The leadership style of Richard Branson: a psychobiography

Fourie, Megan

Title: The leadership style of Richard Branson: a psychobiography
Creator: Fourie, Megan
Subject: Psychology -- Biographical methods
Subject: Transformational leadership
Date Issued: 2020
Date: 2020
Type: Thesis
Type: Masters
Type: MA
Identifier: http://hdl.handle.net/10948/49838
Identifier: vital:41807
Description: Transformational leadership (TFL) is a leadership theory that describes how leaders create change through their ability to inspire and motivate followers toward self-improvement and innovation that benefits the individual, the group, and the organisation as a whole.This psychobiographical research study explored the leadership style of Richard Branson by using Bass’s theory of transformational leadership. An exploratory-descriptive design was utilised to examine Branson’s life history. He was selected for the study through non-probability purposive sampling based on his history as an extraordinary leader and entrepreneur. Primary and secondary sources of historical and biographical data were used in the data collection process. The data was then processed using thematic analysis against the theoretical framework of transformational leadership. From an ethical perspective, the researcher took care to avoid the misrepresentation of the subject, thus balancing objective research with respect for the psychobiographical content and minimising the risk of doing harm. The findings demonstrated that Branson’s leadership style consists of, and corresponds to a large extent, to the four components of TFL.
Format: xi, 68 leaves
Format: pdf
Publisher: Nelson Mandela University
Publisher: Faculty of Business and Economic Sciences
Language: English
Rights: Nelson Mandela University

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