Land expropriation without compensation: a study of constructions of the Parliamentary process in selected mainstream and “ground-up” media from 27 February – 12 August 2018
- Authors: Jacobs, Luzuko G
- Date: 2022-10
- Subjects: Discourse analysis , Communication Political aspects South Africa , Land reform Press coverage South Africa , Land reform Government policy South Africa , Communication in mass media , Frames (Sociology) South Africa , Journalism Political aspects South Africa , Moneyweb Holdings Ltd. , City Press (South Africa) , Afriforum (South Africa) , African Farmers’ Association of South Africa (AFASA)
- Language: English
- Type: Academic theses , Doctoral theses , text
- Identifier: http://hdl.handle.net/10962/297807 , vital:57630 , DOI 10.21504/10962/297807
- Description: This study investigates the constructions of land expropriation without compensation (LEwC) in the discourses of two mainstream media, Moneyweb and City Press, and two ground-up platforms, Afriforum and the African Farmers’ Association of South Africa (AFASA). It follows the February 2018 adoption by Parliament, of LEwC as a policy to reorder the country’s unequal and racially bifurcated economy. The motivations for, and opposition to the policy locate land as ‘the issue’ in conquest and capitalism. How land is signified therefore, is important to the understandings of ‘restitution’ and/or ‘resolution’. The news platforms selected here are diverse: Moneyweb focuses on investments. City Press concerns itself with politics. Afriforum and AFASA are alternative sphericules linked to ethnically- polarised quotidian concerns with land as a key focus. Discourses are central to how citizens see and construct themselves and one another as subjects. As such, media frames can be connected to justice and inter-‘race’ complexities. This is a study of media influences in cultivating certain meanings and understandings of tenuous and fractious political situations characterised by inequality and interracial enmity. The thesis draws from the Epistemologies of the South as well as Marxism to constitute the locus of its enunciation of colonisation, liberal capitalism, land question, justice, ideology, discourse, and framing. This framework is geared towards emic understanding of interrelated local and global contexts of the land question. Conceptual clarity is key to the development of an emancipatory imagination. Qualitative framing analysis and critical discourse analysis are used in this study to examine a diachronic corpus of 124 articles from the four platforms covering 167-days, from the adoption of the LEwC motion through the initial round of public hearings. The findings suggest a strong influence of the structures of coloniality in discourses across a wide political spectrum. The frames and counter-frames in the four platforms are simultaneously divergent and similar. Some are reactionary and conservative, others are liberal-transformational and even radical-prefigurative. All however, orbit around abyssal, North-centric, liberal capitalist normativity as the centripetal centre. The study proposes rethinking of the land question, a radical exorcism from land discourses, of structures of coloniality of power, knowledge, and being. Their mobilisation, predominance and naturalisation in political communication is anti-transformation and helps keep Black South Africans to this day, under the heavy yoke of an oppressive colonial and Apartheid reality as perpetual economic slaves. , Thesis (PhD) -- Faculty of Humanities, Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10
- Authors: Jacobs, Luzuko G
- Date: 2022-10
- Subjects: Discourse analysis , Communication Political aspects South Africa , Land reform Press coverage South Africa , Land reform Government policy South Africa , Communication in mass media , Frames (Sociology) South Africa , Journalism Political aspects South Africa , Moneyweb Holdings Ltd. , City Press (South Africa) , Afriforum (South Africa) , African Farmers’ Association of South Africa (AFASA)
- Language: English
- Type: Academic theses , Doctoral theses , text
- Identifier: http://hdl.handle.net/10962/297807 , vital:57630 , DOI 10.21504/10962/297807
- Description: This study investigates the constructions of land expropriation without compensation (LEwC) in the discourses of two mainstream media, Moneyweb and City Press, and two ground-up platforms, Afriforum and the African Farmers’ Association of South Africa (AFASA). It follows the February 2018 adoption by Parliament, of LEwC as a policy to reorder the country’s unequal and racially bifurcated economy. The motivations for, and opposition to the policy locate land as ‘the issue’ in conquest and capitalism. How land is signified therefore, is important to the understandings of ‘restitution’ and/or ‘resolution’. The news platforms selected here are diverse: Moneyweb focuses on investments. City Press concerns itself with politics. Afriforum and AFASA are alternative sphericules linked to ethnically- polarised quotidian concerns with land as a key focus. Discourses are central to how citizens see and construct themselves and one another as subjects. As such, media frames can be connected to justice and inter-‘race’ complexities. This is a study of media influences in cultivating certain meanings and understandings of tenuous and fractious political situations characterised by inequality and interracial enmity. The thesis draws from the Epistemologies of the South as well as Marxism to constitute the locus of its enunciation of colonisation, liberal capitalism, land question, justice, ideology, discourse, and framing. This framework is geared towards emic understanding of interrelated local and global contexts of the land question. Conceptual clarity is key to the development of an emancipatory imagination. Qualitative framing analysis and critical discourse analysis are used in this study to examine a diachronic corpus of 124 articles from the four platforms covering 167-days, from the adoption of the LEwC motion through the initial round of public hearings. The findings suggest a strong influence of the structures of coloniality in discourses across a wide political spectrum. The frames and counter-frames in the four platforms are simultaneously divergent and similar. Some are reactionary and conservative, others are liberal-transformational and even radical-prefigurative. All however, orbit around abyssal, North-centric, liberal capitalist normativity as the centripetal centre. The study proposes rethinking of the land question, a radical exorcism from land discourses, of structures of coloniality of power, knowledge, and being. Their mobilisation, predominance and naturalisation in political communication is anti-transformation and helps keep Black South Africans to this day, under the heavy yoke of an oppressive colonial and Apartheid reality as perpetual economic slaves. , Thesis (PhD) -- Faculty of Humanities, Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10
Dangerous people and places : a community newspaper's constructions of crime
- Authors: Raymond, Leigh Alice
- Date: 2014
- Subjects: Grocott's Mail (Grahamstown, South Africa) , Community newspapers -- South Africa -- Grahamstown , Crime and the press -- South Africa -- Grahamstown , Newspapers -- Objectivity , Mass media policy -- South Africa -- Grahamstown , Social responsibility of business -- South Africa -- Grahamstown , Police and the press -- South Africa -- Grahamstown
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:3527 , http://hdl.handle.net/10962/d1013091
- Description: This thesis argues that there is a clear imbalance in the representation of crime in the newspaper, Grocott’s Mail, in Grahamstown, in the Eastern Cape of South Africa. The thesis concludes that the system of marginalisation and segregation which was established during the apartheid era is the foundation for the continued segregation and marginalisation of certain groups of people in Grahamstown as depicted in crime journalism. Previous research shows that not only people, but spaces are marginalised through media representations of crime. As people are represented as dangerous, so too the spaces they occupy become dangerous spaces. Importantly, the research shows that discourses of marginalisation are present in newspaper reports reproducing the discourses prominent in society, and in turn, the newspaper itself perpetuates these marginalising discourses. This extends into the coverage that different crimes receive in newspapers. For instance, the reports show that a middle-class audience will be more concerned with property crime in middle-class neighbourhoods, than other crimes in lower-class neighbourhoods. I argue that not only the type of crime, but the severity, the effect, and the necessity for justice represented by the newspaper, are all largely determined by the region of the crime. Further, I show that the criminal is not only demonised and represented as individually deviant in the reports in the newspaper, but that these representations are made by this newspaper because they are deeply imbedded as a discourse in society. This is partly because this newspaper has taken on a monitorial role, requiring neutral reporting from journalists, and a dedication to surveying the processes of state institutions, like the police and courts. As a result, the ways in which crime is reported on in the newspaper is fairly well fixed, making it difficult for journalists to conceive of different ways of reporting crime. The representations of the criminal justice system that the monitorial media, this newspaper included present, are a careful balance between the interest of the public, and the need to preserve relationships with sources. The monitorial media in general, and this newspaper in particular, represent the criminal justice system. The relationship between the police and the newspaper, and the courts and the media, therefore strongly influences the way in which crime news is reported. In particular, crime news is represented from the perspective of the criminal justice system. This research was carried out using Critical Discourse Analysis, qualitative interviews, and focus group interviews.
- Full Text:
- Date Issued: 2014
- Authors: Raymond, Leigh Alice
- Date: 2014
- Subjects: Grocott's Mail (Grahamstown, South Africa) , Community newspapers -- South Africa -- Grahamstown , Crime and the press -- South Africa -- Grahamstown , Newspapers -- Objectivity , Mass media policy -- South Africa -- Grahamstown , Social responsibility of business -- South Africa -- Grahamstown , Police and the press -- South Africa -- Grahamstown
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:3527 , http://hdl.handle.net/10962/d1013091
- Description: This thesis argues that there is a clear imbalance in the representation of crime in the newspaper, Grocott’s Mail, in Grahamstown, in the Eastern Cape of South Africa. The thesis concludes that the system of marginalisation and segregation which was established during the apartheid era is the foundation for the continued segregation and marginalisation of certain groups of people in Grahamstown as depicted in crime journalism. Previous research shows that not only people, but spaces are marginalised through media representations of crime. As people are represented as dangerous, so too the spaces they occupy become dangerous spaces. Importantly, the research shows that discourses of marginalisation are present in newspaper reports reproducing the discourses prominent in society, and in turn, the newspaper itself perpetuates these marginalising discourses. This extends into the coverage that different crimes receive in newspapers. For instance, the reports show that a middle-class audience will be more concerned with property crime in middle-class neighbourhoods, than other crimes in lower-class neighbourhoods. I argue that not only the type of crime, but the severity, the effect, and the necessity for justice represented by the newspaper, are all largely determined by the region of the crime. Further, I show that the criminal is not only demonised and represented as individually deviant in the reports in the newspaper, but that these representations are made by this newspaper because they are deeply imbedded as a discourse in society. This is partly because this newspaper has taken on a monitorial role, requiring neutral reporting from journalists, and a dedication to surveying the processes of state institutions, like the police and courts. As a result, the ways in which crime is reported on in the newspaper is fairly well fixed, making it difficult for journalists to conceive of different ways of reporting crime. The representations of the criminal justice system that the monitorial media, this newspaper included present, are a careful balance between the interest of the public, and the need to preserve relationships with sources. The monitorial media in general, and this newspaper in particular, represent the criminal justice system. The relationship between the police and the newspaper, and the courts and the media, therefore strongly influences the way in which crime news is reported. In particular, crime news is represented from the perspective of the criminal justice system. This research was carried out using Critical Discourse Analysis, qualitative interviews, and focus group interviews.
