Change management implications of a retrenchment strategy in a selected section of a telecommunications organisation
- Authors: Aucamp, Mertz
- Date: 2001
- Subjects: Organizational change -- Management , Downsizing of organizations -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10847 , http://hdl.handle.net/10948/46 , Organizational change -- Management , Downsizing of organizations -- South Africa
- Description: An audit report by the Australian National Audit Office (ANAO) indicated that a company needs to ensure that support is provided to those employees who remain after a staff reduction process and that their needs are managed effectively. One of the recommendations by ANAO for companies that are embarking on restructuring and future staff reduction programs, is the facilitation of change management workshops, or intervention to prepare the staff to manage change. A literature study revealed that no change management model existed that specifically focused on the “survivors” of a retrenchment or restructuring strategy in a company. The literature study was therefore used to assist in developing a change management in Telkom SA. Pre-assessment and post-assessment questionnaires were developed to test the employees’ abilities to manage change and their understanding of the changes that the telecommunications industry is facing. The findings of the survey showed a high level of employee tolerance to change and illuminated the value that was added by the developed change management model.
- Full Text:
- Date Issued: 2001
- Authors: Aucamp, Mertz
- Date: 2001
- Subjects: Organizational change -- Management , Downsizing of organizations -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10847 , http://hdl.handle.net/10948/46 , Organizational change -- Management , Downsizing of organizations -- South Africa
- Description: An audit report by the Australian National Audit Office (ANAO) indicated that a company needs to ensure that support is provided to those employees who remain after a staff reduction process and that their needs are managed effectively. One of the recommendations by ANAO for companies that are embarking on restructuring and future staff reduction programs, is the facilitation of change management workshops, or intervention to prepare the staff to manage change. A literature study revealed that no change management model existed that specifically focused on the “survivors” of a retrenchment or restructuring strategy in a company. The literature study was therefore used to assist in developing a change management in Telkom SA. Pre-assessment and post-assessment questionnaires were developed to test the employees’ abilities to manage change and their understanding of the changes that the telecommunications industry is facing. The findings of the survey showed a high level of employee tolerance to change and illuminated the value that was added by the developed change management model.
- Full Text:
- Date Issued: 2001
The development of a marketing plan for an emergency medical service
- Authors: Barley, Kim Wayne
- Date: 2002
- Subjects: Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10853 , http://hdl.handle.net/10948/120 , Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Description: The research problem addressed in this study was to develop a comprehensive marketing plan that would help an emergency medical service (EMS) in the Nelson Mandela Metropolitan Municipality (NMMM), capture a significant market share and gain a competitive advantage over competitors. To achieve this object, a literature study to determine the key components of a marketing plan was undertaken and used as a theoretical model in developing an actual marketing plan. In addition to the literature study, an empirical study was conducted to identify the key issues critical to the development of a marketing plan for the EMS. The survey method used, based on the key components gained from the literature study, consisted of an in-depth scan of the macro-environment and thorough market investigation of the target industry. The investigation involved the general management and senior personnel from the local emergency medical industry, medical aid schemes and private hospitals and clinics delimited in the study. The results of the above literature study were finally combined with the results of the empirical study and a marketing plan for an emergency medical service was developed. This study concludes with recommendations applicable for the implementation of the actual marketing plan.
- Full Text:
- Date Issued: 2002
- Authors: Barley, Kim Wayne
- Date: 2002
- Subjects: Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10853 , http://hdl.handle.net/10948/120 , Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Description: The research problem addressed in this study was to develop a comprehensive marketing plan that would help an emergency medical service (EMS) in the Nelson Mandela Metropolitan Municipality (NMMM), capture a significant market share and gain a competitive advantage over competitors. To achieve this object, a literature study to determine the key components of a marketing plan was undertaken and used as a theoretical model in developing an actual marketing plan. In addition to the literature study, an empirical study was conducted to identify the key issues critical to the development of a marketing plan for the EMS. The survey method used, based on the key components gained from the literature study, consisted of an in-depth scan of the macro-environment and thorough market investigation of the target industry. The investigation involved the general management and senior personnel from the local emergency medical industry, medical aid schemes and private hospitals and clinics delimited in the study. The results of the above literature study were finally combined with the results of the empirical study and a marketing plan for an emergency medical service was developed. This study concludes with recommendations applicable for the implementation of the actual marketing plan.
- Full Text:
- Date Issued: 2002
Identification of Management skills required by middle Managers to effectively manage a public hospital in the Eastern Cape
- Authors: Belemu, Roy Boombe
- Date: 2000
- Subjects: Hospitals -- South Africa -- Management , Health services administration -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10829 , http://hdl.handle.net/10948/19 , Hospitals -- South Africa -- Management , Health services administration -- South Africa
- Description: The research problem addressed in this study was to identify what management skills do middle managers require to manage the organisational units effectively. To achieve this objective a theoretical model of management skills required by middle managers to effectively manage a public hospital was developed, using relevant literature in which management skills are identified. The theoretical model consisted of the following categories of management skills whose correct application can promote managerial effectiveness in managing organisational units: General management skills; Technical skills; Human skills; Leadership skills; Financial management skills; Computer skills. Each category of the management skills was broken down into elements that were then analysed using literature identified during the literature study. The model was then used to develop a questionnaire to assess the degree to which managers responsible for running the clinical, nursing and paramedical departments of a public hospital in the Eastern Cape rate the elements in terms of importance. The empirical results obtained indicate that a wide variety of skills are regarded by middle managers as important to performance of their managerial roles. This resulted in the theoretical model being confirmed and the identified management skills being accepted as management skills required by middle managers to effectively manage a public hospital in the Eastern Cape.
- Full Text:
- Date Issued: 2000
- Authors: Belemu, Roy Boombe
- Date: 2000
- Subjects: Hospitals -- South Africa -- Management , Health services administration -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10829 , http://hdl.handle.net/10948/19 , Hospitals -- South Africa -- Management , Health services administration -- South Africa
- Description: The research problem addressed in this study was to identify what management skills do middle managers require to manage the organisational units effectively. To achieve this objective a theoretical model of management skills required by middle managers to effectively manage a public hospital was developed, using relevant literature in which management skills are identified. The theoretical model consisted of the following categories of management skills whose correct application can promote managerial effectiveness in managing organisational units: General management skills; Technical skills; Human skills; Leadership skills; Financial management skills; Computer skills. Each category of the management skills was broken down into elements that were then analysed using literature identified during the literature study. The model was then used to develop a questionnaire to assess the degree to which managers responsible for running the clinical, nursing and paramedical departments of a public hospital in the Eastern Cape rate the elements in terms of importance. The empirical results obtained indicate that a wide variety of skills are regarded by middle managers as important to performance of their managerial roles. This resulted in the theoretical model being confirmed and the identified management skills being accepted as management skills required by middle managers to effectively manage a public hospital in the Eastern Cape.
