Social media and brand image: a longitudinal study of Eastern Cape universities
- Authors: Mnqeta, Lusanda
- Date: 2020
- Subjects: Multivariate analysis -- Graphic methods , Branding (Marketing) -- South Africa , Chernoff faces , Social media -- South Africa , Universities and colleges -- South Africa -- Marketing , Universities and colleges -- South Africa -- Marketing -- Case studies
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/143959 , vital:38298
- Description: It is important for Higher Education Institutions to have marketing strategies that focus on understanding the customer needs in the 21st century. The rapid growth of the internet and the Web 2.0 have led individuals and organisations into applying social media as a branding and communication tool. Hence this study focused on comparing the influence of social media on four Eastern Cape universities in relation to social media metrics and visually demonstrated through the computer-generated human face, the Chernoff faces. Using diary and literature study, the study adopted a case study research design. The researcher sampled four universities using a purposeful sampling technique. Chernoff faces were used to enhance the ability of the reader to immediately understand significant occurrences based on social media metric indicators. To demonstrate multivariate data, the faces brought an original method of expressing complex data as opposed to traditional methods. The study found that Brand management and Resource-Based Theory (RBT) plays a pivotal role in social media marketing as this can lead to organisations having a competitive advantage. The study recommended that strategies to utilise social media as a resource should be put in place to lead to competitive advantage, as suggested by the Resource-based theory. The study concluded that various social media factors can influence the brand image of universities, positively (going to buy) and negatively (never going to buy). Both positive and negative purchase intent are found to be an influential indicator on the brand as they are affected by customer satisfaction.
- Full Text:
- Date Issued: 2020
- Authors: Mnqeta, Lusanda
- Date: 2020
- Subjects: Multivariate analysis -- Graphic methods , Branding (Marketing) -- South Africa , Chernoff faces , Social media -- South Africa , Universities and colleges -- South Africa -- Marketing , Universities and colleges -- South Africa -- Marketing -- Case studies
- Language: English
- Type: text , Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10962/143959 , vital:38298
- Description: It is important for Higher Education Institutions to have marketing strategies that focus on understanding the customer needs in the 21st century. The rapid growth of the internet and the Web 2.0 have led individuals and organisations into applying social media as a branding and communication tool. Hence this study focused on comparing the influence of social media on four Eastern Cape universities in relation to social media metrics and visually demonstrated through the computer-generated human face, the Chernoff faces. Using diary and literature study, the study adopted a case study research design. The researcher sampled four universities using a purposeful sampling technique. Chernoff faces were used to enhance the ability of the reader to immediately understand significant occurrences based on social media metric indicators. To demonstrate multivariate data, the faces brought an original method of expressing complex data as opposed to traditional methods. The study found that Brand management and Resource-Based Theory (RBT) plays a pivotal role in social media marketing as this can lead to organisations having a competitive advantage. The study recommended that strategies to utilise social media as a resource should be put in place to lead to competitive advantage, as suggested by the Resource-based theory. The study concluded that various social media factors can influence the brand image of universities, positively (going to buy) and negatively (never going to buy). Both positive and negative purchase intent are found to be an influential indicator on the brand as they are affected by customer satisfaction.
