Making meaning of reality television celebrities: the reception of South African Idol by young adults in Joza, Grahamstown
- Authors: Magade, Mncedi Eddie
- Date: 2019
- Subjects: Talent shows (Television programs) -- South Africa , Television viewers -- South Africa , Television programs -- South Africa , Mass media -- South Africa , South African Idol (Television program) , Reality television shows
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/94217 , vital:31018
- Description: Reality television or “factual entertainment” is a hybrid of old television formats and factual programming in order to create a “new” entertaining show designed to draw the attention of audiences and increase viewership ratings. South African Idol is one popular local example. Adapted from the British programme Pop Idol, the show promises upward mobility for the young star who wins the competition. This show has become a subject of conversation amongst young people in South Africa who aspire to the “success” and “celebrity” status that is produced by participating on the show. This paper uses a Cultural Studies framework in order to examine the relationship between texts and audiences as an aspect of the “circuit of culture,” with its interrelated moments of production, texts, consumption and lived experience. My research focuses on the text and audience “moments” of this circuit. Audience studies research suggests that we should situate television viewing and the meanings made of TV programs in the natural setting of the home, and that this setting should be taken seriously as a unit of analysis. This study therefore, seeks to understand the ways in which audiences make meaning of this television programme within the domestic context.
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- Date Issued: 2019
Negotiating spaces, constructing identities and consuming symbolic resources: examining the complex interplay between identity formation, context and media consumption amongst black South African students at Rhodes University
- Authors: Willetts, Luke
- Date: 2019
- Subjects: Mass media -- Psychological aspects -- South Africa -- Makhanda , Mass media -- Social aspects -- South Africa -- Makhanda , Mass media -- Sociological aspects -- South Africa -- Makhanda , Mass media and culture -- South Africa , Mass media and race relations -- South Africa , Social movements -- South Africa -- Makhanda , Student movements -- South Africa -- Makhanda , Male college students -- South Africa -- Makhanda , Rhodes University -- Students -- Attitudes
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/95207 , vital:31127
- Description: This thesis has looked at the complex interplay between media consumption and identity formation amongst a group of black South African male students within the context of a racially homogenous communal viewing area located on the Rhodes University campus during the #FMF protests in 2016. Using qualitative research methods the study concluded that the group context of communal viewing helped the students structure and make sense of their daily lives. They actively divorced themselves from the main student populace in an attempt to escape lived experiences of a repressive institutional culture expressed through the university’s monolingual language policies, aesthetics and course material. These students embodied the characteristics of a diasporic community characterised by displacement, dispersal and the continuous re-articulation of differences across contradictory social, cultural and economic contexts. They grappled with an alienating environment by creating a safe space for cultural reproduction aided by the communal consumption of local television programmes. Preferences for local content broadcast in African languages were shaped by a linguistic marginalisation experienced on the Rhodes campus. The politicisation of the context through #FMF in turn politicised the students’ subjectivities leading to a need to be informed of the movement’s progression through evening news broadcasts. Discussions around campus life were dominated by #FMF and the collective experiences of marginalisation in and from the university space. Communal viewing of local television shows allowed this group of students to transcend decades of essentialised African ethnic divisions bringing forward a group identity premised on a lived hegemony signified by blackness.
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- Date Issued: 2019
The Intsomi Ambassadors: using communicative ecologies to enhance home literacy practices amongst working class parents in Grahamstown
- Authors: Gush, Cathy
- Date: 2019
- Subjects: Communication in economic development -- South Africa -- Makhanda , Literacy -- South Africa -- Makhanda , Literacy programs -- South Africa -- Makhanda , Education -- Parent participation -- South Africa -- Makhanda , Intsomi Project
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/71459 , vital:29855
- Description: Utilising theories of Communication for Development, the research explores how literacy practices in the homes of a group of working class, English second language parents in Grahamstown are affected by the introduction of new literacy material and insights Furthermore, it discusses how, and through which forms of media, these observed dynamics and changes in practice are best communicated to similar households. The issue of children's literacy development in South Africa is of serious concern, in particular the role that parents play and the level of support they give through home literacy practices. The context is one in which South African children have performed very poorly with regard to literacy levels in international benchmark testing as well as in national assessments. The summary report on the Progress in International Reading Literacy Study (PIRLS) found that some of the factors contributing to these poor results were the lack of reading resources in homes, as well as the lack of strong home-school partnerships in which parents took up the role of co-educators, or even of primary educators at the preschool stage. A group of parents employed by Rhodes University at the Grade 1 - 5 levels signed up to be the recipients of a programme supporting the literacy development of their primary and pre-primary school children. The Intsomi Project is run by the Rhodes Community Engagement Office as part of the Vice-Chancellor’s Education Initiative and provides close to 100 families with weekly reading material and educational games for their children, as well as workshops on the use of these materials and how they might benefit the children. Following a Participatory Action Research approach, a “vanguard” group of parent participants, known as the Intsomi Ambassadors, developed their role as literacy activists, becoming co-creators of media messages that utilised and built on the first stage of their communication within the group. The research explored how the principles and techniques of development support communication, and those of communicative ecologies, could be applied to explore, enhance and disseminate those qualitative changes in behaviour within households that positively affect children’s literacy development. In the process, it aimed to explore whether media representations that reflect the stories of parents trying out new literacy practices can create authentic, endogenous messages that resonate with people in similar circumstances, and can stimulate debate around the issue.
