An investigation into the popularity of American action movies shown in informal video houses in Addis Ababa, Ethiopia
- Authors: Assefa, Emrakeb
- Date: 2006
- Subjects: Motion pictures -- Ethiopia , Mass media -- Ethiopia , Popular culture -- Ethiopia , Mass media and youth -- Ethiopia , Mass media and culture -- Ethiopia , Mass media -- Sociological aspects , Ethiopia -- History
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3418 , http://hdl.handle.net/10962/d1002871 , Motion pictures -- Ethiopia , Mass media -- Ethiopia , Popular culture -- Ethiopia , Mass media and youth -- Ethiopia , Mass media and culture -- Ethiopia , Mass media -- Sociological aspects , Ethiopia -- History
- Description: The early 1990s saw a major change in the Ethiopian history in so far as Ethiopian media consumption practices was concerned. With the change of government in 1991, the ‘Iron Curtail’ prohibiting the dissemination of Western symbolic products within the country was lifted which in turn led to a surge in demand for Western predominantly American media texts. In order to supply this new demand, informal video houses showing primarily American action movies were opened in Addis Ababa. There was a significant shift in Ethiopians’ films consumption practices which were previously limited to watching films produced by socialist countries mainly the former Soviet Union. This study set out to probe reasons for the attraction of American action movies shown in video-viewing houses in Addis Ababa, Ethiopia amongst the urban unemployed male youth. Particularly, it examines how the meanings produced by and embedded in the cultural industries of the West are appropriated in the day-to-day lives of the youth. The importance of video houses as a shared male cultural space for Ethiopian unemployed youth and the watching of American action movies in this space are the main entry and focus of this study. Using qualitative methods such as observation, in-depth interviews and focus group discussions, the study explores what happens in this cultural space and how one makes sense of the impact of American media on local audiences. The findings of the study point to the embeddedness of viewing practice in everyday life and the importance of local contexts in understanding text-reader interaction. This is shown by the male youth’s tendency to use media messages as a mode of escape and a symbolic distancing from their lived impoverished reality. The study also seeks to highlight that the video houses as cultural space have contributed to the creation of marginal male youth identities in the Ethiopian patriarchal society. As such, these and other findings, the study argues, highlight the deficiencies of the media imperialism thesis with its definitive claims for cultural homogenisation as effect of globalisation of media. As such, this study should be read as emphasising the capability of local audience groups in Third World country like Ethiopia to construct their own meanings and thus their own local cultures and identities, even in the face of their virtually complete dependence on the image flows distributed by the transnational culture industries.
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- Date Issued: 2006
Diasporic consciousness and Bollywood : South African Indian youth and the meanings they make of Indian film
- Authors: Boshoff, Priscilla
- Date: 2006
- Subjects: Motion pictures -- India , Youth -- South Africa -- Attitudes , East Indians -- South Africa -- Attitudes , Motion picture industry -- India -- Mumbai
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3503 , http://hdl.handle.net/10962/d1006249 , Motion pictures -- India , Youth -- South Africa -- Attitudes , East Indians -- South Africa -- Attitudes , Motion picture industry -- India -- Mumbai
- Description: A particular youth identity in the South African Indian diaspora is being forged in a nexus o flocal and global forces . The globalisation of Bollywood and its popularity as a global media and the international commodification of the Indian exotic have occurred at the same time as the valorisation of 'difference' in the local political landscape. Indian youth, as young members of the South African Indian diaspora, are inheritors both of a conservative - yet adaptable - home culture and the marginalised identities of apartheid. However, the tensions between their desire to be recognised as both 'modern' South Africans and as ' traditional ' Indians create a space in which they are able to (re)create for themselves an identity that can encompass both their home cultures and the desires of a Westernised modernity through the tropes of Bollywood. Bollywood speaks to its diasporic audiences through representations of an idealised 'traditional yet modern' India. Although India is not a place of return for this young generation, Bollywood representations of successful diasporic Indian culture and participation in the globalised Bollywood industry through concerts and international award ceremonies has provided an opportunity for young Indians in South Africa to re-examine their local Indian identities and feel invited to re-identify with the global diasporas of India.