- Full Text:
- Date Issued: 2000
An evaluation of mentoring to develop a strategy for facilitating the objectives of the Employment Equity Act (Act 55 of 1998)
- Authors: Berry, David Michael
- Date: 2003
- Subjects: Mentoring in business , Employees -- Training of -- Evaluation
- Language: English
- Type: Thesis , Doctoral , DTech (Human Resource Management)
- Identifier: vital:10858 , http://hdl.handle.net/10948/127 , Mentoring in business , Employees -- Training of -- Evaluation
- Description: The research problem in this study was to identify what mentoring strategies organisations can use to facilitate the objectives of the Employment Equity Act (Act 55 of 1998). To achieve this objective a nine-phase theoretical model for organisational mentoring was presented. The presentation of the theoretical model consisted of the following three sub-processes: -The first consisted of a survey of literature related to the development of the Employment Equity Act (Act 55 of 1998) and the implications of the Act for organisations: The second comprised surveying the literature dealing specifically with the impact of mentoring programmes on career development, organisational success and career satisfaction, particularly in terms of employees from designated groups; The third surveyed the literature dealing with various mentoring strategies and models used by organisations for facilitating management development. The theoretical model served as a basis for drawing up a survey questionnaire to establish the extent to which individuals at different levels in the organisations agree with the theoretical model developed in the study. The survey questionnaire was sent to a random sample of individuals employed in the automobile industries of the Nelson Mandela Metropolitan Municipality and the Buffalo City Metropole. The empirical results obtained from the survey indicated a strong concurrence with the theoretical organisational mentoring model presented in the study. These results were included in the theoretical model, leading to the development of an integrated model for organisational mentoring. From the survey literature and the study it became evident that if organisations plan to introduce mentoring strategies that will contribute towards facilitating their employment equity objectives, it is necessary to ensure that a transformational culture exists. Many South African organisations are currently experiencing problems in recruiting, training and retaining individuals from designated groups. The introduction of a mentoring programme based on the integrated model for organisational mentoring cannot be considered as the sole strategy for alleviating these problems and for facilitating management development to achieve the objectives of the Employment Equity Act (Act 55 of 1998). However, when this programme is effectively managed and incorporated into the overall development programme of an organisation committed to transformation, the potential to ease these problems and achieve the objectives of the Employment Equity Act (Act 55 of 1998) is greatly enhanced.
- Full Text:
- Date Issued: 2003
- Authors: Berry, David Michael
- Date: 2003
- Subjects: Mentoring in business , Employees -- Training of -- Evaluation
- Language: English
- Type: Thesis , Doctoral , DTech (Human Resource Management)
- Identifier: vital:10858 , http://hdl.handle.net/10948/127 , Mentoring in business , Employees -- Training of -- Evaluation
- Description: The research problem in this study was to identify what mentoring strategies organisations can use to facilitate the objectives of the Employment Equity Act (Act 55 of 1998). To achieve this objective a nine-phase theoretical model for organisational mentoring was presented. The presentation of the theoretical model consisted of the following three sub-processes: -The first consisted of a survey of literature related to the development of the Employment Equity Act (Act 55 of 1998) and the implications of the Act for organisations: The second comprised surveying the literature dealing specifically with the impact of mentoring programmes on career development, organisational success and career satisfaction, particularly in terms of employees from designated groups; The third surveyed the literature dealing with various mentoring strategies and models used by organisations for facilitating management development. The theoretical model served as a basis for drawing up a survey questionnaire to establish the extent to which individuals at different levels in the organisations agree with the theoretical model developed in the study. The survey questionnaire was sent to a random sample of individuals employed in the automobile industries of the Nelson Mandela Metropolitan Municipality and the Buffalo City Metropole. The empirical results obtained from the survey indicated a strong concurrence with the theoretical organisational mentoring model presented in the study. These results were included in the theoretical model, leading to the development of an integrated model for organisational mentoring. From the survey literature and the study it became evident that if organisations plan to introduce mentoring strategies that will contribute towards facilitating their employment equity objectives, it is necessary to ensure that a transformational culture exists. Many South African organisations are currently experiencing problems in recruiting, training and retaining individuals from designated groups. The introduction of a mentoring programme based on the integrated model for organisational mentoring cannot be considered as the sole strategy for alleviating these problems and for facilitating management development to achieve the objectives of the Employment Equity Act (Act 55 of 1998). However, when this programme is effectively managed and incorporated into the overall development programme of an organisation committed to transformation, the potential to ease these problems and achieve the objectives of the Employment Equity Act (Act 55 of 1998) is greatly enhanced.
- Full Text:
- Date Issued: 2003
The impact of multi-skilling training on the paintshop production environment and its employees at Volkswagen South Africa (VWSA)
- Authors: Bhika, Chandrika
- Date: 2002
- Subjects: Employees -- Training of , Automobile industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10852 , http://hdl.handle.net/10948/130 , Employees -- Training of , Automobile industry and trade -- South Africa -- Eastern Cape
- Description: Global competition and rapid technological change have been the driving forces for a more flexible and competent workforce. Continuous employee training assists organisations to achieve their goals by adding value to their key resources, the human factor. The demand for a more qualified workforce becomes a strategic force in the effort to raise competitiveness. Providing, obtaining and improving the necessary skills are important in responding to a rapidly changing international economy. Life-long learning and continuous skills development are the new requirements imposed by our knowledgeintensive society. The overall purpose of the research was to determine the impact of multi-skilling training (MST) on the paintshop production environment and its employees at Volkswagen South Africa (VWSA). The objectives of this research were to: Identify the elements of multi-skilling training and guidelines for its development and implementation; Critically evaluate the current system; Determine the impact of multi-skilling training on the production environment in the paint shop at VWSA The research methodology for this study comprised the following steps: Firstly, the development and implementation of MST at Volkswagen South Africa was assessed. The elements of MST and its impact on production and the employee worldwide were determined through the literature study. Secondly, the limitations of the current MST system used in the paintshop at Volkswagen South Africa were assessed in an empirical study, which involved completing of questionnaires. The empirical study proved that the current MST system employed in the paintshop at Volkswagen South Africa had assisted in improving production, and increasing the employees’ morale. The final step of this study entailed the formulation of recommendations, which are as follows: · Sufficient time should be allocated for practical training. · Frequent job rotation must be implement ed. · Advanced MST must be implemented after completion of Level Four. · MST should be presented in English, Afrikaans and Xhosa.
- Full Text:
- Date Issued: 2002
- Authors: Bhika, Chandrika
- Date: 2002
- Subjects: Employees -- Training of , Automobile industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10852 , http://hdl.handle.net/10948/130 , Employees -- Training of , Automobile industry and trade -- South Africa -- Eastern Cape
- Description: Global competition and rapid technological change have been the driving forces for a more flexible and competent workforce. Continuous employee training assists organisations to achieve their goals by adding value to their key resources, the human factor. The demand for a more qualified workforce becomes a strategic force in the effort to raise competitiveness. Providing, obtaining and improving the necessary skills are important in responding to a rapidly changing international economy. Life-long learning and continuous skills development are the new requirements imposed by our knowledgeintensive society. The overall purpose of the research was to determine the impact of multi-skilling training (MST) on the paintshop production environment and its employees at Volkswagen South Africa (VWSA). The objectives of this research were to: Identify the elements of multi-skilling training and guidelines for its development and implementation; Critically evaluate the current system; Determine the impact of multi-skilling training on the production environment in the paint shop at VWSA The research methodology for this study comprised the following steps: Firstly, the development and implementation of MST at Volkswagen South Africa was assessed. The elements of MST and its impact on production and the employee worldwide were determined through the literature study. Secondly, the limitations of the current MST system used in the paintshop at Volkswagen South Africa were assessed in an empirical study, which involved completing of questionnaires. The empirical study proved that the current MST system employed in the paintshop at Volkswagen South Africa had assisted in improving production, and increasing the employees’ morale. The final step of this study entailed the formulation of recommendations, which are as follows: · Sufficient time should be allocated for practical training. · Frequent job rotation must be implement ed. · Advanced MST must be implemented after completion of Level Four. · MST should be presented in English, Afrikaans and Xhosa.