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- Date Issued: 2019
The meaning of community: the viability of Public Sphere theory and Social Cohesion on social media groups: a reception study of the ‘Grahamstown’ Facebook Group
- Authors: Ferreira, Ettioné
- Date: 2019
- Subjects: Digital media -- Social aspects , Facebook (Firm) , Social participation -- South Africa -- Makhanda , Public sphere -- South Africa -- Makhanda , Group identity -- South Africa -- Makhanda , Grahamstown Facebook Group
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/114870 , vital:34043 , Digital media -- Social aspects , Facebook (Firm) , Social participation -- South Africa -- Makhanda , Public sphere -- South Africa -- Makhanda , Group identity -- South Africa -- Makhanda , Grahamstown Facebook Group
- Description: This study explores the meaning of community to Grahamstown’s online social media community, through a case study of the ‘Grahamstown’ Facebook group (GFG). The study explores the possibilities of social media as a public sphere and the way geographically-based social media sites might contribute to social cohesion in a community. The study explores what kinds of discussions take place on the GFG and why they are happening. It investigates whether these discussions can promote understanding and social solidarity, and whether useful deliberations are taking place, in some kind of approximation of a public sphere. Is this Group contributing to the wellbeing of the community, and how? Drawing on public sphere theory and various conceptions of the concept of social cohesion, the dissertation aims to find out how much of an impact the GFG has on Grahamstown/Makhanda inhabitants’ lives and sense of community. The study argues that with the advent of digital media, another ‘structural transformation’ in Habermasian terms, is underway, both empirically and theoretically. Through more than a dozen in-depth interviews combined with content analysis (via participant observation), the study finds that participation in and exposure to the GFG does lead, for many, to a sense of belonging and social cohesion as community members come together to act in relation to the state, local business and other institutions. The viability of ideas of highly localised (in time and space) ‘public sphericules’ as an alternative to broader more overarching concepts of a public sphere, is explored in this study. The study also suggests a typology of users, identifying the frequency, tone of voice and motives for participating on the GFG and attempts a periodisation of the GFG’s changing role in the community over the past decade.
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- Date Issued: 2019
Understanding the perceived role of mobile media in relation to development in a South African rural area
- Authors: Chatikobo, Tatenda
- Date: 2019
- Subjects: Mobile communication systems -- South Africa , Internet telephony -- South Africa , Mobile communication systems -- Social aspects -- South Africa , Internet telephony -- Social aspects --South Africa
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/95360 , vital:31148
- Description: This study explores the different perceptions of mobile media in relation to development within Dwesa, a marginalised rural community in South Africa. The proliferation of mobile phones and increasing access to the internet in Africa, and South Africa in particular, is extensively documented and attempts have been made to explore its impact on development. Drawing on adapted aspects of the Diffusion of innovation theory (DoI), the study seeks to understand the relative advantage, compatibility with needs and values, and observable benefits of using mobile media for a rural community. I provide a critical discussion of the concept of development and its relationship with digital technologies and innovation. I reflect on the Diffusion of innovation theory, highlighting its critiques, adaptations and modifications in studies, particularly in the Global South. The present study employs a qualitative methodology and relies on focus groups, semi-structured interviews and observation as methods of data collection. Participants were divided into three focus groups based on Rogers classification of innovativeness (early adopters, majority adopters and late/non-adopters) and I conducted two follow-up interviews with participants of each focus group. I analysed the data thematically. Research participants identified several areas where mobile media contributed to development and positive change, such as lowering the cost of access to information and communication, staying in touch with distant relatives, increasing access to services and providing entertainment, especially among young people. The participants noted that despite these positive changes, that mobile media on its own cannot be expected to address challenges of infrastructure and public service delivery. Research findings also revealed that mobile media might interfere with socio-cultural values of respect, human dignity and privacy. I conclude that, while mobile media is generally considered as beneficial, its critical role in improving the socio-economic conditions of people in Dwesa still remains in doubt. The study provides an opportunity to further investigate the compatibility of mobile media with socio-cultural values along the lines of age and gender, and address issues of digital skills and digital marginalisation.