- Full Text:
- Date Issued: 2014
Media consumption and identity formation: the consumption of Latin American telenovelas in two neighbourhoods of Maputo in Mozambique
- Authors: Ofumane, Alvo Naftal
- Date: 2021-10-29
- Subjects: Television soap operas Mozambique Maputo , Identity (Psychology) and mass media Mozambique Maputo , Television soap operas History and criticism , Visual reception theory Mozambique Maputo , Mozambique Politics and government , Mozambique Social conditions , Mozambique Social life and customs
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192287 , vital:45212
- Description: This study explores how the residents of two neighbourhoods in Maputo, KaMaxakeni and KaMpfumo interact with and make meanings of (Latin American) telenovelas, as part of their identity formation process. It is guided by questions on how the residents of these two neighbourhoods interact with telenovelas in their daily lives; how this shapes their own values and understanding of themselves and the world in which they live; what aspects of telenovelas they value, and what meanings they make from them; and, finally, what determines their choices of media consumption. The study adopted reception theory, rooted in qualitative methodology. This approach explores the ‘insider’s’ perspective of the research subjects, taking the actors’ perspective as the empirical point of departure. Using a purposive theoretical sampling procedure, targeting those families who are avid viewers of telenovelas, the data were generated through participant observation, focus groups discussions, and individual interviews. To understand and interpret the interface between the telenovela (medium) and its viewers (audience) in Maputo, the study used qualitative thematic content analysis of the telenovelas viewing process by the residents of KaMpfumo and KaMaxakeni. The data show that the residents of KaMpfumo and KaMaxakeni in Maputo interact and make sense of the telenovelas in various ways. Telenovelas are used as an educational tool; they are used to reinforce daily life world practices; they s shape people’s personal character; they become another family presence; they are used to build or strengthen physical and virtual viewing networks, and, “Pure” telenovela viewing is a relatively rare occurrence. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
- Authors: Ofumane, Alvo Naftal
- Date: 2021-10-29
- Subjects: Television soap operas Mozambique Maputo , Identity (Psychology) and mass media Mozambique Maputo , Television soap operas History and criticism , Visual reception theory Mozambique Maputo , Mozambique Politics and government , Mozambique Social conditions , Mozambique Social life and customs
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192287 , vital:45212
- Description: This study explores how the residents of two neighbourhoods in Maputo, KaMaxakeni and KaMpfumo interact with and make meanings of (Latin American) telenovelas, as part of their identity formation process. It is guided by questions on how the residents of these two neighbourhoods interact with telenovelas in their daily lives; how this shapes their own values and understanding of themselves and the world in which they live; what aspects of telenovelas they value, and what meanings they make from them; and, finally, what determines their choices of media consumption. The study adopted reception theory, rooted in qualitative methodology. This approach explores the ‘insider’s’ perspective of the research subjects, taking the actors’ perspective as the empirical point of departure. Using a purposive theoretical sampling procedure, targeting those families who are avid viewers of telenovelas, the data were generated through participant observation, focus groups discussions, and individual interviews. To understand and interpret the interface between the telenovela (medium) and its viewers (audience) in Maputo, the study used qualitative thematic content analysis of the telenovelas viewing process by the residents of KaMpfumo and KaMaxakeni. The data show that the residents of KaMpfumo and KaMaxakeni in Maputo interact and make sense of the telenovelas in various ways. Telenovelas are used as an educational tool; they are used to reinforce daily life world practices; they s shape people’s personal character; they become another family presence; they are used to build or strengthen physical and virtual viewing networks, and, “Pure” telenovela viewing is a relatively rare occurrence. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
The emergence of youth protest music and arts as alternative media in Zimbabwe: a Gramscian analysis
- Authors: Kabwato, Chris
- Date: 2017
- Subjects: Protest songs -- Zimbabwe , Protest poetry -- Zimbabwe , Hip-hop -- Political aspects -- Zimbabwe , Radical theater -- Zimbabwe
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/51228 , vital:26072
- Description: The primary goal of the research is to examine the reasons for the emergence of - hip-hop-based youth protest music and satirical video comedy in Zimbabwe in a context where democratic and media practice has been restricted. The study examines the strategies and platforms that the young urban-based, musicians and cultural activists employ as they contest the meta-narrative of political nationalists who control the public mass media. The study recognises culture as a site of struggle and seeks to tease out the meaning of specific art forms (‘conscious’ hip-hop music and faux-news satire) in this very specific period of Zimbabwe’s history. The study proposes that the rise of these new forms of hip-hop based protest music, poetry and satirical comedy indicate how through the production and circulation of popular culture, ordinary Africans are able to debate pertinent issues that are marginalised by the official media channels. The study thus sees these artists as organic intellectuals who use alternative media to engage with different publics as they seek to counter hegemonic discourses.
- Full Text:
- Date Issued: 2017
The emergence of youth protest music and arts as alternative media in Zimbabwe: a Gramscian analysis
- Authors: Kabwato, Chris
- Date: 2017
- Subjects: Protest songs -- Zimbabwe , Protest poetry -- Zimbabwe , Hip-hop -- Political aspects -- Zimbabwe , Radical theater -- Zimbabwe
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/51228 , vital:26072
- Description: The primary goal of the research is to examine the reasons for the emergence of - hip-hop-based youth protest music and satirical video comedy in Zimbabwe in a context where democratic and media practice has been restricted. The study examines the strategies and platforms that the young urban-based, musicians and cultural activists employ as they contest the meta-narrative of political nationalists who control the public mass media. The study recognises culture as a site of struggle and seeks to tease out the meaning of specific art forms (‘conscious’ hip-hop music and faux-news satire) in this very specific period of Zimbabwe’s history. The study proposes that the rise of these new forms of hip-hop based protest music, poetry and satirical comedy indicate how through the production and circulation of popular culture, ordinary Africans are able to debate pertinent issues that are marginalised by the official media channels. The study thus sees these artists as organic intellectuals who use alternative media to engage with different publics as they seek to counter hegemonic discourses.
- Full Text:
- Date Issued: 2017
Exploring the political economy of the broadcast and distribution of the Mzansi Super League in South Africa
- Authors: Pettitt, Stephen John
- Date: 2021-10-29
- Subjects: Cricket Political aspects South Africa , Discrimination in sports South Africa , South Africa Social conditions , South Africa Economic conditions , Broadcasting South Africa , Cricket South Africa (Organization) , Television broadcasting of sports , Free-to-air broadcasting (FTA) South Africa , Mzansi Super League
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192308 , vital:45215
- Description: This thesis is a critical political economy analysis of the role played by the broadcast and distribution of the Mzansi Super League (MSL), a T20 cricket tournament in South Africa, in the transformation project of Cricket South Africa (CSA). The case study methodology is based on the four-leaf clover framework developed by Ruth Teer-Tomaselli. Cricket in South Africa is often viewed as a white and middle-class dominated sport, and CSA has been mandated to redress the historical racially segregated sport through a transformation agenda that focuses on changing the demographics of cricket. This paper investigates how the broadcast of a cricket tournament like the MSL on a Public Service Broadcaster (PSB) can have a positive effect on transformation due to the increased access and wider distribution. The broadcast regulations acknowledge this, as is seen in the introduction of ICASA draft regulations seeking to make more sport available on PSBs. The South African sports broadcast landscape is dominated by MultiChoice’s SuperSport, which has acquired a monopoly on sports broadcasting. The South African Broadcast Corporation (SABC) cannot compete, given its financial difficulties. A fall-out between CSA and SuperSport meant the SABC broadcast the MSL tournament, which lost CSA revenue but gained it a bigger audience. This thesis uses lived experiences and examples to illustrate that despite a financial loss, the wider media distribution of cricket will have positive effects on transformation that could counter the financial loss, especially if CSA creates new streams of income so that it relies less on broadcast revenue. In the current climate, however, compounded by internal financial and management issues, CSA cannot afford to forego the revenue from a private broadcaster and thus has no choice but to pursue a deal with a private broadcaster and lose out on the potential benefits of a wider audience. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
- Authors: Pettitt, Stephen John
- Date: 2021-10-29
- Subjects: Cricket Political aspects South Africa , Discrimination in sports South Africa , South Africa Social conditions , South Africa Economic conditions , Broadcasting South Africa , Cricket South Africa (Organization) , Television broadcasting of sports , Free-to-air broadcasting (FTA) South Africa , Mzansi Super League
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/192308 , vital:45215
- Description: This thesis is a critical political economy analysis of the role played by the broadcast and distribution of the Mzansi Super League (MSL), a T20 cricket tournament in South Africa, in the transformation project of Cricket South Africa (CSA). The case study methodology is based on the four-leaf clover framework developed by Ruth Teer-Tomaselli. Cricket in South Africa is often viewed as a white and middle-class dominated sport, and CSA has been mandated to redress the historical racially segregated sport through a transformation agenda that focuses on changing the demographics of cricket. This paper investigates how the broadcast of a cricket tournament like the MSL on a Public Service Broadcaster (PSB) can have a positive effect on transformation due to the increased access and wider distribution. The broadcast regulations acknowledge this, as is seen in the introduction of ICASA draft regulations seeking to make more sport available on PSBs. The South African sports broadcast landscape is dominated by MultiChoice’s SuperSport, which has acquired a monopoly on sports broadcasting. The South African Broadcast Corporation (SABC) cannot compete, given its financial difficulties. A fall-out between CSA and SuperSport meant the SABC broadcast the MSL tournament, which lost CSA revenue but gained it a bigger audience. This thesis uses lived experiences and examples to illustrate that despite a financial loss, the wider media distribution of cricket will have positive effects on transformation that could counter the financial loss, especially if CSA creates new streams of income so that it relies less on broadcast revenue. In the current climate, however, compounded by internal financial and management issues, CSA cannot afford to forego the revenue from a private broadcaster and thus has no choice but to pursue a deal with a private broadcaster and lose out on the potential benefits of a wider audience. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
An examination of activism and ‘political listening’ during the year of student protest at the University of Cape Town from 9 March 2015 to 9 March 2016
- Mufamadi, Azwihangwisi Eugene
- Authors: Mufamadi, Azwihangwisi Eugene
- Date: 2022-10-04
- Subjects: Student movements South Africa Cape Town , Democracy South Africa , Listening Political aspects , Journalistic ethics , Journalism Political aspects , Communication in social action South Africa Cape Town , University of Cape Town , Cape Times Ltd.
