Using value stream mapping to identify waste in the manufacturing of automotive components at Federal Mogul
- Authors: Fry, Peter-John
- Date: 2003
- Subjects: Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10865 , http://hdl.handle.net/10948/271 , Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Description: This research addresses the application of Value Stream Mapping in the automotive component industry. The goal of this research is to investigate how Value Stream Mapping can identify waste, and to evaluate its benefits on a specific application instance. Value Stream Mapping is used to first map the current state and then used to identify sources of waste and to identify lean tools to try eliminate this waste. The future state map is then developed with lean tools applied to it. A South African company, Federal Mogul South Africa (FMSA), has experienced the impact of globalisation and the need to become globally competitive first hand. FMSA will be used as a case study to illustrate the impact of using Value Stream Mapping as a tool for identify waste and the need for improving the performance of a company’s value stream in achieving the international goals set for the company and its supply chain.
- Full Text:
- Date Issued: 2003
- Authors: Fry, Peter-John
- Date: 2003
- Subjects: Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10865 , http://hdl.handle.net/10948/271 , Industrial efficiency , Production planning , Value added , Automobile industry and trade -- South Africa -- Eastern Cape
- Description: This research addresses the application of Value Stream Mapping in the automotive component industry. The goal of this research is to investigate how Value Stream Mapping can identify waste, and to evaluate its benefits on a specific application instance. Value Stream Mapping is used to first map the current state and then used to identify sources of waste and to identify lean tools to try eliminate this waste. The future state map is then developed with lean tools applied to it. A South African company, Federal Mogul South Africa (FMSA), has experienced the impact of globalisation and the need to become globally competitive first hand. FMSA will be used as a case study to illustrate the impact of using Value Stream Mapping as a tool for identify waste and the need for improving the performance of a company’s value stream in achieving the international goals set for the company and its supply chain.
- Full Text:
- Date Issued: 2003
Development of effective solutions for the implementation and management of owner-driver schemes in the Province of the Eastern Cape
- Authors: Ranchod, Sanjiv
- Date: 2001
- Subjects: Transportation, Automotive -- Dispatching , Small business -- Management Case studies , Storage and removal trade -- Subcontracting -- South Africa , Trucking -- South Africa , Contracting out -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10891 , http://hdl.handle.net/10948/55 , Transportation, Automotive -- Dispatching , Small business -- Management Case studies , Storage and removal trade -- Subcontracting -- South Africa , Trucking -- South Africa , Contracting out -- South Africa
- Description: Introduction: During the past decade, companies have examined their core business, and anything that was not related to this, or did not add value to their product, was outsourced. One of the functions which fell into this category was the distribution operation, or more commonly known as transportation (in and out bound). In many instances, the distribution function was given up for tender, and specialised transport businesses, called third party logistic providers, whose core business was transport, were given the opportunity of taking over the distribution function. Some progressive companies went a little beyond the traditional approach and created opportunities for their own employees to be involved in the newly created, outsourced distribution network. This was largely an empowerment opportunity, with the aim of creating SME’s (Small-Medium-Enterprises), and providing people from a previously disadvantaged background (black people and other ethnic minorities) the opportunity to go into a business enterprise for themselves. The latter, although, politically the correct thing to do, simultaneously created opportunities and problems. Many of the companies that empowered their own employees, through Owner-Driver schemes, used the driving competency levels as the main criteria for the transition process. The other required skills were often overlooked or ignored. This empowerment process was driven to promote “Black Economic Empowerment”, an important national imperative. Although this process was an honorable gesture on the part of many companies, the process often took place without much foresight The viability and long-term continuity of the business were not taken into account. It is the researchers personal view, based on interviews with O-D’s and companies operating O-D schemes that the O-D’s which were empowered to operate their own business ventures, had limited or insufficient business skills and the very businesses that were given to them to improve their lifestyle were at risk of becoming unviable enterprises. This is clearly evident in some of the schemes being operated by companies such as Autonet and South African Breweries (hereinafter referred to as SAB). Other Eastern Cape companies that operate Owner-Driver schemes include Italtile, Shatterprufe and Ready Mix Materials (hereinafter referred to as RMM), and according to Management consultants spoken to, have obtained mixed levels of success with their schemes. The above schemes were confirmed with the various companies mentioned.
- Full Text:
- Date Issued: 2001
- Authors: Ranchod, Sanjiv
- Date: 2001
- Subjects: Transportation, Automotive -- Dispatching , Small business -- Management Case studies , Storage and removal trade -- Subcontracting -- South Africa , Trucking -- South Africa , Contracting out -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10891 , http://hdl.handle.net/10948/55 , Transportation, Automotive -- Dispatching , Small business -- Management Case studies , Storage and removal trade -- Subcontracting -- South Africa , Trucking -- South Africa , Contracting out -- South Africa
- Description: Introduction: During the past decade, companies have examined their core business, and anything that was not related to this, or did not add value to their product, was outsourced. One of the functions which fell into this category was the distribution operation, or more commonly known as transportation (in and out bound). In many instances, the distribution function was given up for tender, and specialised transport businesses, called third party logistic providers, whose core business was transport, were given the opportunity of taking over the distribution function. Some progressive companies went a little beyond the traditional approach and created opportunities for their own employees to be involved in the newly created, outsourced distribution network. This was largely an empowerment opportunity, with the aim of creating SME’s (Small-Medium-Enterprises), and providing people from a previously disadvantaged background (black people and other ethnic minorities) the opportunity to go into a business enterprise for themselves. The latter, although, politically the correct thing to do, simultaneously created opportunities and problems. Many of the companies that empowered their own employees, through Owner-Driver schemes, used the driving competency levels as the main criteria for the transition process. The other required skills were often overlooked or ignored. This empowerment process was driven to promote “Black Economic Empowerment”, an important national imperative. Although this process was an honorable gesture on the part of many companies, the process often took place without much foresight The viability and long-term continuity of the business were not taken into account. It is the researchers personal view, based on interviews with O-D’s and companies operating O-D schemes that the O-D’s which were empowered to operate their own business ventures, had limited or insufficient business skills and the very businesses that were given to them to improve their lifestyle were at risk of becoming unviable enterprises. This is clearly evident in some of the schemes being operated by companies such as Autonet and South African Breweries (hereinafter referred to as SAB). Other Eastern Cape companies that operate Owner-Driver schemes include Italtile, Shatterprufe and Ready Mix Materials (hereinafter referred to as RMM), and according to Management consultants spoken to, have obtained mixed levels of success with their schemes. The above schemes were confirmed with the various companies mentioned.
- Full Text:
- Date Issued: 2001
The determination of a strategy for the implementation of learnerships in the catalytic converter canning industry in the Eastern Cape
- Authors: Heather, Keith Buxmann
- Date: 2002
- Subjects: Automobiles -- Catalytic converters , Automobile industry and trade -- South Africa -- Eastern Cape , Apprenticeship programs -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10851 , http://hdl.handle.net/10948/117 , Automobiles -- Catalytic converters , Automobile industry and trade -- South Africa -- Eastern Cape , Apprenticeship programs -- South Africa -- Eastern Cape
- Description: The Eastern Cape Region, once had sufficient job seekers with automotive component manufacturing skills and experience. Indications are that this pool has been desiccated. The draining of skills out of the area is starting to affect growth potential and competitiveness in the industry in the area. In 1998, the Skills Development Act was passed to implement the National Skills Development Plan, and to encourage employers to train personnel. The strategy promotes a three faceted approach to encourage the development of skills; Workplace Skills Development Plans, Learnerships and Sector Specific Initiatives. This study will focus on the implementation of learnerships in the Catalytic Converter Canning Industry. The aim of this research is to verify the skills shortages; identify which skills are required by the Catalytic Converter Canning Industry in the Eastern Cape and propose a strategy of addressing these needs by means of learnerships. By studying the Legislation supporting the National Skills Development Plan, conducting a literature study, and interviewing knowledgeable people in the industry, the skills requirements of the industry were identified. Thereafter, a questionnaire was drawn up and completed together with representatives from Eberspächer South Africa, Faurecia Exhaust Systems South Africa, Precision Exhaust Systems and Tenneco Automotive South Africa, the active manufacturers of catalytic converters, for OEM’s worldwide, who are based in the Eastern Cape Region. The empirical study confirmed the findings of the research and skills deficiencies were identified. In conclusion, a strategy is proposed whereby the Catalytic Converter Canning Industry could address the skills shortage by the implementation and development of learnerships.