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- Date Issued: 2019
What meanings a selection of South African legal practitioners make of their role in the emerging digital media ecosystem
- Authors: Robertson, Heather Lillian
- Date: 2019
- Subjects: Public sphere -- South Africa , Lawyers -- South Africa , Citizen journalism -- South Africa , User-generated content -- South Africa , Social media -- Authorship , Digital media -- South Africa , Online journalism -- South Africa , Liminality , Journalism, Legal -- South Africa , Gatewatching , New media ecosystem
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/114854 , vital:34042
- Description: This dissertation explores what a sample of South African lawyers understand about the roles they play in digital public spaces, and whether they perceive their contributions as impacting on journalism in general and legal knowledge among the public more broadly. The communications revolution triggered by web 2.0 interactivity has created a new media ecosystem in which mainstream media journalists co-exist with a variety of non-journalist content producers - including professionals like lawyers, who contribute to media content. This study specifically explores current debates about how the media ecosystem is changing in the digital age, including journalistic practices and routines and the role of journalism within a democracy and daily life. Thomas Hanitzsch and Tim Vos’s recent taxonomy of journalistic functions and roles in society is adapted by combining the domains of politics and daily life, to better describe the roles of non-journalists like the eleven digitally active members of the South African legal community in this study. Using qualitative interviews and content analysis research methods, the study suggests lawyers’ practices and routines challenge current theorisation about the new media ecosystem and digital public sphere in particular ways, suggesting that the affective nature of social media interactions between the lawyers and members of the public is more usefully understood via drawing on Chantal Mouffe’s concept of agonistic public spaces and Axel Bruns and Tim Highfield’s theorisation of ‘public sphericules’ than Jurgen Habermas’s conceptualisation of a rational public sphere. The study found that all of the digitally active lawyers played one or more active roles in contributing news, opinion and debate about legal and social justice matters on different digital public spaces, even though most were reluctant to describe what they do as journalism. The study concludes that this select group of lawyers do complement and enhance the work of journalists covering the legal field in the new media ecosystem in South Africa. It suggests that much more can be done by both journalists and the legal community to deepen co-operation to further enhance public knowledge about the workings of the South African legal system, in relation to legal rights and the rule of law. This dissertation explores what a sample of South African lawyers understand about the roles they play in digital public spaces, and whether they perceive their contributions as impacting on journalism in general and legal knowledge among the public more broadly. The communications revolution triggered by web 2.0 interactivity has created a new media ecosystem in which mainstream media journalists co-exist with a variety of non-journalist content producers - including professionals like lawyers, who contribute to media content. This study specifically explores current debates about how the media ecosystem is changing in the digital age, including journalistic practices and routines and the role of journalism within a democracy and daily life. Thomas Hanitzsch and Tim Vos’s recent taxonomy of journalistic functions and roles in society is adapted by combining the domains of politics and daily life, to better describe the roles of non-journalists like the eleven digitally active members of the South African legal community in this study. Using qualitative interviews and content analysis research methods, the study suggests lawyers’ practices and routines challenge current theorisation about the new media ecosystem and digital public sphere in particular ways, suggesting that the affective nature of social media interactions between the lawyers and members of the public is more usefully understood via drawing on Chantal Mouffe’s concept of agonistic public spaces and Axel Bruns and Tim Highfield’s theorisation of ‘public sphericules’ than Jurgen Habermas’s conceptualisation of a rational public sphere. The study found that all of the digitally active lawyers played one or more active roles in contributing news, opinion and debate about legal and social justice matters on different digital public spaces, even though most were reluctant to describe what they do as journalism. The study concludes that this select group of lawyers do complement and enhance the work of journalists covering the legal field in the new media ecosystem in South Africa. It suggests that much more can be done by both journalists and the legal community to deepen co-operation to further enhance public knowledge about the workings of the South African legal system, in relation to legal rights and the rule of law.
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- Date Issued: 2019
Youth responses to political party messages on Social Media: a case study of Rhodes University students during the 3 August 2016 local government elections
- Authors: Pela, Noko Tshegofatso
- Date: 2019
- Subjects: Rhodes University -- Students -- Attitudes , Local elections -- South Africa -- Makhanda , Mass media and young adults -- South Africa -- Makhanda , Social media -- Political aspects -- South Africa -- Makhanda
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/68308 , vital:29237
- Description: Rhodes University was awash with political tension and activity in the 2015 and 2016 academic years. The University had been the scene of radical protests and demands for change by students. The #RhodesMustFall, #FeesMustFall and the #RUReferenceList protests at Rhodes University started debates, conversations and public lectures amongst students and staff on and off social media on aspects of decoloniality, transformation, free education, issues of safety on campus and gender-based violence (Grocott’s Mail, 2015b). However, very little of this was reflected in the election campaigns of political parties and seemingly, in student engagement with political processes, at least as reflected in this election. The three biggest political parties in South Africa, and the only ones that contested Ward 12 (Rhodes) ANC, EFF, and the DA, were active on social media aiming to directly engage with constituents and draw citizens to the polls. All the parties had former and current Rhodes University students as candidates for councillor. There was a substantial engagement by students on social media, on the Rhodes SRC Facebook page, and on Twitter. However, only 39% of registered students, turned out to cast their vote on election day (IEC, 2016b). This study examines the interpretations and meaning-making amongst young people at Rhodes University, of the political party messages during the 3 August 2016 local government elections on social media. In addition, the study sought to understand whether youth at Rhodes (Rhodes University) actively sought out political party messages on social media (by following the ANC, DA, EFF Facebook and Twitter accounts), or were the messages incidental on their timelines (for example, following news organisations). Finally, the study sought to understand whether the media messages resonated with them and spoke to the issues faced by young people on the campus. The research used qualitative thematic content analysis and focus group discussions to examine the relationship between the content provided by the political party messages and the audience’s process of making sense and derived meaning from the content. Six focus group discussions were convened. This study found that young people are social media enthusiasts, they actively sought election related content on social media by following the Twitter and Facebook accounts of the parties, and from news organisations. Furthermore, the study discovered that, although, young people engaged with the political party messages on social media, they did not feel like the messages were targeted at them, and as such they felt the messages did not speak to them and the issues they face.