- Language: English
- Type: Academic theses , Doctoral theses , text
- Identifier: http://hdl.handle.net/10962/327144 , vital:61085 , DOI 10.21504/10962/327144
- Description: This study sets out to examine democratic participation in South Africa and the role that ‘political listening’ could play in making participation more equitable. It considers protest action on a South African university campus, which at times not only resulted in significant and swift concessions from the university leadership but also sparked national political action which got an equally swift response from the South African government. It considers the social movement, the RhodesMustFall movement (RMF), as one way in which students can organise themselves to get a better hearing from the University of Cape Town (UCT) management in their attempt to make a meaningful contribution to the university’s micro democracy. This study examines whether the interaction between the UCT management and RMF could be considered ‘political listening’, and the possible role of the Cape Times newspaper within this context of participation. Using data gathered through interviews, written communications, observation and newspaper articles, the study shows that in all of the interactions between RMF and the UCT management, both groups were seldom willing to forego their power to engage in genuine listening. Instead, the two parties guessed at what power the other party might have and acted to reduce that power. It is in this context of guessing at and figuring what power the other party has that listening occurs. Furthermore, the study shows that during the RMF protest, the UCT management viewed their responsibility for the institution mainly through the lens of Private Property Law which framed protest as something to be dealt with by restoring law and order. The study also details the role of the Cape Times newspaper in the interactions between RMF and the UCT management and considers if this role could be political listening. The study is exploratory and demonstrates how political listening could work more optimally in real-life instances. , Thesis (PhD) -- Faculty of Humanities, Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-04
- Authors: Mufamadi, Azwihangwisi Eugene
- Date: 2022-10-04
- Subjects: Student movements South Africa Cape Town , Democracy South Africa , Listening Political aspects , Journalistic ethics , Journalism Political aspects , Communication in social action South Africa Cape Town , University of Cape Town , Cape Times Ltd.
- Language: English
- Type: Academic theses , Doctoral theses , text
- Identifier: http://hdl.handle.net/10962/327144 , vital:61085 , DOI 10.21504/10962/327144
- Description: This study sets out to examine democratic participation in South Africa and the role that ‘political listening’ could play in making participation more equitable. It considers protest action on a South African university campus, which at times not only resulted in significant and swift concessions from the university leadership but also sparked national political action which got an equally swift response from the South African government. It considers the social movement, the RhodesMustFall movement (RMF), as one way in which students can organise themselves to get a better hearing from the University of Cape Town (UCT) management in their attempt to make a meaningful contribution to the university’s micro democracy. This study examines whether the interaction between the UCT management and RMF could be considered ‘political listening’, and the possible role of the Cape Times newspaper within this context of participation. Using data gathered through interviews, written communications, observation and newspaper articles, the study shows that in all of the interactions between RMF and the UCT management, both groups were seldom willing to forego their power to engage in genuine listening. Instead, the two parties guessed at what power the other party might have and acted to reduce that power. It is in this context of guessing at and figuring what power the other party has that listening occurs. Furthermore, the study shows that during the RMF protest, the UCT management viewed their responsibility for the institution mainly through the lens of Private Property Law which framed protest as something to be dealt with by restoring law and order. The study also details the role of the Cape Times newspaper in the interactions between RMF and the UCT management and considers if this role could be political listening. The study is exploratory and demonstrates how political listening could work more optimally in real-life instances. , Thesis (PhD) -- Faculty of Humanities, Journalism and Media Studies, 2022
- Full Text:
- Date Issued: 2022-10-04
Engaging with media as a knowledge resource for making sense of climate change: a case study of the farmers of Nyanga, Zimbabwe
- Authors: Mandikonza, Blessing
- Date: 2018
- Subjects: Climatic changes in mass media , Knowledge, Sociology of , Farms, Small -- Zimbabwe -- Nyanga , Crops and climate -- Zimbabwe -- Nyanga , Agriculture -- Economic aspects -- Zimbabwe , Agriculture -- Environmental aspects -- Zimbabwe -- Nyanga , Agriculture and politics -- Zimbabwe -- Nyanga , Agriculture -- Research -- Sociological aspects , Agricultural journalism -- Zimbabwe , Land reform -- Zimbabwe -- Nyanga
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/63764 , vital:28486
- Description: This study explores how small-scale farmers in Nyanga, Zimbabwe engage with the media as a knowledge resource for achieving agricultural productivity, particularly in context of climate change. The study is contextualised by means of a literature review that maps out the history of agricultural productivity in Zimbabwe. It is argued that this history has been shaped by changes in both socio-economic context and climatic conditions. Both kinds of change impact on the degree to which small-scale farmers have access to knowledge that is of relevance to agricultural productivity. The study then examines the Zimbabwean media landscape, focusing on how history has shaped the way in which different media define their social purpose. This examination draws on Hallin and Mancini‟s „models‟ of media systems as well as Christian et al‟s traditions of media practice. It is concluded that, due to the high level of conflict that has characterised Zimbabwean history, aspects of both the polarised pluralist and democratic corporatist models are present in its media landscape. The collaborative, monitorial and radical approaches to media also exist in contestation with each other. Indeed, the media is characterised by profound contestation around the conceptualisation of social purpose. Furthermore, international media is of particular significance as a resource of knowledge within the local media landscape. The empirical component of the study explores the implications for the extent to which media are likely to serve as valuable knowledge resources for small-scale farmers. This exploration is pursued by means of a case study of the experiences of three farmers in Nyanga who were granted farms as part of the government‟s land-reform programme. In context of episodic biographical interviews, the participants share their experience of becoming farmers and of managing their farms. Attention is paid to the challenges they face with regards to producing successful crops, both in context of socio-economic and climatic conditions. The study looks at the way in which participants draw on the media as a knowledge resource to help them overcome these challenges. The participants understand international media to be a more credible knowledge resource, but also refer to the need for local media which can provides them with knowledge of local relevance. In this context they identify an absence of collaborative, developmental media that engages with the unique challenges that they face in producing crops. It is concluded that the value of media for the farmers of Nyanga as a knowledge resource for making sense of climate change would only be achieved through the establishment of locally produced, participatory media that foregrounds the use of indigenous language.
