Convergence of old and new: a case study analysis of the development online by a South African radio station: Radiosondergrense/www.rsg.co.za
- Authors: Vasques, Vanessa Claudia
- Date: 2002
- Subjects: Radio stations -- South Africa , Radio stations -- South Africa -- Marketing , Radio stations -- Computer network resources , Radiosondergrense
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3498 , http://hdl.handle.net/10962/d1003913 , Radio stations -- South Africa , Radio stations -- South Africa -- Marketing , Radio stations -- Computer network resources , Radiosondergrense
- Description: This thesis is a case study analysis of the dream one radio station had about creating something new and unique on the Internet. RadioSonderGrense (RSG), an Afrikaans South African radio station, saw opportunities for themselves as a radio station on the Internet and put enormous resources and man-power into their venture. Their vision of what the Internet could bring to their radio station, and what they could bring to a website set the ground for creative and innovative thought. This dissertation is an examination of whether the Internet lived up to the expectations RSG had for it, and whether they were able to use their resources (in terms of their audience, their advertisers and the uniqueness of radio) to create something new and never seen before. The foremost aim of this dissertation is to shed some light onto the up-to-now under researched area of why radio stations have begun to develop on the Internet. Through the analysis of RSG, their comes to this subject some new thoughts and ideas about the convergence of these two mediums. RSG, and radio in general, are examined historically, practically and in comparison to the Internet. This is done in order to fully grasp the project that RSG had set for themselves and to realize where they had come from and where they hoped to go. It is argued that although RSG had hoped for great things, their innovative thought was not enough to guarantee them their dreams. They were not able to fully utilize the resources available to them in combination with what the Internet could offer them to fulfill the expectations they had for themselves. The foremost conclusion is that although RSG were able to envisage what the Internet could add to the radio station, they fell short of giving their listeners, users and advertisers a tool which could make the RSG website truly unique. Their website gives the user some interesting and useful applications, but it does not make full use of what the Internet and radio together could create.
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- Date Issued: 2002
Gender discourse and Malawian rural communities: a study of the meaning the people of traditional authority Likoswe of Chiradzulo make from human rights and gender messages
- Authors: Manda, Levi Zeleza
- Date: 2002
- Subjects: Human rights -- Malawi , Mass media in community development -- Malawi , Communication in community development -- Malawi , Mass media -- Social aspects -- Malawi , Mass media criticism -- Malawi , Women's rights -- Malawi , Sex role -- Malawi
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3456 , http://hdl.handle.net/10962/d1002910 , Human rights -- Malawi , Mass media in community development -- Malawi , Communication in community development -- Malawi , Mass media -- Social aspects -- Malawi , Mass media criticism -- Malawi , Women's rights -- Malawi , Sex role -- Malawi
- Description: Contrary to earlier beliefs and media theories such as the hypodermic needle or magic bullet, the audience of public communication is not a passive homogenous mass that easily succumbs to media influence. The audience is active, that is, it makes an effort to interpret media content. Depending on predisposing cultural, political, religious, or economic factors the audience makes different meanings from media texts. Media messages are not wholly controlled by producers, although the producers have their preferred and expected readings. Using qualitative research techniques associated with ethnographic and cultural studies (notably focus group discussions), this study sought to explore the meanings rural people in Malawi make out of human rights and gender messages broadcast on radio and through music. Interpreted against Stuart Hall's (1974b) Encoding and Decoding model, the study concludes that while rural communities understand and appreciate the new sociopolitical discourse, they take a negotiated stance because they have their own doubts and fears. They fear losing their cultural identity. Additionally, men, in particular, negotiate the messages because they fear losing their social power over land, property and family.