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- Date Issued: 2006
Investigating the effects of the proliferation of commercial broadcasting on public service broadcasting: the case of Rivers State of Nigeria Broadcasting Corporation
- Authors: Da-Wariboko, Biobele
- Date: 2006
- Subjects: Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3423 , http://hdl.handle.net/10962/d1002876 , Nigerian Broadcasting Corporation , Broadcasting -- Social aspects -- Nigeria , Mass media -- Social aspects -- Nigeria , Radio Broadcasting -- Social aspects -- Nigeria , Radio in community development , Radio stations -- Nigeria , Radio broadcasting -- Rivers State (Nigeria) -- History
- Description: 1992 marked a turning point in Nigeria’s broadcasting history as the country formally deregulated her broadcast space. However, it was not until March 2002 that the first commercial radio station was established in Rivers State, a broadcast environment hitherto monopolised by Radio Rivers. The coming of the first independent radio station in Rivers State in March 2002 was followed by the establishment of two other stations in October 2003 and November 2003 respectively. As important as these events in broadcasting in Rivers State are, however, media scholars have argued that in most societies where such change has taken place, public service broadcasters have tampered with their values of being an open space where individuals and groups can come together to be educated, informed, and entertained. This study investigates the extent to which the proliferation of commercial broadcasting outlets has affected Radio Rivers’ public service programming and scheduling. Using a combination of qualitative and quantitative research methods, through in-depth interviews and analysis of the mandate and programme schedules, the study established that while Radio Rivers still maintains some public service values, its current programming policy is driven by the need to compete with the commercial broadcasters. This is evidenced in the decrease in the programme space allocated to current affairs and educational programmes on the schedule, (the genre of public service broadcasting), and the increase in attention to advertisements and entertainment programmes, (the genre of commercial broadcasting). The study also confirms the adverse effects of dwindling financial resources as forcing public service radios to compromise on their public service values, as majority of programmes on Radio Rivers current programme schedules are now geared towards attracting advertisers rather than serving the public good and interests. However, the study proved that it is not in all cases that the entry of commercial broadcasters into Rivers State broadcast space has undermined Radio Rivers public service values. Indeed, in leading to the expansion of interactive, news, and the diversification of entertainment programmes spaces on Radio Rivers’ programming schedules, the proliferation of commercial broadcasters has yielded some positive effects on Radio Rivers public service values and contribution to the public sphere. The study further highlights the need for some policy reforms at Radio Rivers, such as the introduction of licence fees, increased government funding and loosening government’s current control over the station. In addition, there is the need for the edict establishing the station to be amended to reflect the current trends in broadcasting in Rivers State, and above all to reposition Radio Rivers to sustain public good and public interests in its programming.
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- Date Issued: 2006
An analysis of how Zimbabwean women negotiate the meaning of HIV/AIDS prevention television advertisements
- Authors: Hungwe, Caroline
- Date: 2006
- Subjects: Mass media and women -- Zimbabwe AIDS (Disease) in mass media -- Zimbabwe Mass media -- Audiences Women -- Zimbabwe -- Social conditions
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3435 , http://hdl.handle.net/10962/d1002889
- Description: Within the context of debates concerning the impact of media on audiences, this study takes the form of a qualitative audience reception analysis; to investigate how a particular group of female audiences situated in Zimbabwe interprets televised HIV/AIDS prevention advertisements. It examines the extent to which the social context influences the audiences’ acceptance or rejection of preferred readings encoded in the texts. The study is situated within the broad theoretical and methodological framework of both the communication for development and the cultural studies approaches to the study of the media. Data for the investigation was collected through the focus group and in-depth interview methods as well as through the websites and organisational documents produced by the encoders of the advertisements. The findings indicate that the female audiences’ interpretative strategies were informed by their lived experience as well as pre-existing knowledge. Based on the findings it can be deduced that, contrary to earlier beliefs and media theories such as that of the “hypodermic needle” theory the audience of public communication is not a passive homogenous mass that easily succumbs to media influences, rather the audience is active in the production of meaning, but under determinate conditions in particular contexts. The texts, the producing institutions and the social history of the audiences supply these conditions.