- Full Text:
- Date Issued: 2018
- Authors: Mandikonza, Blessing
- Date: 2018
- Subjects: Climatic changes in mass media , Knowledge, Sociology of , Farms, Small -- Zimbabwe -- Nyanga , Crops and climate -- Zimbabwe -- Nyanga , Agriculture -- Economic aspects -- Zimbabwe , Agriculture -- Environmental aspects -- Zimbabwe -- Nyanga , Agriculture and politics -- Zimbabwe -- Nyanga , Agriculture -- Research -- Sociological aspects , Agricultural journalism -- Zimbabwe , Land reform -- Zimbabwe -- Nyanga
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/63764 , vital:28486
- Description: This study explores how small-scale farmers in Nyanga, Zimbabwe engage with the media as a knowledge resource for achieving agricultural productivity, particularly in context of climate change. The study is contextualised by means of a literature review that maps out the history of agricultural productivity in Zimbabwe. It is argued that this history has been shaped by changes in both socio-economic context and climatic conditions. Both kinds of change impact on the degree to which small-scale farmers have access to knowledge that is of relevance to agricultural productivity. The study then examines the Zimbabwean media landscape, focusing on how history has shaped the way in which different media define their social purpose. This examination draws on Hallin and Mancini‟s „models‟ of media systems as well as Christian et al‟s traditions of media practice. It is concluded that, due to the high level of conflict that has characterised Zimbabwean history, aspects of both the polarised pluralist and democratic corporatist models are present in its media landscape. The collaborative, monitorial and radical approaches to media also exist in contestation with each other. Indeed, the media is characterised by profound contestation around the conceptualisation of social purpose. Furthermore, international media is of particular significance as a resource of knowledge within the local media landscape. The empirical component of the study explores the implications for the extent to which media are likely to serve as valuable knowledge resources for small-scale farmers. This exploration is pursued by means of a case study of the experiences of three farmers in Nyanga who were granted farms as part of the government‟s land-reform programme. In context of episodic biographical interviews, the participants share their experience of becoming farmers and of managing their farms. Attention is paid to the challenges they face with regards to producing successful crops, both in context of socio-economic and climatic conditions. The study looks at the way in which participants draw on the media as a knowledge resource to help them overcome these challenges. The participants understand international media to be a more credible knowledge resource, but also refer to the need for local media which can provides them with knowledge of local relevance. In this context they identify an absence of collaborative, developmental media that engages with the unique challenges that they face in producing crops. It is concluded that the value of media for the farmers of Nyanga as a knowledge resource for making sense of climate change would only be achieved through the establishment of locally produced, participatory media that foregrounds the use of indigenous language.
- Full Text:
- Date Issued: 2018
Configuring convergence : southern African websites looking at American experience
- Authors: Berger, Guy
- Date: 2001
- Language: English
- Type: text
- Identifier: vital:535 , http://hdl.handle.net/10962/d1008553 , ISBN 0-86810-379-9
- Description: I want the Web to win. Africa’s news sites on the Internet need to succeed and survive. They’re a small guarantee against global marginalisation, and a critical intersection across our continent’s domestic divides. But the outlook is not good. At a conference I went to in Berkeley in April 2001, a venture capitalist had this to say: "If I were to make a speech on when there’ll be investment in new media again, it would be a rather short topic." The alarming closures and retrenchments at news websites in the USA are sending scary signals to our fledgling efforts back here. Starting and growing media enterprises of any sort in African conditions has never been easy. Long starved of investment, our cyberpublishing now faces even greater pressures as old media – newspapers, radio and TV – try to make ends meet under mounting threats. Advertising is shrinking, local costs are rising and currency falls are fuelling the price of imported production factors. Consumers have less cash to spend. Governments are giving even greater problems in some cases. Will we still be here in the morning, and in what condition? This booklet suggests the way forward is for new media to converge with selected partners, old media and new.
- Full Text:
- Date Issued: 2001
- Authors: Berger, Guy
- Date: 2001
- Language: English
- Type: text
- Identifier: vital:535 , http://hdl.handle.net/10962/d1008553 , ISBN 0-86810-379-9
- Description: I want the Web to win. Africa’s news sites on the Internet need to succeed and survive. They’re a small guarantee against global marginalisation, and a critical intersection across our continent’s domestic divides. But the outlook is not good. At a conference I went to in Berkeley in April 2001, a venture capitalist had this to say: "If I were to make a speech on when there’ll be investment in new media again, it would be a rather short topic." The alarming closures and retrenchments at news websites in the USA are sending scary signals to our fledgling efforts back here. Starting and growing media enterprises of any sort in African conditions has never been easy. Long starved of investment, our cyberpublishing now faces even greater pressures as old media – newspapers, radio and TV – try to make ends meet under mounting threats. Advertising is shrinking, local costs are rising and currency falls are fuelling the price of imported production factors. Consumers have less cash to spend. Governments are giving even greater problems in some cases. Will we still be here in the morning, and in what condition? This booklet suggests the way forward is for new media to converge with selected partners, old media and new.
- Full Text:
- Date Issued: 2001
Zimbabwean women online: an investigation of how gendered identities are negotiated in Zimbabwean women’s online spaces
- Authors: Ndlovu, Nonhlanhla
- Date: 2020
- Subjects: Woman -- Zimbabwe -- Social life and customs Social media -- Social aspects -- Zimbabwe Facebook (Firm) Women -- Zimbabwe
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/140452 , vital:37890
- Description: This study is concerned with the construction of Zimbabwean women’s identities in this contemporary internet age. Two Facebook groups are of particular interest here due to the vibrant conversations that take place on a daily basis, that is, Makhox Women’s League and Baking & Cooking: ZW Women’s Diaries. Conceiving these internet sites as discursive spaces, I unpack the contesting discourses and tensions in the different narratives offered by Zimbabwean women and identify and critique the competing sets of feminine subjectivities. I achieve this by drawing on poststructuralist and postcolonialist feminist theories in order to situate these groups as cultural sites that are particularly identity defining. I particularly draw on Foucauldian theories of discourse, power and the subject to conceptualise the formation of particular discursive gendered subjectivities. With an understanding that discourse is constitutive of power relations and contestations, and that discourse should be historically contextualised in order to take into account particular conditions of existence; I draw on Mamdani’s (1996) conceptualisation of how power is organised in Africa within a historical and institutional context, and identify the bifurcated nature of the postcolonial Zimbabwean state as a colonial residue as necessitating a particular kind of subjectivity. To this end, one can understand the different femininities on Makhox Women’s League and Baking & Cooking: ZW Women’s Diaries as constituted within, and complexly negotiating, a traditional/customary discourse and a rights-based modern one. This qualitative inquiry is informed by an eclectic approach that combines methods of textual analysis that complements both critical linguistics and media studies and attends to lexical structure as well as narrative and rhetorical analysis respectively. Combined with an online ethnographic approach I employ these tools to analyse these particular Facebook groups with the understanding that as women converse daily on these platforms, they ‘govern’ each other’s conduct and thought processes in interesting ways. I argue that these conversations discursively constitute the performances of different femininities on both sites that also take into account the diasporic condition of Zimbabwean women. I show how they negotiate and mediate feminine performance and in so doing propose and contest certain ‘truths’ that are frequently validated.
- Full Text:
- Date Issued: 2020
- Authors: Ndlovu, Nonhlanhla
- Date: 2020
- Subjects: Woman -- Zimbabwe -- Social life and customs Social media -- Social aspects -- Zimbabwe Facebook (Firm) Women -- Zimbabwe
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/140452 , vital:37890
- Description: This study is concerned with the construction of Zimbabwean women’s identities in this contemporary internet age. Two Facebook groups are of particular interest here due to the vibrant conversations that take place on a daily basis, that is, Makhox Women’s League and Baking & Cooking: ZW Women’s Diaries. Conceiving these internet sites as discursive spaces, I unpack the contesting discourses and tensions in the different narratives offered by Zimbabwean women and identify and critique the competing sets of feminine subjectivities. I achieve this by drawing on poststructuralist and postcolonialist feminist theories in order to situate these groups as cultural sites that are particularly identity defining. I particularly draw on Foucauldian theories of discourse, power and the subject to conceptualise the formation of particular discursive gendered subjectivities. With an understanding that discourse is constitutive of power relations and contestations, and that discourse should be historically contextualised in order to take into account particular conditions of existence; I draw on Mamdani’s (1996) conceptualisation of how power is organised in Africa within a historical and institutional context, and identify the bifurcated nature of the postcolonial Zimbabwean state as a colonial residue as necessitating a particular kind of subjectivity. To this end, one can understand the different femininities on Makhox Women’s League and Baking & Cooking: ZW Women’s Diaries as constituted within, and complexly negotiating, a traditional/customary discourse and a rights-based modern one. This qualitative inquiry is informed by an eclectic approach that combines methods of textual analysis that complements both critical linguistics and media studies and attends to lexical structure as well as narrative and rhetorical analysis respectively. Combined with an online ethnographic approach I employ these tools to analyse these particular Facebook groups with the understanding that as women converse daily on these platforms, they ‘govern’ each other’s conduct and thought processes in interesting ways. I argue that these conversations discursively constitute the performances of different femininities on both sites that also take into account the diasporic condition of Zimbabwean women. I show how they negotiate and mediate feminine performance and in so doing propose and contest certain ‘truths’ that are frequently validated.
- Full Text:
- Date Issued: 2020
The Intsomi Ambassadors: using communicative ecologies to enhance home literacy practices amongst working class parents in Grahamstown
- Authors: Gush, Cathy
- Date: 2019
- Subjects: Communication in economic development -- South Africa -- Makhanda , Literacy -- South Africa -- Makhanda , Literacy programs -- South Africa -- Makhanda , Education -- Parent participation -- South Africa -- Makhanda , Intsomi Project
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/71459 , vital:29855
- Description: Utilising theories of Communication for Development, the research explores how literacy practices in the homes of a group of working class, English second language parents in Grahamstown are affected by the introduction of new literacy material and insights Furthermore, it discusses how, and through which forms of media, these observed dynamics and changes in practice are best communicated to similar households. The issue of children's literacy development in South Africa is of serious concern, in particular the role that parents play and the level of support they give through home literacy practices. The context is one in which South African children have performed very poorly with regard to literacy levels in international benchmark testing as well as in national assessments. The summary report on the Progress in International Reading Literacy Study (PIRLS) found that some of the factors contributing to these poor results were the lack of reading resources in homes, as well as the lack of strong home-school partnerships in which parents took up the role of co-educators, or even of primary educators at the preschool stage. A group of parents employed by Rhodes University at the Grade 1 - 5 levels signed up to be the recipients of a programme supporting the literacy development of their primary and pre-primary school children. The Intsomi Project is run by the Rhodes Community Engagement Office as part of the Vice-Chancellor’s Education Initiative and provides close to 100 families with weekly reading material and educational games for their children, as well as workshops on the use of these materials and how they might benefit the children. Following a Participatory Action Research approach, a “vanguard” group of parent participants, known as the Intsomi Ambassadors, developed their role as literacy activists, becoming co-creators of media messages that utilised and built on the first stage of their communication within the group. The research explored how the principles and techniques of development support communication, and those of communicative ecologies, could be applied to explore, enhance and disseminate those qualitative changes in behaviour within households that positively affect children’s literacy development. In the process, it aimed to explore whether media representations that reflect the stories of parents trying out new literacy practices can create authentic, endogenous messages that resonate with people in similar circumstances, and can stimulate debate around the issue.