- Full Text:
- Date Issued: 2002
- Authors: Heather, Keith Buxmann
- Date: 2002
- Subjects: Automobiles -- Catalytic converters , Automobile industry and trade -- South Africa -- Eastern Cape , Apprenticeship programs -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10851 , http://hdl.handle.net/10948/117 , Automobiles -- Catalytic converters , Automobile industry and trade -- South Africa -- Eastern Cape , Apprenticeship programs -- South Africa -- Eastern Cape
- Description: The Eastern Cape Region, once had sufficient job seekers with automotive component manufacturing skills and experience. Indications are that this pool has been desiccated. The draining of skills out of the area is starting to affect growth potential and competitiveness in the industry in the area. In 1998, the Skills Development Act was passed to implement the National Skills Development Plan, and to encourage employers to train personnel. The strategy promotes a three faceted approach to encourage the development of skills; Workplace Skills Development Plans, Learnerships and Sector Specific Initiatives. This study will focus on the implementation of learnerships in the Catalytic Converter Canning Industry. The aim of this research is to verify the skills shortages; identify which skills are required by the Catalytic Converter Canning Industry in the Eastern Cape and propose a strategy of addressing these needs by means of learnerships. By studying the Legislation supporting the National Skills Development Plan, conducting a literature study, and interviewing knowledgeable people in the industry, the skills requirements of the industry were identified. Thereafter, a questionnaire was drawn up and completed together with representatives from Eberspächer South Africa, Faurecia Exhaust Systems South Africa, Precision Exhaust Systems and Tenneco Automotive South Africa, the active manufacturers of catalytic converters, for OEM’s worldwide, who are based in the Eastern Cape Region. The empirical study confirmed the findings of the research and skills deficiencies were identified. In conclusion, a strategy is proposed whereby the Catalytic Converter Canning Industry could address the skills shortage by the implementation and development of learnerships.
- Full Text:
- Date Issued: 2002
Assessing the impact of the Human Immunodeficiency Virus / Acquired Immunodeficiency Syndrome on Volkswagen of South Africa
- Authors: White, Stephen Mark
- Date: 2001
- Subjects: AIDS (Disease) -- Economic aspects -- South Africa , Automobile industry and trade -- Management , Labor productivity , Production management , Volkswagen of South Africa (Firm)
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10844 , http://hdl.handle.net/10948/40 , AIDS (Disease) -- Economic aspects -- South Africa , Automobile industry and trade -- Management , Labor productivity , Production management , Volkswagen of South Africa (Firm)
- Description: This treatise takes the form of an impact study. It is based on a three-month period of research involving literature review, interviews with VWSA officers and a survey of 111 of the 5500 workers who comprised the workforce of the VWSA plant in Uitenhage at that time. The author has attempted to portray the general views of experts in the field of HIV/AIDS corporate impact and impact management. In addition he has attempted to assay the current and forecast policies and practices in respect of the management of the epidemic by VWSA. The workers in the plant were consulted by survey and a variety of insights into the level of understanding of the epidemic, tolerance levels, expectations and so on were made. The quantification of these insights must be viewed with caution since the survey sample of 111 was relatively low for a workforce of circa 5500. Calculations in respect of representativity are included to facilitate calculated caution. It has been shown that the HIV/AIDS epidemic has a considerable current impact on the company and that this impact can be expected to grow considerably in the future. It has been suggested that an active intervention program would be well timed if implemented immediately
- Full Text:
- Date Issued: 2001
- Authors: White, Stephen Mark
- Date: 2001
- Subjects: AIDS (Disease) -- Economic aspects -- South Africa , Automobile industry and trade -- Management , Labor productivity , Production management , Volkswagen of South Africa (Firm)
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10844 , http://hdl.handle.net/10948/40 , AIDS (Disease) -- Economic aspects -- South Africa , Automobile industry and trade -- Management , Labor productivity , Production management , Volkswagen of South Africa (Firm)
- Description: This treatise takes the form of an impact study. It is based on a three-month period of research involving literature review, interviews with VWSA officers and a survey of 111 of the 5500 workers who comprised the workforce of the VWSA plant in Uitenhage at that time. The author has attempted to portray the general views of experts in the field of HIV/AIDS corporate impact and impact management. In addition he has attempted to assay the current and forecast policies and practices in respect of the management of the epidemic by VWSA. The workers in the plant were consulted by survey and a variety of insights into the level of understanding of the epidemic, tolerance levels, expectations and so on were made. The quantification of these insights must be viewed with caution since the survey sample of 111 was relatively low for a workforce of circa 5500. Calculations in respect of representativity are included to facilitate calculated caution. It has been shown that the HIV/AIDS epidemic has a considerable current impact on the company and that this impact can be expected to grow considerably in the future. It has been suggested that an active intervention program would be well timed if implemented immediately
- Full Text:
- Date Issued: 2001
The use of strategies to promote and market products and services online as well the use of customer relationship management to attract and retain customers
- Authors: Cohen, Howard
- Date: 2003
- Subjects: Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10862 , http://hdl.handle.net/10948/270 , Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Description: The Internet has provided marketing with many new tools and given old tools new or improved meanings. The Net poses tremendous challenges for scholars in many lines of research, from usability studies and consumer behaviour research to marketing and advertising research. Because the World Wide Web (the Web) presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are being transformed, as they are often difficult to implement in their present form. This means that in many cases these marketing activities have to be reconstructed in forms more appropriate for the new medium. A lot of technological changes have affected the marketing environment of today. Companies must adapt to these changes in order to improve their marketing strategies. This has, among other things, resulted in an emphasis on relationship marketing. The purpose of this thesis is to explore what strategies are used in practice by companies in order to market and promote their products and services by using their Web sites as well as to build effective Customer Relationship Management (CRM). In order to fulfil the research purpose, interviews were conducted at a number of companies (medium and large), and questionnaires were mailed to various companies in the motor retail industry. The result shows that a company can use traditional as well as online marketing and promotion strategies when conducting business. This can also help companies to gain better relations with their customers. The different marketing and promotion strategies are useful for attracting new business as well as maintaining and stimulating existing relations. The research problem addressed in this study was to determine the factors that are effective in marketing and promoting of Web sites as well as the methods used in building CRM.
- Full Text:
- Date Issued: 2003
- Authors: Cohen, Howard
- Date: 2003
- Subjects: Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10862 , http://hdl.handle.net/10948/270 , Internet marketing , Customer relations -- Management , Consumer satisfaction , Customer loyalty
- Description: The Internet has provided marketing with many new tools and given old tools new or improved meanings. The Net poses tremendous challenges for scholars in many lines of research, from usability studies and consumer behaviour research to marketing and advertising research. Because the World Wide Web (the Web) presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are being transformed, as they are often difficult to implement in their present form. This means that in many cases these marketing activities have to be reconstructed in forms more appropriate for the new medium. A lot of technological changes have affected the marketing environment of today. Companies must adapt to these changes in order to improve their marketing strategies. This has, among other things, resulted in an emphasis on relationship marketing. The purpose of this thesis is to explore what strategies are used in practice by companies in order to market and promote their products and services by using their Web sites as well as to build effective Customer Relationship Management (CRM). In order to fulfil the research purpose, interviews were conducted at a number of companies (medium and large), and questionnaires were mailed to various companies in the motor retail industry. The result shows that a company can use traditional as well as online marketing and promotion strategies when conducting business. This can also help companies to gain better relations with their customers. The different marketing and promotion strategies are useful for attracting new business as well as maintaining and stimulating existing relations. The research problem addressed in this study was to determine the factors that are effective in marketing and promoting of Web sites as well as the methods used in building CRM.
