The determination of critical success factors that impact on the performance of SMEs in e-commerce
- Authors: Zeelie, Eben Johannes
- Date: 2002
- Subjects: Electronic commerce , Small business -- Management , New business enterprises -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10905 , http://hdl.handle.net/10948/118 , Electronic commerce , Small business -- Management , New business enterprises -- Management
- Description: The research problem addressed in this study is the determination of the critical success factors for SMEs in e-commerce. To achieve the objective, an integrated list of critical success factors, gathered from practitioner- and academic literature, had to be identified. The integrated list was developed through the following sub-processes: · The first consisted of a literature survey of the sources and the identification of critical success factors, which lead to insights into the role of critical success factors in strategic management and the objectivity of the CSF identification process. The second comprised surveying the literature dealing specifically with the unique characteristics of SMEs, to identify factors that are critical to the survival and growth of SMEs. · The third consisted of a survey of the academic and practitioner literature dealing with critical success factors in e-commerce, in order to develop an integrated list of critical success factors for SMEs in ecommerce. The integrated list that emerged from the literature study consisted of the following seventeen critical success factors: 1. Target the right customers 2. Involve all stakeholders 3. Provide access to all customer information 4. User-friendly web design 5. Let customers help themselves 6. Offer online and offline assistance to customer enquiries 7. Deliver personalized service 8. Foster online community 9. Top management support 10. Technical infrastructure 11. Security and control of the e-commerce system 12. Promotion of site 13. Financial planning and control of project 14. Loyalty 15. Development of a business plan 16. Branding of the site 17. Shipping and fulfilment The integrated list was used as the basis for the compilation of a survey questionnaire to identify the eight most critical success factors for SMEs in ecommerce. The survey questionnaire was sent to SMEs that are members of the Port Elizabeth Chamber of Commerce and Industry, have a website and comply with the criteria for SMEs. The empirical study identified the eight most critical success factors for SMEs in e-commerce and indicated strong concurrence with the unique characteristics of SMEs.
- Full Text:
- Date Issued: 2002
- Authors: Zeelie, Eben Johannes
- Date: 2002
- Subjects: Electronic commerce , Small business -- Management , New business enterprises -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: vital:10905 , http://hdl.handle.net/10948/118 , Electronic commerce , Small business -- Management , New business enterprises -- Management
- Description: The research problem addressed in this study is the determination of the critical success factors for SMEs in e-commerce. To achieve the objective, an integrated list of critical success factors, gathered from practitioner- and academic literature, had to be identified. The integrated list was developed through the following sub-processes: · The first consisted of a literature survey of the sources and the identification of critical success factors, which lead to insights into the role of critical success factors in strategic management and the objectivity of the CSF identification process. The second comprised surveying the literature dealing specifically with the unique characteristics of SMEs, to identify factors that are critical to the survival and growth of SMEs. · The third consisted of a survey of the academic and practitioner literature dealing with critical success factors in e-commerce, in order to develop an integrated list of critical success factors for SMEs in ecommerce. The integrated list that emerged from the literature study consisted of the following seventeen critical success factors: 1. Target the right customers 2. Involve all stakeholders 3. Provide access to all customer information 4. User-friendly web design 5. Let customers help themselves 6. Offer online and offline assistance to customer enquiries 7. Deliver personalized service 8. Foster online community 9. Top management support 10. Technical infrastructure 11. Security and control of the e-commerce system 12. Promotion of site 13. Financial planning and control of project 14. Loyalty 15. Development of a business plan 16. Branding of the site 17. Shipping and fulfilment The integrated list was used as the basis for the compilation of a survey questionnaire to identify the eight most critical success factors for SMEs in ecommerce. The survey questionnaire was sent to SMEs that are members of the Port Elizabeth Chamber of Commerce and Industry, have a website and comply with the criteria for SMEs. The empirical study identified the eight most critical success factors for SMEs in e-commerce and indicated strong concurrence with the unique characteristics of SMEs.
- Full Text:
- Date Issued: 2002
A sustainable franchise venture framework for new franchises in South Africa
- Authors: George, Karen Jean
- Date: 2017
- Subjects: Franchises (Retail trade) -- South Africa New business enterprises -- South Africa , New business enterprises -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/47948 , vital:40455
- Description: This paper proposes a franchise framework to gain better insight into identifying sustainable future franchise business ventures in South Africa. Many studies have confirmed that worldwide franchises offer more sustainable business growth for entrepreneurs and a higher success rate for start-up businesses, yet the problem persists of franchise failures and there are inconclusive reasons for these failures. By developing a franchise framework, the study aimed to contribute to possible solutions of South Africa’s high unemployment, as well as its poor performance in terms of entrepreneurial activity and economic development. The study proposed methods for improving the chances of success with franchise selection for franchisees through developing a franchise framework with specific emphasis on the sustainability of the business. By applying the proposed framework, the prospective franchisee could apply this framework in determining whether a particular franchise would provide a sound investment. Design/Methodology/Approach – A literature study was followed up with a case study research approach. The context was singular, namely the franchise restaurant industry in South Africa. Semi-structured interview questionnaires and recorded interviews were undertaken with embedded multiple units of analyses based on feedback from franchise industry experts, franchisees and a franchisor who owns restaurant franchises. The case study research explored the factors that contributed to the successful franchising business model of selected Spur Corporation Ltd. restaurant franchises, located in the Western Cape Province of South Africa. Key success factors, which were necessary to maintain and establish a sustainable franchise that has competitive edge over its competitors, were explored in this research.
- Full Text:
- Date Issued: 2017
- Authors: George, Karen Jean
- Date: 2017
- Subjects: Franchises (Retail trade) -- South Africa New business enterprises -- South Africa , New business enterprises -- Management
- Language: English
- Type: Thesis , Masters , MBA
- Identifier: http://hdl.handle.net/10948/47948 , vital:40455
- Description: This paper proposes a franchise framework to gain better insight into identifying sustainable future franchise business ventures in South Africa. Many studies have confirmed that worldwide franchises offer more sustainable business growth for entrepreneurs and a higher success rate for start-up businesses, yet the problem persists of franchise failures and there are inconclusive reasons for these failures. By developing a franchise framework, the study aimed to contribute to possible solutions of South Africa’s high unemployment, as well as its poor performance in terms of entrepreneurial activity and economic development. The study proposed methods for improving the chances of success with franchise selection for franchisees through developing a franchise framework with specific emphasis on the sustainability of the business. By applying the proposed framework, the prospective franchisee could apply this framework in determining whether a particular franchise would provide a sound investment. Design/Methodology/Approach – A literature study was followed up with a case study research approach. The context was singular, namely the franchise restaurant industry in South Africa. Semi-structured interview questionnaires and recorded interviews were undertaken with embedded multiple units of analyses based on feedback from franchise industry experts, franchisees and a franchisor who owns restaurant franchises. The case study research explored the factors that contributed to the successful franchising business model of selected Spur Corporation Ltd. restaurant franchises, located in the Western Cape Province of South Africa. Key success factors, which were necessary to maintain and establish a sustainable franchise that has competitive edge over its competitors, were explored in this research.
- Full Text:
- Date Issued: 2017
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