, namely the development of a blueprint organogram and the development of job descriptions for the different functions identified on the organogram. The process should ideally be followed by a restructuring process where staff are placed in identified functions and must be capacitated to perform the functions adequately. This process will ensure alignment of functions in the fifty TVET Colleges. Finally, the treatise notes the issue of workplace discipline at the TVET College and the definition of the workplace. It offers a proposal to the DHET to negotiate with the unions about defining the workplace as this has a legal consequence for attaining the objective of sound labour relations. It make meaningful recommendations about the overlapping regulatory requirements applicable to the TVET College as a legal person and DHET as an employer.
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  • Date Issued: 2016

The legal protection of foreign direct investment in the new millennium :a critical assessment with a focus on South Africa and Zimbabwe

  • Authors: Chidede, Talkmore
  • Date: 2016
  • Subjects: Investments, Foreign -- Law and legislation Economic policy
  • Language: English
  • Type: Thesis , Masters , LLM
  • Identifier: http://hdl.handle.net/10353/7919 , vital:30814
  • Description: The increasing investment gap and reduction in foreign aid has made several developing countries to turn to foreign investment as a mechanism to circumvent their financial constraints among other things. There is substantial empirical evidence that foreign direct investment enhances economic development, employment creation, national competitiveness and diffusion of technology from foreign firms to local firms and workers of the host states. As a result, this study firstly argues that foreign investment is much needed in South Africa and Zimbabwe to improve economic growth and development, create employment and increase their competitiveness in the global market. However, these benefits do not accrue automatically but the host states need to create an enabling environment to exploit such benefits. The legal protection of foreign investment has become a fundamental issue in both international and national law. Efforts have been and are still being made in law as well as in practice to implement national investment legal regimes which are in line with international norms or standards. This study undertakes a contemporary assessment of the legal protection of foreign investment in South Africa and Zimbabwe with a view of examining their compliance with international minimum norms, standards and/or best practices. More recently, both South Africa and Zimbabwe have crafted and implemented investment laws and related policies which are perceived to be somewhat hostile towards foreign investment. To achieve this, selected investment laws and related policies in both jurisdictions are critically analysed. This study puts forward an argument and recommendations for policy makers in both South Africa and Zimbabwe for strategic refinements of investment laws and related policies such that they become flexible, friendly and certain to foreign investors while at the same time advancing their respective national policies aimed at the economic empowerment of local citizens.
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  • Date Issued: 2016

The lived experience of the post-termination period of long-term psychotherapy

  • Authors: Steenkamp, Jeanette Gwendoline
  • Date: 2016
  • Language: English
  • Type: Thesis , Masters , MA
  • Identifier: vital:3276 , http://hdl.handle.net/10962/d1021272
  • Description: This study aimed to gain insight and understanding into adult clients’ personal lived experiences of the post-termination period of long-term psychotherapy. International research which examines the post-termination phase of psychotherapy has found that this particular lived experience can have both positive and negative consequences for clients’ psychosocial wellbeing. Few recent studies focusing on adult clients’ personal experiences of the post-termination phase could be located and none of these studies were conducted in a non-Western context. The study’s aim was to address this gap in the existing literature by using interpretative-phenomenological analysis (IPA) to explore the lived experience of the post-termination period of long-term psychotherapy for two South African adult clients. Data were collected via individual in-depth semi-structured interviews. Analysis of the data yielded the following themes: Therapy remembered as amazing, but hard work, Vivid memories of therapy retained post-termination, Seeing the therapist differently, Keeping the therapist alive, Being different after therapy, “I started losing all my ground I had gained”, and Resuming the external journey. These findings corroborated and expanded upon existing research in the area.
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  • Date Issued: 2016

The Livestock Improvement Scheme in the Eastern Cape: experiences of small farmers in Elliot