- Full Text:
- Date Issued: 2003
Towards a better understanding of information systems strategy options and its link with business strategy
- Authors: Buchanan, Darryl Vaughn
- Date: 2004
- Subjects: Management information systems , Strategic planning -- Data processing , Information technology -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10864 , http://hdl.handle.net/10948/267 , Management information systems , Strategic planning -- Data processing , Information technology -- Management
- Description: There is considerable evidence that the strategic use of Information Systems can lead to a competitive advantage. There is however, a marked lack of understanding of the options available, as well as the smooth coordination of Information Systems strategy with Business strategy. This paper provides insight into the role of Information Systems and its link with business strategy. It focuses on Information Systems strategy options, and explores the criteria needed for successful Information Systems strategy and Business strategy alignment. The paper presents and examines the results of a study of strategic alignment at Volkswagen of South Africa. Data was obtained from business and Information Technology executives. The result of the study enables Volkswagen not only to benchmark themselves, but also provides direction to enable successful business/IT alignment. It identifies specific actions necessary to ensure that IT is being used to appropriately enable or drive the business strategy.
- Full Text:
- Date Issued: 2004
- Authors: Buchanan, Darryl Vaughn
- Date: 2004
- Subjects: Management information systems , Strategic planning -- Data processing , Information technology -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10864 , http://hdl.handle.net/10948/267 , Management information systems , Strategic planning -- Data processing , Information technology -- Management
- Description: There is considerable evidence that the strategic use of Information Systems can lead to a competitive advantage. There is however, a marked lack of understanding of the options available, as well as the smooth coordination of Information Systems strategy with Business strategy. This paper provides insight into the role of Information Systems and its link with business strategy. It focuses on Information Systems strategy options, and explores the criteria needed for successful Information Systems strategy and Business strategy alignment. The paper presents and examines the results of a study of strategic alignment at Volkswagen of South Africa. Data was obtained from business and Information Technology executives. The result of the study enables Volkswagen not only to benchmark themselves, but also provides direction to enable successful business/IT alignment. It identifies specific actions necessary to ensure that IT is being used to appropriately enable or drive the business strategy.
- Full Text:
- Date Issued: 2004
Development of a model of performance indicators required for the effective management of South African Universities and Technikons
- Authors: Hutton, Wendy
- Date: 1999
- Subjects: Universities and colleges -- South Africa -- Management , Performance -- Management , Performance standards , Performance -- Measurement
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10826 , http://hdl.handle.net/10948/16 , Universities and colleges -- South Africa -- Management , Performance -- Management , Performance standards , Performance -- Measurement
- Description: Research has been conducted on performance indicators in higher education institutions in a number of countries. However, in South Africa limited research in this field on a national level is available to the management of South African higher education institutions. The change in funding of these institutions has led to performance measurement becoming essential in order to justify the use of public funds. In order to obtain more relevant information about performance indicators in the South African context, a literature study was conducted to develop a questionnaire to test the concurrence of the importance of performance indicators in South African universities and technikons. The findings of the survey shows a high level of concurrence for the performance indicators identified in the literature study.
- Full Text:
- Date Issued: 1999
- Authors: Hutton, Wendy
- Date: 1999
- Subjects: Universities and colleges -- South Africa -- Management , Performance -- Management , Performance standards , Performance -- Measurement
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10826 , http://hdl.handle.net/10948/16 , Universities and colleges -- South Africa -- Management , Performance -- Management , Performance standards , Performance -- Measurement
- Description: Research has been conducted on performance indicators in higher education institutions in a number of countries. However, in South Africa limited research in this field on a national level is available to the management of South African higher education institutions. The change in funding of these institutions has led to performance measurement becoming essential in order to justify the use of public funds. In order to obtain more relevant information about performance indicators in the South African context, a literature study was conducted to develop a questionnaire to test the concurrence of the importance of performance indicators in South African universities and technikons. The findings of the survey shows a high level of concurrence for the performance indicators identified in the literature study.
- Full Text:
- Date Issued: 1999
An investigation into the promotional activities employed by the motorcycle businesses in the Nelson Mandela Metropolitan area
- Authors: Gouws, Aldo
- Date: 2004
- Subjects: Motorcycle industry -- South Africa -- Port Elizabeth , Motorcycles -- South Africa -- Port Elizabeth -- Marketing
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10860 , http://hdl.handle.net/10948/250 , Motorcycle industry -- South Africa -- Port Elizabeth , Motorcycles -- South Africa -- Port Elizabeth -- Marketing
- Description: The motorcycle industry is well established in South Africa, but has not nearly reached its full potential. This study investigates how this situation can be improved by enhancing the promotions of motorcycles in the Nelson Mandela Metropolitan Municipality (NMMM) area under investigation. Motorcycle businesses in this area currently compete with a disadvantage in the transportation market. Motor vehicles are assembled in this area whereas motorcycles are not, and this creates various work opportunities and brand loyalty for the motor industry. The Government also offers import rebates to motor vehicle exports. The cost, prejudicial attitudes and road safety of motorcycles contribute toward the difficulties faced by the motorcycle industry, which prevent the growth of this market. This market usually requires potential customers to have a passion for motorcycles to turn them into actual customers. To overcome these difficulties an investigation was conducted to determine which promotional activities the motorcycle businesses in the NMMM area employ. This study identifies the motorcycle businesses’ promotional shortcomings and makes suggestions for improvement. Promotional activities are vital since motorcycles are at a disadvantage when compared to motor vehicles in the NMMM area. One of the best ways the motorcycle businesses can successfully compete in the transportation market is to make use of promotions to make potential customers aware and enhance their support of the motorcycle businesses. For this reason the promotional variables (advertising, direct marketing, personal selling, sales promotions and public relations) should be exploited to its fullest to enhance potential customers’ support of motorcycles. This process can also create brand loyalty and equity, which will retain customers over the long term. Communication with a market is essential to achieve this and to inform and remind potential customers about the products available.
- Full Text:
- Date Issued: 2004
- Authors: Gouws, Aldo
- Date: 2004
- Subjects: Motorcycle industry -- South Africa -- Port Elizabeth , Motorcycles -- South Africa -- Port Elizabeth -- Marketing
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10860 , http://hdl.handle.net/10948/250 , Motorcycle industry -- South Africa -- Port Elizabeth , Motorcycles -- South Africa -- Port Elizabeth -- Marketing
- Description: The motorcycle industry is well established in South Africa, but has not nearly reached its full potential. This study investigates how this situation can be improved by enhancing the promotions of motorcycles in the Nelson Mandela Metropolitan Municipality (NMMM) area under investigation. Motorcycle businesses in this area currently compete with a disadvantage in the transportation market. Motor vehicles are assembled in this area whereas motorcycles are not, and this creates various work opportunities and brand loyalty for the motor industry. The Government also offers import rebates to motor vehicle exports. The cost, prejudicial attitudes and road safety of motorcycles contribute toward the difficulties faced by the motorcycle industry, which prevent the growth of this market. This market usually requires potential customers to have a passion for motorcycles to turn them into actual customers. To overcome these difficulties an investigation was conducted to determine which promotional activities the motorcycle businesses in the NMMM area employ. This study identifies the motorcycle businesses’ promotional shortcomings and makes suggestions for improvement. Promotional activities are vital since motorcycles are at a disadvantage when compared to motor vehicles in the NMMM area. One of the best ways the motorcycle businesses can successfully compete in the transportation market is to make use of promotions to make potential customers aware and enhance their support of the motorcycle businesses. For this reason the promotional variables (advertising, direct marketing, personal selling, sales promotions and public relations) should be exploited to its fullest to enhance potential customers’ support of motorcycles. This process can also create brand loyalty and equity, which will retain customers over the long term. Communication with a market is essential to achieve this and to inform and remind potential customers about the products available.