- Full Text:
- Date Issued: 2002
Assessment of the potential contribution of the Coega industrial development initiative to the Eastern Cape Economy
- Authors: Bibby, Ray Russ
- Date: 2000
- Subjects: Harbors -- Environmental aspects -- South Africa -- Port Elizabeth , Industrial development projects -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10830 , http://hdl.handle.net/10948/20 , Harbors -- Environmental aspects -- South Africa -- Port Elizabeth , Industrial development projects -- South Africa -- Port Elizabeth
- Description: The research problem addressed in this study was to analyse and report on the development of the Coega Industrial Development Zone as an infrastructure for renewed entrepreneurial activity and profitable management of existing firms in the Eastern Cape. To achieve this objective, a literature study was undertaken to assess the potential benefits achieved at similar industrial development zones around the world and what could be learnt from these developments which will make the Coega Industrial Development Zone workable. The Empirical results obtained, indicate that most local companies are confident that the Coega industrial Development Zone will be beneficial to the region. In conclusion, various recommendations have been made with regard to the findings ascertained in the Empirical Study.
- Full Text:
- Date Issued: 2000
- Authors: Bibby, Ray Russ
- Date: 2000
- Subjects: Harbors -- Environmental aspects -- South Africa -- Port Elizabeth , Industrial development projects -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10830 , http://hdl.handle.net/10948/20 , Harbors -- Environmental aspects -- South Africa -- Port Elizabeth , Industrial development projects -- South Africa -- Port Elizabeth
- Description: The research problem addressed in this study was to analyse and report on the development of the Coega Industrial Development Zone as an infrastructure for renewed entrepreneurial activity and profitable management of existing firms in the Eastern Cape. To achieve this objective, a literature study was undertaken to assess the potential benefits achieved at similar industrial development zones around the world and what could be learnt from these developments which will make the Coega Industrial Development Zone workable. The Empirical results obtained, indicate that most local companies are confident that the Coega industrial Development Zone will be beneficial to the region. In conclusion, various recommendations have been made with regard to the findings ascertained in the Empirical Study.
- Full Text:
- Date Issued: 2000
The effects of assembly line-side supply on individuals employed in satellite operations within automotive manufacturers
- Authors: Bocchi, Carlo
- Date: 2001
- Subjects: Faurecia East London (Firm) , Job satisfaction , Employee motivation , Automobile industry and trade -- Management , Automobile industry and trade -- Case studies
- Language: English
- Type: Thesis , Masters , MTech (Business Administration)
- Identifier: vital:10849 , http://hdl.handle.net/10948/56 , Faurecia East London (Firm) , Job satisfaction , Employee motivation , Automobile industry and trade -- Management , Automobile industry and trade -- Case studies
- Description: The adoption of just-in-time in satellite operations within an automotive manufacturer, is rapidly becoming a trend within motor industry clusters. This type of organisation within an organisation adopts a lean structure to operate effectively and efficiently. The objective of this paper is to unveil factors which influence this type of workplace, particularly focusing on which factors which are relevant to Faurecia East London Plant. The literature study was used to illustrate the various theories relevant to manufacturing techniques, employee motivational and job satisfaction theories. The empirical study tested factors illustrated in the literature study. The empirical study was also to develop a specific model suitable for satellite organisations. The model presented together with the literature and empirical study was used to formulate findings and solve the main and sub-problems.
- Full Text:
- Date Issued: 2001
- Authors: Bocchi, Carlo
- Date: 2001
- Subjects: Faurecia East London (Firm) , Job satisfaction , Employee motivation , Automobile industry and trade -- Management , Automobile industry and trade -- Case studies
- Language: English
- Type: Thesis , Masters , MTech (Business Administration)
- Identifier: vital:10849 , http://hdl.handle.net/10948/56 , Faurecia East London (Firm) , Job satisfaction , Employee motivation , Automobile industry and trade -- Management , Automobile industry and trade -- Case studies
- Description: The adoption of just-in-time in satellite operations within an automotive manufacturer, is rapidly becoming a trend within motor industry clusters. This type of organisation within an organisation adopts a lean structure to operate effectively and efficiently. The objective of this paper is to unveil factors which influence this type of workplace, particularly focusing on which factors which are relevant to Faurecia East London Plant. The literature study was used to illustrate the various theories relevant to manufacturing techniques, employee motivational and job satisfaction theories. The empirical study tested factors illustrated in the literature study. The empirical study was also to develop a specific model suitable for satellite organisations. The model presented together with the literature and empirical study was used to formulate findings and solve the main and sub-problems.
- Full Text:
- Date Issued: 2001
Towards a better understanding of information systems strategy options and its link with business strategy
- Authors: Buchanan, Darryl Vaughn
- Date: 2004
- Subjects: Management information systems , Strategic planning -- Data processing , Information technology -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10864 , http://hdl.handle.net/10948/267 , Management information systems , Strategic planning -- Data processing , Information technology -- Management
- Description: There is considerable evidence that the strategic use of Information Systems can lead to a competitive advantage. There is however, a marked lack of understanding of the options available, as well as the smooth coordination of Information Systems strategy with Business strategy. This paper provides insight into the role of Information Systems and its link with business strategy. It focuses on Information Systems strategy options, and explores the criteria needed for successful Information Systems strategy and Business strategy alignment. The paper presents and examines the results of a study of strategic alignment at Volkswagen of South Africa. Data was obtained from business and Information Technology executives. The result of the study enables Volkswagen not only to benchmark themselves, but also provides direction to enable successful business/IT alignment. It identifies specific actions necessary to ensure that IT is being used to appropriately enable or drive the business strategy.
- Full Text:
- Date Issued: 2004
- Authors: Buchanan, Darryl Vaughn
- Date: 2004
- Subjects: Management information systems , Strategic planning -- Data processing , Information technology -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10864 , http://hdl.handle.net/10948/267 , Management information systems , Strategic planning -- Data processing , Information technology -- Management
- Description: There is considerable evidence that the strategic use of Information Systems can lead to a competitive advantage. There is however, a marked lack of understanding of the options available, as well as the smooth coordination of Information Systems strategy with Business strategy. This paper provides insight into the role of Information Systems and its link with business strategy. It focuses on Information Systems strategy options, and explores the criteria needed for successful Information Systems strategy and Business strategy alignment. The paper presents and examines the results of a study of strategic alignment at Volkswagen of South Africa. Data was obtained from business and Information Technology executives. The result of the study enables Volkswagen not only to benchmark themselves, but also provides direction to enable successful business/IT alignment. It identifies specific actions necessary to ensure that IT is being used to appropriately enable or drive the business strategy.
