Negotiating family planning messages among Malawian men: A case study of vasectomy messages aimed at men in the Dedza and Karonga districts of Malawi
- Authors: Ntaba, Jolly Maxwell
- Date: 2020
- Subjects: Social marketing -- Malawi , Vasectomy -- Social aspects -- Malawi , Malawians -- Attitudes , Men -- Malawi -- Attitudes , Men -- Conduct of life -- Malawi , Men -- Sexual behavior -- Malawi , Masculinity -- Malawi , Reproductive health in mass media -- Malawi , Reproductive health services -- Malawi
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/167200 , vital:41446
- Description: Since the 1990s, vasectomy, the principal non-barrier method of contraception offered to men, has been vigorously promoted in Malawi, as a safe, effective and inexpensive form of birth control. Despite this marketing, the method has been chosen by only an estimated 0.01% of men in Malawi. This compares to about 11% of contraceptive using Malawian women, who have opted for tubal ligation, a more expensive and hazardous surgical procedure. Previous studies into this low uptake of vasectomy among men in Malawi, and other studies that have explored why no African country currently has a vasectomy rate of more than 1% of men, implicate cultural beliefs and traditional social practices among the key barriers to the diffusion of this particular innovation i.e. this method of contraception. Campaigns share new information in the hope that they will shift their audiences’ knowledge, and lead to changes in attitudes and practices, including the uptake of vasectomy. Social Marketing campaigns, even when they set out to explicitly accommodate these beliefs and challenge particular practices in order to promote various methods of contraception, are often inadequately conceived and sometimes poorly executed. Drawing on well-established theoretical perspectives developed by Cultural Studies scholars, including Reception Analysis and Thematic Analysis, this study investigates how men in two purposively selected districts of Karonga and Dedza in Malawi, interpret Social Marketing messages encouraging them to undergo vasectomies. The study examines key media texts and the nature of the involvement of a group of peer educators, dubbed ‘male champions’ in a 2017-2018 campaign by one of the leading Malawian providers of family planning services, the NGO Banja La Mtsogolo (BLM), to promote vasectomy. This is a purely qualitative case study that seeks to understand why these often-well-resourced campaigns have so little impact on the behaviour change they hope to inspire. Through individual interviews with the campaign’s designers, implementers, peer educators, focus group discussions with the campaign’s audiences, a close reading of texts used in the campaign, and observation, this study explores the circuits of communication and culture, through mechanisms of resonance, disconnection and even cognitive dissonance between the ‘encoders’ of the family planning messages and the decoders i.e. the intended audiences of the campaign. The study argues that as a result of several ‘modernist’ assumptions and outlooks, the campaign was unable to fully grasp the complex and contextually nuanced socio-cultural practices that factor into consideration of the campaign’s messages and the non-adoption of the proposed vasectomy method. The study further reveals, as many other studies have also observed, that the interpretation of the text promoting vasectomy is a complex process that is significantly shaped by the worldviews and lived experiences of the audiences. These views, as this study explores, are often complex and contradictory, interfacing aspirations of modernity with deeply held ‘traditional’ beliefs and practices. Although the campaigns are effective at transferring knowledge – it finds most targeted men have a relatively good understanding of the method and its efficacy – their prevailing socio-cultural attitudes and dispositions provide a strong countervailing discourse to the preferred reading of the campaign messages. This discourse exhorts having children, or the capacity to have children, even after a man has had several before, in current or previous marriages, or even in old age, as desirable and ‘rational’. The study therefore proposes, arising out of this detailed ethnographic research, a revised approach that argues that several social and cultural ‘vectors’ or ‘spheres of influence' need to be considered in new ways, in order to develop meaningful interventions in the promotion of vasectomy. This includes specific strategies to understand and challenge: 1. The enduring power of social stigma and scorn, and the notion of social shame. 2. The deep interplay between fertility and having children to notions of marriage, even in second or third marriages, and the interplay with perceptions of economic ‘value’ of children in the domestic political economy of marriage. 3. The embedded nature of provable fertility to notions of manhood. 4. The complex and nuanced involvement, at many levels, of broader social/family structures/personages in ‘personal’ decisions. 5. Forms of ‘hyperbolic discounting’, i.e. the calculating of precarious futures in various scenarios and its impact on current shorter-term calculations and gratifications. 6. Unusually high rates of infidelity in marriage, and seemingly low levels of trust in many partnerships. 7. The key role of interpersonal communication, i.e. the face-to-face elements of what are usually media-centric Social Marketing campaigns. The study recommends a more layered and nuanced approach to the promotion of vasectomy, propelled by a deeper understanding of these kinds of contexts and the interpretive power of the intended audience, as well as more nuanced segmentation of audiences, and more judicious use of peer-educators to support and deepen the mass media components of these communication campaigns.
