- Title
- Metaphors and the use of Proverbs in Isixhosa Football Reporting: The Case of Umhlobo Wenene and UCR Fm Radio Stations in the Eastern Cape, South Africa.
- Creator
- Gubelana Nangamso
- Date
- 2020
- Type
- Master
- Identifier
- http://hdl.handle.net/11260/2737
- Identifier
- vital:42852
- Description
- ABSTRACT Football is perhaps the most popular sport in the present century. It has established itself not only as the most prestigious club and national sport, but also as one of the most lucrative games. This work shows that language and society are closely knit and that extricating the study of one from the other is difficult. Furthermore, the work explores different use of colourful and military language in the commentaries of amaXhosa football reporters. These metaphorical expressions incite emotions from the fans who are either watching the television or listening via radio. The study argues that, by using existing elements and events from the outside world to qualify actions and activities on the football field, amaXhosa football commentators are, in fact, involved in re-attributing new functions to certain expressions or creating new expressions that metaphorise action on the field based on reality in their immediate environment. Although the words used by football commentators do have their literal meaning, their symbolic meanings are attached to the actions taking place on the football pitch. To achieve the objectives of this research, the researcher conducted interviews, questioned some of the best sports minds in isiXhosa football culture, taped, collected, transcribed and translated some of the texts understudy in the life and simulated football events. Written against the background of the semiotic and the contemporary theories of metaphor, this work concludes that metaphors and proverbs are not only concepts but also techniques used by isiXhosa football commentators to convey messages and spice both the appetite and emotions towards the game itself.
- Contributor
- Enongene Mirabeau Sone
- Contributor
- Mrs Neliswa Nkosiyane
- Publisher
- Walter Sisulu Technology
- Language
- English
- Rights
- Walter Sisulu Technology
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