- Full Text:
- Date Issued: 2004
Application of Pascale's constructive 'conflict paradigm' to consider transformation efforts at a selected bank with particular attention to the ATM devision
- Authors: Coetzer, Gary
- Date: 2001
- Subjects: Organizational change , Banks and banking -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10843 , http://hdl.handle.net/10948/39 , Organizational change , Banks and banking -- South Africa
- Description: In applying Pascale’s (1990) constructive ‘conflict paradigm’ to consider transformation efforts at a selected bank, this study argues that transformation could be sustained if the organisation were to self-reflect on the paradoxes that are generated when constructive conflict is encouraged. Underlying this supposition is the notion of “disequilibrium” which supports creative tension within organisations and prompts inquiry and dialogue, leading to the new. Sustaining disequilibrium allows an organisation to develop the “requisite internal variety” in order to meet the challenges in its environment. Key to encouraging this form of organisational resilience to its environment is the nature of the organisation’s culture or context. Johnson’s (1998) “cultural web” is used to analyse the culture of the selected bank and “re-map” the culture in line with the bank’s transformation strategies. Pascale’s seven domains of contention are applied with particular emphasis on the ATM division in order to develop a profile of conflict in the organisation.
- Full Text:
- Date Issued: 2001
- Authors: Coetzer, Gary
- Date: 2001
- Subjects: Organizational change , Banks and banking -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10843 , http://hdl.handle.net/10948/39 , Organizational change , Banks and banking -- South Africa
- Description: In applying Pascale’s (1990) constructive ‘conflict paradigm’ to consider transformation efforts at a selected bank, this study argues that transformation could be sustained if the organisation were to self-reflect on the paradoxes that are generated when constructive conflict is encouraged. Underlying this supposition is the notion of “disequilibrium” which supports creative tension within organisations and prompts inquiry and dialogue, leading to the new. Sustaining disequilibrium allows an organisation to develop the “requisite internal variety” in order to meet the challenges in its environment. Key to encouraging this form of organisational resilience to its environment is the nature of the organisation’s culture or context. Johnson’s (1998) “cultural web” is used to analyse the culture of the selected bank and “re-map” the culture in line with the bank’s transformation strategies. Pascale’s seven domains of contention are applied with particular emphasis on the ATM division in order to develop a profile of conflict in the organisation.
- Full Text:
- Date Issued: 2001
The use of strategies to promote and market products and services online as well the use of customer relationship management to attract and retain customers
- Authors: Cohen, Howard
- Date: 2003
- Subjects: Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10862 , http://hdl.handle.net/10948/270 , Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Description: The Internet has provided marketing with many new tools and given old tools new or improved meanings. The Net poses tremendous challenges for scholars in many lines of research, from usability studies and consumer behaviour research to marketing and advertising research. Because the World Wide Web (the Web) presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are being transformed, as they are often difficult to implement in their present form. This means that in many cases these marketing activities have to be reconstructed in forms more appropriate for the new medium. A lot of technological changes have affected the marketing environment of today. Companies must adapt to these changes in order to improve their marketing strategies. This has, among other things, resulted in an emphasis on relationship marketing. The purpose of this thesis is to explore what strategies are used in practice by companies in order to market and promote their products and services by using their Web sites as well as to build effective Customer Relationship Management (CRM). In order to fulfil the research purpose, interviews were conducted at a number of companies (medium and large), and questionnaires were mailed to various companies in the motor retail industry. The result shows that a company can use traditional as well as online marketing and promotion strategies when conducting business. This can also help companies to gain better relations with their customers. The different marketing and promotion strategies are useful for attracting new business as well as maintaining and stimulating existing relations. The research problem addressed in this study was to determine the factors that are effective in marketing and promoting of Web sites as well as the methods used in building CRM.
- Full Text:
- Date Issued: 2003
- Authors: Cohen, Howard
- Date: 2003
- Subjects: Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10862 , http://hdl.handle.net/10948/270 , Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Description: The Internet has provided marketing with many new tools and given old tools new or improved meanings. The Net poses tremendous challenges for scholars in many lines of research, from usability studies and consumer behaviour research to marketing and advertising research. Because the World Wide Web (the Web) presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are being transformed, as they are often difficult to implement in their present form. This means that in many cases these marketing activities have to be reconstructed in forms more appropriate for the new medium. A lot of technological changes have affected the marketing environment of today. Companies must adapt to these changes in order to improve their marketing strategies. This has, among other things, resulted in an emphasis on relationship marketing. The purpose of this thesis is to explore what strategies are used in practice by companies in order to market and promote their products and services by using their Web sites as well as to build effective Customer Relationship Management (CRM). In order to fulfil the research purpose, interviews were conducted at a number of companies (medium and large), and questionnaires were mailed to various companies in the motor retail industry. The result shows that a company can use traditional as well as online marketing and promotion strategies when conducting business. This can also help companies to gain better relations with their customers. The different marketing and promotion strategies are useful for attracting new business as well as maintaining and stimulating existing relations. The research problem addressed in this study was to determine the factors that are effective in marketing and promoting of Web sites as well as the methods used in building CRM.
- Full Text:
- Date Issued: 2003
The development of a model of competencies for small, medium and microsized enterprises (SMME'S) to achieve competitive advantage in the East Cape Motor Industry Cluster
- Authors: De Beer, Lloyd
- Date: 2003
- Subjects: Business enterprises -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10854 , http://hdl.handle.net/10948/121 , Business enterprises -- South Africa -- Eastern Cape
- Description: The research problem addressed in this study was to identify the generic strategies that small, medium and micro enterprises (SMME’s) are required to implement in order to achieve competitive advantage in the highly competitive global automotive market. Markets have merged into one huge global marketplace, increasing the competitive forces on all the participants in the automotive markets. Strategies to achieve competitive advantage has changed from the traditional domestic strategies to that of strategies required for global competitive advantage. This has created challenges for SMME’s to attain competitive advantage essential in the fast-changing global markets. The East Cape Motor Industry Cluster (ECMIC) is the heart of the SA automotive industry with three of the major automobile manufacturers having their assembly plants located in the Buffalo and Nelson Mandela Metropoles. A significant number of component manufacturers and their suppliers serve these manufacturers, as well as the other automobile manufacturers located elsewhere in South Africa. Many of these component manufacturers and suppliers are SMME’s. The need to become globally competitive is thus critical for SMME’s in the region. This study investigates the generic strategies that SMME organisations are required to implement in order to achieve competitive advantage in the ECMIC, and based on this and the empirical study that seeks opinion from management of SMME firms in the ECMIC, a model of generic strategies to create competitive advantage is developed.
