- Title
- The Neethling Brain Instrument (NBI) as a predictive indicator for leadership branding
- Creator
- Buys, Hein
- Subject
- Branding (Marketing)
- Subject
- Educational leadership -- Marketing Corporate image Leadership -- South Africa Executive ability
- Date Issued
- 2019
- Date
- 2019
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/37900
- Identifier
- vital:34260
- Description
- The purpose of this treatise is to determine whether the Neethling 8-Dimensional Brain Instrument (NBI) can serve as a predictive indicator of leadership brand of individuals. In practice the focus of recruitment is often solely concerned with the person-job fit in so far as hard-skills of the individual applicants are relevant and suitable to the position that must be filled. It is the belief of the researcher in this treatise that a more holistic approach in filling leadership roles most be adopted in order to increase the successful placement of leaders based not only on the person-job fit, but also on the person-team and person-organisation fit. Certain leadership brands are more suitable in certain environments and this must be tested for as part of the recruitment and placement process. This qualitative case study is exploratory in nature and hopes to gain a deeper understanding of predictive capability of the NBI in relation to leadership branding.
- Format
- xii, 133 leaves
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | HEIN BUYS.pdf | 2 MB | Adobe Acrobat PDF | View Details Download |