  • Authors: Nompekela, Zikhona
  • Date: 2016
  • Subjects: Livestock farms -- South Africa -- Eastern Cape Farmers -- South Africa -- Eastern Cape Livestock systems -- South Africa -- Eastern Cape
  • Language: English
  • Type: Thesis , Masters , MA
  • Identifier: http://hdl.handle.net/10948/12350 , vital:27057
  • Description: This study was motivated by the realisation that the Eastern Cape Province is a leading producer of cattle, but few to none of those cattle makes it to auction markets. The study was conducted in the Elliot area, selected as an area with a high number of Land Redistribution for Agricultural Development farms, as well as private farms and communal farmers. Most of these farmers battled to sell their cattle to the auctions or abattoirs. The objective of the study was therefore to investigate challenges facing smallholder beef cattle famers and those factors which prevented them to access auction markets to sell their cattle in the Elliot area. The second was to assess the effectiveness of the Livestock Improvement Scheme in support of smallholder beef cattle farmers in terms of the outcome and achievements of training these individuals to become successful farmers. The last was to find out how beef cattle farmers benefited from the scheme. Both semi-structured interviews and an open-ended questionnaire were used to collect data. A sample size of 10 farmers (eight farmers from LRAD/private and two from communal farmers) was selected, and observation was done on the auctions and abattoirs available in Elliot. The study found that smallholder cattle farmers struggle to sell their stock through formal and informal markets, as they are faced with marketing constraints.Such marketing constrainst are lack of marketing information, drought, poor condition of cattle, lack of infrastructure, shortage of land for grazing, price takers, stock theft, transaction costs, problems with cattle identification, and lack of physical access to markets. The study has also made recommendations on how smallholder cattle farmers of Elliot can be developed to procure markets to sell their stock.
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  • Date Issued: 2016

The management of chacma baboons and humans in a peri-urban environment: a case study from Nelson Mandela Metropolitan University's George Campus

  • Authors: Botes, Peet
  • Date: 2016
  • Subjects: Human-animal relationships , Animal behavior , Human beings , Bestiality
  • Language: English
  • Type: Thesis , Masters , MTech
  • Identifier: http://hdl.handle.net/10948/5135 , vital:20812
  • Description: Conflicts between humans and baboons (Papio ursinus) have become a significant management challenge on Nelson Mandela Metropolitan University’s (NMMUs) George Campus, which is located in peri-urban George in the Garden Route, of the Western Cape of South Africa. Current management policy, although required to be ‘scientifically’ based, largely relies on studies done outside the Garden Route. This study addresses the question of how the management of human-baboon relations could be improved on the campus. A case study was undertaken which aimed at addressing the cohabitation of baboons and humans on the NMMU campus, specifically human-baboon resource selection and interaction. The research methodology and the related analytical tools were primarily quantitative but were supplemented by some qualitative data drawn from interviews. Data collected was used to determine landscape features acting as Keystone Resource Areas (KRAs) for both humans and baboons on the campus. Relationships between the frequency and location of negative interactions, and resident-baboon distribution on the campus were also determined. Two key findings emerged from the research. First, residences, non-residence buildings and waste disposal stations act as KRAs for both humans and baboons. Second, the frequency of negative interaction correlates with the time spent by residents and baboons at residences, where common negative interactions between baboons and humans are known to occur. It is postulated that cohabitation on the NMMU George Campus is causing the habituation of baboons, a loss of fear of humans and association of humans with high energy foods. As a result, present cohabitation contributes to negative human-baboon relations in the George area. To ensure sustainable co-existence between humans and baboons on the George Campus, management should implement zonation and wildlife monitoring to reverse the loss of baboon fear of humans and better limit the availability of human-derived foods. In addition, management should consider giving stakeholders co-management roles to foster and facilitate knowledge and responsibility partnerships, and subsequently correct any misunderstandings related to human-baboon relations on the campus. Recommendations for further research include sampling beyond campus boundaries to compensate for regional variations in baboon behaviour and the biophysical environment.
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  • Date Issued: 2016

The managerial leadership styles of school principals for school effectiveness: a study of six Secondary schools of the Dutywa Education District

