- Title
- The current role of farmers’ associations in the Albany Area
- Creator
- Moss, Nicola Joy
- Date Issued
- 2016
- Date
- 2016
- Type
- Thesis
- Type
- Masters
- Type
- MCom
- Identifier
- http://hdl.handle.net/10962/4108
- Identifier
- vital:20609
- Description
- The primary aim of this study was to analyse the current roles that farmers’ associations in the Albany Area fulfil, by determining their current practices, describing the internal measures of effectiveness, and to explain why there are some farmers’ who do not belong to farmers’ associations. In doing this, the researcher was able to determine whether maintaining the status quo would effectively satisfy the members of farmers’ associations. In turn, recommendations were made to farmers’ associations on the roles which could be improved, in order to obtain a higher level of satisfaction among members. In order to achieve the primary aim of the study, interviews were conducted and questionnaires were administered to members of, non-members of, and chairpersons of farmers’ associations in the Albany Area, thus implying that a pragmatic research paradigm was employed to conduct the study. The key findings of this study revealed that farmers’ associations in the Albany Area do perform the five roles of organised associations. However, the manner in which the roles are performed appears to be of a subpar standard. There are 29 services which are aligned with the five roles which are to be performed by organised associations. With regards to farmers’ associations, 18 of the 29 services are able to obtained by non-members through alternative mediums, at a cost lower than that of the membership fee. This does not entice members to join farmers’ associations because the benefits of membership are not seen. Using the competing values framework, we were able to determine the values incorporated into the daily management of farmers’ associations in the Albany Area. Based on the data analysis farmers’ associations were found to have an internal outlook. This could be the overarching reason as to why non-members of farmers’ associations are able to access 18 of the 29 services offered without actually being a member of the respective associations. It was concluded that while farmers’ associations do perform the five roles of organised associations, it does not imply that they do so effectively. This is due to the services offered falling under both public and private good categories. The results showed that 18 of the services offered were classified as public goods, which could be the overarching reason for low levels of membership in farmers’ associations in the Albany Area. Interestingly, members of farmers’ associations are satisfied with the services offered by farmers’ associations, although the majority of the services which are valued were classified to be public goods. However, the internal outlook portrayed by farmers’ associations could provide an explanation as to why more public than private goods are offered. Not having an external outlook affects the services which are offered, and will not provide associations with an understanding of the services which could attract members to the association. If farmers’ associations were to provide more valued services, and understand what services could be sourced elsewhere, they might increase the probability of satisfying all their members, while potentially attracting new members.
- Format
- 221 leaves
- Format
- Publisher
- Rhodes University
- Publisher
- Faculty of Commerce, Management
- Language
- English
- Rights
- Moss, Nicola Joy
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RU Department of Management
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