Managing leader member exchange frequency effectively in a South African retail company

Viljoen, Petrus Johannes Jacobus

Title: Managing leader member exchange frequency effectively in a South African retail company
Creator: Viljoen, Petrus Johannes Jacobus
Subject: Communication in organizations -- South Africa
Subject: Communication in management -- South Africa
Subject: Leadership -- South Africa
Subject: Organizational behavior -- South Africa
Subject: Organizational effectiveness -- South Africa
Date Issued: 2009
Date: 2009
Type: Thesis
Type: Masters
Type: MBA
Identifier: vital:8692
Identifier: http://hdl.handle.net/10948/1106
Identifier: Communication in organizations -- South Africa
Identifier: Communication in management -- South Africa
Identifier: Leadership -- South Africa
Identifier: Organizational behavior -- South Africa
Identifier: Organizational effectiveness -- South Africa
Description: The purpose of this research is to highlight the importance of identifying the communication frequency within the leader-member exchange (LMX) relationship, and to appreciate what the positive or negative effect of a low or high LMX frequency has on this relationship and on staff morale. Management is for the most part responsible for communication frequency and is in a position and has the means to change such frequency or to add additional communication channels. The research was based on a program introduced in a South African retail company three years ago. Data was collected from 64 stores in the Western Cape and the results were statistically analysed on the SPSS16 program. The results clearly supported the hypotheses that, in a low-communication frequency area, an increase in communication frequency has a positive effect on staff morale and that the proximity to head office (or lack of it) does not have a negative effect on staff morale.
Format: xiii, 128 leaves ; 31 cm
Format: pdf
Publisher: Nelson Mandela Metropolitan University
Publisher: Faculty of Business and Economic Sciences
Language: English
Rights: Nelson Mandela Metropolitan University

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