- Full Text:
- Date Issued: 2020
Sexual attraction and mating compatibility between Thaumatotibia leucotreta populations and implications for semiochemical dependent technologies
- Authors: Upfold, Jennifer Kate
- Date: 2020
- Subjects: Cryptophlebia leucotreta -- South Africa , Cryptophlebia leucotreta -- Reproduction , Citrus -- Disease and pests -- Control -- South Africa , Insect sterilization -- South Africa , Pheromones , Pheromone traps
- Language: English
- Type: text , Thesis , Masters , MSc
- Identifier: http://hdl.handle.net/10962/148526 , vital:38747
- Description: False codling moth (FCM), Thaumatotibia leucotreta (Meyrick), is the most important pest for the cultivation of citrus in South Africa. False codling moth is indigenous to southern Africa and is a regulated pest of many international markets for phytosanitary concerns. Considerable research efforts have been invested in the past decades to develop semiochemcial technologies, such as monitoring with sex pheromones, attract-and-kill, mating disruption and the sterile insect technique. One of the potential obstacles identified with semiochemical control is the differences in the ratio of the compounds comprising the sex pheromone at different geographical locations, resulting in what is known as regional attraction. This has been identified in FCM populations from three different countries, however, regional attraction within South African FCM populations was unknown. Therefore, the study assessed the genetic integrity of five laboratory-reared FCM populations originating from geographically isolated populations in South Africa using the AFLP technique in order to assess regional attractiveness within the country. The results found isolated populations from Addo, Citrusdal, Marble Hall, Nelspruit and a fifth group found to be closely related to Addo and Citrusdal called the ‘Old’ colony. These five genetically isolated populations as well as a population from Xsit (Pty) Ltd, used for the sterile insect technique (SIT), were used in regional attractiveness trials. Males were significantly (P = <0.05) more attracted to females originating from the same population. No significant attraction could be determined from the sterile males, as the recapture rates in the trap were too low. Furthermore, regional attractiveness was assessed through choice/ no-choice mating compatibility trials. Significant sexual isolation (ISI) occurred between mating combinations Addo × Nelspruit (ISI = 0,13; t2 = 6.23; p = 0.02), Addo × Marble Hall (ISI = 0,11; t2 = 4.72; p = 0.04), Citrusdal × Nelspruit (ISI = 0,11; t2 = 4.95; p = 0.04), and Citrusdal × Marble Hall (ISI = 0,12; t2 = 4.31; p = 0.04). In these combinations, Addo and Citrusdal males were found to have outcompeted Nelspruit and Marble Hall males for more mating events. Significant sexual isolation was also recorded for Sterile × Marble Hall (ISI = 0.12; t2 = 4.98; p =0.01) and Sterile × Citrusdal (ISI = 0.13; t2 = 3.96; p = 0.01) populations. The male relative performance index was significant in both combinations, indicating that non-sterile laboratory males outcompeted the sterile males in these two combinations. When given no choice, evaluated as spermatophore transfer/ female/ 48h, all males (including sterile) were successful in transferring spermatophores to all FCM populations, with no significant differences. These results indicate that there may be incipient pre-isolation mechanisms affected by local natural selection, resulting in localised sexual attraction via differences in the sex pheromone ratios. These findings provide important information for semiochemical technologies and the implication of these results with regard to monitoring with sex pheromones, attract-and-kill, mating disruption and sterile insect technique are discussed.
- Full Text:
- Date Issued: 2020
- Authors: Upfold, Jennifer Kate
- Date: 2020
- Subjects: Cryptophlebia leucotreta -- South Africa , Cryptophlebia leucotreta -- Reproduction , Citrus -- Disease and pests -- Control -- South Africa , Insect sterilization -- South Africa , Pheromones , Pheromone traps
- Language: English
- Type: text , Thesis , Masters , MSc
- Identifier: http://hdl.handle.net/10962/148526 , vital:38747
- Description: False codling moth (FCM), Thaumatotibia leucotreta (Meyrick), is the most important pest for the cultivation of citrus in South Africa. False codling moth is indigenous to southern Africa and is a regulated pest of many international markets for phytosanitary concerns. Considerable research efforts have been invested in the past decades to develop semiochemcial technologies, such as monitoring with sex pheromones, attract-and-kill, mating disruption and the sterile insect technique. One of the potential obstacles identified with semiochemical control is the differences in the ratio of the compounds comprising the sex pheromone at different geographical locations, resulting in what is known as regional attraction. This has been identified in FCM populations from three different countries, however, regional attraction within South African FCM populations was unknown. Therefore, the study assessed the genetic integrity of five laboratory-reared FCM populations originating from geographically isolated populations in South Africa using the AFLP technique in order to assess regional attractiveness within the country. The results found isolated populations from Addo, Citrusdal, Marble Hall, Nelspruit and a fifth group found to be closely related to Addo and Citrusdal called the ‘Old’ colony. These five genetically isolated populations as well as a population from Xsit (Pty) Ltd, used for the sterile insect technique (SIT), were used in regional attractiveness trials. Males were significantly (P = <0.05) more attracted to females originating from the same population. No significant attraction could be determined from the sterile males, as the recapture rates in the trap were too low. Furthermore, regional attractiveness was assessed through choice/ no-choice mating compatibility trials. Significant sexual isolation (ISI) occurred between mating combinations Addo × Nelspruit (ISI = 0,13; t2 = 6.23; p = 0.02), Addo × Marble Hall (ISI = 0,11; t2 = 4.72; p = 0.04), Citrusdal × Nelspruit (ISI = 0,11; t2 = 4.95; p = 0.04), and Citrusdal × Marble Hall (ISI = 0,12; t2 = 4.31; p = 0.04). In these combinations, Addo and Citrusdal males were found to have outcompeted Nelspruit and Marble Hall males for more mating events. Significant sexual isolation was also recorded for Sterile × Marble Hall (ISI = 0.12; t2 = 4.98; p =0.01) and Sterile × Citrusdal (ISI = 0.13; t2 = 3.96; p = 0.01) populations. The male relative performance index was significant in both combinations, indicating that non-sterile laboratory males outcompeted the sterile males in these two combinations. When given no choice, evaluated as spermatophore transfer/ female/ 48h, all males (including sterile) were successful in transferring spermatophores to all FCM populations, with no significant differences. These results indicate that there may be incipient pre-isolation mechanisms affected by local natural selection, resulting in localised sexual attraction via differences in the sex pheromone ratios. These findings provide important information for semiochemical technologies and the implication of these results with regard to monitoring with sex pheromones, attract-and-kill, mating disruption and sterile insect technique are discussed.
- Full Text:
- Date Issued: 2020
Temporal patterns and seasonal variation in microplastic loads in the water column and in the tissues of consumers along the southern and south-eastern coasts of South Africa
- Authors: Redelinghuys, Suzanne
- Date: 2020
- Subjects: Microplastics -- South Africa -- Eastern Cape , Plastic marine debris -- South Africa -- Eastern Cape , Marine pollution -- South Africa -- Eastern Cape , Ocean circulation -- South Africa -- Eastern Cape , Marine invertebrates -- Effect of pollution on -- South Africa -- Eastern Cape , Marine animals -- Effect of pollution on -- South Africa -- Eastern Cape , Mexilhao mussel -- Effect of pollution on -- South Africa -- Eastern Cape , Mytilus galloprovincialis -- Effect of pollution on -- South Africa -- Eastern Cape , Barnacles -- Effect of pollution on -- South Africa -- Eastern Cape , Tetraclita -- Effect of pollution on -- South Africa -- Eastern Cape , Octomeris angulosa -- Effect of pollution on -- South Africa -- Eastern Cape
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/115623 , vital:34201
- Description: Plastic pollution in the marine environment has become an environmental concern and a subject of ecological research. The field of microplastic pollution in particular has expanded dramatically in the last few years. Though much data exists on the spatial variability of microplastics in the marine environment globally, little is known about temporal variability, especially on short-term time scales in the southern hemisphere. Similarly, virtually nothing is known about the temporal patterns in microplastic ingestion by marine invertebrates, despite the fact that numerous studies have demonstrated that vertebrates and invertebrates routinely ingest microplastics with varied physiological effects. This study aimed to, 1) provide base-line data for microplastic loads in the nearshore environment along the Eastern Cape Province of South Africa over four short-term time scales: daily, weekly, monthly, and yearly; and, 2) assess whether there are any seasonal patterns in microplastics ingested by selected filter-feeding consumers at two sites along the southern and south-eastern Cape coastlines of South Africa. Results for part one of this study demonstrate no temporal patterns over the different time scales considered (ANOVA, p > 0.05 in all cases). Microplastic counts ranged on average from 55 ± 289 to 930 ± 462 microplastic particles.m-3. With the exception of two instances, microfibres constituted > 50 % (range: 47 to 97 %) of the total microplastic counts. Part two of this study assessed the size range of, and seasonal and spatial patterns in ingested microplastic. No significant differences were found in the number of microplastics ingested within seasons between the mussels Perna perna (Linnaeus, 1758) and Mytilus galloprovincialis (Lamarck, 1819), and the barnacles, Octomeris angulosa (Sowerby, 1825) and Tetraclita serrata (Darwin 1954) (Student’s t-test; d.f = 18; p > 0.05 in all cases), or between the two sites sampled, Kenton-on-Sea, Eastern Cape, and Wilderness, Western Cape (ANOVA; d.f. = 18; p > 0.05 in all cases). The nitric acid digestion technique was used to determine the presence of ingested microplastics. Microplastic loads ranged from 2 ± 1 to 33 ± 19 microplastics.g-1 wwt across all consumers, and the size of ingested microplastics ranged from 1 to 16 μm. Though highly variable, the absence of statistically significant differences in ingestion rates points to a ubiquity in the availability of microplastics within the water column over time and space.