- Full Text:
- Date Issued: 2019
- Authors: Gush, Cathy
- Date: 2019
- Subjects: Communication in economic development -- South Africa -- Makhanda , Literacy -- South Africa -- Makhanda , Literacy programs -- South Africa -- Makhanda , Education -- Parent participation -- South Africa -- Makhanda , Intsomi Project
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/71459 , vital:29855
- Description: Utilising theories of Communication for Development, the research explores how literacy practices in the homes of a group of working class, English second language parents in Grahamstown are affected by the introduction of new literacy material and insights Furthermore, it discusses how, and through which forms of media, these observed dynamics and changes in practice are best communicated to similar households. The issue of children's literacy development in South Africa is of serious concern, in particular the role that parents play and the level of support they give through home literacy practices. The context is one in which South African children have performed very poorly with regard to literacy levels in international benchmark testing as well as in national assessments. The summary report on the Progress in International Reading Literacy Study (PIRLS) found that some of the factors contributing to these poor results were the lack of reading resources in homes, as well as the lack of strong home-school partnerships in which parents took up the role of co-educators, or even of primary educators at the preschool stage. A group of parents employed by Rhodes University at the Grade 1 - 5 levels signed up to be the recipients of a programme supporting the literacy development of their primary and pre-primary school children. The Intsomi Project is run by the Rhodes Community Engagement Office as part of the Vice-Chancellor’s Education Initiative and provides close to 100 families with weekly reading material and educational games for their children, as well as workshops on the use of these materials and how they might benefit the children. Following a Participatory Action Research approach, a “vanguard” group of parent participants, known as the Intsomi Ambassadors, developed their role as literacy activists, becoming co-creators of media messages that utilised and built on the first stage of their communication within the group. The research explored how the principles and techniques of development support communication, and those of communicative ecologies, could be applied to explore, enhance and disseminate those qualitative changes in behaviour within households that positively affect children’s literacy development. In the process, it aimed to explore whether media representations that reflect the stories of parents trying out new literacy practices can create authentic, endogenous messages that resonate with people in similar circumstances, and can stimulate debate around the issue.
- Full Text:
- Date Issued: 2019
Centralising a counter public: an ethnographic study of the interpretation of mainstream news media by young adults in Joza
- Authors: Ponono, Mvuzo
- Date: 2019
- Subjects: African National Congress Mass media -- Political aspects -- South Africa Press and politics -- South Africa , South Africa -- Politics and government -- 21st century Zuma, Jacob -- Political and social views , Political corruption -- 21st century Elections -- South Africa Voting -- South Africa Misconduct in office -- South Africa Abuse of administrative power -- South Africa Young adults -- Political activity -- South Africa -- Grahamstown Young adults -- Politics and government
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/65033 , vital:28655
- Description: The 2014 national general elections were characterised by a cloud of scandal hanging over the ANC, and the ANC president Jacob Zuma. The biggest and darkest cloud was the Nkandla scandal. Owing to a reported R246 million spent by the state to refurbish his private home, the president stood accused of wasteful expenditure and financial irregularity. In a country reeling from the continued effects of apartheid, which include high unemployment and poverty, the scandal was a bombshell. According to a vocal and often adversarial mainstream media sphere, the ANC went into those elections with an albatross around its neck. The dominant thought was that the ruling party would suffer a heavy loss of votes. This outcome did not materialise. The ANC lost a marginal share of its previous vote. Mainstream media and civil society were confounded. What had happened? Why had poor black South Africans continued to vote for a party that was obviously in breach of the constitutional order? Against the mismatch between what was predicted or purported and the outcome, this study investigates how young people in the township of Joza, Grahamstown, interpreted one of the biggest political scandals in South Africa’s fledgling democracy. Using a combination of subaltern studies, counter public sphere and audience study, the research looks into the interpretation of a mainstream media scandal that was supposed to diminish the chances of the ANC retaining power, but, instead, barely dented its majority. Through a combination of interviews and participant observation, the study found that young people in the township of Joza demonstrated that they chose to ignore the messages about the corruption of the ANC. The data suggests that they did so, not because of overt racial solidarity, but due to the fact that in a context of high inequality, and continued limitations on economic emancipation, the party shone brightly as a vehicle for economic development. Overall, the study argues that the seemingly dubious undertaking to continue with the ANC is a calculated decision that makes sense when viewed within a given socio-economic context.
- Full Text:
- Date Issued: 2019
- Authors: Ponono, Mvuzo
- Date: 2019
- Subjects: African National Congress Mass media -- Political aspects -- South Africa Press and politics -- South Africa , South Africa -- Politics and government -- 21st century Zuma, Jacob -- Political and social views , Political corruption -- 21st century Elections -- South Africa Voting -- South Africa Misconduct in office -- South Africa Abuse of administrative power -- South Africa Young adults -- Political activity -- South Africa -- Grahamstown Young adults -- Politics and government
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/65033 , vital:28655
- Description: The 2014 national general elections were characterised by a cloud of scandal hanging over the ANC, and the ANC president Jacob Zuma. The biggest and darkest cloud was the Nkandla scandal. Owing to a reported R246 million spent by the state to refurbish his private home, the president stood accused of wasteful expenditure and financial irregularity. In a country reeling from the continued effects of apartheid, which include high unemployment and poverty, the scandal was a bombshell. According to a vocal and often adversarial mainstream media sphere, the ANC went into those elections with an albatross around its neck. The dominant thought was that the ruling party would suffer a heavy loss of votes. This outcome did not materialise. The ANC lost a marginal share of its previous vote. Mainstream media and civil society were confounded. What had happened? Why had poor black South Africans continued to vote for a party that was obviously in breach of the constitutional order? Against the mismatch between what was predicted or purported and the outcome, this study investigates how young people in the township of Joza, Grahamstown, interpreted one of the biggest political scandals in South Africa’s fledgling democracy. Using a combination of subaltern studies, counter public sphere and audience study, the research looks into the interpretation of a mainstream media scandal that was supposed to diminish the chances of the ANC retaining power, but, instead, barely dented its majority. Through a combination of interviews and participant observation, the study found that young people in the township of Joza demonstrated that they chose to ignore the messages about the corruption of the ANC. The data suggests that they did so, not because of overt racial solidarity, but due to the fact that in a context of high inequality, and continued limitations on economic emancipation, the party shone brightly as a vehicle for economic development. Overall, the study argues that the seemingly dubious undertaking to continue with the ANC is a calculated decision that makes sense when viewed within a given socio-economic context.
- Full Text:
- Date Issued: 2019
If you strike a woman: an analysis of how women are represented in political cartoons of South Africa’s Women’s Day, 2009-2017
- Authors: Levin, Bianca
- Date: 2019
- Subjects: Caricatures and cartoons -- South Africa , Women in mass media -- South Africa , Political cartoons -- South Africa
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/92661 , vital:30731
- Description: On 7 August 2017, two days prior to South Africa’s National Women’s Day, video footage of a representative of the State, Mduduzi Manana, beating up a woman went viral. This marred the Women’s Day celebrations of that year, as it became clear to the public that the he was not going to be punished. As important political commentators, cartoonists used Manana’s actions as an opportunity to depict the violence women face, even in a month dedicated to women. In these cartoons, Manana became the face of a patriarchal system, one which has deeply affected the quality of life for women who, to date, cannot claim their Constitutional rights. This thesis is interested in the mini-narratives of such cartoons, ones which offer a view on the status of South African women. Through this qualitative study, a textual analysis in the spirit of Critical Discourse Analysis of seven selected cartoons leads to a discussion of what their representations of women means for gender justice. What this research shows is that the representations that cartoons offer of the position of women in South Africa are complex. These cartoons articulate that South Africa has a long way to go to reach equality and gender justice. In order for gender justice to be realised, the representation of women needs to evolve into one which recognises women’s plight but does not relegate them to the state of victimhood.
- Full Text:
- Date Issued: 2019
- Authors: Levin, Bianca
- Date: 2019
- Subjects: Caricatures and cartoons -- South Africa , Women in mass media -- South Africa , Political cartoons -- South Africa
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/92661 , vital:30731
- Description: On 7 August 2017, two days prior to South Africa’s National Women’s Day, video footage of a representative of the State, Mduduzi Manana, beating up a woman went viral. This marred the Women’s Day celebrations of that year, as it became clear to the public that the he was not going to be punished. As important political commentators, cartoonists used Manana’s actions as an opportunity to depict the violence women face, even in a month dedicated to women. In these cartoons, Manana became the face of a patriarchal system, one which has deeply affected the quality of life for women who, to date, cannot claim their Constitutional rights. This thesis is interested in the mini-narratives of such cartoons, ones which offer a view on the status of South African women. Through this qualitative study, a textual analysis in the spirit of Critical Discourse Analysis of seven selected cartoons leads to a discussion of what their representations of women means for gender justice. What this research shows is that the representations that cartoons offer of the position of women in South Africa are complex. These cartoons articulate that South Africa has a long way to go to reach equality and gender justice. In order for gender justice to be realised, the representation of women needs to evolve into one which recognises women’s plight but does not relegate them to the state of victimhood.
