The development of an entrepreneurial management model to promote the survival and growth of family estate wine businesses in the South African wine industry

Cullen, Margaret Diane Munro

Title: The development of an entrepreneurial management model to promote the survival and growth of family estate wine businesses in the South African wine industry
Creator: Cullen, Margaret Diane Munro
Subject: Family-owned business enterprises -- South Africa
Subject: Wine industry -- South Africa -- Management
Subject: Entrepreneurship
Date Issued: 2006
Date: 2006
Type: Thesis
Type: Doctoral
Type: DBA
Identifier: vital:8766
Identifier: http://hdl.handle.net/10948/491
Identifier: http://hdl.handle.net/10948/d1011909
Identifier: Family-owned business enterprises -- South Africa
Identifier: Wine industry -- South Africa -- Management
Identifier: Entrepreneurship
Description: The South African wine industry is polarised into the quantity-producing majority and the quality-conscious minority [Hughes, 2003]. The qualityproducing sector of the South African wine industry is dominated by family businesses. Research shows that there are approximately ninety familyowned wineries in South Africa. By international standards, South Africa is viewed as a quantity, not quality producing wine country, which will make it difficult to survive in an industry where quality is paramount for recognition. The ‘trailblazers’ of the international wine industry are family owned wineries [Robinson, 2000]. Twenty five percent of the 2003 five star South African wines were made by individuals or family wineries [Hughes, 2003], emphasising the growing importance of family wineries in the production of quality wines. It is important now, more than ever, with the industry opening up internationally, that survival of the family-owned wineries and their production of icon wines are promoted so that they can become flagship producers of the industry. The achievement of international status as a quality producing country, as well as building an industry based on the longevity of wine producing families, as well as a nation of wine lovers in South Africa should result.
Format: xi, 276 leaves
Format: pdf
Publisher: Nelson Mandela Metropolitan University
Publisher: Faculty of Business and Economic Sciences
Language: English
Rights: Nelson Mandela Metropolitan University

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