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- Date Issued: 2019
A critical discourse analysis of the Daily Nation and the Standard’s news coverage of the 2007/2008 Kenyan elections
- Authors: Bradfield, Sarah-Jane
- Date: 2018
- Subjects: Elections -- Kenya Nairobi (Kenya) -- Newspapers Mass media -- Political aspects -- Kenya Kenya -- Politics and government , Discourse analysis Daily Nation (Nairobi, Kenya) Standard (Nairobi, Kenya)
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/63437 , vital:28411
- Description: This study investigates the Daily Nation and Standard’s news coverage of Kenya’s 2007/2008 general election and the unprecedented eruptions of violence which followed. This research responds to the question which came about as Kenyan print journalists and editors considered their role in possibly contributing to the violence, which took on an ethnic dimension. Vernacular radio has been fingered for having escalated longstanding ethnic tensions, but the role of the press has not been fully understood. In the aftermath of the violence, print journalists and editors met over a series of Round Table events in Nairobi to consider whether their conduct during the election could have encouraged violence. Although ten years have passed since this incidence, much of what happened within the Kenyan print media during and after the 2007/2008 general election remains unexplored and, largely, unexplained today. Although the pre- and post-election phases spanned months, my research is confined to purposive samples from a four-week period from 3 December 2007 to 4 January 2008. These four weeks were selected as they are roughly representative of the three phases of the national election which are considered significant to this study, namely the pre-election phase, the election, and the post-election violence. The research is concerned with analysing and understanding the coverage in the two dailies, the Daily Nation and Standard, and comparing the discursive work of the two, particularly in relation to identity and ethnicity. This study draws on cultural studies, critical discourse analysis and normative theories of the media to inform the research project. The critical discourse analysis explores the discourses articulated during and after the election, with a particular focus on issues of identity, ethnicity and incitement. Through this process the study found that both publications avoided references to ethnicity, despite this being an important factor in Kenyan politics and voter behaviour. In analysing these issues the study found that while the publications might claim to attempt to avoid fuelling tensions by not reporting on ethnicity, the disavowal comprised a silence which positioned the press in a collaborative role, in which it colluded with a powerful Kenyan state. Although a significant amount of time has gone by since the 2007/2008 elections, this study still considers the event significant in understanding the conduct of journalists during times of violence, and specifically for the future of journalism in Kenya.
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- Date Issued: 2018
Engaging with media as a knowledge resource for making sense of climate change: a case study of the farmers of Nyanga, Zimbabwe
- Authors: Mandikonza, Blessing
- Date: 2018
- Subjects: Climatic changes in mass media , Knowledge, Sociology of , Farms, Small -- Zimbabwe -- Nyanga , Crops and climate -- Zimbabwe -- Nyanga , Agriculture -- Economic aspects -- Zimbabwe , Agriculture -- Environmental aspects -- Zimbabwe -- Nyanga , Agriculture and politics -- Zimbabwe -- Nyanga , Agriculture -- Research -- Sociological aspects , Agricultural journalism -- Zimbabwe , Land reform -- Zimbabwe -- Nyanga
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/63764 , vital:28486
- Description: This study explores how small-scale farmers in Nyanga, Zimbabwe engage with the media as a knowledge resource for achieving agricultural productivity, particularly in context of climate change. The study is contextualised by means of a literature review that maps out the history of agricultural productivity in Zimbabwe. It is argued that this history has been shaped by changes in both socio-economic context and climatic conditions. Both kinds of change impact on the degree to which small-scale farmers have access to knowledge that is of relevance to agricultural productivity. The study then examines the Zimbabwean media landscape, focusing on how history has shaped the way in which different media define their social purpose. This examination draws on Hallin and Mancini‟s „models‟ of media systems as well as Christian et al‟s traditions of media practice. It is concluded that, due to the high level of conflict that has characterised Zimbabwean history, aspects of both the polarised pluralist and democratic corporatist models are present in its media landscape. The collaborative, monitorial and radical approaches to media also exist in contestation with each other. Indeed, the media is characterised by profound contestation around the conceptualisation of social purpose. Furthermore, international media is of particular significance as a resource of knowledge within the local media landscape. The empirical component of the study explores the implications for the extent to which media are likely to serve as valuable knowledge resources for small-scale farmers. This exploration is pursued by means of a case study of the experiences of three farmers in Nyanga who were granted farms as part of the government‟s land-reform programme. In context of episodic biographical interviews, the participants share their experience of becoming farmers and of managing their farms. Attention is paid to the challenges they face with regards to producing successful crops, both in context of socio-economic and climatic conditions. The study looks at the way in which participants draw on the media as a knowledge resource to help them overcome these challenges. The participants understand international media to be a more credible knowledge resource, but also refer to the need for local media which can provides them with knowledge of local relevance. In this context they identify an absence of collaborative, developmental media that engages with the unique challenges that they face in producing crops. It is concluded that the value of media for the farmers of Nyanga as a knowledge resource for making sense of climate change would only be achieved through the establishment of locally produced, participatory media that foregrounds the use of indigenous language.
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- Date Issued: 2018
Zooming in: an ethnographic study of visual journalism for smartphones - journalistic roles and routines at South Africa’s largest graphics unit, Graphics24
- Authors: Gouws, Andries Jacobus
- Date: 2018
- Subjects: Journalism -- Technological innovations -- South Africa , Smartphones , Visual communication -- Digital techniques , News Web sites -- South Africa , Online journalism -- South Africa , Information visualization , Graphic arts , Graphics24 , Netwerk24
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/63154 , vital:28368
- Description: This study examines the changing roles of graphics journalists in the digital era at Graphics24, the largest information graphics newsroom in South Africa, in the context of their work for Netwerk24, an online news site published in Afrikaans with a strong focus on mobile-first news. The study examines the discursive construction of these new journalistic roles in the digital era where even the core conceptualisation of what journalism is, is being re-examined. It considers external factors affecting the discourse of change, drawing on a hierarchy of influences analytical model, as well as norms specific to the creation of information graphics. Data for this study was gathered by using ethnographic immersion and semi-structured interviews. This study specifically looks at graphics journalists working in a mobile-first environment, and how the pressures of producing information graphics for consumption on smartphones affects their roles. Evidence of two widely differing discourses in the Graphics24 and Netwerk24 newsrooms was found. Visual journalists in this study have created a discourse around being distinct “service providers”, rather than mobile-first journalists, who do not see the need for full integration in the fast-paced mobile news environment of Netwerk24. Word-centric journalists have, by contrast, created a mobile-first discourse. They experience the separateness of the graphics team as a barrier that impedes the creation of good information graphics for mobile phone consumption. Although this is a very localised study in a very particular context, this study contributes to broader thinking in what is a very under-researched field: The changing roles of visual journalists in the digital era and the discursive construction of these roles. The study suggests that even in the digital era where the definition of newsrooms has become much more fluid and less fixed physically, ethnographic methods can still offer a meaningful way to explore journalistic roles.