- Full Text:
- Date Issued: 2020
- Authors: Ntaba, Jolly Maxwell
- Date: 2020
- Subjects: Social marketing -- Malawi , Vasectomy -- Social aspects -- Malawi , Malawians -- Attitudes , Men -- Malawi -- Attitudes , Men -- Conduct of life -- Malawi , Men -- Sexual behavior -- Malawi , Masculinity -- Malawi , Reproductive health in mass media -- Malawi , Reproductive health services -- Malawi
- Language: English
- Type: text , Thesis , Doctoral , PhD
- Identifier: http://hdl.handle.net/10962/167200 , vital:41446
- Description: Since the 1990s, vasectomy, the principal non-barrier method of contraception offered to men, has been vigorously promoted in Malawi, as a safe, effective and inexpensive form of birth control. Despite this marketing, the method has been chosen by only an estimated 0.01% of men in Malawi. This compares to about 11% of contraceptive using Malawian women, who have opted for tubal ligation, a more expensive and hazardous surgical procedure. Previous studies into this low uptake of vasectomy among men in Malawi, and other studies that have explored why no African country currently has a vasectomy rate of more than 1% of men, implicate cultural beliefs and traditional social practices among the key barriers to the diffusion of this particular innovation i.e. this method of contraception. Campaigns share new information in the hope that they will shift their audiences’ knowledge, and lead to changes in attitudes and practices, including the uptake of vasectomy. Social Marketing campaigns, even when they set out to explicitly accommodate these beliefs and challenge particular practices in order to promote various methods of contraception, are often inadequately conceived and sometimes poorly executed. Drawing on well-established theoretical perspectives developed by Cultural Studies scholars, including Reception Analysis and Thematic Analysis, this study investigates how men in two purposively selected districts of Karonga and Dedza in Malawi, interpret Social Marketing messages encouraging them to undergo vasectomies. The study examines key media texts and the nature of the involvement of a group of peer educators, dubbed ‘male champions’ in a 2017-2018 campaign by one of the leading Malawian providers of family planning services, the NGO Banja La Mtsogolo (BLM), to promote vasectomy. This is a purely qualitative case study that seeks to understand why these often-well-resourced campaigns have so little impact on the behaviour change they hope to inspire. Through individual interviews with the campaign’s designers, implementers, peer educators, focus group discussions with the campaign’s audiences, a close reading of texts used in the campaign, and observation, this study explores the circuits of communication and culture, through mechanisms of resonance, disconnection and even cognitive dissonance between the ‘encoders’ of the family planning messages and the decoders i.e. the intended audiences of the campaign. The study argues that as a result of several ‘modernist’ assumptions and outlooks, the campaign was unable to fully grasp the complex and contextually nuanced socio-cultural practices that factor into consideration of the campaign’s messages and the non-adoption of the proposed vasectomy method. The study further reveals, as many other studies have also observed, that the interpretation of the text promoting vasectomy is a complex process that is significantly shaped by the worldviews and lived experiences of the audiences. These views, as this study explores, are often complex and contradictory, interfacing aspirations of modernity with deeply held ‘traditional’ beliefs and practices. Although the campaigns are effective at transferring knowledge – it finds most targeted men have a relatively good understanding of the method and its efficacy – their prevailing socio-cultural attitudes and dispositions provide a strong countervailing discourse to the preferred reading of the campaign messages. This discourse exhorts having children, or the capacity to have children, even after a man has had several before, in current or previous marriages, or even in old age, as desirable and ‘rational’. The study therefore proposes, arising out of this detailed ethnographic research, a revised approach that argues that several social and cultural ‘vectors’ or ‘spheres of influence' need to be considered in new ways, in order to develop meaningful interventions in the promotion of vasectomy. This includes specific strategies to understand and challenge: 1. The enduring power of social stigma and scorn, and the notion of social shame. 2. The deep interplay between fertility and having children to notions of marriage, even in second or third marriages, and the interplay with perceptions of economic ‘value’ of children in the domestic political economy of marriage. 3. The embedded nature of provable fertility to notions of manhood. 4. The complex and nuanced involvement, at many levels, of broader social/family structures/personages in ‘personal’ decisions. 5. Forms of ‘hyperbolic discounting’, i.e. the calculating of precarious futures in various scenarios and its impact on current shorter-term calculations and gratifications. 6. Unusually high rates of infidelity in marriage, and seemingly low levels of trust in many partnerships. 7. The key role of interpersonal communication, i.e. the face-to-face elements of what are usually media-centric Social Marketing campaigns. The study recommends a more layered and nuanced approach to the promotion of vasectomy, propelled by a deeper understanding of these kinds of contexts and the interpretive power of the intended audience, as well as more nuanced segmentation of audiences, and more judicious use of peer-educators to support and deepen the mass media components of these communication campaigns.
