- Title
- Exploring the TAM3 factors of technology adoption in South African SMMEs
- Creator
- Mushohwe, Wisdom
- Subject
- Small business -- South Africa -- Technology
- Date Issued
- 2021-12
- Date
- 2021-12
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10948/54958
- Identifier
- vital:48519
- Description
- This study is aimed at assisting businesses to improve the adoption of technology by exploring the factors that influence the adoption of technology. This study explored the factors that influence adoption or usage of technology based on the Adoption of Technology Model 3 (TAM3) as it relates to Small Medium and Micro Enterprises (SMMEs) in South Africa. The study investigates the use or adoption of technology based on the TAM3 factors of Perceived usefulness, perceived ease of use, subjective norm, job relevance, image, results demonstrability, output quality, perceived ease of use, computer self-efficacy, perception of external control, computer anxiety, computer playfulness, perceived enjoyment and level of education. The study employed quantitative methods of data collection and analysis in order to ensure reliability and generalisability of the results. This was conducted in the form of an empirical study, done through QuestionPro mail survey amongst 51 business owners and managers of SMMEs. The purpose of the study was to explore the TAM3 factors in the adoption of technology on SMMEs in relation to South African SMMEs. The major findings from the study indicated perceived usefulness and subjective norm as the main factors influencing the adoption of technology in South African SMMEs. Recommendations were made to management and business to ensure that they encourage the behaviours, demonstrate technology usage and to create a conducive environment that fosters the adoption of technology. Based on the study, it is recommended that business owners or managers create an enabling environment to foster and promote subjective norm and perceived usefulness as the main factors for the adoption of technology in South African SMMEs. Training, regular use of technology in business and social environments, normalisation of use of technology within SMMEs and the infusion of technology in all business cycles were recommended as enablers in the adoption of technology. Adoption or usage of technology by South African SMMEs can be done by focusing on perceived usefulness and subjective norm constructs as the main factors.
- Description
- Thesis (MBA) -- Faculty of Business and Economic Sciences, 2021
- Format
- computer
- Format
- online resource
- Format
- Format
- 1 online resource (vi, 137 pages)
- Publisher
- Nelson Mandela University
- Publisher
- Faculty of Business and Economic Sciences
- Language
- English
- Rights
- rights holder
- Rights
- All Rights Reserved
- Rights
- Open Access
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Collections
NMU Business School
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | Mushohwe, W.pdf | 1 MB | Adobe Acrobat PDF | View Details Download |