  • Authors: Ziduli, Mlungiseleli
  • Date: 2016
  • Subjects: High school -- Management Secondary education performance -- School leadership
  • Language: English
  • Type: Thesis , Masters , M Ed
  • Identifier: http://hdl.handle.net/11260/504 , vital:27279
  • Description: The purpose of this study was to investigate the managerial leadership styles of school principals for school effectiveness at secondary schools of the Dutywa Education District in the Eastern Cape Province of the Republic of South. The literature review reflects theories concerning the managerial leadership styles of school principals for school effectiveness. In order to attain the aims and objectives of the study, the researcher used the qualitative research method, both in collecting and analyzing the data. The case study design was used to describe and access the phenomenon and the purposive sampling method was used to select (6) secondary school principals. An open ended interview schedule was used for the face-to-face in-depth interviews on the managerial leadership styles of school principals for school effectiveness at secondary schools of the Dutywa Education District. Themes were drawn from the responses of the participants and analysed. Some of the findings were: Democratic and participatory leadership styles were used by the school principals to achieve maximum co-operation from both experienced and beginning teachers and the learners in the schools. Laissez fair and autocratic styles of leadership appeared to be undesirable for the management of schools. For school principals’ effective management, they need to do proper planning, organising and scheduling of activities, assigning duties to teachers and delegating some of their work to competent teachers. The reasons for school principals’ ineffectiveness in this study were: favouritism, over-familiar relationships with some teachers, ignoring teachers’ personal problems, workload, lack of support and co-operation from teachers. Incorrect interpretation of educational policies were seen to lead to chaotic situations, poor performance of both teachers and learners, division between learners and teachers, a lack of unity between school stake-holders, poor job satisfaction and lack of trust and respect for the principals concerned. Factors contributing to principals’ incorrect interpretation of educational policies and execution of management roles were: negligence, lack of knowledge and ability to interpret educational policies, lack of proper induction programmes and training of principals and lack of support on policy matters from the Department of Education. Contributing factors resulting in barriers to principals’ ineffectiveness in the management of schools were: failure to give proper instructions to teachers and learners, failure to effectively use of available funds in the school, failure to implement all educational programmes in the school including co-curricular and extra mural activities, lack of experience, lack of support from both the Department of Education and the parents, lack of resources, high staff turnover, favourtisms and failure to hold teachers accountable for poor work done. Mechanisms deemed to overcome the factors leading to barriers to principals’ execution of their management roles at schools were: making the effort to be knowledgeable about educational policies, timely responses to problems in the school, regular consultation with stakeholders, employment of SGB teachers, taking direct supervision of instructions in classrooms and endeavoring to have good relations and gaining support from the SGB and the parents. The researcher made some recommendations on the managerial leadership styles of school principals for school effectiveness at secondary schools of the Dutywa Education District.
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  • Date Issued: 2016

The maturity of project management in engineering consulting firms

  • Authors: Machite, Kennedy
  • Date: 2016
  • Subjects: Project management Consulting engineers -- South Africa , Engineering firms -- South Africa
  • Language: English
  • Type: Thesis , Masters , MSc
  • Identifier: http://hdl.handle.net/10948/18409 , vital:28634
  • Description: With a considerable number of built environment projects not being completed successfully, this study was undertaken to investigate how effectively consulting engineering firms are applying project management principles in the way they manage projects. This was achieved by measuring the project management maturity levels of consulting engineering firms. Maturity levels were measured for each of the ten knowledge areas of the Project Management Institute’s Project Management Body of Knowledge to determine areas where consulting engineering firms perform below expectation and as a result determine probable causes of project failures. The maturity of the firm was then calculated as the average of the maturity for the knowledge areas. The study found that consulting engineering firms have higher levels of project management maturity than the average for the construction and civil engineering sector. Apart from risk and procurement management, all the other knowledge areas have higher maturity levels than the corresponding construction and civil engineering knowledge areas. Although the overall maturity results indicate that the larger firms are more mature in their project management practices than the smaller firms, the individual knowledge areas are inconsistent. The study reveals that consulting engineering firms are weakest in the risk management, human resources and stakeholder management knowledge areas. There is limited literature available on the status of project management, project management methodologies, and performance of consulting projects in the engineering environment (Labuschagne & Steyn, 2010:70). There is need for future studies to establish a methodology developed specifically for the Consulting Engineering Firms in line with what Labuschagne & Steyn (2010) started and a Project Management Maturity Model specific to the Consulting Engineering Industry.
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  • Date Issued: 2016

