- Title
- An exploration of the role of a strategic internal communication system in the merging Walter Sisulu University
- Creator
- Soha, Sandi
- Subject
- Universities and colleges -- Communication systems -- Evaluation
- Subject
- Universities and colleges -- South Africa -- Eastern Cape
- Date Issued
- 2010
- Date
- 2010
- Type
- Thesis
- Type
- Masters
- Type
- MTech
- Identifier
- vital:8485
- Identifier
- http://hdl.handle.net/10948/1458
- Identifier
- Universities and colleges -- Communication systems -- Evaluation
- Identifier
- Universities and colleges -- South Africa -- Eastern Cape
- Description
- The merger of institutions of higher learning in South Africa has demonstrated to the study an exploration of the role of strategic internal communication system – in the merging of the Walter Sisulu University. The purpose of the study is to determine to what extent employees of the Walter Sisulu University have perceived that the internal communication system of this university has contributed towards an effectively merged organisation. The study was conducted after three historically disadvantaged institutions of higher learning merged to form one comprehensive university. The three merged institutions are: the Border Technikon, the Eastern Cape Technikon and the University of Transkei. It was foreseeable during the process of the merger, that combining three institutions could possibly result in lower staff morale and uncertainty. The study has explored the theoretical framework for understanding the role of strategic internal communication systems in an organisation. The study was approached from a systems' perspective and that of a transformational model. A survey research design was utilised for the purpose of this study – in order to assess the validity and reliability of the data. A qualitative research design was used for the purpose of this study – in order to acquire the desired outcomes of the research. Questionnaires were used and the sample was drawn from a large population of the Walter Sisulu University – from, four campuses – with the aim of allowing one to make inferences about the population as a whole. The questionnaire was structured in four main sections namely: Biographical information, internal-communication systems, tools of internal communication, and line-management communication. The findings of the study aids the understanding behind the view of internal communication systems as having contributed – or not contributed – to a successfully merged university.
- Format
- iii, 107 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Arts
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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