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- Date Issued: 2018
“Don’t forget to be awesome”: the role of social learning as a component of belonging in virtual communities: a case study of the Youtube fan community “Nerdfighteria”
- Authors: Steenkamp, Elri Colleen
- Date: 2018
- Subjects: Nerdfighteria (Online) , Social learning , Online social networks , Belonging (Social psychology) , Communities of practice , YouTube (Firm)
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/63753 , vital:28484
- Description: The growth of the Internet has allowed fans who consume various media products, to interact and convene with other who share similar interests in online fan communities. Historically the study of fans has focused on pleasure and enjoyment as the main motivating factors why individual fans join, stay and participate in fan communities. This study, however, suggests that learning as a component of belonging has been underestimated within contemporary fan studies. Close examination of the literature of fan studies and the social practices of online fan communities reveal that these spaces may serve as fertile spaces for learning and the sharing of knowledge. Daily learning occurs within multiple spheres, including personal interests, peer culture, and academic content; all elements which can be found within fan communities. This study used the social learning theory “communities of practice” (CoP) model developed by Wenger (1998) to understand of this element of learning and knowledge sharing that seems to take places within fan communities. This study explores learning as a component of belonging to online fan communities by using the fan community of the YouTube personalities Vlogbrothers, which has named itself Nerdfighteria, as a case study. Through a qualitative research approach, which includes participation observation methods and qualitative interviews, this thesis has analysed the fan community Nerdfighteria, and used two Nerdfighter fan Facebook groups, the global NERDFIGHTEIRIA and local Nerdfighters South Africa, as case studies to evaluate whether the elements of learning taking place within these spaces serves as a motivating factor for belonging and participation. The results of this research support the idea that learning plays a role within the fan community Nerdfighteria and thus that it functions as a CoP. Fans within the global NERDFIGHTERIA Facebook group use this fan space to discuss and debate content related to their media of choice; thereby learning and acquiring knowledge as a CoP. The Nerdfighters South Africa Facebook group, despite the learning potential, fails to function as a CoP because it is no longer functionally allows for shared learning. Online fan communities, this research found, have the potential to serve as functioning communities of practice (CoP) only if they embody the characteristics and practicalities consistent with a learning space. Overall these fan groups may be categorised as communities of interests but sub-sections within these communities fit the criteria of a community of practice due to the kind of learning that is taking place. This research supports an alternative, yet promising, approach to the study of fan online communities which prioritises learning.
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- Date Issued: 2018
A political discourse analysis of social memory, collective identity and nation-building in the Sunday Mail and the Standard of Zimbabwe between 1999 and 2013
- Authors: Santos, Phillip
- Date: 2017
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/41753 , vital:25130
- Description: Although much effort has been expended on studying many sites of social memory, little attention has been directed at the media’s work of memory, especially in post-colonial Africa. The media’s work of memory is important because of its social standing as a communicative and cultural institution, and because social memory is imbricated in processes of both collective identity formation and nation-building which partly shape patterns of economic distribution, recognition, and representation in society. It is in this context that this study shows how Zimbabwe’s The Sunday Mail and The Standard newspapers used social memory to construct the country’s national identity between 1999 and 2013 in the context of a socio-economic and political crisis for the country’s poly-racial, and poly-ethno-linguistic communities. The study also explores how these newspapers worked as memory sites through their construction of Zimbabwe’s national identity during the period under study. It achieves these tasks by analysing how these newspapers reported on such issues as Zimbabwe’s colonial history, the country’s narrative of decolonisation, the Gukurahundi narrative, the land reform process, elections and independence celebrations. The study takes a critical realist approach to qualitative research, and uses Fairclough and Fairclough’s (2012) method of political discourse analysis as well as Aristotle’s approach to rhetoric for a close reading of the sampled newspaper articles. It is informed by Nancy Fraser’s Theory of Justice, Chantal Mouffe’s Model of Agonistic Pluralism, and Jurgen Habermas’s Discourse Ethics Theory. The study concludes that these two newspapers actively use social memory to construct versions of national identity for specific socio-political and economic ends. Editorials and opinions from The Sunday Mail, which construct Zimbabwean-ness in nativist terms represent the hegemonic appropriation of social memory to construct a sense of Zimbabwean nationhood. In contrast, The Standard uses social memory to construct Zimbabwean-ness in modernist terms with citizenship as the core organising principle of belonging. The political discourse analysis of The Sunday Mail’s and The Standard’s evocation of social memory shows that the two newspapers reflect the tension between indigenist and universalist imaginaries of belonging in Zimbabwe. But the newspapers’ construction of belonging in Zimbabwe is informed by justice claims as seen from each of their political standpoints. As such, their respective definitions of Zimbabweans’ justice claims in terms of their political standpoints, also propose how those justice claims should be addressed and who stands to benefit from them.