The National School Nutrition Programme in selected schools in Peddie

  • Authors: Zazini, Thando William
  • Date: 2016
  • Subjects: School children -- Food -- South Africa -- Peddie School children -- Nutrition , School management teams -- Nutrition -- South Africa -- Peddie
  • Language: English
  • Type: Thesis , Masters , MBA
  • Identifier: http://hdl.handle.net/10948/12769 , vital:27119
  • Description: The Department of Basic Education classifies the NSNP as one of the critical omponents of the government's Programme of Action, which was specifically assigned the responsibility of addressing learners' ability to learn by providing them with nutritious meals. The success of the programme may therefore contribute towards the country's realisation of the Millennium Development Goals which include the reduction of mortality and the eradication of extreme hunger and poverty by 2015 as well as achieving universal primary education. The aim of the National School Nutrition Programme seeks to promote sustainable food production initiatives in all School Nutrition Schools in order to develop skills. It also aims to enhance learning capacity of a learner through feeding and to promote nutrition education in order to improve healthy eating and lifestyles amongst communities. This study seeks to assess the current status in administering the NSNP in selected schools in Peddie, Eastern Cape. Due to the extensive nature of the geographical area of Peddie, this study focused exclusively on 25 schools. For the purpose of this study, a quantitative approach was employed through a questionnaire constructed to obtain the perceptions of the sample group. The responses from the statements in the questionnaire were analysed by a Nelson Mandela Metropolitan University registered statistician. In the last chapter a number of recommendations are stated to aid in improving the current administering status of the National School Nutrition Programme.
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  • Date Issued: 2016

The need for conflict management in organisations (a health insurance company, Port Elizabeth)

  • Authors: Ajam, Razaana
  • Date: 2016
  • Subjects: Conflict management , Organizational change -- South Africa -- Eastern Cape , Organizational behavior -- South Africa -- Eastern Cape , Interpersonal relations
  • Language: English
  • Type: Thesis , Masters , MA
  • Identifier: http://hdl.handle.net/10948/3852 , vital:20469
  • Description: Conflict is evident in many spheres of life, however this study concentrated more specifically on conflict relating to organisations. Organisational conflict is seen “as any social collectivity, organisations such as private sector companies, government departments, schools and universities, non-governmental organisations, and political parties all experience internal conflict in varying degrees” (Bradshaw, 2008: 22). Each individual coming into a workplace has created his or her own set of challenges especially in the brutal arena of business. Conflict has destructive and productive qualities that can diminish or elevate processes within an organization (Stone, 1999). If it is not harnessed properly or dealt with in the correct manner, it can damage the reputation of a business; resulting in its downfall and this in turn contaminates and affects peripheral businesses associated with the organisation downstream. This study explored the following key aspects: Background of organisational conflict and its management; Background of the organization; Whether these two areas mentioned above can work together to create a cost effective and efficient outcome when dealing with conflict. The research adopted a mixed method approach with predominant focus on qualitative research methodology. The main focus of this study was conflict management within organisations and to probe and determine whether companies see the need to employ the field of conflict management as a strategy in times of fluctuating dispositions. It is evident that the organisation may not be fully aware or make use of alternative conflict resolution strategies and that the main causes of conflict can be eliminated such as poor communication, ill-defined job descriptions and objectives and differing of opinions. The need to employ alternative methods of conflict management may be emphasised by looking at the costs that conflict produces and the use of limited vital resources and the loss of human capital.
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  • Date Issued: 2016

The participatory development and implementation of a facilitator’s manual for the promotion of exclusive breastfeeding