- Full Text:
- Date Issued: 2003
- Authors: De Beer, Lloyd
- Date: 2003
- Subjects: Business enterprises -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10854 , http://hdl.handle.net/10948/121 , Business enterprises -- South Africa -- Eastern Cape
- Description: The research problem addressed in this study was to identify the generic strategies that small, medium and micro enterprises (SMME’s) are required to implement in order to achieve competitive advantage in the highly competitive global automotive market. Markets have merged into one huge global marketplace, increasing the competitive forces on all the participants in the automotive markets. Strategies to achieve competitive advantage has changed from the traditional domestic strategies to that of strategies required for global competitive advantage. This has created challenges for SMME’s to attain competitive advantage essential in the fast-changing global markets. The East Cape Motor Industry Cluster (ECMIC) is the heart of the SA automotive industry with three of the major automobile manufacturers having their assembly plants located in the Buffalo and Nelson Mandela Metropoles. A significant number of component manufacturers and their suppliers serve these manufacturers, as well as the other automobile manufacturers located elsewhere in South Africa. Many of these component manufacturers and suppliers are SMME’s. The need to become globally competitive is thus critical for SMME’s in the region. This study investigates the generic strategies that SMME organisations are required to implement in order to achieve competitive advantage in the ECMIC, and based on this and the empirical study that seeks opinion from management of SMME firms in the ECMIC, a model of generic strategies to create competitive advantage is developed.
- Full Text:
- Date Issued: 2003
The identification of factors that contribute to the competitive advantage of the intermodal industry in the Nelson Mandela Metropolitan municipality
- Authors: De Koker, Jacques Michael
- Date: 2003
- Subjects: Freight and freightage -- South Africa -- Port Elizabeth , Containerization -- South Africa -- Port Elizabeth , Competition
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10861 , http://hdl.handle.net/10948/239 , Freight and freightage -- South Africa -- Port Elizabeth , Containerization -- South Africa -- Port Elizabeth , Competition
- Description: The research problem addressed in the study was to identify the factors contributing to a competitive advantage in the intermodal industry in the Nelson Mandela Metropolitan Municipality (NMMM). To achieve this objective, a literature study on competitive advantage and the intermodal industry was undertaken. Porter’s diamond of competitive advantage was used as basis for the study. A structured questionnaire was developed from the literature study on competitive advantage, and interviews were with clients of the intermodal industry in the NMMM. The empirical study showed a strong concurrence with the literature on competitive advantage. This study identified the following factors promoting a competitive advantage: performance factors, demand conditions, related and supporting industries, and the organisation’s strategy, structure and rivalry. In conclusion, recommendations on how the intermodal industry can achieve a competitive advantage included the choice between a focused strategy and a combination of price and differentiation strategy. Further recommendations included the development of a comprehensive land freight information system, promotion of environmental protection, human resource development, and the promotion of an efficient and competitive intermodal industry within the limits of the road transport infrastructure.
- Full Text:
- Date Issued: 2003
- Authors: De Koker, Jacques Michael
- Date: 2003
- Subjects: Freight and freightage -- South Africa -- Port Elizabeth , Containerization -- South Africa -- Port Elizabeth , Competition
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10861 , http://hdl.handle.net/10948/239 , Freight and freightage -- South Africa -- Port Elizabeth , Containerization -- South Africa -- Port Elizabeth , Competition
- Description: The research problem addressed in the study was to identify the factors contributing to a competitive advantage in the intermodal industry in the Nelson Mandela Metropolitan Municipality (NMMM). To achieve this objective, a literature study on competitive advantage and the intermodal industry was undertaken. Porter’s diamond of competitive advantage was used as basis for the study. A structured questionnaire was developed from the literature study on competitive advantage, and interviews were with clients of the intermodal industry in the NMMM. The empirical study showed a strong concurrence with the literature on competitive advantage. This study identified the following factors promoting a competitive advantage: performance factors, demand conditions, related and supporting industries, and the organisation’s strategy, structure and rivalry. In conclusion, recommendations on how the intermodal industry can achieve a competitive advantage included the choice between a focused strategy and a combination of price and differentiation strategy. Further recommendations included the development of a comprehensive land freight information system, promotion of environmental protection, human resource development, and the promotion of an efficient and competitive intermodal industry within the limits of the road transport infrastructure.
- Full Text:
- Date Issued: 2003
The development of a balanced scorecard for strategic planning in a frozen vegetable processing plant
- Authors: Du Plessis, Francois
- Date: 2001
- Subjects: Food industry and trade -- South Africa -- Management , Strategic planning
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10887 , http://hdl.handle.net/10948/52 , Food industry and trade -- South Africa -- Management , Strategic planning
- Description: This research investigated the development of a balanced scorecard for a frozen vegetable processing plant. The balanced scorecard can be utilised as a strategic management and performance measurement system. First, an overview of the balanced scorecard concept was presented. Its four perspectives, namely financial, customer, internal business process, and learning and growth were explained. Thereafter, the process of developing a balanced scorecard was outlined and the translation of a firm’s vision into measurable objectives and targets was discussed. Finally, the literature study evaluated the development of balanced scorecards by means of selected case studies. This included an analysis of the successes and failures of balanced scorecards in practice. The research methodology consisted of: (a) A literature study to determine a framework for developing a balanced scorecard. (b) Interviews and workshops to gather the primary data required to develop a balanced scorecard. The development of a balanced scorecard for a frozen vegetable processing plant using the findings from (a) and (b) above. The following recommendations were made: · Targets and action plans should be developed for the outstanding strategic objectives of the plant, and all key performance measurements should be formalised on key performance area documents. All role players should be involved in this process. · All employees must be exposed to, and understand the plant’s vision, mission statement and the purpose of the balanced scorecard. · All employees need to understand how their actions impact on other employees and the well-being of the plant. They must have set objectives and targets that can be measured. · To increase the chance of a successful scorecard implementation, regular feedback must be provided to all employees, and managers must hold people accountable for using the system.
- Full Text:
- Date Issued: 2001
- Authors: Du Plessis, Francois
- Date: 2001
- Subjects: Food industry and trade -- South Africa -- Management , Strategic planning
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10887 , http://hdl.handle.net/10948/52 , Food industry and trade -- South Africa -- Management , Strategic planning
- Description: This research investigated the development of a balanced scorecard for a frozen vegetable processing plant. The balanced scorecard can be utilised as a strategic management and performance measurement system. First, an overview of the balanced scorecard concept was presented. Its four perspectives, namely financial, customer, internal business process, and learning and growth were explained. Thereafter, the process of developing a balanced scorecard was outlined and the translation of a firm’s vision into measurable objectives and targets was discussed. Finally, the literature study evaluated the development of balanced scorecards by means of selected case studies. This included an analysis of the successes and failures of balanced scorecards in practice. The research methodology consisted of: (a) A literature study to determine a framework for developing a balanced scorecard. (b) Interviews and workshops to gather the primary data required to develop a balanced scorecard. The development of a balanced scorecard for a frozen vegetable processing plant using the findings from (a) and (b) above. The following recommendations were made: · Targets and action plans should be developed for the outstanding strategic objectives of the plant, and all key performance measurements should be formalised on key performance area documents. All role players should be involved in this process. · All employees must be exposed to, and understand the plant’s vision, mission statement and the purpose of the balanced scorecard. · All employees need to understand how their actions impact on other employees and the well-being of the plant. They must have set objectives and targets that can be measured. · To increase the chance of a successful scorecard implementation, regular feedback must be provided to all employees, and managers must hold people accountable for using the system.