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- Date Issued: 2017
An investigation into the popularity of Latin soap operas among Zambian viewers: a reception study of Lusaka women
- Authors: Mushambatwa, Iñutu
- Date: 2017
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/7702 , vital:21287
- Description: This study explores the way Zambian women make sense of the representations and discourses in the Latin soaps that they watch daily. The study seeks to find out what pleasures and values Zambian women get from these soaps given that the Latin and Zambian cultures are very different. This is in the context of Zambia being a socially conservative patriarchal and Christian nation, where the legal and traditional practices focus on the authority of the man in relationships, particularly in marriages. The lens through which this study is conducted is provided by the media imperialism thesis and its critiques. The study explores the underlying proposition of the thesis that global media are uncritically received by people in the Third World which contributes to global cultural homogenisation. Drawing on ethnographic critiques of this position, my study provides a close examination of actual viewers in actual contexts in order to understand the complex relationships that often exist between global media and local audiences. Using qualitative methods rooted in reception analysis, the study explores the pleasures women get from these soap operas and in particular, the symbolic means that these soaps provide for what has been referred to as ‘symbolic distancing’. Symbolic distancing foregrounds the way local audiences use global media to distance themselves from the cultural confines of their local environments, exposing them to other worldviews and understandings from which they can critique their own lived conditions of existence. In line with this, the study evaluates whether the viewers’ perceptions and values have been changed by the viewing of these Latin soaps.
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- Date Issued: 2017
An investigation of the Sowetan “enough is enough-take back your dignity” campaign to challenge violence against women and children
- Authors: Ndabezitha, Nomthandazo Sibusisiwe Mary-Angel
- Date: 2017
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/4521 , vital:20685
- Description: This investigation of the Sowetan “Enough is Enough - take back your dignity” campaign to challenge sexual violence explores whether the South African daily newspaper’s sustained anti-rape coverage challenges or reinforces the social order. It locates the Sowetan campaign’s response within two troubling contradictions. First, while South Africa is a democracy with arguably the most liberally progressive constitution in the world, the epidemically high rape statistics indicate that South African women and children inhabit an environment in which they are effectively denied the same freedoms and rights as men. The Sowetan anti-rape campaign responds to this paradox. Second, heightened exposure and coverage in the news media of rape incidents do not seem to correlate directly with a decrease in incidents of sexual violence. My observation of these contradictions leads me to question whether the anti-rape campaign can be socially transformative. Informed by the Foucauldian insights that the meaning of things is not inherent but exists in discourse, which has the power to make itself true, this study investigates what discourses are articulated in the representation of masculinities and femininities. In this regard, my investigation is informed by cultural studies and gender studies theories. Recognising rape as an enactment of a particular type of masculinity makes it clear that rapists are not deviant monsters, but are men embodying a discourse of male sexual entitlement legitimated by the social order. As the campaign coverage largely represents rape in historically black locations such as townships and villages, I argue that rape is an enactment of a particular violent masculinity within a particular socio-economically marginalised postcolonial context. Hence I also use postcolonial studies and gender studies to inform my theory. This qualitative research takes the form of a case study which entails a critical discourse analysis of 19 texts purposively sampled in order to identify whether the campaign challenges or reinforces the social order. I argue that rehearsing the narratives of prevalent rape and horror at this epidemic without addressing the social order of gender inequality that enables rape is inadequate. The findings indicate that the campaign has limited socially transformative potential, as, while it sometimes challenges the discourse of female passivity, it does not go so far as to critically engage with masculinities and questioning how violent ones are produced in the social order.
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- Date Issued: 2017
Conversations, turn-taking, and dialogue: an analysis of the political deliberations of Zimbabwean citizens on the @263Chat Twitter handle
- Authors: Ncube, Meli Mthabisi
- Date: 2017
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/4510 , vital:20684
- Description: The micro-blogging site Twitter, and the social networking site Facebook, are playing a key role in facilitating active political expression in the form of demonstrations against high rates of unemployment, poverty, rampant government repression and corruption. Twitter use in Zimbabwe is very vibrant and it even has its own name, ‘Zwitter.’ Zimbabwe has a closed legacy news media which are highly restricted, and most of the major news outlets are controlled by the state. Another limiting factor to any meaningful practice of deliberative democracy through the media and town hall debates is the intolerance of the ruling party ZANU-PF in dealing with dissenting voices. Thus in Zimbabwean politics, it can be argued that the internet has liberated political debates that have been suppressed and digital media is central to political and social deliberation. This study examines whether there are conversations, turn-taking, and dialogues-all features of deliberations- on the @263Chat Twitter platform which is used as a case study. Qualitative content analysis and interviewing were used to collect the data. The preliminary results of the research show that citizen-led engagements, which are facilitated by @263Chat, have brought to the fore the covert potential of social media platforms to drive political participation and deliberation.