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- Date Issued: 2006
An investigation of the relationship between journalists and their news sources: a case study of The Post newspaper in Zambia
- Authors: Kabeta, Jacqueline Milambo
- Date: 2006
- Subjects: The Post (Zambia) , Newspapers -- Zambia , Journalism -- Zambia , Journalists -- Zambia , Reporters and reporting -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3438 , http://hdl.handle.net/10962/d1002892 , The Post (Zambia) , Newspapers -- Zambia , Journalism -- Zambia , Journalists -- Zambia , Reporters and reporting -- Zambia
- Description: Normative professional journalism and the need to re-evaluate the structural social context of journalism practice and its role in emerging democracies has led to the increased scrutiny of journalists and their relationship to news sources. This study conceptualises the relationship between journalists and news sources as a dual process of consensus and conflict of interests in the newsgathering practice in Zambia, an emerging democracy. The study suggests that journalists actively pursue powerful individuals in society such as those in government, pressure groups and business as news sources who have been available and suitable in the past. Journalists’ view of society as bureaucratically organised and the short turn-around time of news production are among the organisational factors attributed to this tendency. This study adopts a sociological approach to investigate the journalist-news source relationship at The Post, in Zambia, by factoring in the perspectives of social organisation of newswork and political economy. Whereas the social organisation perspective focuses on the organisational and occupational demands of journalists, political economy reinforces the larger context of journalist-news source interaction in a society. Additionally, the social constructivist theory, which is premised around the idea that the agenda and content of journalism production, is in part a product of non-journalistic social factors is useful in understanding the various influences on the relationship. The study investigates the nature of the journalist-news source relationship using two diametrically opposed views – the dominant (exchange) and competitive (adversarial) paradigms. This is aimed at establishing whether the relationship is an exchange or adversarial. While the latter relationship is common in liberal democracies where the media are seen as part of elite structures with considerable power on their own, the thinking is that inequalities in resource distribution and political power generate social tensions in developing countries that require media to be carefully managed. Using qualitative semi-structured interviews and observation methods, this study establishes that while the adversarial role has an attraction for the journalists investigated, the exchange model comes closest to describing the nature of relationship they share with their news sources.
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- Date Issued: 2006
An investigation into fan identity among supporters of the English soccer premier league in Lusaka, Zambia
- Authors: Komakoma, Leah
- Date: 2006
- Subjects: Soccer -- Zambia -- Lusaka Soccer fans -- Zambia -- Lusaka Soccer -- Social aspects -- Zambia -- Lusaka Mass media and sports -- Zambia -- Lusaka , Sports journalism -- Zambia -- Lusaka , Sports -- Sociological aspects -- Zambia -- Lusaka
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3448 , http://hdl.handle.net/10962/d1002902
- Description: This study investigates Zambians’ construction of identities based on their following of the English soccer premier league. The study seeks to understand how Zambian supporters of this league construct their identities based on their encounter with foreign teams/players and how they appropriate the meanings obtained through such viewing in their daily lives. The study is informed by the theories of fandom. Using an ethnographic critique of the media imperialism thesis, the study attempts to explore the meanings that the fans of the English soccer league in urban Lusaka make of the mediated soccer games, while in and outside the viewing spaces – the bars – where the games are ritually watched in groups. Based on the qualitative methods of focus group discussions, individual in-depth interviews and observations, the study probes the phenomenon of the consumption of English premier league football in countries abroad, focusing specifically on the experiences of fans in Lusaka, Zambia. Observation of this phenomenon in Lusaka reveals that fans find pleasure in the tactics that the teams in the league display, the professionalism of the players, goal scoring and self-empowerment for the few women supporters. This study probes these issues in greater depth. The foremost conclusion of the research is that it neither completely rejects nor accepts the media imperialism thesis. Instead, meanings should be understood within the context of the lived experience and reality of the fans.