- Full Text:
- Date Issued: 2019
Interactivity in online journalism: a case study of the interactive nature of Nigeria's online Guardian
- Authors: Folayan, Oluseyi Olukemi
- Date: 2004
- Subjects: Guardian (Nigeria) Online journalism Electronic publishing -- Nigeria Electronic newspapers -- Nigeria Electronic news gathering -- Nigeria Nigeria -- Newspapers
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:3429 , http://hdl.handle.net/10962/d1002883
- Description: Interactivity is a distinguishing feature of the online environment but online newspapers have been slow in recognising interactivity as an essential condition of effective Web communication. Existing research show online newspapers generally offer few and token interactive options. This research explored interactivity in online journalism using Nigeria's online Guardian as a case study exploring the nature, levels and utilisation of interactivity and interactive features on the site. This study found that few interactive options are offered in Nigeria's online Guardian and those interactive options on offer just produced an illusion of interactivity; it was apparent that little effort was made to give interactive options on the site the significant attention they deserve. The study highlighted the difference between the availability and use of interactive features on an online newspaper site: the mere presence of such features does not necessarily speak to the levels or nature of interactivity on the site. The difficulty in obtaining findings for the qualitative aspect of this study spoke significantly to the findings in light of the fact that these were attempts using interactive options provided by the newspaper site. They stress what relevant literature highlights: the mere presence of interactive features is not in itself interactivity . Factors contributing to the low levels of interactivity in Nigeria's online Guardian include lack of technical expertise plus human and financial resources and the persistence of a mindset that hinders the development and integration of new information communication technologies and interactivity in online journalism. Theoretically, the possibilities are vast but the likelihood of translating theory into reality appears slim. For Nigeria's online Guardian to become interactive in a participatory way, it must undergo changes and choices about values, goals and standards. There must be a shift in attitudes and approaches towards news-content production and delivery as well as the problematic commercial aspects of electronic publishing routines and the effect of such choices on management and newsroom organisation.
- Full Text:
- Date Issued: 2004
- Authors: Folayan, Oluseyi Olukemi
- Date: 2004
- Subjects: Guardian (Nigeria) Online journalism Electronic publishing -- Nigeria Electronic newspapers -- Nigeria Electronic news gathering -- Nigeria Nigeria -- Newspapers
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:3429 , http://hdl.handle.net/10962/d1002883
- Description: Interactivity is a distinguishing feature of the online environment but online newspapers have been slow in recognising interactivity as an essential condition of effective Web communication. Existing research show online newspapers generally offer few and token interactive options. This research explored interactivity in online journalism using Nigeria's online Guardian as a case study exploring the nature, levels and utilisation of interactivity and interactive features on the site. This study found that few interactive options are offered in Nigeria's online Guardian and those interactive options on offer just produced an illusion of interactivity; it was apparent that little effort was made to give interactive options on the site the significant attention they deserve. The study highlighted the difference between the availability and use of interactive features on an online newspaper site: the mere presence of such features does not necessarily speak to the levels or nature of interactivity on the site. The difficulty in obtaining findings for the qualitative aspect of this study spoke significantly to the findings in light of the fact that these were attempts using interactive options provided by the newspaper site. They stress what relevant literature highlights: the mere presence of interactive features is not in itself interactivity . Factors contributing to the low levels of interactivity in Nigeria's online Guardian include lack of technical expertise plus human and financial resources and the persistence of a mindset that hinders the development and integration of new information communication technologies and interactivity in online journalism. Theoretically, the possibilities are vast but the likelihood of translating theory into reality appears slim. For Nigeria's online Guardian to become interactive in a participatory way, it must undergo changes and choices about values, goals and standards. There must be a shift in attitudes and approaches towards news-content production and delivery as well as the problematic commercial aspects of electronic publishing routines and the effect of such choices on management and newsroom organisation.
- Full Text:
- Date Issued: 2004
Negotiating family planning radio messages among Malawian rural men of traditional authority Kadewere, Chiradzulo district
- Authors: Ntaba, Jolly Maxwell
- Date: 2012
- Subjects: Family planning -- Malawi , Birth control -- Malawi , Radio advertising -- Campaigns -- Malawi , Men -- Attitudes
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:3548 , http://hdl.handle.net/10962/d1018258
- Description: Family planning campaigns, using the media among other advocacy interventions, are produced and disseminated by both government and nongovernment organizations in Malawi, with an aim of reducing fertility and promotion of reproductive health. This qualitative audience study looks specifically at the reception by rural men of radio broadcast Public Service Announcements produced by the NGO, Banja La Mtsogolo, a leading provider of family planning services and products based in Blantyre. The aim of the study is to understand how the appropriation of these messages relates to traditional concepts of gender, masculinity and kinship within an area that has not been spared the influences, values and accoutrements of modernity. Underpinned by Hall’s encoding and decoding model, the study reveals that at most men make an oppositional reading of the texts based on their lived and shared cultural experiences. The results show that while people understand and appreciate the importance of family planning, cultural and traditional influences play a major role in how these messages are appropriated by and incorporated into the everyday lives of their listeners. Given the above understandings, the research asks what are the implications for the success of family-planning media campaigns by government and other non-governmental organisations such as Banja La Mtsogolo
- Full Text:
- Date Issued: 2012
- Authors: Ntaba, Jolly Maxwell
- Date: 2012
- Subjects: Family planning -- Malawi , Birth control -- Malawi , Radio advertising -- Campaigns -- Malawi , Men -- Attitudes
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: vital:3548 , http://hdl.handle.net/10962/d1018258
- Description: Family planning campaigns, using the media among other advocacy interventions, are produced and disseminated by both government and nongovernment organizations in Malawi, with an aim of reducing fertility and promotion of reproductive health. This qualitative audience study looks specifically at the reception by rural men of radio broadcast Public Service Announcements produced by the NGO, Banja La Mtsogolo, a leading provider of family planning services and products based in Blantyre. The aim of the study is to understand how the appropriation of these messages relates to traditional concepts of gender, masculinity and kinship within an area that has not been spared the influences, values and accoutrements of modernity. Underpinned by Hall’s encoding and decoding model, the study reveals that at most men make an oppositional reading of the texts based on their lived and shared cultural experiences. The results show that while people understand and appreciate the importance of family planning, cultural and traditional influences play a major role in how these messages are appropriated by and incorporated into the everyday lives of their listeners. Given the above understandings, the research asks what are the implications for the success of family-planning media campaigns by government and other non-governmental organisations such as Banja La Mtsogolo
- Full Text:
- Date Issued: 2012
Cellphones and whistles: Exploring the communicative ecology and sociality of the Enkanini informal settlement in Makhanda
- Authors: Baloyi, Karabo
- Date: 2021-10-29
- Subjects: Communication models , Cell phones Social aspects South Africa Makhanda , Cell phones Economic aspects South Africa Makhanda , Squatter settlements South Africa Makhanda , South Africa Social conditions 1994- , South Africa Economic conditions 1991- , South Africa Social life and customs , Communication Economic aspects South Africa Makhanda , Whistles South Africa Makhanda , Decolonization South Africa Makhanda , Communicative ecology
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/191046 , vital:45053
- Description: This thesis explores the communicative ecology in the Enkanini informal settlement in Makhanda, and in particular their use of mobile phones and whistles to build a sense of community. It makes the case for word-of-mouth as an integral part of the communicative ecology despite not being a technological device. It then examines the sociality that arises from the use of these devices, and how coloniality impacts on the participants’ everyday experiences. The research was conducted through telephonic in-depth interviews with participants. To corroborate some of the content drawn from interviews, I used Grocott’s Mail, Makhanda’s only independent newspaper as an archival source, as well as some of the participants’ Facebook profiles. This research argues that as a consequence of coloniality, Enkanini’s residents suffer socio-economic challenges, and thus are unable to use digital technologies as much as they might like to, to communicate with their neighbours. As a consequence, word-of-mouth is their main form of communication with one another. Whistles are the ‘low-tech’ device used for community-wide communication to alert residents of an emergency, or about a meeting or protest. My findings contest generalised claims of society moving towards a network sociality, where individuality and project-based communication is valued over more communal forms of living. They also demonstrate the ways in which coloniality shapes almost every aspect of marginalised people’s lives, making word of mouth the most significant form of communication, notwithstanding the apparent availability of digital technology. It also shows how a marginalised group uses the resources it has to pressure local government officials to provide them with the basis infrastructure they need for survival. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
- Authors: Baloyi, Karabo
- Date: 2021-10-29
- Subjects: Communication models , Cell phones Social aspects South Africa Makhanda , Cell phones Economic aspects South Africa Makhanda , Squatter settlements South Africa Makhanda , South Africa Social conditions 1994- , South Africa Economic conditions 1991- , South Africa Social life and customs , Communication Economic aspects South Africa Makhanda , Whistles South Africa Makhanda , Decolonization South Africa Makhanda , Communicative ecology
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10962/191046 , vital:45053