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- Date Issued: 2017
Crime and punishment Mzansi style: an exploration of the discursive production of criminality and popular justice in South Africa’s Daily Sun
- Authors: Boshoff, Priscilla
- Date: 2017
- Subjects: Daily Sun (South Africa) , Tabloid newpapers -- South Africa , Crime in mass media , Justice in mass media , Police in mass media , Newpapers -- South Africa , Newpapers -- Objectivity -- South Africa , Women -- Violence against -- South Africa -- Press coverage , Witchcraft -- South Africa -- Press coverage , Police -- South Africa -- Press coverage
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/44419 , vital:25406
- Description: The highly popular South African tabloid the Daily Sun, established post-apartheid in 2002, is known for its sensationalist and controversial reporting of black township life. Read by over five million black working class readers, much of its reporting concerns the crimes experienced by them and their struggles for justice. The extraordinarily high rate of violent crime in township areas for which South Africa became infamous during the 1980s did not decrease as much as hoped after the political transition in 1994 and crime overshadowed the first decades of the new administration, adding to the frustrations generated by the slow pace of social and economic reform. Part of the Daily Sun’s success can be attributed to how, around these linked concerns, it fashions for its readers a particular discursive world, Sunland. It is the phatic relationship that the tabloid maintains between itself and its readers which forms the foundation upon which this textual study rests. In approaching the tabloid’s representations of crime I draw on cultural criminological understandings of crime as culture and the formative relationship in this regard between crime and the media. As a preeminent site of cultural production in contemporary society, the media contribute to the ongoing definition of what constitutes crime, who is criminal and what counts as justice. This constructivist approach is congruent with Foucault’s notions of discourse and the subject, and I argue that the various competing discourses about crime and justice which appear in the paper establish a set of subjectivities with which its readers may identity. The thesis explores the rhetorical and discursive means by which such subject positions are constructed within the ‘grid of intelligibility’ created by the Daily Sun’s reportage, and using the spatial metaphor of the ‘map’ I trace the contours of the Daily Sun’s domain with regard to crime and popular justice. To this end, the approach taken is a qualitative one which draws eclectically on a variety of interpretive methods, including semiotic, narrative and discourse analysis. Using these, I map the relations between People’s Justice, the police, gender relations and witchcraft crimes, four areas chosen from a broad thematic content analysis of the complete set of editions from 2011. I show how these are not discreet but co-constructed areas within the coverage, drawing their meaning mutually from a range of conflictual relationships derived from the conditions of post-apartheid social life.
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- Date Issued: 2017
Hearing the citizens: inequality, access to journalists and the prospects for inclusively mediated spaces of political deliberation in South Africa
- Authors: Oelofsen, Marietjie
- Date: 2017
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/35030 , vital:24309
- Description: This study examines the extent to which material and social inequality in post-apartheid South Africa affect possibilities for poor citizens to gain access to mainstream spaces of mediated political deliberation. Access is problematized in terms of the possibilities that exist for poor citizens to ‘appear’ in these spaces as emancipated citizens with political agency. The study is motivated by a perception that South Africa’s middle-class and privileged citizens have more access to political deliberation because mainstream journalists pay more attention to their political concerns. Because mediated political deliberation provides a space for articulating the political will of citizens it is important that it reflects the multiple, and diverse range of voices that make up South Africa’s polity. If the experience of socioeconomically marginalised citizens is not registered in the same way as the experience of citizens with economic and political power, the balance of political decision-making continues to be skewed against the interests of the poor. Rather than a media-centric approach, the study centres on perceptions and views of poor citizens about their relationship with mainstream journalists. The study combines information from group interviews with citizens from Hangberg, Cape Town with 410 news reports in 18 mainstream newspapers about Hangberg citizens over a 20-year period. The interviews show that poor citizens feel largely excluded from mediated political deliberation; not because they do not appear in the news but because of how they appear in the news. The news reports confirm that mainstream journalists pay more attention to voices with political and economic power than to the voices of poor citizens. Even in news reports about Hangberg citizens, political leaders and non-governmental experts often talk about the problems in Hangberg more than the citizens of Hangberg themselves talk about these problems. Building on a relatively new scholarly interest in ‘active’ and ‘political’ listening in media studies and democratic theory (Bickford 1996, Dreher 2009, Couldry 2009, Dobson 2014, Wasserman 2013, Garman and Malila 2014), I consider listening as a constitutive element of the way in which journalists engage with poor citizens in mediated deliberative spaces. I ask whether different practices of listening can enable journalists to construct narratives that provide marginalised groups with different possibilities for equal access to, and participation in these spaces?
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- Date Issued: 2017
Lurking or listening? an ethnographic study of online and offline student political participation through the #MustFall protests at Rhodes University
- Authors: Govender, Carissa Jade
- Date: 2017
- Subjects: #Feesmustfall , #Rhodesmustfall , Social media -- Political aspects -- South Africa , Social movements -- South Africa , Political participation -- South Africa , Online social networks -- Political aspects -- South Africa , Student movements -- South Africa , Rhodes University -- Students
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/35123 , vital:24330
- Description: The way media is created and consumed plays an important role in political participation as it provides information, guides thinking and allows citizens to make informed political choices. It can also interrogate the status quo and challenge existing systems or power relations. This thesis discusses the use of social media by Rhodes University students in the context of the 2015 #RhodesMustFall and #FeesMustFall protests in South Africa. This thesis interrogates the concept of slacktivism, a term used to describe online or digital activism which is considered to be less active and not as effective as physical activism. Furthermore, the thesis acknowledges that even when digital political participation is recognised, the emphasis and value is placed on those who speak and create content. The thesis examines the notion of participation and what counts as active citizenship. In particular, the majority of social media users who merely lurk and never contribute to content creation or online discussions are further investigated. The qualitative methodological approach used for this thesis involved three parts which looked at student activity on Facebook, student engagement offline, and how students made sense of their online and offline involvement. Firstly, a cyberethnographic investigation was done in order to understand the cyber world in which students are present. Thereafter, a participant observation was carried out to immerse myself in the offline spaces that students engaged in politically, to get a better sense of how their online presence influenced or supplemented their offline activity. Finally, individual interviews were carried out with lurkers to determine why they did not participate in traditional ways, both online and offline. The findings suggest that lurkers are in fact doing more than just being passively present. The high levels of attention paid to content posted by others on social media, as well as the way that the content influences their offline lives suggest that the choice to lurk is far more active than assumed. Students are consciously deciding to lurk for a multitude of reasons, one of which is for the opportunity to learn. Social media is a fast developing; increasingly used form of communication and how political communication across social media platforms is framed affects what we consider to be active engagement. By using theories of listening and emotion talk, the thesis provides new ways of understanding lurking by Rhodes University students on social media, which in turn can lead to better listening, better understanding and greater political participation.