  • Authors: Katsinde, Shingirai Miranda
  • Date: 2016
  • Language: English
  • Type: Thesis , Masters , MPharm
  • Identifier: http://hdl.handle.net/10962/4201 , vital:20632
  • Description: Background: Breastfeeding is a common practice, but exclusive breastfeeding for the first six months is no longer a cultural norm in the majority of South African communities. Identification of facilitating and constraining factors which affect breastfeeding and exclusive breastfeeding practices is thus important. The promotion of exclusive breastfeeding is essential for improved infant health and development, especially if it takes into consideration the broader cultural and socio-economic aspects influencing these practices. This study follows up on an initial project conducted in Glenmore and Ndwayana, two rural communities in the Eastern Cape, South Africa. The current study aimed at working with community care workers who are associated with two community based organisations, who work within three communities, Glenmore, Ndwayana and Grahamstown. The study objectives were to identify the factors that influence the adoption of exclusive breastfeeding in the communities researched, to conduct workshops with the community workers on exclusive breastfeeding practices, as well as to develop and implement a facilitator’s manual for the promotion of exclusive breastfeeding. Method: Using the community based participatory research approach and the PEN-3 theoretical framework to guide the research process, individual semi-structured interviews were conducted with 14 community care workers to identify the factors that affect breastfeeding and exclusive breastfeeding. Through participatory involvement and a cyclical research process, a facilitator’s manual on breastfeeding was developed, which was used during the workshops in the training of community care workers on breastfeeding and exclusive breastfeeding practices. A pre and post intervention knowledge questionnaire was given to the community care workers to complete before and after the workshops. The facilitator’s manual was modified based on 14 months of consistent interaction with the community care workers, who provided feedback on improving the content as well as on how to enhance the cultural appropriateness of the facilitator’s manual during guided focus group discussions. Readability testing also guided further modification of the facilitator’s manual. Results:The major findings confirmed that exclusive breastfeeding for six months was no longer a common practice in these three communities. Factors affecting breastfeeding and exclusive breastfeeding were classified as perceptions (knowledge attitudes and beliefs), enablers (resources and facilities) and nurturers (people), in accordance with the PEN-3 model thematic categories. The knowledge questionnaire, semi-structured interview results, and data from the workshops showed that the community care workers were not sufficiently equipped with information on breastfeeding and exclusive breastfeeding. The facilitator’s manual development and modification was made possible by inputs from the community care workers and the community based organisation liaisons. A culturally appropriate, community specific facilitator’s manual for the promotion of breastfeeding and exclusive breastfeeding was produced. Conclusion: The factors affecting breastfeeding and exclusive breastfeeding were identified. These factors were useful in facilitating discussions on how to improve breastfeeding and exclusive breastfeeding practices in the communities researched. The facilitator’s manual and the workshops were useful in equipping community care workers with knowledge on breastfeeding and exclusive breastfeeding. The involvement of community based organisations will assist to ensure sustainability of breastfeeding promotion by community care workers by adopting the facilitator’s manual as part of their women and child development programmes.
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  • Date Issued: 2016

The past in the present: race, gender and transnationalism in Zoë Wicomb’s October and Chimamanda Ngozi Adichie’s Americanah

  • Authors: Nthunya, Manosa
  • Date: 2016
  • Language: English
  • Type: Thesis , Masters , MA
  • Identifier: http://hdl.handle.net/10962/3939 , vital:20559
  • Description: This thesis will interrogate the ways in which the most recent novels of Zoë Wicomb and Chimamanda Ngozi Adichie (namely October and Americanah) explore race, gender and transnational issues. Wicomb and Adichie share an interest in representing the lives of people who have been historically marginalised by racial and gender classifications. This thesis will argue that historical and stereotypical ways of looking at people, particularly African people, are still prevalent in the twenty-first century. Wicomb’s interest is in the coloured community and the impact that apartheid ideology has had on it. She shows, as this thesis will argue, that notions of shame and respectability still influence the coloured community, post-1994, in the same ways they did under apartheid. Furthermore, the thesis will show that religion, which was used to justify apartheid, has been instrumental in maintaining racist and sexist norms in the coloured community in post-apartheid South Africa. Adichie’s novel, on the other hand, shows the impact of gender norms in Nigeria on her female characters. Unlike characters in Wicomb’s novel, Adichie’s mostly experience racial bias when they move to Western countries. This thesis will argue that many Western countries, which were the main beneficiaries of colonialism, continue to ‘other’ Africans, in spite of their claims to respect all human beings. Wicomb’s and Adichie’s novels depict characters that are moving between different continents, along with the impact that this has on them. In the twenty-first century, more people are moving between different spaces and, as a result, interacting with different cultures. These migrations, as this thesis will show, give rise to paradoxical circumstances: people are still being judged according to their race and gender, in spite of the freedom that these moves are supposed to lead to. Of central importance to both novels then is the question of home and belonging. Since people are moving between different continents, is it still possible to belong to one place? Is it in fact possible to belong at all? These are some of the questions that will be raised and answered in this thesis. Lastly, the thesis will look at the thematic representations of reading and writing in the novels under consideration. This is most evident in Adichie’s novel where her main character starts blogging as a way to express her dissatisfaction with the racist and sexist environment she encounters in the United States of America. The thesis will explore how Adichie examines blogging as a mode of communication that is unique to the twenty-first century. It will argue that it is perhaps through new media that historically subjugated subjects, such as African people and women, will be able to express themselves. Less hackneyed modes of communication might provide the necessary channels for those who have historically been denied voice to finally find it.
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  • Date Issued: 2016