- Full Text:
- Date Issued: 2001
Determining the use of human capital to achieve a competitive advantage in the National Ports Authority of South Africa
- Authors: Du Preez, Ian Justus
- Date: 2001
- Subjects: Portnet (South Africa) , Human capital -- South Africa , Personnel management -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10848 , http://hdl.handle.net/10948/50 , Portnet (South Africa) , Human capital -- South Africa , Personnel management -- South Africa
- Description: A new business world is emerging, which every organisation must appreciate and know how to exploit. The concepts of strategy do not need to be rewritten, but must be adapted to this new era. Utilisation of the Internet and human capital to its fullest is transforming the way that business is conducted in achieving its objectives. The key to an organisation’s competitive advantage, is to invest in training, skills enhancement and the personal development of its staff. A requirement of the National Ports Authority is to be committed to basic adult education and preparing employees for re-skilling from the shop floor to the boardroom to ensure it is seen as an equal opportunity employer. The research problem addressed in this study was to determine the factors necessary to achieve strategic advantage using human capital. Relevant literature was used to develop a new model to address some of the issues facing the organisation, as well as ensuring that the National Ports Authority can leverage itself into a competitive advantage. To manage and measure knowledge-based resources is one of the most important challenges for a modern company. This challenge is incorporated in the new model developed by the study. The theoretical model consisted of various factors, which were analysed and formed into principles which were identifiable from the literature study. This model was then used to compile a questionnaire to test the responsiveness of the role players concurring. The empirical results analysed indicated that the respondents concurred with the theoretical study and factors of the new model that was developed.
- Full Text:
- Date Issued: 2001
- Authors: Du Preez, Ian Justus
- Date: 2001
- Subjects: Portnet (South Africa) , Human capital -- South Africa , Personnel management -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10848 , http://hdl.handle.net/10948/50 , Portnet (South Africa) , Human capital -- South Africa , Personnel management -- South Africa
- Description: A new business world is emerging, which every organisation must appreciate and know how to exploit. The concepts of strategy do not need to be rewritten, but must be adapted to this new era. Utilisation of the Internet and human capital to its fullest is transforming the way that business is conducted in achieving its objectives. The key to an organisation’s competitive advantage, is to invest in training, skills enhancement and the personal development of its staff. A requirement of the National Ports Authority is to be committed to basic adult education and preparing employees for re-skilling from the shop floor to the boardroom to ensure it is seen as an equal opportunity employer. The research problem addressed in this study was to determine the factors necessary to achieve strategic advantage using human capital. Relevant literature was used to develop a new model to address some of the issues facing the organisation, as well as ensuring that the National Ports Authority can leverage itself into a competitive advantage. To manage and measure knowledge-based resources is one of the most important challenges for a modern company. This challenge is incorporated in the new model developed by the study. The theoretical model consisted of various factors, which were analysed and formed into principles which were identifiable from the literature study. This model was then used to compile a questionnaire to test the responsiveness of the role players concurring. The empirical results analysed indicated that the respondents concurred with the theoretical study and factors of the new model that was developed.
- Full Text:
- Date Issued: 2001
The location decision of PE College after a merger
- Authors: Ferreira, Renee
- Date: 2004
- Subjects: Industrial location -- South Africa -- Port Elizabeth , School sites -- South Africa -- Port Elizabeth , Universities and colleges -- Mergers -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10863 , http://hdl.handle.net/10948/256 , Industrial location -- South Africa -- Port Elizabeth , School sites -- South Africa -- Port Elizabeth , Universities and colleges -- Mergers -- South Africa -- Port Elizabeth
- Description: The Port Elizabeth College (PE College) was founded in January 2002 as a result of the merger between the three technical colleges in Port Elizabeth, namely, Russell Road, Bethelsdorp and Iqhayiya. Similar courses are offered in duplicated facilities, contrary to the sentiment of the legislation requiring the reduction of the number of technical colleges from 152 to 50. A further problem experienced by the management of PE College is that the Russell Road campus is so full that it is necessary to turn prospective students away, while the other campuses are under-utilised. The focus of this study is the evaluation of the location and coverage offered by the six PE College sites of delivery. The study examined the physical facilities of the PE College and investigated the requirements of staff and students, regarding their campuses of choice. The objectives were achieved through site visits to the six campuses, as well as a quantitative, structured, self-administered survey of all staff and students of the PE College in October 2003. The questions used in the survey were selected only after a literature review of location theory, which highlighted the factors to be considered in location decisions. Completed questionnaires were received from 1 256 student and 120 staff respondents. The empirical study showed that 13,2% of students and 9,2% of staff wished to study or work at a different campus. Sixty-eight percent of students who wanted to change campuses preferred to be based at the Russell Road campus, which is already full. As a result, this study has led to the recommendation that the PE College should use a product-based location strategy, where each campus specialises in a different field of study. Although this location strategy will not necessarily offer the greatest accessibility to students and staff, it will result in the least amount of duplication, and, therefore, reduced costs.
- Full Text:
- Date Issued: 2004
- Authors: Ferreira, Renee
- Date: 2004
- Subjects: Industrial location -- South Africa -- Port Elizabeth , School sites -- South Africa -- Port Elizabeth , Universities and colleges -- Mergers -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10863 , http://hdl.handle.net/10948/256 , Industrial location -- South Africa -- Port Elizabeth , School sites -- South Africa -- Port Elizabeth , Universities and colleges -- Mergers -- South Africa -- Port Elizabeth
- Description: The Port Elizabeth College (PE College) was founded in January 2002 as a result of the merger between the three technical colleges in Port Elizabeth, namely, Russell Road, Bethelsdorp and Iqhayiya. Similar courses are offered in duplicated facilities, contrary to the sentiment of the legislation requiring the reduction of the number of technical colleges from 152 to 50. A further problem experienced by the management of PE College is that the Russell Road campus is so full that it is necessary to turn prospective students away, while the other campuses are under-utilised. The focus of this study is the evaluation of the location and coverage offered by the six PE College sites of delivery. The study examined the physical facilities of the PE College and investigated the requirements of staff and students, regarding their campuses of choice. The objectives were achieved through site visits to the six campuses, as well as a quantitative, structured, self-administered survey of all staff and students of the PE College in October 2003. The questions used in the survey were selected only after a literature review of location theory, which highlighted the factors to be considered in location decisions. Completed questionnaires were received from 1 256 student and 120 staff respondents. The empirical study showed that 13,2% of students and 9,2% of staff wished to study or work at a different campus. Sixty-eight percent of students who wanted to change campuses preferred to be based at the Russell Road campus, which is already full. As a result, this study has led to the recommendation that the PE College should use a product-based location strategy, where each campus specialises in a different field of study. Although this location strategy will not necessarily offer the greatest accessibility to students and staff, it will result in the least amount of duplication, and, therefore, reduced costs.
- Full Text:
- Date Issued: 2004
Reengineering the business processes in small, medium and micro enterprises (SMME'S) in order to improve profitability
- Authors: Figg, Malcolm John
- Date: 2002
- Subjects: Reengineering (Management)
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10850 , http://hdl.handle.net/10948/112 , Reengineering (Management)
- Description: The research problem addressed in this study was to identify guidelines to improve business processes that will enhance the ability of Small, Medium, and Micro Enterprises (SMME’s) to be able to operate competitively in local and global markets. Reengineering of business processes (BPR) is necessary because of internal factors such as increasing global competition, increasing domestic competition, new technologies, industry overcapacity, shrinking markets and increasing pressure from suppliers. There are also various external factors that influence the necessity to reengineer business processes. These factors include increasing cost structure, declining profitability, declining sales, low productivity, inadequate employee skills and less efficiency in operations. In order to identify guidelines that will enhance SMME’s performance, questionnaires with relevant questions were used . The findings of the literature survey clearly highlights the specific areas where attention is required for improvements.