- Full Text:
- Date Issued: 2020
- Authors: Redelinghuys, Suzanne
- Date: 2020
- Subjects: Microplastics -- South Africa -- Eastern Cape , Plastic marine debris -- South Africa -- Eastern Cape , Marine pollution -- South Africa -- Eastern Cape , Ocean circulation -- South Africa -- Eastern Cape , Marine invertebrates -- Effect of pollution on -- South Africa -- Eastern Cape , Marine animals -- Effect of pollution on -- South Africa -- Eastern Cape , Mexilhao mussel -- Effect of pollution on -- South Africa -- Eastern Cape , Mytilus galloprovincialis -- Effect of pollution on -- South Africa -- Eastern Cape , Barnacles -- Effect of pollution on -- South Africa -- Eastern Cape , Tetraclita -- Effect of pollution on -- South Africa -- Eastern Cape , Octomeris angulosa -- Effect of pollution on -- South Africa -- Eastern Cape
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/115623 , vital:34201
- Description: Plastic pollution in the marine environment has become an environmental concern and a subject of ecological research. The field of microplastic pollution in particular has expanded dramatically in the last few years. Though much data exists on the spatial variability of microplastics in the marine environment globally, little is known about temporal variability, especially on short-term time scales in the southern hemisphere. Similarly, virtually nothing is known about the temporal patterns in microplastic ingestion by marine invertebrates, despite the fact that numerous studies have demonstrated that vertebrates and invertebrates routinely ingest microplastics with varied physiological effects. This study aimed to, 1) provide base-line data for microplastic loads in the nearshore environment along the Eastern Cape Province of South Africa over four short-term time scales: daily, weekly, monthly, and yearly; and, 2) assess whether there are any seasonal patterns in microplastics ingested by selected filter-feeding consumers at two sites along the southern and south-eastern Cape coastlines of South Africa. Results for part one of this study demonstrate no temporal patterns over the different time scales considered (ANOVA, p > 0.05 in all cases). Microplastic counts ranged on average from 55 ± 289 to 930 ± 462 microplastic particles.m-3. With the exception of two instances, microfibres constituted > 50 % (range: 47 to 97 %) of the total microplastic counts. Part two of this study assessed the size range of, and seasonal and spatial patterns in ingested microplastic. No significant differences were found in the number of microplastics ingested within seasons between the mussels Perna perna (Linnaeus, 1758) and Mytilus galloprovincialis (Lamarck, 1819), and the barnacles, Octomeris angulosa (Sowerby, 1825) and Tetraclita serrata (Darwin 1954) (Student’s t-test; d.f = 18; p > 0.05 in all cases), or between the two sites sampled, Kenton-on-Sea, Eastern Cape, and Wilderness, Western Cape (ANOVA; d.f. = 18; p > 0.05 in all cases). The nitric acid digestion technique was used to determine the presence of ingested microplastics. Microplastic loads ranged from 2 ± 1 to 33 ± 19 microplastics.g-1 wwt across all consumers, and the size of ingested microplastics ranged from 1 to 16 μm. Though highly variable, the absence of statistically significant differences in ingestion rates points to a ubiquity in the availability of microplastics within the water column over time and space.
- Full Text:
- Date Issued: 2020
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