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- Date Issued: 2017
Modern celebrity and inspiration in South Africa: an examination of the Mail & Guardian 200 Young South Africans
- Authors: Lishivha, Welcome
- Date: 2017
- Subjects: Youth in mass media -- South Africa , Youth -- Social conditions -- South Africa , Mail & Guardian , Mail & Guardian 200 Young South Africans
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/5165 , vital:20782
- Description: The postapartheid condition of a majority of young people in South Africa is substantially similar to the apartheid conditions under which their parents lived. This results in a dominant narrative in the media and everyday talk circulating in South African that the youth are a ‘lost generation’ and also that they represent a significant danger and risk for the stability of our democracy. Against this backdrop The Mail and Guardian, one of the South Africa’s most influential newspapers has chosen to celebrate a small number of young people every year as inspirational and extraordinary in their achievements. This investigation into this representation of a significant - although small - group of young South Africans employed content analysis of the 2015 edition of 200 Young South Africans, interviews with profiled individuals across the years, and a focus group of readers. The study aimed to unpack the complexity of constructing certain young people as exemplary given the structural conditions that constrain and prevent a majority from attaining the education and mobility they need to make a difference in their own lives. The study found through the content analysis that the Mail&Guardian is setting up these young people as exemplary citizens whose actions should inspire other young people to similarly ‘make a difference’. Through the interviews the study found that those featured on the list found both that there was significant social capital in being valorised this way, but that this position was also a complex one to negotiate given the structural limitations of poverty and lack of education for those out of whom they had been chosen. The readers in the focus group did find inspiration in reading about their exemplary peers but they too were conscious of how small a group this was in comparison to the majority of young South Africans. In conclusion the study found that the narrative of hope, inspiration and making a difference is an important message in relation to a generalised hopelessness about South African youth but that it runs the risk of ignoring the significant structural constraints that young, poor, undereducated, unskilled young South Africans face.
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- Date Issued: 2017
Producing journalism about climate change for news and agricultural radio: a case study of Malawi's public broadcaster
- Authors: Kapiri, Francis
- Date: 2017
- Subjects: Public radio -- Malawi , Climatic changes in mass media , Climatic changes in mass media -- Case studies -- Malawi , Radio in agriculture -- Malawi , Malawi Broadcasting Corporation
- Language: English
- Type: Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/6375 , vital:21100
- Description: This study investigates how radio journalists at the Malawian public broadcaster (MBC) experience the task of producing content that can help their audiences to engage with the local relevance of climate change. This study establishes terms of reference for this research by mapping out international histories of public engagement with the concept of climate change in the domains of science, politics and the media. It describes how contestations around climate change have evolved within these spheres and concludes that such contestation is shaped by relations of power that inform the international economic domain. The study then examines scholarly evaluations of journalism about climate change, concluding that such evaluation is grounded in distinct normative understandings of the social purpose of such journalism. It is argued that research about Malawian journalists’ experience of reporting on climate change should draw on knowledge of the role that norms play within this local environment. With this goal in mind, the study reviews tools for the analysis of the normative foundations of journalism within specific socio-historic contexts. It demonstrates the relevance of these tools for the identification of norms and their influence on journalism about climate change in the Malawian context. The empirical component of the study draws on this framework by means of a case study of the experiences of journalists working at the MBC. It examines how these journalists experience the task of producing content that enables their audiences to engage with the local relevance of climate change. It compares such experience as articulated by journalists working for agricultural and news programming. It is concluded that the participants have access to credible knowledge about climate change and its relevance to the Malawian context. Based on such knowledge, they articulate a shared understanding of climate change and its relevance to the Malawian context. However, the study identifies differences in the way that the two groups make sense of the practice of producing journalism about climate change that is of relevance to their audience. In particular, the agricultural journalists incorporate a more inclusive and diverse set of norms into their conceptualisation of such practice. At the same time, the two groups nevertheless respond similarly when commenting on institutional factors at MBC that constrain or enable them to produce journalism about climate change that is guided by such norms. They place emphasis on the need for MBC to provide opportunities for journalists to have access to training, facilitated by organisations that have expertise in climate change journalism. It is concluded that the participants recognise that, despite the entrenched culture of authoritarianism at MBC, such workshops can contribute fundamentally to the shaping of journalistic practice within this broadcaster.
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- Date Issued: 2017