- Full Text:
- Date Issued: 2020
An analysis of how Zimbabwean female audiences decode meaning from the Shona-language radio programme Nguva Yevanhukadzi (Time for Women) against the background of their lived experiences
- Authors: Chihota-Charamba, Audrey
- Date: 2014
- Subjects: Radio and women -- Zimbabwe , Mass media and women -- Zimbabwe , Radio audiences -- Zimbabwe , Women in mass media , Mass media -- Zimbabwe , Women -- Zimbabwe -- Social conditions , Patriarchy -- Zimbabwe
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3522 , http://hdl.handle.net/10962/d1011750 , Radio and women -- Zimbabwe , Mass media and women -- Zimbabwe , Radio audiences -- Zimbabwe , Women in mass media , Mass media -- Zimbabwe , Women -- Zimbabwe -- Social conditions , Patriarchy -- Zimbabwe
- Description: This study investigates the Zimbabwean women listeners of a gender-focused radio programme Nguva yevanhukadzi (Time for Women) to find out what meanings they take from the programme. Located within the broad theoretical framework of cultural studies and drawing on audience reception theories, the study focuses on the ways in which Shona-speaking women bring their understandings of their social roles, derived from their lived socio-cultural experiences of patriarchy, to their decoding of the text. The study was set in Harare’s high-density suburb of Mbare and used the qualitative research methods of individual and focus group interviews. The study was conducted against the backdrop of the signing of the Global Political Agreement (GPA) of September 2008, which ended the impasse among the warring political parties, ZANU PF, MDC-T and MDC and introduced a new era of collectively tackling socio-economic development, including redressing gender disparities through women’s empowerment. This study examines the factors shaping the audiences’ readings of the programme and seeks to establish whether the mass media has determining power on its audience in the reception of messages or if the audiences (women) have interpretive freedom. Using Hall’s (1980) Encoding/ Decoding model, the study examines the factors that influence the audiences’ choice in making preferred, negotiated or oppositional readings and the arguments they advance in line with those readings. While the interviews revealed that most of the female listeners “negotiated” the dominant encoded meanings, seeking their relevance to their varied situations and contexts (O’ Sullivan et al. 1994:152; Ang 1990: 159), of interest is the manner in which the women dealt with the discourse of patriarchy within the context of promoting women empowerment. The contestation between women empowerment and addressing patriarchy reflected the subverted notions of maintaining the status quo, while applauding the women’s commitment and ability to interrogate the practicality of issues under discussion and drawing lessons relevant to their day to day lives prior to making the preferred reading. As such, the study revealed that preferred readings are not always automated, but can be a result of intense interrogation among media audiences.
