The unattainable "betterlife" : the discourses of the homogenised South African black emerging middle-class lifestyle in Drum magazine
- Authors: Hardy-Berrington, Michelle
- Date: 2011
- Subjects: Lifestyles -- South Africa , Blacks in mass media , Journalism -- South Africa , Drum (Magazine)
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8448 , http://hdl.handle.net/10948/1426 , Lifestyles -- South Africa , Blacks in mass media , Journalism -- South Africa , Drum (Magazine)
- Description: Drum and YOU are two general interest magazines which share the same publisher, language (English), format, and are compiled by many of the same journalists and editors. The greatest distinction between the two publications is that Drum is aimed at a specifically black readership while YOU caters for a general, cosmopolitan South African readership. With various commonalities in the production of Drum and YOU, what do the differing commodities, discourses and cultural repertoires presented in Drum in comparison to YOU communicate about the conceived black audience/s by the magazines'producers? In contrast to the dominant body of research on Drum magazine, which has been dedicated to pre-1994 editions, the investigation undertaken in this research focuses on post-apartheid editions of Drum under the commercial ownership of Media24. This also provides a unique opportunity to compare and contrast Drum and YOU which has not been extensively explored in the past. A theoretical study on some of the credible, plausible discourses circulating in Drum drew from Laden's (1997; 2003) research on black South African middle-class magazines and Steyn's (2001) studies on narratives of whiteness including colonial and apartheid policy discourses. Other theory considered to identify types of discourses included those on self-stylisation, excorporation and the historic, cultural influence of Drum in black South African identity formation. Critical discourse analysis is employed to discern the distinction and boundaries between the conceived black middle-class readerships of Drum and YOU. A multifarious content is present in Drum magazine for the diverse post-apartheid black middle-class of South Africa. Discourses of the African traditional and conservative feature side-by-side with contemporary, liberal and Western discourses; while the cultural repertoires of the bourgeois middle-class are presented beside the more modest commodities of the lower-income working class. This communicates an increasingly integrated South African consumer culture and a willing bourgeois solidarity amongst middle-class groups, creating a larger consumer class for advertisers and marketers in South Africa. In comparison to YOU, the discourses of the conservative-African-traditional provide a distinctive feature of Drum. However, this discourse is limited to realms which do not threaten the prevailing magazine culture of consumerism and the dominant global culture of Western science and reason. The other great distinction from YOU is Drum’s prominent educating and didactic function, offering an aspirant lifestyle by marketing a range of Western technologies and commodities. This is in addition to suggesting options for desirable social conduct and socially-responsible behavior.
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- Date Issued: 2011
Self-regulation of the press in South Africa: analysis of selected cases
- Authors: Johaar, Odette
- Subjects: Press -- South Africa , Press and politics -- South Africa -- History -- 20th century , Freedom of the press -- South Africa , Newspapers , Journalism -- South Africa
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:8423 , http://hdl.handle.net/10948/d1019752
- Description: The aim of this study is to present information to members of the South African press, academics in the field of journalism as well as individuals of the South African public who have a keen interest in printed communication in South Africa. The information presented discusses the practice of self-regulation in the South African press, through a study of the Press Council of South Africa (PCSA), the Press Ombudsman and the Press Appeals Panel that is a non-governmental organisation to regulate the press in South Africa. This study will include an analysis of the functions of the Press Ombudsman, the PCSA, the Press Appeals Panel, as well as the role of the constitution of the PSCA and the South African Press Code, which the PCSA uses as a guideline for publications that subscribe to it. Furthermore, a study into the complaints procedure and the determination of the outcome will be done in addition to the sanctions imposed on publications and journalists in breach of the Press Code as well as the acknowledgement given to individuals who have lodged a complaint to the Press Ombudsman, and the article or publication they have complained against had been in breach of the press code. In addition, this study will analyse the outcomes of selected complaints submitted to the PCSA as well as an analysis of submissions made to the PCSA task team and the Press Freedom Commission, an independent commission that was set up to research the regulations of the press. It was found that the PCSA strengthened the system of regulation with the help of the public. It is apparent that the organisation took into account many of the points raised in public submissions. Although the system is self-regulatory it is important to take note that it values and upholds the views of the public. Although though the sanctioning of wayward newspapers was not severe, it had become more defined in the amended code. A point of concern that did not improve over time is the time frame that the Press Ombudsman‟s Office took to resolve the disputes. The delays caused in some disputes were caused by loop holes in the press code and complaints procedure as well as defiant journalists. The PCSA is currently being restructured. As a society changes, the press industry needs to adapt to its needs. This means that the press code will have to constantly be developed to suit society‟s rapidly changing needs. The PCSA has attempted to meet those needs by constantly changing to ensure that the regulatory structure remains relevant.
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