- Title
- The impact of media commercialization on public service broadcasting : the case of Radio Zimbabwe after the adoption of the Commercialisation Act (No 26) of 2001
- Creator
- Saurombe, Memory
- Subject
- Zimbabwe Broadcasting Corporation
- Subject
- Broadcasting -- Zimbabwe
- Subject
- Mass media -- Social aspects -- Zimbabwe
- Subject
- Public broadcasting -- Zimbabwe -- History -- 20th century
- Date Issued
- 2006
- Date
- 2006
- Type
- Thesis
- Type
- Masters
- Type
- MA
- Identifier
- vital:8410
- Identifier
- http://hdl.handle.net/10948/601
- Identifier
- http://hdl.handle.net/10948/d1011671
- Identifier
- Zimbabwe Broadcasting Corporation
- Identifier
- Broadcasting -- Zimbabwe
- Identifier
- Mass media -- Social aspects -- Zimbabwe
- Identifier
- Public broadcasting -- Zimbabwe -- History -- 20th century
- Description
- Cultural and educational functions of public service broadcasting come at a fortuitous time, as the changing environment of broadcasting is on various agendas. At the heart of this is the question of the present and future status of public service broadcasting. Major changes have taken place in the political economy of the media and the world economy at large, technological advancement has resulted in privatization and commercialization of the media. In most societies where these changes have taken place, public service broadcasting has been threatened by the rapid rise of commercial institutions, resulting in stiff competition for audiences. This study will examine the extent to which the adoption of the Commercialization Act (No 26) of 2001 in Zimbabwe has affected Radio Zimbabwe’s role as a public broadcaster. The study is based on the hypothesis that with the adoption of the Commercialization Act, Radio Zimbabwe is no longer playing its public service role effectively. The current nature of programming at Radio Zimbabwe as the research hopes to show will highlight tremendous changes towards a commercial logic. The study uses a combination of document analysis, secondary literature and qualitative interviews.
- Format
- iv, 108 leaves ; 30 cm
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Arts
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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NMMU School of Language, Media and Culture
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