- Title
- An investigation into the extended use of mobile phone technology in the cellular industry in Port Elizabeth
- Creator
- Inman, Michael Christopher
- Subject
- Cell phone services industry -- South Africa -- Port Elizabeth
- Subject
- Cell phones
- Subject
- Cell phone systems
- Date Issued
- 2004
- Date
- 2004
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- vital:10923
- Identifier
- http://hdl.handle.net/10948/247
- Identifier
- Cell phone services industry -- South Africa -- Port Elizabeth
- Identifier
- Cell phones
- Identifier
- Cell phone systems
- Description
- While experiencing exponential growth worldwide, Information and Communication Technologies (ICTs) are key factors in business today. The ubiquitous nature of the mobile phone in South Africa and the use of wireless technologies facilitate business in areas where current fixed infrastructure is limited or non-existent, thereby aiding in the development of rural areas. This descriptive study determines what factors will extend the use of mobile phone technology in business. The literature indicates business advantage can be gained from incorporating technology into a strategic framework but in so doing must consider the complexities of the technology and its lifecycle. Currently, e-mail and Internet access would be the most likely applications of data use via Global System for Mobile Communications (GSM). As a technology-based study the methodology used e-mail to deliver a survey targeting staff from the three cellular network operators in Port Elizabeth. The mobile industry and Port Elizabeth were both considered good indicators of technology use and the progression of infrastructure throughout South Africa. The findings indicate that although most mobile phones have the features required by users, the current use of associated data applications is low. Email is the most appropriate application and expected to be significant in 2006. The technology is of strategic importance and can be applied to make idle time productive. Successful use depends on the removal of barriers. In the case of e-mail and Internet access; the most significant of these is the complexity of the initial set-up. Despite the complexity of technology evolution and the challenges of effective business application, substantial gains can be still be realised. Currently, technology is best deployed to meet specialised needs. The expected introduction of third generation technologies herald’s higher data transfer rates, providing the opportunity for more generalised application in business in the immediate future.
- Format
- xv, 176 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Management
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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