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- Date Issued: 2002
Representations of women in women's magazines
- Authors: Ndzamela, Viwe
- Date: 2002
- Subjects: Women in mass media , Women's periodicals, South African
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3475 , http://hdl.handle.net/10962/d1002930 , Women in mass media , Women's periodicals, South African
- Description: Women’s magazines as a popular form of entertainment are among the media products that have been criticised for misrepresenting women. These popular magazines are often condemned for their failure to represent women in a positive light although they claim to target women as their market. The objective of this research is to assess and analyse representations of women in selected women’s magazines. Because women’s magazines are part of popular culture, which is not only concerned with the production process but also takes into consideration the needs of the readers, the research seeks to find out whether these magazines meet the expectations of its readers. The study is a combination of qualitative analysis, which looks at the frequency and the manner in which women are represented, with a qualitative interpretation of women’s roles within those representations. The issue of representations of women in women’s magazines is a very complex one as magazines, like other cultural texts are open to multiple interpretations. Consequently, multiple conclusions have been reached and the outcome of the study is therefore a series of three conclusions based on feature articles, advertisements and at a theoretical level.
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- Date Issued: 2002
State or public service broadcasting?: an analysis of the coverage of political issues and debates during an election campaign on television news
- Authors: Macha, Herbert
- Date: 2002
- Subjects: Public service television programs -- Zambia , Television in politics , Television broadcasting of news -- Zambia , Elections -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3502 , http://hdl.handle.net/10962/d1006234 , Public service television programs -- Zambia , Television in politics , Television broadcasting of news -- Zambia , Elections -- Zambia
- Description: Public Service Television remains a key institution of democratisation in the context of emerging democracies in Africa, especially with the advent of liberalisation and commercialisation of the media. The democratic changes taking place in Zambia require a genuine public service broadcasting television that will promote pluralism in the public sphere. Among the many available strategies and mechanisms for fostering a sustainable democratic and cultural environment, public service broadcasting is still the best. This study set out to examine representation of political issues and debates during election campaign on ZNBC television news to assess the extent to which it plays a role as a public broadcaster in the mediation of pluralistic politics. Election news on television, in line with the public sphere argument was found to be essential for investigating the nature of public service television from the point of view of impartiality, universality and diversity. Using both qualitative and quantitative methods the study has confirmed the hypothesis that the role of a public service television in the mediation of pluralistic politics is compromised by ZNBC's partial and unbalanced coverage of elections. As a result ZNBC, as a public service broadcaster is undermining the very democracy it is expected to promote. Public service television should take new forms if it is to be recognised and appreciated by the public as a genuine, open and democratic public sphere. I therefore recommend that a system of license fee for viewers be introduced. Secondly, government should increase funding into public service television to supplement revenue from license fee and advertising. Thirdly, I recommend the appointment of an independent board whose members will be appointed for a fixed term, by public nomination and a process of public hearing, according to publicly available criteria, which guarantees diversity of political, ethnic, social and professional background. Fourthly I suggest the formation of an Election News Coverage Committee comprising of journalists, academicians, the church and civic organisation that will formulate and implement editorial policy on election coverage and above all monitor and the coverage of elections on ZNBC television news.
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- Date Issued: 2002
The development assumptions of Botswana television : an assessment
- Authors: Mmusi, Bishy
- Date: 2002
- Subjects: Television -- Social aspects -- Botswana , Botswana -- Social conditions , AIDS (Disease) -- Botswana
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3511 , http://hdl.handle.net/10962/d1007668 , Television -- Social aspects -- Botswana , Botswana -- Social conditions , AIDS (Disease) -- Botswana
- Description: This study researched a project to set up a national television service for Botswana to find out whether the service could be used for rural development generally, and in particular to assist the Ministry of Health to implement its health projects in the rural areas and including the fight against the AIDS disease. It reviews conceptions of development and also analyses various communication models that usefully inform the conceptualisation of a TV service that can contribute to development. The study was done by going through reports of feasibility studies on the project and through letters of official correspondence among officials of the Government of Botswana who debated the subject of whether or not the country should have a national TV service. The reports and correspondence were supplemented with interviews of key people involved in the implementation of the project, as well as interviews of officials of the Ministry of Health. The findings of the study are that the Botswana television service project started and ended on a footing that forgot about television, a medium that is dependent on professional and organisational capacity and purpose, and as a result the project did not take-off. A qualitative method was used as the study required in-depth interviews during which new issues kept on emerging and nothing could be pre-determined because the study took place as the project was being implemented. The study was completed in June 2000, at a point where the project should have been completed but it was discovered that the station could not go on air as a television service had not been conceptualised and there was no management structure in place and the Government of Botswana appealed to the British Government for the staff of the British Broadcasting Corporation to come quickly to Botswana to rescue the project and put it on track, supposedly. The study has concluded that the Botswana television service project became stillborn because there was a lack of professional and intellectual capacity to conceptualise the service, and instead there had been too much concentration on the construction of the TV building and acquisition of equipment.