- Description: This thesis explores the communicative ecology in the Enkanini informal settlement in Makhanda, and in particular their use of mobile phones and whistles to build a sense of community. It makes the case for word-of-mouth as an integral part of the communicative ecology despite not being a technological device. It then examines the sociality that arises from the use of these devices, and how coloniality impacts on the participants’ everyday experiences. The research was conducted through telephonic in-depth interviews with participants. To corroborate some of the content drawn from interviews, I used Grocott’s Mail, Makhanda’s only independent newspaper as an archival source, as well as some of the participants’ Facebook profiles. This research argues that as a consequence of coloniality, Enkanini’s residents suffer socio-economic challenges, and thus are unable to use digital technologies as much as they might like to, to communicate with their neighbours. As a consequence, word-of-mouth is their main form of communication with one another. Whistles are the ‘low-tech’ device used for community-wide communication to alert residents of an emergency, or about a meeting or protest. My findings contest generalised claims of society moving towards a network sociality, where individuality and project-based communication is valued over more communal forms of living. They also demonstrate the ways in which coloniality shapes almost every aspect of marginalised people’s lives, making word of mouth the most significant form of communication, notwithstanding the apparent availability of digital technology. It also shows how a marginalised group uses the resources it has to pressure local government officials to provide them with the basis infrastructure they need for survival. , Thesis (MA) -- Faculty of Humanities, Journalism and Media Studies, 2021
- Full Text:
- Date Issued: 2021-10-29
Empire in Lusaka: hip-hop, young men and masculinity in an African city
- Authors: Mulolani, Happy
- Date: 2019
- Subjects: Empire (Television program : 2015) -- Influence , Hip-hop -- Zambia -- Lusaka , Young men -- Zambia -- Lusaka , Young men -- Psychology -- Zambia -- Lusaka , Young men -- Social conditions -- Zambia -- Lusaka , Rap musicians -- Zambia -- Lusaka , Masculinity -- Zambia -- Lusaka
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/92650 , vital:30736
- Description: This study examines young Zambian men who are aspiring hip hop artists in Lusaka and the meanings they make of the representations of masculinity in Empire, a popular US television drama. Broadcast locally via satellite on the South African cable network, DStv, Empire narrates the story of a family of powerful men as they battle for the control of Empire, a successful hip-hop label. Of significance is how the programme’s representations of masculinity resonate with the young men’s own ideas of masculinity within a highly patriarchal and conservative urban African space. The young male hip-hop artists encounter their everyday experiences in a context of a range of socio-economic challenges within the urban space of Lusaka which presents them with very limited economic opportunities and resources. Underpinned by a constructivist approach, this reception study explores how these young male artists encounter their everyday experiences in the city and how its structural constraints are navigated through hip-hop, a highly popular local cultural form. The male artists’ reactions to the programme are dependent on their socio-economic location and the types of skills and resources they draw on in order to traverse their everyday experience of city life which concurrently is perceived as exclusionary and as impacting on their livelihoods and aspirations.
- Full Text:
- Date Issued: 2019
- Authors: Mulolani, Happy
- Date: 2019
- Subjects: Empire (Television program : 2015) -- Influence , Hip-hop -- Zambia -- Lusaka , Young men -- Zambia -- Lusaka , Young men -- Psychology -- Zambia -- Lusaka , Young men -- Social conditions -- Zambia -- Lusaka , Rap musicians -- Zambia -- Lusaka , Masculinity -- Zambia -- Lusaka
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/92650 , vital:30736
- Description: This study examines young Zambian men who are aspiring hip hop artists in Lusaka and the meanings they make of the representations of masculinity in Empire, a popular US television drama. Broadcast locally via satellite on the South African cable network, DStv, Empire narrates the story of a family of powerful men as they battle for the control of Empire, a successful hip-hop label. Of significance is how the programme’s representations of masculinity resonate with the young men’s own ideas of masculinity within a highly patriarchal and conservative urban African space. The young male hip-hop artists encounter their everyday experiences in a context of a range of socio-economic challenges within the urban space of Lusaka which presents them with very limited economic opportunities and resources. Underpinned by a constructivist approach, this reception study explores how these young male artists encounter their everyday experiences in the city and how its structural constraints are navigated through hip-hop, a highly popular local cultural form. The male artists’ reactions to the programme are dependent on their socio-economic location and the types of skills and resources they draw on in order to traverse their everyday experience of city life which concurrently is perceived as exclusionary and as impacting on their livelihoods and aspirations.
- Full Text:
- Date Issued: 2019
Communicating in/from the Cave: a communication for development/social change project aimed at enhancing communication, action and learning within the science cave, a learner-led Grade 10 science club in a public school in Makhanda
- Authors: Bombi, Thandi
- Date: 2019
- Subjects: Science -- Study and teaching (Secondary) -- South Africa , Communication in science -- South Africa , Science -- Study and teaching (Secondary) -- South Africa -- Makhanda , Communication in science -- South Africa -- Makhanda , Student centered learning -- South Africa , Student centered learning-- South Africa -- Makhanda
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/96837 , vital:31330
- Description: This research seeks to design, execute and reflect on a process where the principles and techniques of Communication for Development and Social Change are applied to enhance, support and develop qualitative changes within a learner-led Grade 10 science club at a public school in Makhanda. It draws and reflects on an ethnographic action research (Tacchi et al 2003) cycle proposed to explore the club’s communicative ecology (Foth & Hearn 2007) and resources, and understand how these have the potential to encourage the expression of voice (Couldry 2010: 580) and participation (Carpentier, 2011) in the members of the club. The research then attempts to understand the kind of communication, action and learning that takes place as well as the ways in which the framework is able to support the club (or not). The research uses an ethnographic narrative, told from the perspective of the researcher informed by field notes, interviews and participant reflections written during the intervention. This narrative, alongside an analytical summery of the club’s complex communicative ecology, tells the story of a club building confidence within a closed group and using that to connect with a wider public, articulating its needs, resources and potential supporting stakeholders for the club’s future development. The club is able to share its achievements with a community of peers and uses the platform of Facebook, to communicate with and inspire other like-minded people with an interest in science and their community.
- Full Text:
- Date Issued: 2019
- Authors: Bombi, Thandi
- Date: 2019
- Subjects: Science -- Study and teaching (Secondary) -- South Africa , Communication in science -- South Africa , Science -- Study and teaching (Secondary) -- South Africa -- Makhanda , Communication in science -- South Africa -- Makhanda , Student centered learning -- South Africa , Student centered learning-- South Africa -- Makhanda
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/96837 , vital:31330
- Description: This research seeks to design, execute and reflect on a process where the principles and techniques of Communication for Development and Social Change are applied to enhance, support and develop qualitative changes within a learner-led Grade 10 science club at a public school in Makhanda. It draws and reflects on an ethnographic action research (Tacchi et al 2003) cycle proposed to explore the club’s communicative ecology (Foth & Hearn 2007) and resources, and understand how these have the potential to encourage the expression of voice (Couldry 2010: 580) and participation (Carpentier, 2011) in the members of the club. The research then attempts to understand the kind of communication, action and learning that takes place as well as the ways in which the framework is able to support the club (or not). The research uses an ethnographic narrative, told from the perspective of the researcher informed by field notes, interviews and participant reflections written during the intervention. This narrative, alongside an analytical summery of the club’s complex communicative ecology, tells the story of a club building confidence within a closed group and using that to connect with a wider public, articulating its needs, resources and potential supporting stakeholders for the club’s future development. The club is able to share its achievements with a community of peers and uses the platform of Facebook, to communicate with and inspire other like-minded people with an interest in science and their community.
- Full Text:
- Date Issued: 2019
“Bold Distinguished You”: a critical discourse analysis of the representation of masculinity in Destiny Man, 2012 - 2013
- Authors: Hutcheson, Lauren
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/56032 , vital:26767
- Description: Radical social and economic changes have transformed the employment opportunities available to black men in South Africa, and consumer magazines like Destiny Man have been quick to respond. Historical shifts in the configuration of an ideal black masculinity have been proposed over time in magazine representations of black men. Critiques of the representations of black men in consumer magazines pre- and post- independence interrogate the politics of the ways in which black masculinity has been, and is, configured around classed identities. In this study, I present the findings of a critical discourse analysis (CDA) on the construction and representation of masculinity within a contemporary South African’s men’s lifestyle magazine, Destiny Man. This study presents an analysis of the subject positions that this magazine constructs for its male readers. Destiny Man proposes particular kinds of discursive subjects in its sets of representations, both in word and image. The images and copy validate a neo-liberal elite masculinity achieved through self-surveillance and a variety of technologies of self, with the ultimate focus on material success. I argue that these representations have implications for the development of masculinities in a context marked by extreme inequality.
- Full Text:
- Date Issued: 2015
- Authors: Hutcheson, Lauren
- Date: 2015
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/56032 , vital:26767
- Description: Radical social and economic changes have transformed the employment opportunities available to black men in South Africa, and consumer magazines like Destiny Man have been quick to respond. Historical shifts in the configuration of an ideal black masculinity have been proposed over time in magazine representations of black men. Critiques of the representations of black men in consumer magazines pre- and post- independence interrogate the politics of the ways in which black masculinity has been, and is, configured around classed identities. In this study, I present the findings of a critical discourse analysis (CDA) on the construction and representation of masculinity within a contemporary South African’s men’s lifestyle magazine, Destiny Man. This study presents an analysis of the subject positions that this magazine constructs for its male readers. Destiny Man proposes particular kinds of discursive subjects in its sets of representations, both in word and image. The images and copy validate a neo-liberal elite masculinity achieved through self-surveillance and a variety of technologies of self, with the ultimate focus on material success. I argue that these representations have implications for the development of masculinities in a context marked by extreme inequality.
