Graduate attributes: A comparison between public and private higher education commerce students in South Africa
- Bissig, Abigail https://orcid.org/0000-0001-8316-629X
- Authors: Bissig, Abigail https://orcid.org/0000-0001-8316-629X
- Date: 2020-01
- Subjects: Education, Higher -- South Africa , Private universities and colleges
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/10353/19683 , vital:43166
- Description: In order to handle the capacity shortfall of state-funded universities in developing economies, governments with limited public resources often establish systems and regulations that enable private organisations to provide equivalent qualifications. As such, South Africa (SA) has seen a large growth in the number of registered private higher education institutions (HEIs) offering alternatives to students who are seeking higher education qualifications but do not meet public universities admission criteria. The emergence of private HEIs has resulted in a different type of learning environment. These institutions provide smaller classes than their public counterparts and a faculty which often consists of both part-time and full-time retired public HEIs lecturers and industry experts, in an environment that is more practical, and less research focused. Due to the substantial differences between the public and private higher education sector mandate, the educational quality produced by private HEIs is often a contentious subject among academics. Employer perspectives are that most graduates do not have the necessary work-ready skills to successfully integrate into the workforce. While various studies have attempted to define and measure graduate employability, limited research differentiates between public and private HEI graduates, and even fewer studies compare the level of graduate employability between these two sectors. In an attempt to determine whether any statistically significant differences exist between the graduate attributes of public and private higher education commerce students in SA, this study makes use of the Graduate Skills and Attributes Scale (GSAS). The GSAS clusters eight graduate skills and behaviours into the three holistic, overarching attitudinal domains of personal and intellectual development. These eight graduate attributes include interactive skills, problem-solving and decision-making skills, continuous learning orientation, enterprising skills, presenting and applying information skills, goal-directed behaviour, ethical and responsible behaviour, and analytical thinking skills. Using a quantitative approach, questionnaires were distributed to a total of 416 respondents, consisting of 351 public and 65 private higher education commerce students within SA. The sample consisted of students enrolled in their final year of study, through either a public university or registered private HEI situated within SA, completing a Higher Education Qualifications Sub-Framework (HEQSF) accredited NQF 7 Bachelor of Commerce (B.Com) degree through contact mode of study. After the data collection, independent samples t-tests were used to compare the graduate attributes of the two sectors. The study concludes that higher levels of interactive skills and continuous learning orientation were present among students attending private HEIs, while the remaining six graduate attributes indicated no significant differences between the two sectors. The results of this study provide valuable information to HEIs, students, industry and government, as it measures and compares the level of graduate quality produced by public and private HEIs within SA. , Thesis (MCom) -- Faculty of Management and Commerce, 2020
- Full Text:
- Date Issued: 2020-01
- Authors: Bissig, Abigail https://orcid.org/0000-0001-8316-629X
- Date: 2020-01
- Subjects: Education, Higher -- South Africa , Private universities and colleges
- Language: English
- Type: Masters theses , text
- Identifier: http://hdl.handle.net/10353/19683 , vital:43166
- Description: In order to handle the capacity shortfall of state-funded universities in developing economies, governments with limited public resources often establish systems and regulations that enable private organisations to provide equivalent qualifications. As such, South Africa (SA) has seen a large growth in the number of registered private higher education institutions (HEIs) offering alternatives to students who are seeking higher education qualifications but do not meet public universities admission criteria. The emergence of private HEIs has resulted in a different type of learning environment. These institutions provide smaller classes than their public counterparts and a faculty which often consists of both part-time and full-time retired public HEIs lecturers and industry experts, in an environment that is more practical, and less research focused. Due to the substantial differences between the public and private higher education sector mandate, the educational quality produced by private HEIs is often a contentious subject among academics. Employer perspectives are that most graduates do not have the necessary work-ready skills to successfully integrate into the workforce. While various studies have attempted to define and measure graduate employability, limited research differentiates between public and private HEI graduates, and even fewer studies compare the level of graduate employability between these two sectors. In an attempt to determine whether any statistically significant differences exist between the graduate attributes of public and private higher education commerce students in SA, this study makes use of the Graduate Skills and Attributes Scale (GSAS). The GSAS clusters eight graduate skills and behaviours into the three holistic, overarching attitudinal domains of personal and intellectual development. These eight graduate attributes include interactive skills, problem-solving and decision-making skills, continuous learning orientation, enterprising skills, presenting and applying information skills, goal-directed behaviour, ethical and responsible behaviour, and analytical thinking skills. Using a quantitative approach, questionnaires were distributed to a total of 416 respondents, consisting of 351 public and 65 private higher education commerce students within SA. The sample consisted of students enrolled in their final year of study, through either a public university or registered private HEI situated within SA, completing a Higher Education Qualifications Sub-Framework (HEQSF) accredited NQF 7 Bachelor of Commerce (B.Com) degree through contact mode of study. After the data collection, independent samples t-tests were used to compare the graduate attributes of the two sectors. The study concludes that higher levels of interactive skills and continuous learning orientation were present among students attending private HEIs, while the remaining six graduate attributes indicated no significant differences between the two sectors. The results of this study provide valuable information to HEIs, students, industry and government, as it measures and compares the level of graduate quality produced by public and private HEIs within SA. , Thesis (MCom) -- Faculty of Management and Commerce, 2020
