Art for the masses? Justification for the public support of the arts in developing countries – two arts festivals in South Africa
- Authors: Snowball, Jeanette D
- Date: 2005
- Language: English
- Type: Article
- Identifier: vital:6077 , http://hdl.handle.net/10962/d1006127 , http://dx.doi.org/10.1007/s10824-005-5064-5
- Description: In the New South Africa, as in other developing countries, the equitable distribution of public resources is a priority. The case for public support of the arts is thus difficult to make because it has been shown and borne out by South African research, that arts audiences tend to represent the better educated, more prosperous minority of society, not the majority of the very poor, mainly African-origin population. Using data from willingness to pay studies conducted at two South African arts festivals, this paper shows that, when the positive externalities provided by the arts are included in their valuation, it can be shown that both high and low income earners benefit. However, as suggested by Seaman (2003), it is also found that some of what the WTP figure is capturing is current and expected future economic benefit from the event.
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- Date Issued: 2005
Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis : the example of the National Arts Festival, South Africa
- Authors: Willis, K G , Snowball, Jeanette D
- Date: 2009
- Language: English
- Type: Article
- Identifier: vital:6075 , http://hdl.handle.net/10962/d1003825 , http://dx.doi.org/10.1007/s10824-009-9097-z
- Description: While there is a fair amount of work on determinants of demand for the live performing arts, results have often been contradictory with little explanatory power. This may be because of the difficulty in describing the attributes of a performance, particularly in terms of its quality, and the heterogeneity of consumer preferences. This article uses conjoint analysis, also called choice experiments, to investigate the impact of the attributes of live theatre performances on demand, using data collected from 483 randomly chosen attenders at live theatre performances at the 2008 South African National Arts Festival. Attributes include the type of cast (professional, semi-professional or amateur), reputation of the producer/director, the context or setting, production type and ticket price of the show. Results largely support the a priori expectations based on the results of other demand studies. For example, it is found that the age of consumers affects the type of show chosen, that utility and willingness to pay increase for shows with professional and semi-professional casts and that 93% of the potential audience prefer shows with a South African context. It is concluded that the method could prove useful to both event organisers and policy makers, especially where the goal is to broaden access to the arts.
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- Date Issued: 2009