The perceptions of nurse educators regarding the use of high-fidelity simulation in nursing education at a South African private nursing college

  • Authors: Janse van Vuuren, S V
  • Date: 2016
  • Subjects: Nursing -- Study and teaching -- Simulation methods Simulated patients
  • Language: English
  • Type: Thesis , Masters , MCur
  • Identifier: http://hdl.handle.net/10353/1752 , vital:27555
  • Description: Although Nurse Educators are aware of the advantages of simulation-based training, some still feel uncomfortable to use technology or lack the motivation to learn how to use the technology. The aging population of nurse educators cause frustration and anxiety. They struggle with how to include these tools, particularly in the light of faculty shortages. Nursing education programmes are increasingly adopting simulation in both undergraduate and graduate curricula. Scoping literature reviews show that nursing practice has changed in recent years, placing demands on nurse educators to utilise different approaches in education. The fact that nurse educators are an aging population needs to be taken into consideration and acknowledge that many of them did not grow up with computers and lag behind in technological skills. The aim of this study was to investigate the perceptions of nurse educators regarding the use of high-fidelity simulation in nursing education at a South African Private Nursing College in order to be able to determine why High-fidelity Simulators (HFS) have not yet been embraced by nurse educators and students. A national survey of nurse educators and clinical training specialists was completed with 128 participants; but only 79 completed the survey. In addition to background information, participants were questioned about their use of simulators. They were asked to complete the Technology Readiness Index. Information was also obtained regarding their perceptions of the use of HFS. Findings included indications that everyone is at the same level as far as technology readiness is concerned; this, however, does not play a large role in the use of HFS. This finding supports the educators’ need for training to adequately prepare them to use simulation equipment. Recommendations for further study include research to determine what other factors play a role in the use of HFS, studies to determine whether the benefits of HFS are superior to other teaching strategies warranting the time and financial commitment. The results of this study can be used as guidelines for other institutions to prepare their teaching staff for the use of HFS.
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  • Date Issued: 2016

The perceptions of teachers teaching mathematical literacy at Further Education and Training level : a case study conducted in the East London District

