- Title
- The use of competitive intelligence in the sustainability of SMMEs in the Buffalo City Metropolitan Municipality (BCMM)
- Creator
- Fakir, Kiran
- Subject
- Business intelligence -- South Africa -- East London Business enterprises -- South Africa -- East London
- Subject
- Small business -- South Africa -- East London
- Date Issued
- 2017
- Date
- 2017
- Type
- Thesis
- Type
- Masters
- Type
- MBA
- Identifier
- http://hdl.handle.net/10948/15182
- Identifier
- vital:28176
- Description
- The Buffalo City Metropolitan Municipality (BCMM), situated in the second largest province in South Africa, the Eastern Cape, is an unfortunate victim of low economic development and high unemployment. The South African Government, through the Department of Trade and Industry, identified the need for SMMEs to address these issues with the inception of the White Paper on National Strategy for the Development and Promotion of Small Business in South Africa over 20 years ago. SMMEs in South Africa are noted to have a failure rate of around 70% which does not bode well for the efforts to improve economic development and reduce unemployment through SMMEs. This research sets out to determine the significance of variables such as human resources, financial resources, information systems, government assistance and competitive intelligence on the sustainability of SMMEs. The researcher examined the literature relating to the challenges and issues faced by SMMEs with particular emphasis on the use of competitive intelligence as a tool to assist in sustainability. The literature review was followed by an analysis and interpretation of a qualitative study of SMMEs within the BCMM. Through an analysis of the results it was possible to determine the nature of the relationships between the independent variables and sustainability. Finally, the researcher was able to make recommendations based on the research.
- Format
- iii, 88 leaves
- Format
- Publisher
- Nelson Mandela Metropolitan University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- Nelson Mandela Metropolitan University
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