- Title
- A content analysis of fan perceptions of the South African soap opera 7de Laan
- Creator
- Tsewu, Xola
- Subject
- Television soap operas
- Subject
- Television program genres
- Date Issued
- 2021-05
- Date
- 2021-05
- Type
- Master's theses
- Type
- text
- Identifier
- http://hdl.handle.net/10353/23226
- Identifier
- vital:56477
- Description
- Soap operas are no longer only televised but the producers or content creators are branching out to other media, to make their content available to all kinds of audience. Increasingly, soap opera episodes can be shared not only on TV but also on the internet and this means its audience reach is extended. The focus of the study was on online audience of the South African soap opera 7de Laan, this exploratory study was conducted to assess the participation and activities of an online fan community. The study focused on a convenience sample of 10 asynchronous commentary forums attached to the 7de Laan YouTube channel. The sample included 1011 participants collectively providing 2312 comments. User names are not used in this study. The study intended to achieve the following objectives: 1. To conduct a qualitative content analysis of references to characters during the course of the ten episodes; 2. To find out what the users say about those characters and the plots in which they occur; and 3. To measure the coding in order to gain an impression of the interests and concerns of participants making up the online audience with respect to the soap opera narrative. The data set was coded and explored by means of the Qualitative data analysis programme NVivo 10. The raw material was collated into individual files for each participant, and imported into analysis programme. The analysis proceeded as three stages. The first stage revealed those characters that interested participants, ranging from those who attracted the most interest, to those who attracted the least. The second stage aimed to find out what themes coincided with these characters. The third stage aimed to find out what participants through about the soap opera 7de Laan itself. These stages correspond to three sets of appendices. The findings show a close correspondence between the relative airing of the five sub-plots that constitute the soap opera narrative, and the interest that online audience participants show through their comments.
- Description
- Thesis (MSoc Sci) (Communication) --Faculty of Social Science and Humanities , 2021
- Format
- computer
- Format
- online resource
- Format
- application/pdf
- Format
- 1 online resource (176 leaves)
- Format
- Publisher
- University of Fort Hare
- Publisher
- Faculty of Social Science and Humanities
- Language
- English
- Rights
- University of Fort Hare
- Rights
- All Rights Reserved
- Rights
- Open Access
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UFH Department of Communication
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | SOURCE1 | TSEWU XOLA THESIS.pdf | 9 MB | Adobe Acrobat PDF | View Details Download |