- Full Text:
- Date Issued: 2004
An evaluation of the effectiveness of change management models utilised by organisations in the East Cape motor industry cluster
- Authors: Flesch, Devin Edward
- Date: 2003
- Subjects: Organizational change -- South Africa -- Eastern Cape , Motor industry -- South Africa -- Eastern Cape , Industrial management -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MTech (Human Resources Management)
- Identifier: vital:10856 , http://hdl.handle.net/10948/125 , Organizational change -- South Africa -- Eastern Cape , Motor industry -- South Africa -- Eastern Cape , Industrial management -- South Africa -- Eastern Cape
- Description: There has never been an age in which change did not take place. However, the increase in the unpredictability of many factors of the 21st century means that organisations are susceptible to, and must embrace change. This results in an increase in the pace at which organisations may have to deal with change. This research study evaluates the interventions considered to bring about optimal change within organisations. In order to complete this study it was necessary to address the fundamentals of change management, tools utilised to manage change and the current theoretical models that assist organisations in managing change. The study took place within the Eastern Cape as it is regarded as the second fastest growing economy in South Africa. The researcher used the automotive cluster as the population for the study as it is the largest industry within the Eastern Cape. Based on the theoretical findings of a literature survey a questionnaire was developed and distributed to a randomly selected sample in the automotive cluster. The objective of the questionnaire was to evaluate the theory used and to develop a process model of change management. The results of the empirical study were statistically analysed and interpreted. Among the most important findings of the research was the fact that organisations in the Eastern Cape do not follow any specific theoretical model for managing change and very few organisations have a formal change management policy. Although the respondents to the survey acknowledged that it is imperative to engender an awareness of change management principles, especially among top management, the majority does not adhere to this principle because it is too time consuming! This research study highlights a number of areas where the management of change can be improved and presents a practical process model that can be adapted and used by the majority of organisations within the East Cape Motor Industry Cluster.
- Full Text:
- Date Issued: 2003
- Authors: Flesch, Devin Edward
- Date: 2003
- Subjects: Organizational change -- South Africa -- Eastern Cape , Motor industry -- South Africa -- Eastern Cape , Industrial management -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MTech (Human Resources Management)
- Identifier: vital:10856 , http://hdl.handle.net/10948/125 , Organizational change -- South Africa -- Eastern Cape , Motor industry -- South Africa -- Eastern Cape , Industrial management -- South Africa -- Eastern Cape
- Description: There has never been an age in which change did not take place. However, the increase in the unpredictability of many factors of the 21st century means that organisations are susceptible to, and must embrace change. This results in an increase in the pace at which organisations may have to deal with change. This research study evaluates the interventions considered to bring about optimal change within organisations. In order to complete this study it was necessary to address the fundamentals of change management, tools utilised to manage change and the current theoretical models that assist organisations in managing change. The study took place within the Eastern Cape as it is regarded as the second fastest growing economy in South Africa. The researcher used the automotive cluster as the population for the study as it is the largest industry within the Eastern Cape. Based on the theoretical findings of a literature survey a questionnaire was developed and distributed to a randomly selected sample in the automotive cluster. The objective of the questionnaire was to evaluate the theory used and to develop a process model of change management. The results of the empirical study were statistically analysed and interpreted. Among the most important findings of the research was the fact that organisations in the Eastern Cape do not follow any specific theoretical model for managing change and very few organisations have a formal change management policy. Although the respondents to the survey acknowledged that it is imperative to engender an awareness of change management principles, especially among top management, the majority does not adhere to this principle because it is too time consuming! This research study highlights a number of areas where the management of change can be improved and presents a practical process model that can be adapted and used by the majority of organisations within the East Cape Motor Industry Cluster.
- Full Text:
- Date Issued: 2003
Implications of current labour legislation for small, medium and micro-enterprises with regard to procuring government contracts
- Authors: Long, Hylton Ernest
- Date: 2000
- Subjects: Small business -- Law and legislation -- South Africa , Small business -- South Africa -- Management
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10836 , http://hdl.handle.net/10948/29 , Small business -- Law and legislation -- South Africa , Small business -- South Africa -- Management
- Description: The research problem addressed in this study is to determine what affect current labour legislation has on small, medium and micro-enterprises (SMME’s), in particular with regard to the procuring of Government contracts. To achieve this objective a literature study was undertaken to ascertain what knowledgeable people believed was the affects of labour legislation on SMME’s. The literature study included all relevant labour legislation promulgated by the Government since 1994 The literature study was then used to develop a questionnaire to test the degree to which SMME’s, operating in the Municipal areas of East London and King Williams Town, abided by the relevant labour legislation. The empirical results, in general, indicated a strong adherence to labour legislation. Those organisations that had not strictly adhered to labour legislation were, in most instances, not successful in securing contracts offered by Government or parastatals. The results indicated that all the role-players, namely businesses, trade unions and knowledgeable people have valid arguments both for and against labour legislation. Each group, is however, still concerned and suspicious that in one way or another, they will be placed at a disadvantage with respect to the others positions, and this places a serious strain on the South African economy.
- Full Text:
- Date Issued: 2000
- Authors: Long, Hylton Ernest
- Date: 2000
- Subjects: Small business -- Law and legislation -- South Africa , Small business -- South Africa -- Management
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10836 , http://hdl.handle.net/10948/29 , Small business -- Law and legislation -- South Africa , Small business -- South Africa -- Management
- Description: The research problem addressed in this study is to determine what affect current labour legislation has on small, medium and micro-enterprises (SMME’s), in particular with regard to the procuring of Government contracts. To achieve this objective a literature study was undertaken to ascertain what knowledgeable people believed was the affects of labour legislation on SMME’s. The literature study included all relevant labour legislation promulgated by the Government since 1994 The literature study was then used to develop a questionnaire to test the degree to which SMME’s, operating in the Municipal areas of East London and King Williams Town, abided by the relevant labour legislation. The empirical results, in general, indicated a strong adherence to labour legislation. Those organisations that had not strictly adhered to labour legislation were, in most instances, not successful in securing contracts offered by Government or parastatals. The results indicated that all the role-players, namely businesses, trade unions and knowledgeable people have valid arguments both for and against labour legislation. Each group, is however, still concerned and suspicious that in one way or another, they will be placed at a disadvantage with respect to the others positions, and this places a serious strain on the South African economy.
- Full Text:
- Date Issued: 2000
An evaluation of mentoring to develop a strategy for facilitating the objectives of the Employment Equity Act (Act 55 of 1998)
- Authors: Berry, David Michael
- Date: 2003
- Subjects: Mentoring in business , Employees -- Training of -- Evaluation
- Language: English
- Type: Thesis , Doctoral , DTech (Human Resource Management)
- Identifier: vital:10858 , http://hdl.handle.net/10948/127 , Mentoring in business , Employees -- Training of -- Evaluation
- Description: The research problem in this study was to identify what mentoring strategies organisations can use to facilitate the objectives of the Employment Equity Act (Act 55 of 1998). To achieve this objective a nine-phase theoretical model for organisational mentoring was presented. The presentation of the theoretical model consisted of the following three sub-processes: -The first consisted of a survey of literature related to the development of the Employment Equity Act (Act 55 of 1998) and the implications of the Act for organisations: The second comprised surveying the literature dealing specifically with the impact of mentoring programmes on career development, organisational success and career satisfaction, particularly in terms of employees from designated groups; The third surveyed the literature dealing with various mentoring strategies and models used by organisations for facilitating management development. The theoretical model served as a basis for drawing up a survey questionnaire to establish the extent to which individuals at different levels in the organisations agree with the theoretical model developed in the study. The survey questionnaire was sent to a random sample of individuals employed in the automobile industries of the Nelson Mandela Metropolitan Municipality and the Buffalo City Metropole. The empirical results obtained from the survey indicated a strong concurrence with the theoretical organisational mentoring model presented in the study. These results were included in the theoretical model, leading to the development of an integrated model for organisational mentoring. From the survey literature and the study it became evident that if organisations plan to introduce mentoring strategies that will contribute towards facilitating their employment equity objectives, it is necessary to ensure that a transformational culture exists. Many South African organisations are currently experiencing problems in recruiting, training and retaining individuals from designated groups. The introduction of a mentoring programme based on the integrated model for organisational mentoring cannot be considered as the sole strategy for alleviating these problems and for facilitating management development to achieve the objectives of the Employment Equity Act (Act 55 of 1998). However, when this programme is effectively managed and incorporated into the overall development programme of an organisation committed to transformation, the potential to ease these problems and achieve the objectives of the Employment Equity Act (Act 55 of 1998) is greatly enhanced.