- Full Text:
- Date Issued: 2002
- Authors: Figg, Malcolm John
- Date: 2002
- Subjects: Reengineering (Management)
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10850 , http://hdl.handle.net/10948/112 , Reengineering (Management)
- Description: The research problem addressed in this study was to identify guidelines to improve business processes that will enhance the ability of Small, Medium, and Micro Enterprises (SMME’s) to be able to operate competitively in local and global markets. Reengineering of business processes (BPR) is necessary because of internal factors such as increasing global competition, increasing domestic competition, new technologies, industry overcapacity, shrinking markets and increasing pressure from suppliers. There are also various external factors that influence the necessity to reengineer business processes. These factors include increasing cost structure, declining profitability, declining sales, low productivity, inadequate employee skills and less efficiency in operations. In order to identify guidelines that will enhance SMME’s performance, questionnaires with relevant questions were used . The findings of the literature survey clearly highlights the specific areas where attention is required for improvements.
- Full Text:
- Date Issued: 2002
An evaluation of the effectiveness of change management models utilised by organisations in the East Cape motor industry cluster
- Authors: Flesch, Devin Edward
- Date: 2003
- Subjects: Organizational change -- South Africa -- Eastern Cape , Motor industry -- South Africa -- Eastern Cape , Industrial management -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MTech (Human Resources Management)
- Identifier: vital:10856 , http://hdl.handle.net/10948/125 , Organizational change -- South Africa -- Eastern Cape , Motor industry -- South Africa -- Eastern Cape , Industrial management -- South Africa -- Eastern Cape
- Description: There has never been an age in which change did not take place. However, the increase in the unpredictability of many factors of the 21st century means that organisations are susceptible to, and must embrace change. This results in an increase in the pace at which organisations may have to deal with change. This research study evaluates the interventions considered to bring about optimal change within organisations. In order to complete this study it was necessary to address the fundamentals of change management, tools utilised to manage change and the current theoretical models that assist organisations in managing change. The study took place within the Eastern Cape as it is regarded as the second fastest growing economy in South Africa. The researcher used the automotive cluster as the population for the study as it is the largest industry within the Eastern Cape. Based on the theoretical findings of a literature survey a questionnaire was developed and distributed to a randomly selected sample in the automotive cluster. The objective of the questionnaire was to evaluate the theory used and to develop a process model of change management. The results of the empirical study were statistically analysed and interpreted. Among the most important findings of the research was the fact that organisations in the Eastern Cape do not follow any specific theoretical model for managing change and very few organisations have a formal change management policy. Although the respondents to the survey acknowledged that it is imperative to engender an awareness of change management principles, especially among top management, the majority does not adhere to this principle because it is too time consuming! This research study highlights a number of areas where the management of change can be improved and presents a practical process model that can be adapted and used by the majority of organisations within the East Cape Motor Industry Cluster.
- Full Text:
- Date Issued: 2003
- Authors: Flesch, Devin Edward
- Date: 2003
- Subjects: Organizational change -- South Africa -- Eastern Cape , Motor industry -- South Africa -- Eastern Cape , Industrial management -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MTech (Human Resources Management)
- Identifier: vital:10856 , http://hdl.handle.net/10948/125 , Organizational change -- South Africa -- Eastern Cape , Motor industry -- South Africa -- Eastern Cape , Industrial management -- South Africa -- Eastern Cape
- Description: There has never been an age in which change did not take place. However, the increase in the unpredictability of many factors of the 21st century means that organisations are susceptible to, and must embrace change. This results in an increase in the pace at which organisations may have to deal with change. This research study evaluates the interventions considered to bring about optimal change within organisations. In order to complete this study it was necessary to address the fundamentals of change management, tools utilised to manage change and the current theoretical models that assist organisations in managing change. The study took place within the Eastern Cape as it is regarded as the second fastest growing economy in South Africa. The researcher used the automotive cluster as the population for the study as it is the largest industry within the Eastern Cape. Based on the theoretical findings of a literature survey a questionnaire was developed and distributed to a randomly selected sample in the automotive cluster. The objective of the questionnaire was to evaluate the theory used and to develop a process model of change management. The results of the empirical study were statistically analysed and interpreted. Among the most important findings of the research was the fact that organisations in the Eastern Cape do not follow any specific theoretical model for managing change and very few organisations have a formal change management policy. Although the respondents to the survey acknowledged that it is imperative to engender an awareness of change management principles, especially among top management, the majority does not adhere to this principle because it is too time consuming! This research study highlights a number of areas where the management of change can be improved and presents a practical process model that can be adapted and used by the majority of organisations within the East Cape Motor Industry Cluster.
- Full Text:
- Date Issued: 2003
Using value stream mapping to identify waste in the manufacturing of automotive components at Federal Mogul
- Authors: Fry, Peter-John
- Date: 2003
- Subjects: Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10865 , http://hdl.handle.net/10948/271 , Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Description: This research addresses the application of Value Stream Mapping in the automotive component industry. The goal of this research is to investigate how Value Stream Mapping can identify waste, and to evaluate its benefits on a specific application instance. Value Stream Mapping is used to first map the current state and then used to identify sources of waste and to identify lean tools to try eliminate this waste. The future state map is then developed with lean tools applied to it. A South African company, Federal Mogul South Africa (FMSA), has experienced the impact of globalisation and the need to become globally competitive first hand. FMSA will be used as a case study to illustrate the impact of using Value Stream Mapping as a tool for identify waste and the need for improving the performance of a company’s value stream in achieving the international goals set for the company and its supply chain.
- Full Text:
- Date Issued: 2003
- Authors: Fry, Peter-John
- Date: 2003
- Subjects: Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10865 , http://hdl.handle.net/10948/271 , Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Description: This research addresses the application of Value Stream Mapping in the automotive component industry. The goal of this research is to investigate how Value Stream Mapping can identify waste, and to evaluate its benefits on a specific application instance. Value Stream Mapping is used to first map the current state and then used to identify sources of waste and to identify lean tools to try eliminate this waste. The future state map is then developed with lean tools applied to it. A South African company, Federal Mogul South Africa (FMSA), has experienced the impact of globalisation and the need to become globally competitive first hand. FMSA will be used as a case study to illustrate the impact of using Value Stream Mapping as a tool for identify waste and the need for improving the performance of a company’s value stream in achieving the international goals set for the company and its supply chain.