- Full Text:
- Date Issued: 2015
Youth responses to political party messages on Social Media: a case study of Rhodes University students during the 3 August 2016 local government elections
- Authors: Pela, Noko Tshegofatso
- Date: 2019
- Subjects: Rhodes University -- Students -- Attitudes , Local elections -- South Africa -- Makhanda , Mass media and young adults -- South Africa -- Makhanda , Social media -- Political aspects -- South Africa -- Makhanda
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/68308 , vital:29237
- Description: Rhodes University was awash with political tension and activity in the 2015 and 2016 academic years. The University had been the scene of radical protests and demands for change by students. The #RhodesMustFall, #FeesMustFall and the #RUReferenceList protests at Rhodes University started debates, conversations and public lectures amongst students and staff on and off social media on aspects of decoloniality, transformation, free education, issues of safety on campus and gender-based violence (Grocott’s Mail, 2015b). However, very little of this was reflected in the election campaigns of political parties and seemingly, in student engagement with political processes, at least as reflected in this election. The three biggest political parties in South Africa, and the only ones that contested Ward 12 (Rhodes) ANC, EFF, and the DA, were active on social media aiming to directly engage with constituents and draw citizens to the polls. All the parties had former and current Rhodes University students as candidates for councillor. There was a substantial engagement by students on social media, on the Rhodes SRC Facebook page, and on Twitter. However, only 39% of registered students, turned out to cast their vote on election day (IEC, 2016b). This study examines the interpretations and meaning-making amongst young people at Rhodes University, of the political party messages during the 3 August 2016 local government elections on social media. In addition, the study sought to understand whether youth at Rhodes (Rhodes University) actively sought out political party messages on social media (by following the ANC, DA, EFF Facebook and Twitter accounts), or were the messages incidental on their timelines (for example, following news organisations). Finally, the study sought to understand whether the media messages resonated with them and spoke to the issues faced by young people on the campus. The research used qualitative thematic content analysis and focus group discussions to examine the relationship between the content provided by the political party messages and the audience’s process of making sense and derived meaning from the content. Six focus group discussions were convened. This study found that young people are social media enthusiasts, they actively sought election related content on social media by following the Twitter and Facebook accounts of the parties, and from news organisations. Furthermore, the study discovered that, although, young people engaged with the political party messages on social media, they did not feel like the messages were targeted at them, and as such they felt the messages did not speak to them and the issues they face.
- Full Text:
- Date Issued: 2019
- Authors: Pela, Noko Tshegofatso
- Date: 2019
- Subjects: Rhodes University -- Students -- Attitudes , Local elections -- South Africa -- Makhanda , Mass media and young adults -- South Africa -- Makhanda , Social media -- Political aspects -- South Africa -- Makhanda
- Language: English
- Type: text , Thesis , Masters , MA
- Identifier: http://hdl.handle.net/10962/68308 , vital:29237
- Description: Rhodes University was awash with political tension and activity in the 2015 and 2016 academic years. The University had been the scene of radical protests and demands for change by students. The #RhodesMustFall, #FeesMustFall and the #RUReferenceList protests at Rhodes University started debates, conversations and public lectures amongst students and staff on and off social media on aspects of decoloniality, transformation, free education, issues of safety on campus and gender-based violence (Grocott’s Mail, 2015b). However, very little of this was reflected in the election campaigns of political parties and seemingly, in student engagement with political processes, at least as reflected in this election. The three biggest political parties in South Africa, and the only ones that contested Ward 12 (Rhodes) ANC, EFF, and the DA, were active on social media aiming to directly engage with constituents and draw citizens to the polls. All the parties had former and current Rhodes University students as candidates for councillor. There was a substantial engagement by students on social media, on the Rhodes SRC Facebook page, and on Twitter. However, only 39% of registered students, turned out to cast their vote on election day (IEC, 2016b). This study examines the interpretations and meaning-making amongst young people at Rhodes University, of the political party messages during the 3 August 2016 local government elections on social media. In addition, the study sought to understand whether youth at Rhodes (Rhodes University) actively sought out political party messages on social media (by following the ANC, DA, EFF Facebook and Twitter accounts), or were the messages incidental on their timelines (for example, following news organisations). Finally, the study sought to understand whether the media messages resonated with them and spoke to the issues faced by young people on the campus. The research used qualitative thematic content analysis and focus group discussions to examine the relationship between the content provided by the political party messages and the audience’s process of making sense and derived meaning from the content. Six focus group discussions were convened. This study found that young people are social media enthusiasts, they actively sought election related content on social media by following the Twitter and Facebook accounts of the parties, and from news organisations. Furthermore, the study discovered that, although, young people engaged with the political party messages on social media, they did not feel like the messages were targeted at them, and as such they felt the messages did not speak to them and the issues they face.
- Full Text:
- Date Issued: 2019
From ‘cleanliness is next to Godliness’ to ‘without perfect health, there is nothing’: discourses of healthy lifestyle in the construction of young adult identities in urban South Africa
- Authors: De Jong, Michelle
- Date: 2019
- Subjects: Health , Cleanliness , Social structure -- Health aspects , Health behavior , Social medicine
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/64940 , vital:28638
- Description: This research explores popular constructions of “healthiness” as individual lifestyle choices in the context of contemporary South African consumer culture, and how these constructions relate to formations of subjectivity. This is a qualitative study conducted within a social constructionist, theoretical framework. Data was collected using in-depth, semi structured interviews and are analysed using a Foucauldian inspired version of discourse analysis. A critical stance is taken towards the assumption in these discourses that their version of healthiness is always and unquestionably positive. Special attention is paid to the lifestyle and marketing media discourses appropriated in understandings of personal health through self-management, and of the optimization of health in the pursuit of well-being. The ways in which different discourses of healthiness facilitate the construction of specific identities are considered in order to untangle some of the problems created by the moralism underpinning popular consumer health discourse. How constructions of healthiness and aspirant healthy lifestyles support, and are supported by, the ideologies and practices of neoliberal capitalism are also explored. From this perspective, healthiness as lifestyle consumption choices can be seen as an ideological apparatus that produces the subjects necessary to reproduce the social order (Althusser, 2001), functioning not only positively amongst the social classes with the leisure and economic resources to pursue these options, but also negatively as victim-blaming of those who are excluded. The argument here is not that health is bad or that people should not be bothered with activities aimed at promoting good health, but that in a context where the concept of health is idealised as always positive and beneficial, the potentially harmful consequences of some of the health discourses we make use of may be occluded. This idealisation of health or ‘healthism’ may also function to divert attention away from some of the challenges to health that are not the direct result of personal behaviours and are unlikely to be remedied through individually focussed interventions, for example, inequality and inadequate access to basic resources. Six discourses which were used to construct understandings of health are analysed. These include Happiness, Freedom, Control, Care, Balance and Goodness. The ways in which these discourses played a role in constructing the kinds of subject positions which were made available to participants, and the possible implications this has, are explored in depth.
- Full Text:
- Date Issued: 2019
- Authors: De Jong, Michelle
- Date: 2019
- Subjects: Health , Cleanliness , Social structure -- Health aspects , Health behavior , Social medicine
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/64940 , vital:28638
- Description: This research explores popular constructions of “healthiness” as individual lifestyle choices in the context of contemporary South African consumer culture, and how these constructions relate to formations of subjectivity. This is a qualitative study conducted within a social constructionist, theoretical framework. Data was collected using in-depth, semi structured interviews and are analysed using a Foucauldian inspired version of discourse analysis. A critical stance is taken towards the assumption in these discourses that their version of healthiness is always and unquestionably positive. Special attention is paid to the lifestyle and marketing media discourses appropriated in understandings of personal health through self-management, and of the optimization of health in the pursuit of well-being. The ways in which different discourses of healthiness facilitate the construction of specific identities are considered in order to untangle some of the problems created by the moralism underpinning popular consumer health discourse. How constructions of healthiness and aspirant healthy lifestyles support, and are supported by, the ideologies and practices of neoliberal capitalism are also explored. From this perspective, healthiness as lifestyle consumption choices can be seen as an ideological apparatus that produces the subjects necessary to reproduce the social order (Althusser, 2001), functioning not only positively amongst the social classes with the leisure and economic resources to pursue these options, but also negatively as victim-blaming of those who are excluded. The argument here is not that health is bad or that people should not be bothered with activities aimed at promoting good health, but that in a context where the concept of health is idealised as always positive and beneficial, the potentially harmful consequences of some of the health discourses we make use of may be occluded. This idealisation of health or ‘healthism’ may also function to divert attention away from some of the challenges to health that are not the direct result of personal behaviours and are unlikely to be remedied through individually focussed interventions, for example, inequality and inadequate access to basic resources. Six discourses which were used to construct understandings of health are analysed. These include Happiness, Freedom, Control, Care, Balance and Goodness. The ways in which these discourses played a role in constructing the kinds of subject positions which were made available to participants, and the possible implications this has, are explored in depth.
- Full Text:
- Date Issued: 2019