- Full Text:
- Date Issued: 2003
- Authors: Berry, David Michael
- Date: 2003
- Subjects: Mentoring in business , Employees -- Training of -- Evaluation
- Language: English
- Type: Thesis , Doctoral , DTech (Human Resource Management)
- Identifier: vital:10858 , http://hdl.handle.net/10948/127 , Mentoring in business , Employees -- Training of -- Evaluation
- Description: The research problem in this study was to identify what mentoring strategies organisations can use to facilitate the objectives of the Employment Equity Act (Act 55 of 1998). To achieve this objective a nine-phase theoretical model for organisational mentoring was presented. The presentation of the theoretical model consisted of the following three sub-processes: -The first consisted of a survey of literature related to the development of the Employment Equity Act (Act 55 of 1998) and the implications of the Act for organisations: The second comprised surveying the literature dealing specifically with the impact of mentoring programmes on career development, organisational success and career satisfaction, particularly in terms of employees from designated groups; The third surveyed the literature dealing with various mentoring strategies and models used by organisations for facilitating management development. The theoretical model served as a basis for drawing up a survey questionnaire to establish the extent to which individuals at different levels in the organisations agree with the theoretical model developed in the study. The survey questionnaire was sent to a random sample of individuals employed in the automobile industries of the Nelson Mandela Metropolitan Municipality and the Buffalo City Metropole. The empirical results obtained from the survey indicated a strong concurrence with the theoretical organisational mentoring model presented in the study. These results were included in the theoretical model, leading to the development of an integrated model for organisational mentoring. From the survey literature and the study it became evident that if organisations plan to introduce mentoring strategies that will contribute towards facilitating their employment equity objectives, it is necessary to ensure that a transformational culture exists. Many South African organisations are currently experiencing problems in recruiting, training and retaining individuals from designated groups. The introduction of a mentoring programme based on the integrated model for organisational mentoring cannot be considered as the sole strategy for alleviating these problems and for facilitating management development to achieve the objectives of the Employment Equity Act (Act 55 of 1998). However, when this programme is effectively managed and incorporated into the overall development programme of an organisation committed to transformation, the potential to ease these problems and achieve the objectives of the Employment Equity Act (Act 55 of 1998) is greatly enhanced.
- Full Text:
- Date Issued: 2003
An investigation to establish whether the implementation of a structured total quality management system would add value to the South African Brewery, East London depot
- Authors: Herman, Dane
- Date: 2004
- Subjects: Total quality management , Brewing industry -- South Africa -- East London -- Quality control , Benchmarking (Management)
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10866 , http://hdl.handle.net/10948/254 , Total quality management , Brewing industry -- South Africa -- East London -- Quality control , Benchmarking (Management)
- Description: No matter how receptive or unreceptive an individual or a company is to the arrival of the age of technology, this phenomenon of change cannot be overlooked in the competitive global village. Companies must respond and change if they wish to survive into the next century. The results and testing of the hypotheses in chapters four and five clearly indicate that there is a need for a structured Total Quality Management (TQM) system in the East London Depot, of South African Breweries (SAB). The vision of the company states that they aim to be the “benchmark of South African industry and the brewing world”. The mission of the company states that they wish to provide their consumers with the finest quality malt beverages, brewed and marketed by world - class people in a socially responsible and innovative manner. Two of the core values of the company are: • Customer service and consumer focus • Innovation and quality (http://Beernet) Taking the afore mentioned as a guide line, it is evident that although there is a need for a structured TQM system at the East London Depot, there are key focus areas to concentrate on for the program to be successful. The main focus area will be to change the perception of the staff with regards to doing things right the first time. Customer service is very important and should be understood by all. A competent person should be tasked with the implementation of the system. This person should then manage the system and ensure that the staff training and maintenance of documented procedures are adhered to. A TQM committee must also be established in order to perform the necessary audits. As mentioned in chapter one, the aim of the depot management is to improve on it’s current national ranking. A structured TQM program will make a huge contribution towards achieving the desired result. This will result in better results and achievement of goals. With this in mind this paper aims to investigate the feasibility of establishing a T Q M system at the East London Depot of SAB.
- Full Text:
- Date Issued: 2004
- Authors: Herman, Dane
- Date: 2004
- Subjects: Total quality management , Brewing industry -- South Africa -- East London -- Quality control , Benchmarking (Management)
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10866 , http://hdl.handle.net/10948/254 , Total quality management , Brewing industry -- South Africa -- East London -- Quality control , Benchmarking (Management)
- Description: No matter how receptive or unreceptive an individual or a company is to the arrival of the age of technology, this phenomenon of change cannot be overlooked in the competitive global village. Companies must respond and change if they wish to survive into the next century. The results and testing of the hypotheses in chapters four and five clearly indicate that there is a need for a structured Total Quality Management (TQM) system in the East London Depot, of South African Breweries (SAB). The vision of the company states that they aim to be the “benchmark of South African industry and the brewing world”. The mission of the company states that they wish to provide their consumers with the finest quality malt beverages, brewed and marketed by world - class people in a socially responsible and innovative manner. Two of the core values of the company are: • Customer service and consumer focus • Innovation and quality (http://Beernet) Taking the afore mentioned as a guide line, it is evident that although there is a need for a structured TQM system at the East London Depot, there are key focus areas to concentrate on for the program to be successful. The main focus area will be to change the perception of the staff with regards to doing things right the first time. Customer service is very important and should be understood by all. A competent person should be tasked with the implementation of the system. This person should then manage the system and ensure that the staff training and maintenance of documented procedures are adhered to. A TQM committee must also be established in order to perform the necessary audits. As mentioned in chapter one, the aim of the depot management is to improve on it’s current national ranking. A structured TQM program will make a huge contribution towards achieving the desired result. This will result in better results and achievement of goals. With this in mind this paper aims to investigate the feasibility of establishing a T Q M system at the East London Depot of SAB.
- Full Text:
- Date Issued: 2004
The development of a model of competencies for small, medium and microsized enterprises (SMME'S) to achieve competitive advantage in the East Cape Motor Industry Cluster
- Authors: De Beer, Lloyd
- Date: 2003
- Subjects: Business enterprises -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10854 , http://hdl.handle.net/10948/121 , Business enterprises -- South Africa -- Eastern Cape
- Description: The research problem addressed in this study was to identify the generic strategies that small, medium and micro enterprises (SMME’s) are required to implement in order to achieve competitive advantage in the highly competitive global automotive market. Markets have merged into one huge global marketplace, increasing the competitive forces on all the participants in the automotive markets. Strategies to achieve competitive advantage has changed from the traditional domestic strategies to that of strategies required for global competitive advantage. This has created challenges for SMME’s to attain competitive advantage essential in the fast-changing global markets. The East Cape Motor Industry Cluster (ECMIC) is the heart of the SA automotive industry with three of the major automobile manufacturers having their assembly plants located in the Buffalo and Nelson Mandela Metropoles. A significant number of component manufacturers and their suppliers serve these manufacturers, as well as the other automobile manufacturers located elsewhere in South Africa. Many of these component manufacturers and suppliers are SMME’s. The need to become globally competitive is thus critical for SMME’s in the region. This study investigates the generic strategies that SMME organisations are required to implement in order to achieve competitive advantage in the ECMIC, and based on this and the empirical study that seeks opinion from management of SMME firms in the ECMIC, a model of generic strategies to create competitive advantage is developed.
- Full Text:
- Date Issued: 2003
- Authors: De Beer, Lloyd
- Date: 2003
- Subjects: Business enterprises -- South Africa -- Eastern Cape
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10854 , http://hdl.handle.net/10948/121 , Business enterprises -- South Africa -- Eastern Cape
- Description: The research problem addressed in this study was to identify the generic strategies that small, medium and micro enterprises (SMME’s) are required to implement in order to achieve competitive advantage in the highly competitive global automotive market. Markets have merged into one huge global marketplace, increasing the competitive forces on all the participants in the automotive markets. Strategies to achieve competitive advantage has changed from the traditional domestic strategies to that of strategies required for global competitive advantage. This has created challenges for SMME’s to attain competitive advantage essential in the fast-changing global markets. The East Cape Motor Industry Cluster (ECMIC) is the heart of the SA automotive industry with three of the major automobile manufacturers having their assembly plants located in the Buffalo and Nelson Mandela Metropoles. A significant number of component manufacturers and their suppliers serve these manufacturers, as well as the other automobile manufacturers located elsewhere in South Africa. Many of these component manufacturers and suppliers are SMME’s. The need to become globally competitive is thus critical for SMME’s in the region. This study investigates the generic strategies that SMME organisations are required to implement in order to achieve competitive advantage in the ECMIC, and based on this and the empirical study that seeks opinion from management of SMME firms in the ECMIC, a model of generic strategies to create competitive advantage is developed.
- Full Text:
- Date Issued: 2003
Analysis of the modes of entry into the central East Africa market for a multinational enterprise
- Authors: Knight, John Lawry Cole
- Date: 2001
- Subjects: Export marketing , Competition, International , International business enterprises
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10842 , http://hdl.handle.net/10948/38 , Export marketing , Competition, International , International business enterprises
- Description: The research problem addressed in this study is to determine the potential of selling and marketing consumer goods by Multinational Enterprises (MNE) within the African markets. The mode of entry, the timing of entry, the different modes of entry, selection of the entry mode, the political and economic risks, core competencies of the company and strategic alliance was researched. To achieve this, research was executed on the above areas of importance using relevant literature in which an understanding of the international markets and their options of modes of entry were highlighted. In this way one is able to understand the importance of the international markets and the concerns of doing business in Africa in order to select the entry mode that could best suit the company and the country or countries in Africa. The literature study was then used to develop a questionnaire to test the degree to which managers in MNE in South Africa (SA) and Central East Africa (CEA) concur with regard to the decisions, risks, procedure, modes of entry and selection of modes of entry into Africa. The empirical results obtained indicate a strong concurrence with the analysis of the modes of entry into CEA market for an MNE. The analysis of the literature study, Chapter 2 and 3, gives business a good understanding of the advantages and disadvantages of the problems and opportunities associated with the entry decisions into CEA. Many other companies are entering the African markets from other parts of the world and SA has also been seen as a launching pad into Africa. The analysis will give companies the edge in seeing the problems and opportunities in African markets and the way forward when deciding to enter.
- Full Text:
- Date Issued: 2001
- Authors: Knight, John Lawry Cole
- Date: 2001
- Subjects: Export marketing , Competition, International , International business enterprises
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10842 , http://hdl.handle.net/10948/38 , Export marketing , Competition, International , International business enterprises
- Description: The research problem addressed in this study is to determine the potential of selling and marketing consumer goods by Multinational Enterprises (MNE) within the African markets. The mode of entry, the timing of entry, the different modes of entry, selection of the entry mode, the political and economic risks, core competencies of the company and strategic alliance was researched. To achieve this, research was executed on the above areas of importance using relevant literature in which an understanding of the international markets and their options of modes of entry were highlighted. In this way one is able to understand the importance of the international markets and the concerns of doing business in Africa in order to select the entry mode that could best suit the company and the country or countries in Africa. The literature study was then used to develop a questionnaire to test the degree to which managers in MNE in South Africa (SA) and Central East Africa (CEA) concur with regard to the decisions, risks, procedure, modes of entry and selection of modes of entry into Africa. The empirical results obtained indicate a strong concurrence with the analysis of the modes of entry into CEA market for an MNE. The analysis of the literature study, Chapter 2 and 3, gives business a good understanding of the advantages and disadvantages of the problems and opportunities associated with the entry decisions into CEA. Many other companies are entering the African markets from other parts of the world and SA has also been seen as a launching pad into Africa. The analysis will give companies the edge in seeing the problems and opportunities in African markets and the way forward when deciding to enter.
- Full Text:
- Date Issued: 2001
The effects of assembly line-side supply on individuals employed in satellite operations within automotive manufacturers
- Authors: Bocchi, Carlo
- Date: 2001
- Subjects: Faurecia East London (Firm) , Job satisfaction , Employee motivation , Automobile industry and trade -- Management , Automobile industry and trade -- Case studies
- Language: English
- Type: Thesis , Masters , MTech (Business Administration)
- Identifier: vital:10849 , http://hdl.handle.net/10948/56 , Faurecia East London (Firm) , Job satisfaction , Employee motivation , Automobile industry and trade -- Management , Automobile industry and trade -- Case studies
- Description: The adoption of just-in-time in satellite operations within an automotive manufacturer, is rapidly becoming a trend within motor industry clusters. This type of organisation within an organisation adopts a lean structure to operate effectively and efficiently. The objective of this paper is to unveil factors which influence this type of workplace, particularly focusing on which factors which are relevant to Faurecia East London Plant. The literature study was used to illustrate the various theories relevant to manufacturing techniques, employee motivational and job satisfaction theories. The empirical study tested factors illustrated in the literature study. The empirical study was also to develop a specific model suitable for satellite organisations. The model presented together with the literature and empirical study was used to formulate findings and solve the main and sub-problems.
- Full Text:
- Date Issued: 2001
- Authors: Bocchi, Carlo
- Date: 2001
- Subjects: Faurecia East London (Firm) , Job satisfaction , Employee motivation , Automobile industry and trade -- Management , Automobile industry and trade -- Case studies
- Language: English
- Type: Thesis , Masters , MTech (Business Administration)
- Identifier: vital:10849 , http://hdl.handle.net/10948/56 , Faurecia East London (Firm) , Job satisfaction , Employee motivation , Automobile industry and trade -- Management , Automobile industry and trade -- Case studies
- Description: The adoption of just-in-time in satellite operations within an automotive manufacturer, is rapidly becoming a trend within motor industry clusters. This type of organisation within an organisation adopts a lean structure to operate effectively and efficiently. The objective of this paper is to unveil factors which influence this type of workplace, particularly focusing on which factors which are relevant to Faurecia East London Plant. The literature study was used to illustrate the various theories relevant to manufacturing techniques, employee motivational and job satisfaction theories. The empirical study tested factors illustrated in the literature study. The empirical study was also to develop a specific model suitable for satellite organisations. The model presented together with the literature and empirical study was used to formulate findings and solve the main and sub-problems.
- Full Text:
- Date Issued: 2001
The development of a marketing plan for an emergency medical service
- Authors: Barley, Kim Wayne
- Date: 2002
- Subjects: Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10853 , http://hdl.handle.net/10948/120 , Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Description: The research problem addressed in this study was to develop a comprehensive marketing plan that would help an emergency medical service (EMS) in the Nelson Mandela Metropolitan Municipality (NMMM), capture a significant market share and gain a competitive advantage over competitors. To achieve this object, a literature study to determine the key components of a marketing plan was undertaken and used as a theoretical model in developing an actual marketing plan. In addition to the literature study, an empirical study was conducted to identify the key issues critical to the development of a marketing plan for the EMS. The survey method used, based on the key components gained from the literature study, consisted of an in-depth scan of the macro-environment and thorough market investigation of the target industry. The investigation involved the general management and senior personnel from the local emergency medical industry, medical aid schemes and private hospitals and clinics delimited in the study. The results of the above literature study were finally combined with the results of the empirical study and a marketing plan for an emergency medical service was developed. This study concludes with recommendations applicable for the implementation of the actual marketing plan.
