- Title
- An investigation into the use of a consumer incentive to encourage recycling in South Africa
- Creator
- Conway, John Charles
- Subject
- Recycling (Waste, etc.) -- Economic aspects
- Subject
- Consumption (Economics) -- South Africa
- Subject
- Consumer behavior
- Date Issued
- 2021-04
- Date
- 2021-04
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/51096
- Identifier
- vital:43208
- Description
- The focus of this study is the factors that influence recycling behaviours, particularly whether incentives are likely to change consumers’ recycling behaviours in South Africa. Africa is said to become the most polluted continent within a few decades. Three of the largest metropoles in South African are likely to run out of landfill space within the next ten years. Waste streams provide considerable opportunity if waste can be safely collected and either reused, recycled, or recovered, but extracting value from the waste streams is costly and difficult. Consumers need to separate waste at source to improve the efficacy of the recycling stream, yet South Africans do not separate waste at source as a norm. The question that arises then is would an incentive improve South Africans’ willingness to recycle? This study tried to determine if incentives are likely to change consumers’ recycling behaviours in South Africa. It explored the relationship between factors that influence recycling behaviours grounded in Taylor and Todd's (1995) extension of Ajzen's (1991) Theory Of Planned Behaviour. A quantitative survey design, using both online and face to face questionnaires, was used to collect data from a cross section of randomly selected consumers. The research determines that the call to address waste management infrastructure and facilities, is indeed correct. It further confirms previous research findings that an incentive alone is not enough to change recycling behaviours as it will not negate other environmental factors. Lower income groups are more conscientious about recycling and may be enticed to participate in the recycling industry through an incentive to improve their income.
- Description
- Thesis (MBA) -- Faculty of Business and Economic Sciences, Business Administration, 2021
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (130 pages)
- Format
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela University
- Rights
- All Rights Reserved
- Rights
- Open Access
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Conway, J.pdf | 3 MB | Adobe Acrobat PDF | View Details Download |