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- Date Issued: 2006
Making sense of Men's Health: an investigation into the meanings men and women make of Men's Health
- Authors: McCance-Price, Maris
- Date: 2006
- Subjects: Men's Health (South Africa) , Men's magazines -- South Africa , Men in mass media , Women in mass media , Sex role in mass media , Men in popular culture , Women in popular culture , Mass media -- Social aspects
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3464 , http://hdl.handle.net/10962/d1002919 , Men's Health (South Africa) , Men's magazines -- South Africa , Men in mass media , Women in mass media , Sex role in mass media , Men in popular culture , Women in popular culture , Mass media -- Social aspects
- Description: This study investigates the popular pleasures produced by readers of men's magazines, focusing primarily on the publication, Men's Health, which represents a new type of magazine catering for men. Using qualitative research methods such as textual analysis and reception analysis, the study explores the pleasures produced by both men and women from the consumption of such texts. The theoretical perspective of cultural studies informs this project, an approach that focuses on the generation and circulation of meanings in society. Focusing on the notion of the active audience and Hall's encoding/decoding model, this study examines readers' interpretations of the Men's Health text, focusing on the moment of consumption in the circuit of culture. Reception theory proposes the existence of "clustered readings" produced by interpretive communities that are socially rather than individually constructed. As a critical ethnography, the study interrogates these meanings with particular reference to questions of gender relations and power in society. Access to different discourses is structured by the social position of readers within relations of power and this study takes gender as a structuring principle. Therefore, this study also explores the particular discursive practices through which masculine and feminine imagery is produced by the Men's Health text and by its readers. The research findings support the more limited notion of the active audience espoused by theorists such as Hall (1980) offering further evidence to suggest that readers produce readings other than those preferred by the text and that therein lies the pleasure of the text for male and female readers. The research concludes that the popularity of Men's Health derives from the capacity of its readers to make multiple meanings of the text.
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- Date Issued: 2006
Preparing for the information society: a critical analysis of Uganda's broadcast policy in light of the principles of the WSIS
- Authors: Namusoga, Sara
- Date: 2006
- Subjects: World Summit on the Information Society , Broadcasting policy -- Uganda , Information society -- Uganda , Information technology -- Social aspects -- Uganda , Public broadcasting -- Uganda , Radio broadcasting policy -- Uganda , Radio -- Uganda , Mass media -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3474 , http://hdl.handle.net/10962/d1002929 , World Summit on the Information Society , Broadcasting policy -- Uganda , Information society -- Uganda , Information technology -- Social aspects -- Uganda , Public broadcasting -- Uganda , Radio broadcasting policy -- Uganda , Radio -- Uganda , Mass media -- Uganda
- Description: This study analyses Uganda’s 2004 Broadcast Policy in light of the WSIS principles in order to establish whether the policy enables radio to build an inclusive and people-centred Information Society, and if so, in what ways it does this. The study specifically focuses on radio, which it views as the dominant medium in Uganda, and therefore the medium with the greatest potential to build a sustainable Information Society in the country. The study is informed by media policy theories as well as Information Society theories. It is argued that although most definitions of the Information Society consider the newer ICTs, especially the Internet, as the key drivers in the Information Society, most developing countries like Uganda are far from reaching the desired level of computer and Internet access as proposed by some Information Society theorists. Instead, most people in Uganda rely heavily on older ICTs, especially radio, for information about key issues in their daily lives. Inevitably, radio ends up being a key player in building the Information Society in these countries. The study, therefore, finds most of the common Information Society theories lacking and adopts the WSIS definition, which is more relevant to Uganda’s situation. This study also maintains that if radio is to be a key player in building an inclusive and people-centred Information Society in Uganda, the 2004 Broadcast Policy has to create that enabling environment, by, for example, promoting public service radio through local content programming, and diversifying radio ownership. The data for this study was obtained using the qualitative research approach, and specifically the research tools of document analysis and individual in-depth interviews. The findings indicate that the policy’s emphasis is on building a broadcast sector that addresses the public’s interests through local content programming and provision of diversified media services. However, the study also found that the policy is vague on some very crucial aspects, which would benefit the public, namely, local content quotas and the independence of the public service broadcaster.
