- Title
- The influence of financial socialisation agents on young professionals’ financial literacy levels
- Creator
- Saayman, Michelle
- Subject
- Finance -- Social aspects -- South Africa
- Subject
- Financial literacy -- South Africa Finance, Personal -- South Africa
- Date Issued
- 2019
- Date
- 2019
- Type
- Thesis
- Type
- Masters
- Type
- MCom
- Identifier
- http://hdl.handle.net/10948/43001
- Identifier
- vital:36723
- Description
- This study is focused on the levels of financial literacy of young professionals because they are exiting university with high levels of debt and may have low levels of financial literacy as students. These young professionals enter the workforce and face complex financial decisions where they are expected to be able to make independent and sound financial decisions. They have access to all types of financial products and services and have increased levels of household debt as well as the need to fund an ageing population, such as their parents. The main objective of this study was to investigate the influence financial socialisation agents have on the financial literacy levels of young professionals. The financial socialisation agents that are investigated are parents, peers, teachers and employers. These financial socialisation agents use various financial socialisation mechanisms to influence the financial literacy of young professionals. The financial socialisation mechanisms that were identified are teaching practices, modelling of financial behaviour and pocket money (employed by parents), peer communication (employed by peers), and financial instruction (employed by both teachers and employers). An extensive literature review on financial socialisation and financial literacy was conducted. This led to the development of a conceptual framework that is tested empirically. In order to test the conceptual model for the study, a quantitative research approach was adopted. Non-probability snowball and convenience sampling was used to target respondents of the study. A total of 300 questionnaires were distributed to employees in the financial industry between the ages of 20 and 35. Of the 300 questionnaires distributed in the Nelson Mandela Bay, 263 were returned and usable, resulting in a response rate of 88 percent. Descriptive and inferential statistics were used to test the empirical data, and included the Pearson’s product-moment correlation coefficient and a multiple regression analysis. The results showed that while many respondents (42%) scored between 61 and 80 percent for the questions on financial knowledge. Only 15 percent of respondents scored higher for financial knowledge, namely between 81 and 100 percent. In terms of validity and reliability, most of the factors tested are retained; only subjective financial knowledge and financial attitude are disregarded for further analysis. The descriptive statistics showed that respondents scored a mean of 2.649 for the statements measuring educational allowance, a mean of 2.041 for the statements that measure teaching practices that includes modelling of behaviour, and 59 percent of respondents indicated that the statements that measure teaching practices that include modelling of behaviour was true; only 24 percent of respondents believe the statements regarding peer communication to be true, with the other respondents (42%) being neutral. Most of the respondents believe the statements regarding financial instruction to be true, both for financial instruction from teachers (61%) and employers (46%), and the majority (70%) of respondents believe the factor financial behaviour to be true. Only one hypotheses (H4) was accepted: There was a significant positive relationship between employers and financial literacy. The other three hypotheses (H1, H2 and H3) were rejected. H1 proposed that a significant positive relationship exists between parents and financial literacy, H2 that a significant positive relationship between peers and financial literacy exists, and H3 that a significant positive relationship between teachers and financial literacy exists. This mean that other financial socialisation agents, namely, parents, peers and teachers, did not influence financial literacy. The results show that the mechanism employed by employers, financial instruction, has a significant influence on the objective financial knowledge and financial behaviour of young professionals. Based on the results above, it is recommended that South Africa should prioritise the financial literacy of its youth. Policymakers can do this by providing young adults with financial literacy courses and require employers to provide these courses to their employees. The workshops offered by employers to the respondents of the study resulted in these respondents having higher levels of financial literacy, as H4 proposed and was supported in the results. Therefore, employers should consider providing workshops as part of their benefit package to their employees. These workshops can be about various financial matters, such as retirement planning, debt management, savings and investments, the importance of insurance and assurance, as well as a medical aid and how to apply for credit, such as home loans, credit cards and vehicle assistance. Other options that employers can consider is sending informative emails on a regular basis to their employees. Parents should also have access to financial literacy courses because the study found that parents’ teaching practices, which includes modelling of behaviour, influence the financial behaviour of young professionals. Teachers, through financial instruction, also influence the financial behaviour of young professionals. Therefore, teachers and other educators or education institutions should consider offering formal financial instruction, either on the internet, through financial articles or workshops about budgeting, record keeping of expenses, cost of credit, savings and inflation. Therefore in conclusion, it is important that policymakers and employers consider this research and provide young professionals with the necessary resources to help them make complex financial decisions. This study has contributed to literature by investigating the influence of financial socialisation agents on the financial literacy levels of young professionals in the financial industry specifically. The proposed conceptual model of the study may be useful in determining the influence of financial socialisation agents on financial literacy in the future. The study also advance research on financial socialisation and financial literacy, specifically among youth as there exist no studies that investigate the influence of financial socialisation on the financial literacy levels of young professionals in South Africa.
- Format
- xii, 131 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | MICHELLE SAAYMAN.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |