- Title
- Assessing the use of international business strategies among automotive wiring harness manufacturers in the Nelson Mandela Metropole
- Creator
- Mears, Michael
- Subject
- International trade
- Subject
- International business enterprises -- South Africa
- Subject
- Corporations, Foreign
- Subject
- International economic relations
- Date Issued
- 2007
- Date
- 2007
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- vital:8741
- Identifier
- http://hdl.handle.net/10948/764
- Identifier
- International trade
- Identifier
- International business enterprises -- South Africa
- Identifier
- Corporations, Foreign
- Identifier
- International economic relations
- Description
- Since 1994, the opening up of the South African economy has presented South African companies with opportunities to exploit the bigger global market and also with challenges of competing with international companies. Companies must consider both external environmental forces and internal organizational factors before arriving at a suitable international strategy. This treatise explores the wiring harness industry in the Nelson Mandela Bay to determine whether the industry is adopting international strategies in line with globalization, thus ensuring sustained growth and profitability. A literature survey was conducted to discover the main strategies that are used by companies in order to achieve global competitiveness. These strategies were used in conjunction with Porter's (1990) theory of National Competitive Advantage to analyse the wiring harness industry in the Nelson Mandela Bay. Porter's (1990) theory of National Competitive Advantage was used to analyse the competitiveness of the wiring harness industry in the Nelson Mandela Bay. A questionnaire was developed to test the degree to which the wiring harness industry in the Nelson Mandela Bay is in agreement with the findings of the literature study. This information was used to determine whether the wiring harness industry in the Nelson Mandela Bay is following global trends to remain profitable.
- Format
- xiv, 131 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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