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- Date Issued: 2006
What makes news on the front page? : an investigation of conceptions of newsworthiness in the East African Standard
- Authors: Nzioka, Roseleen M
- Date: 2013-06-19
- Subjects: East African Standard (Nairobi, Kenya) Journalism -- Social aspects -- Kenya Journalism -- Editing -- Kenya Newspapers -- Sections, columns, etc -- Kenya Mass media -- Political aspects -- Kenya Newspapers -- Kenya
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:3519 , http://hdl.handle.net/10962/d1008178
- Description: Determining what is newsworthy is a daily challenge even to the very people who source news, produce and disseminate it. This study is part an exposition and exploration of the different approaches that media researchers have used to explain and determine the value of news. Like similar research before it, this study more specifically delves into the news selection process of news of one particular newspaper with the goal of investigating why and how news is selected for publication in the front page. News is the 'result of many forces: ranging from source power, journalistic orientation, medium-preference and market model, news values and production routines and processes. The study briefly expounds on the different definitions of news as perceived in terms of the developed and developing world. Just as journalists do not operate in a vacuum, a close examination of the various definitions reveals that news cannot be defined in isolation. Its definition is intrinsically tied to that of news values. Also explored here are debates about news values and their Western rootedness. Here reference is made to literature regarding theories on the social construction of meanings and on the gatekeeping concept.The study is informed by similar research in gatekeeping studies and sociology of news studies. It is important to state at the outset that the study is not concerned with how news is produced but why there is a bias for certain kinds of news. I am interested in explaining why and how the writers and editors at the East African Standard make decisions about what is worthy of being published on the front page of the newspaper. This distinction is necessary because the theories that inform this study transcend news sourcing and production. This study takes cognizance ofthe fact that one cannot separate social processes from the individual and vice versa. For this reason, this study investigates and analyses the biases of individual gatekeepers at the East African Standard as well as their collective biases. In the concluding section, this study calls for an alternative paradigm for journalism and news. The foregoing discussions in the other sections prove that a universal definition of news and what is newsworthy will not suffice and there is need to contexualise it.