- Full Text:
- Date Issued: 2002
- Authors: Barley, Kim Wayne
- Date: 2002
- Subjects: Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10853 , http://hdl.handle.net/10948/120 , Market -- Planning , Emergency medical services , Health facilities -- South Africa
- Description: The research problem addressed in this study was to develop a comprehensive marketing plan that would help an emergency medical service (EMS) in the Nelson Mandela Metropolitan Municipality (NMMM), capture a significant market share and gain a competitive advantage over competitors. To achieve this object, a literature study to determine the key components of a marketing plan was undertaken and used as a theoretical model in developing an actual marketing plan. In addition to the literature study, an empirical study was conducted to identify the key issues critical to the development of a marketing plan for the EMS. The survey method used, based on the key components gained from the literature study, consisted of an in-depth scan of the macro-environment and thorough market investigation of the target industry. The investigation involved the general management and senior personnel from the local emergency medical industry, medical aid schemes and private hospitals and clinics delimited in the study. The results of the above literature study were finally combined with the results of the empirical study and a marketing plan for an emergency medical service was developed. This study concludes with recommendations applicable for the implementation of the actual marketing plan.
- Full Text:
- Date Issued: 2002
The location decision of PE College after a merger
- Authors: Ferreira, Renee
- Date: 2004
- Subjects: Industrial location -- South Africa -- Port Elizabeth , School sites -- South Africa -- Port Elizabeth , Universities and colleges -- Mergers -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10863 , http://hdl.handle.net/10948/256 , Industrial location -- South Africa -- Port Elizabeth , School sites -- South Africa -- Port Elizabeth , Universities and colleges -- Mergers -- South Africa -- Port Elizabeth
- Description: The Port Elizabeth College (PE College) was founded in January 2002 as a result of the merger between the three technical colleges in Port Elizabeth, namely, Russell Road, Bethelsdorp and Iqhayiya. Similar courses are offered in duplicated facilities, contrary to the sentiment of the legislation requiring the reduction of the number of technical colleges from 152 to 50. A further problem experienced by the management of PE College is that the Russell Road campus is so full that it is necessary to turn prospective students away, while the other campuses are under-utilised. The focus of this study is the evaluation of the location and coverage offered by the six PE College sites of delivery. The study examined the physical facilities of the PE College and investigated the requirements of staff and students, regarding their campuses of choice. The objectives were achieved through site visits to the six campuses, as well as a quantitative, structured, self-administered survey of all staff and students of the PE College in October 2003. The questions used in the survey were selected only after a literature review of location theory, which highlighted the factors to be considered in location decisions. Completed questionnaires were received from 1 256 student and 120 staff respondents. The empirical study showed that 13,2% of students and 9,2% of staff wished to study or work at a different campus. Sixty-eight percent of students who wanted to change campuses preferred to be based at the Russell Road campus, which is already full. As a result, this study has led to the recommendation that the PE College should use a product-based location strategy, where each campus specialises in a different field of study. Although this location strategy will not necessarily offer the greatest accessibility to students and staff, it will result in the least amount of duplication, and, therefore, reduced costs.
- Full Text:
- Date Issued: 2004
- Authors: Ferreira, Renee
- Date: 2004
- Subjects: Industrial location -- South Africa -- Port Elizabeth , School sites -- South Africa -- Port Elizabeth , Universities and colleges -- Mergers -- South Africa -- Port Elizabeth
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10863 , http://hdl.handle.net/10948/256 , Industrial location -- South Africa -- Port Elizabeth , School sites -- South Africa -- Port Elizabeth , Universities and colleges -- Mergers -- South Africa -- Port Elizabeth
- Description: The Port Elizabeth College (PE College) was founded in January 2002 as a result of the merger between the three technical colleges in Port Elizabeth, namely, Russell Road, Bethelsdorp and Iqhayiya. Similar courses are offered in duplicated facilities, contrary to the sentiment of the legislation requiring the reduction of the number of technical colleges from 152 to 50. A further problem experienced by the management of PE College is that the Russell Road campus is so full that it is necessary to turn prospective students away, while the other campuses are under-utilised. The focus of this study is the evaluation of the location and coverage offered by the six PE College sites of delivery. The study examined the physical facilities of the PE College and investigated the requirements of staff and students, regarding their campuses of choice. The objectives were achieved through site visits to the six campuses, as well as a quantitative, structured, self-administered survey of all staff and students of the PE College in October 2003. The questions used in the survey were selected only after a literature review of location theory, which highlighted the factors to be considered in location decisions. Completed questionnaires were received from 1 256 student and 120 staff respondents. The empirical study showed that 13,2% of students and 9,2% of staff wished to study or work at a different campus. Sixty-eight percent of students who wanted to change campuses preferred to be based at the Russell Road campus, which is already full. As a result, this study has led to the recommendation that the PE College should use a product-based location strategy, where each campus specialises in a different field of study. Although this location strategy will not necessarily offer the greatest accessibility to students and staff, it will result in the least amount of duplication, and, therefore, reduced costs.
- Full Text:
- Date Issued: 2004
Challenges facing a financial insitution to improve service quality and customer retention
- Authors: Meyer, I T
- Date: 2001
- Subjects: Banks and banking -- Customer services -- South Africa , Bank management -- South Africa , Financial services industry -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10846 , http://hdl.handle.net/10948/45 , Banks and banking -- Customer services -- South Africa , Bank management -- South Africa , Financial services industry -- South Africa
- Description: The financial industry and more specifically Retail banking is a very competitive industry. The profit margins are shrinking with the entrance of newcompetitors into the market place. During the last two to three years various foreign banks have opened offices in South Africa, cherry picking the high net worth customers fromthe traditional high street banks. The product range between these banks is the same, maybe at times presented in a different wrapping. The one differential factor between the various banks is service and the quality thereof. The researcher, being a banker, decided to investigate how to improve the quality of service which is the main problemof this study. The secondary problems or subproblems are: * How to solve service breakdown? * How to retain customers after a service breakdown? The researcher first did a literature survey focusing on the key drives of this research namely: * Improving quality service. * Problem resolution. * Customer retention. An empirical investigation was also undertaken focusing on the personal market segment and the high net worth individuals. The demarcation of the survey was restricted to a specific area on the South Coast of KwaZulu Natal, and in particular the retail market and three specific branches on the South Coast, namely: * Scottburgh; * Margate, and * Port Shepstone. The main finding of the empirical survey indicates an average service rating of 8.38, which is in excess of the financial institution’s national service objective of 8.22 for 2001. This indicates that in most areas the service quality of this financial institution is good. The results fromthe literature survey as well as the empirical investigation indicated that service quality can only be achieved through a collective effort from all role players within the bank. The resolution of service breakdown needs to be controlled and managed to rectify breakdowns effectively within specific time limits that are acceptable to the individual customer. The barriers to retain customerswill become less effective should the financial institution not be able to restore or improve service quality for their customers.
- Full Text:
- Date Issued: 2001
- Authors: Meyer, I T
- Date: 2001
- Subjects: Banks and banking -- Customer services -- South Africa , Bank management -- South Africa , Financial services industry -- South Africa
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10846 , http://hdl.handle.net/10948/45 , Banks and banking -- Customer services -- South Africa , Bank management -- South Africa , Financial services industry -- South Africa
- Description: The financial industry and more specifically Retail banking is a very competitive industry. The profit margins are shrinking with the entrance of newcompetitors into the market place. During the last two to three years various foreign banks have opened offices in South Africa, cherry picking the high net worth customers fromthe traditional high street banks. The product range between these banks is the same, maybe at times presented in a different wrapping. The one differential factor between the various banks is service and the quality thereof. The researcher, being a banker, decided to investigate how to improve the quality of service which is the main problemof this study. The secondary problems or subproblems are: * How to solve service breakdown? * How to retain customers after a service breakdown? The researcher first did a literature survey focusing on the key drives of this research namely: * Improving quality service. * Problem resolution. * Customer retention. An empirical investigation was also undertaken focusing on the personal market segment and the high net worth individuals. The demarcation of the survey was restricted to a specific area on the South Coast of KwaZulu Natal, and in particular the retail market and three specific branches on the South Coast, namely: * Scottburgh; * Margate, and * Port Shepstone. The main finding of the empirical survey indicates an average service rating of 8.38, which is in excess of the financial institution’s national service objective of 8.22 for 2001. This indicates that in most areas the service quality of this financial institution is good. The results fromthe literature survey as well as the empirical investigation indicated that service quality can only be achieved through a collective effort from all role players within the bank. The resolution of service breakdown needs to be controlled and managed to rectify breakdowns effectively within specific time limits that are acceptable to the individual customer. The barriers to retain customerswill become less effective should the financial institution not be able to restore or improve service quality for their customers.