  • Authors: Pillai, Sivarama Panicker Mohanan
  • Date: 2016
  • Subjects: Mathematics--Study and teaching--South Africa--Eastern Cape Education, Higher--South Africa--Eastern Cape--Administration
  • Language: English
  • Type: Thesis , Masters , Education
  • Identifier: http://hdl.handle.net/10353/15980 , vital:40571
  • Description: Mathematical Literacy is a compulsory subject at the Further Education and Training (FET) level in South Africa. All learners who do not select Mathematics are required to study Mathematical Literacy as their numeracy subject in Grade 10, the first year of studying at the FET level. This requirement coincided with the educational reforms which were introduced in South Africa after democracy was attained in1994. Mathematical Literacy was introduced in Grade 10 in 2008, in Grade 11 in 2009 and in Grade 12 in 2010. Matriculants in 2012 comprised the cohort who wrote the Mathematical Literacy examination for the first time in South African history. Although 4 years have passed since the introduction of Mathematical Literacy in Grade 12, many teachers are still not sufficiently competent enough to teach the subject. This fact has been demonstrated quite conclusively in the matriculation results of the past 4 years. The failure to teach the subject satisfactorily is the result of poor knowledge of the content of the courses, insufficient teaching materials and incorrect teaching methods. This study has focused on uncovering the perceptions of teachers of the teaching of Mathematical Literacy and on how best to support and assist teachers in order to improve their knowledge of the content of their courses, to improve the methods of teaching the subject and to provide sufficient resources to support both teaching and learning. The study is also aimed to draw the attention of the Department of Education (DoE) to the need to provide better training in order to develop the competency of teachers in the subject and to overcome the lack of resources through developing innovative ways of teaching it. A qualitative approach was adopted in order to conduct the research, as it aims to provide an explicit rendering of the structure, order and broad patterns pertaining to the teaching of the subject from a group of participants. Qualitative research is best suited to studies of this sort, as it provides the means to conduct an in-depth investigation of the thoughts, beliefs, attitudes and responses of teachers concerning the teaching of Mathematical Literacy at the FET level. The research was conducted in 6 FET schools in the East London Education District. Six teachers of Mathematics and Mathematical Literacy in Grades 10, 11 and 12 were selected to comprise the research sample for the study. Semi-structured questions were used to collect the data. The research study established that educators have divergent perceptions and beliefs concerning the teaching of Mathematical Literacy at the FET level. The study was also able to identify the problems, obstacles and difficulties encountered by the teachers in their attempts to teach the subject and the trends which emerged during the conducting of the research.
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  • Date Issued: 2016

The perfomance of South African pilots on cognitive ability assessment

  • Authors: Simpson, Sinombongo Mazulu
  • Date: 2016
  • Subjects: Intelligence tests -- South Africa , Airplanes -- Piloting -- Ability testing -- South Africa , Air pilots -- Social conditions
  • Language: English
  • Type: Thesis , Masters , MCom
  • Identifier: http://hdl.handle.net/10948/12813 , vital:27123
  • Description: In South Africa, the issue of lack of black pilot skills is a most talked about topic in commercial airlines. Airlines need to find the right set of skills and attitude to operate safely and successfully. Airline safety remains a topic of discussion, therefore airlines need ensure robustness of their selection processes. There are many requirements that a person has to meet before s/he can be offered a first officer job at an airline. The majority of the pilots in South Africa are white males. The study aimed to determine if there are statistically significant differences in cognitive ability test results between Black and White applicants for pilot positions with a South Africa airline. The test battery included a verbal reasoning test, numerical reasoning test, visual thinking, abstract reasoning test, spatial reasoning test, short term memory test, monitoring ability test, hand-eye coordination, sense of orientation test, reactivity test, and a multi-tasking test. The data were extracted with permission from a database maintained on behalf of the airline by an online test provider and subjected to a statistical analysis using measures of central tendency, and spread, in order to report on the significance of the differences between the groups. There is strong evidence that the White group performed better than the Black group on the majority of the tests. It is recommended that further research is done in order to determine the causes of these differences. A comparative study of results on other airlines’ recruitment selection tests and an exploratory study of the impact of socio-economic factors, education quality and language on cognitive ability tests are recommended.
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  • Date Issued: 2016

The personal financial management attitudes and practices of South African rugby players