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- Date Issued: 2002
The evolution of online news: a comparative case study of the process of implementation at two South African news organisations
- Authors: Knight, Margaret Anne
- Date: 2002
- Subjects: Electronic newspapers -- South Africa , Electronic newspapers -- United States , Electronic news gathering -- South Africa , Electronic news gathering -- United States
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3447 , http://hdl.handle.net/10962/d1002901 , Electronic newspapers -- South Africa , Electronic newspapers -- United States , Electronic news gathering -- South Africa , Electronic news gathering -- United States
- Description: This study examines the evolution of online news strategy in South African and American newspaper companies, and compares the approaches used in the two countries. The Internet has had a major effect on news worldwide, and has contributed to sweeping changes in the news industry in all media. This study looks at the changes and the evolving strategy wrought by online news in the newspaper industry in two countries. In order to do this comparison, a model of the US experience has been constructed, using material published in the US academic and professional journalism press. Since there is no equivalent published material available dealing with the South African experience, interviews were conducted with staff at two newspaper companies (Johnnic and Naspers), and a broad historical overview was created for each company. These “narrative histories” were then compared with the US model, and areas of commonality and difference were highlighted and discussed. Several structural and national differences be tween the two countries were also raised and analysed. Finally, a conclusion as to how applicable the US model is to the South African experience is drawn, and suggestions are made for further study.
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- Date Issued: 2002
The impact of media commercialisation on programming: a study of Radio Uganda
- Authors: Lwanga, Margaret Jjuuko Nassuna
- Date: 2002
- Subjects: Radio programs -- Uganda , Radio Uganda , Public radio -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3453 , http://hdl.handle.net/10962/d1002907 , Radio programs -- Uganda , Radio Uganda , Public radio -- Uganda
- Description: The 1980s and 1990s saw two major changes in the political economy of the media and the world economy at large: technological advancement and transfer and privatisation. There were significant shifts in media industries: newspapers, broadcasting, cinema and telecommunications when governments begun re-regulating their air waves so as to permit private satellite transmission via both encryption and free-to-air, in addition to public service and private channels. In most societies where these changes have taken place, public service broadcasting has been threatened by the rapid rise of commercial institutions, resulting in stiff competition for audiences. This study set out to determine the extent to which commercialisation, in the era of liberalisation and commercialisation of media services in Uganda, has affected Radio Uganda’s programming. Using a combination of qualitative and quantitative methods of investigation, I have established that while Radio Uganda still maintains certain public service principles and values, programming policy has increasingly been changed by commercial considerations. This is shown by the recent rise of commercial programmes and a fall in education and developmental programmes. Limitations of finance and other resources have compromised the roles and character of public service radio programming. The majority of programmes currently on Radio Uganda are evidently geared to attract advertisers rather than serve the public interest. The study recommends, among other measures, that the licence fee be developed as a source of revenue for Radio Uganda. Secondly, government should inject more funding into public service broadcasting institutions to supplement other sources of income, before granting them autonomy. Thirdly, while advertising and sponsorship brings in a considerable amount of revenue, it should not take a central place that undermines the listener’s interest in radio programming. The Broadcasting Council should therefore map out solid policies that will systematically guide Radio Uganda in its programming in the new order.
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- Date Issued: 2002