- Full Text:
- Date Issued: 2001
Determining the essential traits for successful retail pharmacists in the Port Elizabeth-Uitenhage metropole
- Authors: Melamed, Graham Morrison
- Date: 2000
- Subjects: Retail trade -- Port Elizabeth -- South Africa , Pharmacists -- South Africa , Pharmacy management
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10831 , http://hdl.handle.net/10948/22 , Retail trade -- Port Elizabeth -- South Africa , Pharmacists -- South Africa , Pharmacy management
- Description: The research problem addressed in this study was to determine whether successful retail pharmacists exhibited specific traits. To achieve this objective a theoretical schedule of traits was developed, using relevant literature in which traits of entrepreneurs are described. The theoretical list consisted of the possession of the following traits: The need to achieve; Confidence in their abilities; The successful management of risk; Creativity and the possession of vision; The tendency/ability to view changes as opportunities; Internal locus of control; Leadership; High level of motivation; Tenacity; Communication skills. Each trait of the schedule was analysed using the literature identified during the literature study. The theoretical list was then used to develop a questionnaire to test the degree to which retail pharmacists in the Greater Port Elizabeth/Uitenhage Metropole concur. The empirical results obtained indicate a strong concurrence with the theoretical list of traits of successful retail pharmacists that was developed in the study. This resulted in the theoretical schedule being confirmed and accepted as a list of traits possessed by successful retail pharmacists.
- Full Text:
- Date Issued: 2000
- Authors: Melamed, Graham Morrison
- Date: 2000
- Subjects: Retail trade -- Port Elizabeth -- South Africa , Pharmacists -- South Africa , Pharmacy management
- Language: English
- Type: Thesis , Masters , MTech
- Identifier: vital:10831 , http://hdl.handle.net/10948/22 , Retail trade -- Port Elizabeth -- South Africa , Pharmacists -- South Africa , Pharmacy management
- Description: The research problem addressed in this study was to determine whether successful retail pharmacists exhibited specific traits. To achieve this objective a theoretical schedule of traits was developed, using relevant literature in which traits of entrepreneurs are described. The theoretical list consisted of the possession of the following traits: The need to achieve; Confidence in their abilities; The successful management of risk; Creativity and the possession of vision; The tendency/ability to view changes as opportunities; Internal locus of control; Leadership; High level of motivation; Tenacity; Communication skills. Each trait of the schedule was analysed using the literature identified during the literature study. The theoretical list was then used to develop a questionnaire to test the degree to which retail pharmacists in the Greater Port Elizabeth/Uitenhage Metropole concur. The empirical results obtained indicate a strong concurrence with the theoretical list of traits of successful retail pharmacists that was developed in the study. This resulted in the theoretical schedule being confirmed and accepted as a list of traits possessed by successful retail pharmacists.
- Full Text:
- Date Issued: 2000
Study of milk marketing by selected dairy companies in Port Elizabeth
- Authors: Smith, Natalie Heather
- Date: 1999
- Subjects: Milk trade , Dairying -- South Africa -- Port Elizabeth , Dairying -- Management
- Language: English
- Type: Thesis , Masters , MTech (Management)
- Identifier: vital:10827 , http://hdl.handle.net/10948/17 , Milk trade , Dairying -- South Africa -- Port Elizabeth , Dairying -- Management
- Description: This paper concerns itself with decreasing milk consumption in the Port Elizabeth area and how the marketing mix influences marketing decisions. Personal interviews were conducted in different supermarkets to investigate consumer perceptions of milk, the brand purchased and how consumers use milk. The study indicated that people purchasing milk were very price conscious. Respondents showed almost no brand loyalty. However, respondents indicated that they were aware of the health benefits of drinking milk, although most used milk predominantly to whiten their tea and/or coffee. A comparison of the findings of this study to those of Geils (1981) and Hanekom (1990) indicates that the milk industry has the same problems in 1999 as it did in 1990 and in 1981. Findings reflect the unhealthy perception people have about milk. Many regard it as a child’s drink and others perceive it as fattening. Decreasing consumption figures indicate that there has been little effort or success from the dairy industry to change consumer perceptions of milk. Figures indicate that consumption of milk may be close to zero in 2015, if marketers of dairy companies do not improve the image of milk. However, a considerable amount of investment by overseas companies in Port Elizabeth dairies may increase marketing activities in the future. This paper begins with an overview of the major competitors in the Port Elizabeth area, highlighting their strengths and weaknesses. The importance of selecting the appropriate market mix for milk is discussed by explaining each mix element, namely, product, distribution, promotion and price. Distribution involves the delivery of the perishable product to outlets in the shortest space of time after production. Careful and efficient planning of refrigerated warehousing, transport and delivery services all indirectly contribute to the freshness and quality of milk. Promotion is one of the most important elements that can be used to change consumer perceptions of milk. It is necessary to select the correct message for the specific target group when advertising. Product benefits like milk’s purity, or naturalness, should be focused on rather than its creaminess and richness. Price constitutes the fourth element of the marketing mix. Price in the narrowest sense, is the amount of money charged for milk. The milk industry is intensely price sensitive which often results in price wars among competitors. Most consumers purchase the cheapest brand of milk indicating little brand loyalty, especially among top-end consumers.
- Full Text:
- Date Issued: 1999
- Authors: Smith, Natalie Heather
- Date: 1999
- Subjects: Milk trade , Dairying -- South Africa -- Port Elizabeth , Dairying -- Management
- Language: English
- Type: Thesis , Masters , MTech (Management)
- Identifier: vital:10827 , http://hdl.handle.net/10948/17 , Milk trade , Dairying -- South Africa -- Port Elizabeth , Dairying -- Management
- Description: This paper concerns itself with decreasing milk consumption in the Port Elizabeth area and how the marketing mix influences marketing decisions. Personal interviews were conducted in different supermarkets to investigate consumer perceptions of milk, the brand purchased and how consumers use milk. The study indicated that people purchasing milk were very price conscious. Respondents showed almost no brand loyalty. However, respondents indicated that they were aware of the health benefits of drinking milk, although most used milk predominantly to whiten their tea and/or coffee. A comparison of the findings of this study to those of Geils (1981) and Hanekom (1990) indicates that the milk industry has the same problems in 1999 as it did in 1990 and in 1981. Findings reflect the unhealthy perception people have about milk. Many regard it as a child’s drink and others perceive it as fattening. Decreasing consumption figures indicate that there has been little effort or success from the dairy industry to change consumer perceptions of milk. Figures indicate that consumption of milk may be close to zero in 2015, if marketers of dairy companies do not improve the image of milk. However, a considerable amount of investment by overseas companies in Port Elizabeth dairies may increase marketing activities in the future. This paper begins with an overview of the major competitors in the Port Elizabeth area, highlighting their strengths and weaknesses. The importance of selecting the appropriate market mix for milk is discussed by explaining each mix element, namely, product, distribution, promotion and price. Distribution involves the delivery of the perishable product to outlets in the shortest space of time after production. Careful and efficient planning of refrigerated warehousing, transport and delivery services all indirectly contribute to the freshness and quality of milk. Promotion is one of the most important elements that can be used to change consumer perceptions of milk. It is necessary to select the correct message for the specific target group when advertising. Product benefits like milk’s purity, or naturalness, should be focused on rather than its creaminess and richness. Price constitutes the fourth element of the marketing mix. Price in the narrowest sense, is the amount of money charged for milk. The milk industry is intensely price sensitive which often results in price wars among competitors. Most consumers purchase the cheapest brand of milk indicating little brand loyalty, especially among top-end consumers.
- Full Text:
- Date Issued: 1999