  • Authors: Acker, Enrico
  • Date: 2016
  • Subjects: Rugby football players -- South Africa -- Finance, Personal Finance, Personal -- South Africa
  • Language: English
  • Type: Thesis , Masters , MCom
  • Identifier: http://hdl.handle.net/10948/11363 , vital:26915
  • Description: When rugby became professional in 1995, both the game and the social and financial position of the players changed (Basson, 2003). Players started to train full-time and earned annual salaries (Goldman& Johns, 2009). Due to the transition from amateur to professional status, rugby players needed to make adequate personal financial management decisions. The purpose of this study is to investigate the personal financial management attitudes and practices of South African rugby players. Previous research about personal financial management largely focussed on the general public, and did not focus on South African rugby players. Rugby is a professional sport where players earn money from a young age. It is expected of rugby players to make adequate personal financial decisions from as early as 19 years old. The literature review provided an overview of personal financial management and a discussion on the various components that should be included in personal financial management. A framework for this study was developed. The framework used these components as the base for the personal financial attitudes and practices and how it relates to the demographics of the respondents. Three hypotheses were also formulated based on the literature overview and framework. The objectives of this study were achieved by adopting a quantitative research methodology. A convenience sample of 132 rugby players was drawn for this study. Rugby players from NMMU Madibaz, Eastern Province Rugby Union (EP), South Western Districts Rugby Union (SWD) and Sharks Rugby Union participated in this study. The results of the empirical survey showed that respondents have positive attitudes towards the importance of budgeting, retirement planning, risk management, debt management and investment and the importance of employing a financial planner. On the other hand the personal financial management practices of the respondents in this study can be described as weak. From the results of the empirical survey it is clear that the respondents have weak practices towards the majority of the personal financial management practices. Only one of the three hypotheses was accepted namely that there is a relationship between the demographics of rugby players and their personal financial practices. There is no relationship between personal financial management attitudes and personal financial management practices of South African rugby players and that there is also no relationship between demographic variables and personal financial management attitudes of South African rugby players. This study has provided insight into the personal financial management attitudes and practices of South African rugby players. Valuable information was obtained that could help to address the personal financial management needs of rugby players.
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  • Date Issued: 2016

The physical activity and health-related fitness of female students at a South African university

  • Authors: Baatjes, Tashrique
  • Date: 2016
  • Subjects: Physical fitness for women Physical education and training Women college students -- Health and hygiene Health behavior
  • Language: English
  • Type: Thesis , Masters , MA
  • Identifier: http://hdl.handle.net/10948/5575 , vital:20909
  • Description: Physical inactivity and resultant chronic diseases of lifestyle (CDLs) are becoming a global epidemic as secular modernization and the sedentary lifestyles it brings with it become universal. The importance of physical activity (PA) in reducing morbidity and mortality from CDLs and related conditions has been well established. Since it is generally significant that the onset of many CDLs lies in childhood through to adolescence, preventative strategies should start as early in life as possible. Currently, university students are failing to engage in the levels of PA recommended for better health outcomes over the short and long term. To make matters worse, there is increasing evidence of a decrease in PA during the transitional phase from adolescence to adulthood. This study aimed to determine the physical activity (PA) levels, sedentary behaviour and health-related fitness (HRF) characteristics of female university students. In addition, the participants‘ perceived barriers to PA were investigated. The study was exploratory-descriptive and employed a quantitative research design. Five hundred and thirty-one full-time female students, between the ages of 18 and 46, studying at Nelson Mandela Metropolitan University‘s (NMMU) South, North, Second Avenue and Missionvale campuses participated in the study. The participants (n=531) completed an online survey which determined their PA levels, sedentary behaviours and perceived barriers to PA participation. A health-related fitness (HRF) assessment was also administered to 68 participants who completed the online survey. Their height, weight, and waist and hip circumferences were measured, as well as their cardiovascular fitness (CF). The majority (88 percent) of the participants reported low and minimal levels of PA, and 44 percent were either overweight or obese. The participants had a low-risk waist-to-hip ratio (WHR) (M=0.70). The majority of the population (94 percent) had poor cardiovascular fitness (CF). A high prevalence of sitting time was recorded among the participants: on average 855 minutes (14 hours) on a usual weekday and 720 minutes (12 hours) on a usual weekend day. Students reported the greatest length of sitting time at work/attending lectures/studying. Cross tabulations and Chi2 tests indicated no significant relationships among PA and HRF (BMI, WHR and CF) and sedentary behaviour and HRF. The ANOVA and t-test results for PA, sedentary behaviour and HRF related to various demographic variables, found small (0.19 < d < 0.50) and medium (0.49 < d < 0.80) significant differences by race (d=0.43; d=0.52), home language (d=0.41; d=0.44) and living arrangement (d=0.38; d=0.28). No significant relationship was found to exist between age, year of study and faculty of registration and sedentary behaviour or HRF. The participants listed: Not enough time; too expensive to exercise; and, no friends who can exercise with me as the most important barriers to participation in PA. Academic obligations (3.08 mean) was found to be the most important barrier to PA.
  • Full Text:
  • Date Issued: 2016
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