- Full Text:
- Date Issued: 2003
An investigation into relationship-marketing strategies used by Morkels to retain customers
- Authors: Giddy, Peter Allan Spence
- Date: 2003
- Subjects: Relationship marketing -- South Africa , Morkels (Firm, South Africa) , Furniture industry and trade -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10855 , http://hdl.handle.net/10948/134 , Relationship marketing -- South Africa , Morkels (Firm, South Africa) , Furniture industry and trade -- South Africa
- Description: The research problem addressed in this study was an assessment of the relationship-marketing strategy that Morkels currently has in operation. This strategy focuses on membership of a club that is sold to customers when they open an account. The strategy is to keep in touch with the customer by means of the club magazine, a club card and various special events and offers that are exclusive to club members. The strategy, however, may not be entirely successful in achieving the goals and objectives as envisaged by the senior management of the company. The objective of the research was to establish what exactly relationship marketing is. Once having investigated the theory of relationship marketing, the objective of the research was to establish what the goals of the management at Morkels were and whether or not these goals were met. The methodology of the research was, firstly, to conduct a literature survey on relationship marketing. In particular the study of literature focused on the theory related to the retail market focussing essentially where similar marketing strategies had been investigated. A variety of aspects of relationship marketing and strategies that had previously been implemented were then examined. The literature survey also considered the way in which a successful strategy of relationship-marketing should be motivated, planned, implemented and followed through. Secondly the research established what the goals and objectives of the management of Morkels were by means of an investigation into the policies and manuals of the relationship-marketing department. Finally a questionnaire was disseminated to the senior management of Morkels to establish what they considered to be the needs and opinions of the customers of the Garden Route Area. A second questionnaire with similar questions was also submitted to a sample of club members. This was done to establish the opinions of both groups. The major findings of the research were that Morkels is experiencing a degree of success with its relationship-marketing strategy. The research findings also revealed that opinions of the customers and the management of Morkels do not concur on a number of issues. These differences and the most important factors were discussed and recommendations were made to management.
- Full Text:
- Date Issued: 2003
- Authors: Giddy, Peter Allan Spence
- Date: 2003
- Subjects: Relationship marketing -- South Africa , Morkels (Firm, South Africa) , Furniture industry and trade -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10855 , http://hdl.handle.net/10948/134 , Relationship marketing -- South Africa , Morkels (Firm, South Africa) , Furniture industry and trade -- South Africa
- Description: The research problem addressed in this study was an assessment of the relationship-marketing strategy that Morkels currently has in operation. This strategy focuses on membership of a club that is sold to customers when they open an account. The strategy is to keep in touch with the customer by means of the club magazine, a club card and various special events and offers that are exclusive to club members. The strategy, however, may not be entirely successful in achieving the goals and objectives as envisaged by the senior management of the company. The objective of the research was to establish what exactly relationship marketing is. Once having investigated the theory of relationship marketing, the objective of the research was to establish what the goals of the management at Morkels were and whether or not these goals were met. The methodology of the research was, firstly, to conduct a literature survey on relationship marketing. In particular the study of literature focused on the theory related to the retail market focussing essentially where similar marketing strategies had been investigated. A variety of aspects of relationship marketing and strategies that had previously been implemented were then examined. The literature survey also considered the way in which a successful strategy of relationship-marketing should be motivated, planned, implemented and followed through. Secondly the research established what the goals and objectives of the management of Morkels were by means of an investigation into the policies and manuals of the relationship-marketing department. Finally a questionnaire was disseminated to the senior management of Morkels to establish what they considered to be the needs and opinions of the customers of the Garden Route Area. A second questionnaire with similar questions was also submitted to a sample of club members. This was done to establish the opinions of both groups. The major findings of the research were that Morkels is experiencing a degree of success with its relationship-marketing strategy. The research findings also revealed that opinions of the customers and the management of Morkels do not concur on a number of issues. These differences and the most important factors were discussed and recommendations were made to management.
- Full Text:
- Date Issued: 2003
An investigation into the promotional activities employed by the motorcycle businesses in the Nelson Mandela Metropolitan area
- Authors: Gouws, Aldo
- Date: 2004
- Subjects: Motorcycle industry -- South Africa -- Port Elizabeth , Motorcycles -- South Africa -- Port Elizabeth -- Marketing
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10860 , http://hdl.handle.net/10948/250 , Motorcycle industry -- South Africa -- Port Elizabeth , Motorcycles -- South Africa -- Port Elizabeth -- Marketing
- Description: The motorcycle industry is well established in South Africa, but has not nearly reached its full potential. This study investigates how this situation can be improved by enhancing the promotions of motorcycles in the Nelson Mandela Metropolitan Municipality (NMMM) area under investigation. Motorcycle businesses in this area currently compete with a disadvantage in the transportation market. Motor vehicles are assembled in this area whereas motorcycles are not, and this creates various work opportunities and brand loyalty for the motor industry. The Government also offers import rebates to motor vehicle exports. The cost, prejudicial attitudes and road safety of motorcycles contribute toward the difficulties faced by the motorcycle industry, which prevent the growth of this market. This market usually requires potential customers to have a passion for motorcycles to turn them into actual customers. To overcome these difficulties an investigation was conducted to determine which promotional activities the motorcycle businesses in the NMMM area employ. This study identifies the motorcycle businesses’ promotional shortcomings and makes suggestions for improvement. Promotional activities are vital since motorcycles are at a disadvantage when compared to motor vehicles in the NMMM area. One of the best ways the motorcycle businesses can successfully compete in the transportation market is to make use of promotions to make potential customers aware and enhance their support of the motorcycle businesses. For this reason the promotional variables (advertising, direct marketing, personal selling, sales promotions and public relations) should be exploited to its fullest to enhance potential customers’ support of motorcycles. This process can also create brand loyalty and equity, which will retain customers over the long term. Communication with a market is essential to achieve this and to inform and remind potential customers about the products available.
- Full Text:
- Date Issued: 2004
- Authors: Gouws, Aldo
- Date: 2004
- Subjects: Motorcycle industry -- South Africa -- Port Elizabeth , Motorcycles -- South Africa -- Port Elizabeth -- Marketing
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10860 , http://hdl.handle.net/10948/250 , Motorcycle industry -- South Africa -- Port Elizabeth , Motorcycles -- South Africa -- Port Elizabeth -- Marketing
- Description: The motorcycle industry is well established in South Africa, but has not nearly reached its full potential. This study investigates how this situation can be improved by enhancing the promotions of motorcycles in the Nelson Mandela Metropolitan Municipality (NMMM) area under investigation. Motorcycle businesses in this area currently compete with a disadvantage in the transportation market. Motor vehicles are assembled in this area whereas motorcycles are not, and this creates various work opportunities and brand loyalty for the motor industry. The Government also offers import rebates to motor vehicle exports. The cost, prejudicial attitudes and road safety of motorcycles contribute toward the difficulties faced by the motorcycle industry, which prevent the growth of this market. This market usually requires potential customers to have a passion for motorcycles to turn them into actual customers. To overcome these difficulties an investigation was conducted to determine which promotional activities the motorcycle businesses in the NMMM area employ. This study identifies the motorcycle businesses’ promotional shortcomings and makes suggestions for improvement. Promotional activities are vital since motorcycles are at a disadvantage when compared to motor vehicles in the NMMM area. One of the best ways the motorcycle businesses can successfully compete in the transportation market is to make use of promotions to make potential customers aware and enhance their support of the motorcycle businesses. For this reason the promotional variables (advertising, direct marketing, personal selling, sales promotions and public relations) should be exploited to its fullest to enhance potential customers’ support of motorcycles. This process can also create brand loyalty and equity, which will retain customers over the long term. Communication with a market is essential to achieve this and to inform and remind potential customers about the products available.
- Full Text:
- Date Issued: 2004