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Blogging, journalism and the public sphere: assessing the value of the 'blogosphere' as a new form of the public sphere : a case study of the Mail & Guardian Online's Blogmark
- Authors: Sibanda, Fortune
- Date: 2006
- Subjects: Habermas, Jürgen -- Criticism and interpretation , Mail & Guardian , Blogs -- South Africa , Online journalism -- South Africa , Electronic newspapers -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3483 , http://hdl.handle.net/10962/d1002938 , Habermas, Jürgen -- Criticism and interpretation , Mail & Guardian , Blogs -- South Africa , Online journalism -- South Africa , Electronic newspapers -- South Africa
- Description: The study seeks to investigate whether weblogs can act as virtual public spheres, where people can meet to discuss issues of interest to them. It uses the Mail & Guardian Online’s Blogmark as a case study. Weblogs – highly interactive online journals comprised of links and postings in reverse chronological order – are fast becoming an avenue of choice for many internet users wanting to share opinions and news with others online. Because of their unique read-and-write characteristics, some have equated them to the 18th century coffeehouses, around which the early forms of citizen involvement in public affairs began in early capitalist Europe. Despite their growing popularity, however, not much scholarly work has been dedicated to the practice of blogging in Africa, and particularly in South Africa. The study’s theoretical framework is drawn from Jürgen Habermas’s concept of the public sphere. While noting some of the criticisms of the Habermasian model, it is argued that the concept is instrumental in our understanding of the relationship between the media and democracy. The study, however, adopted a re-worked model of the concept of the public sphere. This model argues for the need to have a multiplicity of public sphericules (instead of one single public sphere as advocated by Habermas), around which individuals can congregate to discuss issues of common concern to them. Using a combination of qualitative content analysis, self-completion questionnaires and a semi-structured interview, the study found Blogmark to be an example of how emerging internet genres such as weblogs can be vehicles of citizen involvement in public life. A range of issues were discussed in the blog, from politics, race and ii i gender issues, to personal anecdotes, relationships, and sex. However, while some posts exhibited high levels of interactivity, with many bloggers joining in to offer their opinions, some read like online monologues. The study argues that although blogging is a practice that is still limited to a few privileged individuals, with the everrising size of the ‘blogosphere’, weblogs such as Blogmark are making a small but not insignificant contribution to the number of voices that can be heard in the public realm.
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- Date Issued: 2006
Investigating a rural community's use of communication technology: a study of Nakaseke Community Multi-media centre in Uganda
- Authors: Tumusiime, James
- Date: 2006
- Subjects: Information technology -- Uganda , Media programs (Education) -- Uganda , Communication in rural development -- Uganda , Communication -- Technological innovations -- Developing countries , Telecommuting centres -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3489 , http://hdl.handle.net/10962/d1002944 , Information technology -- Uganda , Media programs (Education) -- Uganda , Communication in rural development -- Uganda , Communication -- Technological innovations -- Developing countries , Telecommuting centres -- Uganda
- Description: An assumption that Information and Communication Technologies (ICTs) and economic development have an automatic linkage has gained wide acceptance over the last decade. As a result, developing countries are under pressure to apply this prescription as a solution to poverty. With the help of development partners in the developed world and the United Nations, developing countries have embraced this call to increase access to ICTs to bridge the ever-widening gap between the ‘information rich’ and ‘information poor’ (Castells, 2001). One of the strategies has been the establishment of telecentres where the least privileged people might access ICTs for their own development needs. However, this strategy has tended to overlook contextual factors and circumstances in developing countries. ICTs are thus being introduced in an environment of mass poverty, illiteracy and poor infrastructure, exacerbating existing inequalities in some cases. Much attention has been focussed on initiatives aimed at expanding the ICT infrastructure for wider population access without addressing what the users actually do with such access. This study aims to make a contribution in that direction. The study focuses on Nakaseke Community Multi-media Centre(CMC), the first telecentre introduced in Uganda in 1997. Using a combination of quantitative and qualitative research techniques, the study sets out to develop deeper insights into how the Nakaseke community uses, engages with and relates with communication technologies installed at the telecentre. It probes whether these practices advance the dominant view that ICTs are a panacea for rural development. The findings indicate that while access to communication technology has expanded, albeit at a slow pace, the benefits might take very long to have a significant effect as many targeted users do not make use of the facilities because they lack the human skills and financial resources to exploit the technologies. Other problems such as poor electricity supply and sustainability also actively militate against the potential of the project to deliver. Besides, people tend to appropriate technology in ways different from those intended by its promoters. As Burton (2002) explains through the concept of ‘affordances’ and ‘culture’, some users perceive technologies essentially as something that bestows the status of being modern or sophisticated on their community, rather than as a development tool. In conclusion, it is argued that if used for development, ICTs can indeed make a difference in the lives of rural people. However, besides investing in technology, there is need to invest more in empowering the people themselves with skills, particularly literacy, to enable them use ICTs productively.
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- Date Issued: 2006