- Full Text:
- Date Issued: 2020-01
The effect of marketing capabilities on the competitive advantage of Small Medium and Micro Enterprises in OR Tambo District Municipality, Eastern Cape
- Mpongwana, Konaye https://orcid.org/0000-0003-4105-1536
- Authors: Mpongwana, Konaye https://orcid.org/0000-0003-4105-1536
- Date: 2020-01
- Subjects: Market segmentation , Marketing -- Management
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/20197 , vital:45407
- Description: It is usually understood that the development of technological marketing capabilities by firms provides them with immense opportunities to transform their business practices and strategies, to strategically position themselves in the market and enhance firm performance. The main objective of this study was to determine the effect of marketing capabilities (Intellectual capital, marketing strategy and market orientation) on the competitive advantage of SMMEs. Prior research has that early development of marketing capabilities enables firms to achieve competitive advantage. The issue to be attended to will be to identify the connection between the incorrect marketing capabilities and failure of SMMEs, if there is any. Furthermore, a thorough investigation looking at how the reduction of failure of SMMEs can be realised by investigating the marketing capabilities of SMMEs. Quantitative research approach was used in the study, with a population of 200 SMMEs, the Raosoft calculator is also used to calculate the sample size of 100 SMMEs which were used to collect the primary data of the study. Convenience sampling method was used by the researcher. The findings also revealed that SMMEs adopt new and advanced technologies when marketing their products and services. The study recommends that SMME Owners/ Managers should consider spending a higher proportion of their time and money engaging in activities related to marketing throughout the life of their business. Therefore, it has concluded that effective deployment of marketing capabilities can lead to competitive advantage and greater performance. , Thesis (MCom) -- Faculty of Management and Commerce, 2020
- Full Text:
- Date Issued: 2020-01
- Authors: Mpongwana, Konaye https://orcid.org/0000-0003-4105-1536
- Date: 2020-01
- Subjects: Market segmentation , Marketing -- Management
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/20197 , vital:45407
- Description: It is usually understood that the development of technological marketing capabilities by firms provides them with immense opportunities to transform their business practices and strategies, to strategically position themselves in the market and enhance firm performance. The main objective of this study was to determine the effect of marketing capabilities (Intellectual capital, marketing strategy and market orientation) on the competitive advantage of SMMEs. Prior research has that early development of marketing capabilities enables firms to achieve competitive advantage. The issue to be attended to will be to identify the connection between the incorrect marketing capabilities and failure of SMMEs, if there is any. Furthermore, a thorough investigation looking at how the reduction of failure of SMMEs can be realised by investigating the marketing capabilities of SMMEs. Quantitative research approach was used in the study, with a population of 200 SMMEs, the Raosoft calculator is also used to calculate the sample size of 100 SMMEs which were used to collect the primary data of the study. Convenience sampling method was used by the researcher. The findings also revealed that SMMEs adopt new and advanced technologies when marketing their products and services. The study recommends that SMME Owners/ Managers should consider spending a higher proportion of their time and money engaging in activities related to marketing throughout the life of their business. Therefore, it has concluded that effective deployment of marketing capabilities can lead to competitive advantage and greater performance. , Thesis (MCom) -- Faculty of Management and Commerce, 2020
- Full Text:
- Date Issued: 2020-01
The effects of exchange rate volatility on manufacturing exports in South Africa
- Authors: Munyu, Yibanati
- Date: 2020-01
- Subjects: Foreign exchange rates
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/20208 , vital:45411
- Description: The study examined the effect of exchange rate volatility on manufacturing exports in South Africa utilizing quarterly time series data from 1990 to 2018. Manufacturing exports (MX), foreign income (GDPf), input costs (C01), the real effective exchange rate (REER) and exchange rate volatility (V) were the key parameters. The study employed two alternative measures of exchange rate volatility. The first measure is the moving average standard deviation of the logarithm of the real effective exchange rate (MASDlnREER) based on the raw monthly data of the real effective exchange rate. The second measure is a dummy variable intended to capture the unexpected variation of the exchange rate. The study utilized the Autoregressive Distributed Lag (ARDL) and the Error Correction Method (ECM) to examine the both the long run and short-run relationships. The empirical results revealed that in the long run, the real effective exchange rate volatility measure (MASDlnREER) has a negative and significant effect on manufacturing exports in South Africa. This result suggests that policy makers need to make an effort to moderate, the volatility of the Rand in an attempt to contain the adverse effects on manufacturing exports. , Thesis (MCom) -- Faculty of Management and Commerce, 2020
- Full Text:
- Date Issued: 2020-01
- Authors: Munyu, Yibanati
- Date: 2020-01
- Subjects: Foreign exchange rates
- Language: English
- Type: Master's theses , text
- Identifier: http://hdl.handle.net/10353/20208 , vital:45411
- Description: The study examined the effect of exchange rate volatility on manufacturing exports in South Africa utilizing quarterly time series data from 1990 to 2018. Manufacturing exports (MX), foreign income (GDPf), input costs (C01), the real effective exchange rate (REER) and exchange rate volatility (V) were the key parameters. The study employed two alternative measures of exchange rate volatility. The first measure is the moving average standard deviation of the logarithm of the real effective exchange rate (MASDlnREER) based on the raw monthly data of the real effective exchange rate. The second measure is a dummy variable intended to capture the unexpected variation of the exchange rate. The study utilized the Autoregressive Distributed Lag (ARDL) and the Error Correction Method (ECM) to examine the both the long run and short-run relationships. The empirical results revealed that in the long run, the real effective exchange rate volatility measure (MASDlnREER) has a negative and significant effect on manufacturing exports in South Africa. This result suggests that policy makers need to make an effort to moderate, the volatility of the Rand in an attempt to contain the adverse effects on manufacturing exports. , Thesis (MCom) -- Faculty of Management and Commerce, 2020
- Full Text:
- Date Issued: 2020-01
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