- Full Text:
- Date Issued: 2014
- Authors: Chihota-Charamba, Audrey
- Date: 2014
- Subjects: Radio and women -- Zimbabwe , Mass media and women -- Zimbabwe , Radio audiences -- Zimbabwe , Women in mass media , Mass media -- Zimbabwe , Women -- Zimbabwe -- Social conditions , Patriarchy -- Zimbabwe
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3522 , http://hdl.handle.net/10962/d1011750 , Radio and women -- Zimbabwe , Mass media and women -- Zimbabwe , Radio audiences -- Zimbabwe , Women in mass media , Mass media -- Zimbabwe , Women -- Zimbabwe -- Social conditions , Patriarchy -- Zimbabwe
- Description: This study investigates the Zimbabwean women listeners of a gender-focused radio programme Nguva yevanhukadzi (Time for Women) to find out what meanings they take from the programme. Located within the broad theoretical framework of cultural studies and drawing on audience reception theories, the study focuses on the ways in which Shona-speaking women bring their understandings of their social roles, derived from their lived socio-cultural experiences of patriarchy, to their decoding of the text. The study was set in Harare’s high-density suburb of Mbare and used the qualitative research methods of individual and focus group interviews. The study was conducted against the backdrop of the signing of the Global Political Agreement (GPA) of September 2008, which ended the impasse among the warring political parties, ZANU PF, MDC-T and MDC and introduced a new era of collectively tackling socio-economic development, including redressing gender disparities through women’s empowerment. This study examines the factors shaping the audiences’ readings of the programme and seeks to establish whether the mass media has determining power on its audience in the reception of messages or if the audiences (women) have interpretive freedom. Using Hall’s (1980) Encoding/ Decoding model, the study examines the factors that influence the audiences’ choice in making preferred, negotiated or oppositional readings and the arguments they advance in line with those readings. While the interviews revealed that most of the female listeners “negotiated” the dominant encoded meanings, seeking their relevance to their varied situations and contexts (O’ Sullivan et al. 1994:152; Ang 1990: 159), of interest is the manner in which the women dealt with the discourse of patriarchy within the context of promoting women empowerment. The contestation between women empowerment and addressing patriarchy reflected the subverted notions of maintaining the status quo, while applauding the women’s commitment and ability to interrogate the practicality of issues under discussion and drawing lessons relevant to their day to day lives prior to making the preferred reading. As such, the study revealed that preferred readings are not always automated, but can be a result of intense interrogation among media audiences.
- Full Text:
- Date Issued: 2014
An investigation into the popularity of Nigerian movies in Zambia: a reception study of Lusaka viewers
- Authors: Phiri, Diana
- Date: 2007
- Subjects: Motion pictures, Nigerian Motion picture audiences -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3509 , http://hdl.handle.net/10962/d1007615
- Description: Motivated by a concern as to why Zambians are attracted to foreign media in the form of Nigerian movies, this thesis is a qualitative audience study which investigates the popularity of Nigerian movies in Zambia with a focus on Lusaka viewers. Against the dominance of Western media and most especially Hollywood movies, this study explores the popularity of Nigerian movies in Zambia which highlights the circulation of media within and between non-Western countries. This is an aspect of trans-national cultural flows that has been ignored in theories of media imperialism. The thesis argues that the widespread popularity of Nigerian movies in Africa and in Zambia in particular necessitates a revision of the conceptions of global cultural flows that privilege the centrality of the West but ignore other centres engaged in contemporary cultural production.
- Full Text:
- Date Issued: 2007
- Authors: Phiri, Diana
- Date: 2007
- Subjects: Motion pictures, Nigerian Motion picture audiences -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3509 , http://hdl.handle.net/10962/d1007615
- Description: Motivated by a concern as to why Zambians are attracted to foreign media in the form of Nigerian movies, this thesis is a qualitative audience study which investigates the popularity of Nigerian movies in Zambia with a focus on Lusaka viewers. Against the dominance of Western media and most especially Hollywood movies, this study explores the popularity of Nigerian movies in Zambia which highlights the circulation of media within and between non-Western countries. This is an aspect of trans-national cultural flows that has been ignored in theories of media imperialism. The thesis argues that the widespread popularity of Nigerian movies in Africa and in Zambia in particular necessitates a revision of the conceptions of global cultural flows that privilege the centrality of the West but ignore other centres engaged in contemporary cultural production.
- Full Text:
- Date Issued: 2007
Sexy sports: a reception study of the National Broadcasting Corporation (NBC) Olympics website coverage of women's beach volleyball at the 2008 Beijing Olympics
- Authors: Tajdin, Wafa Mohamed
- Date: 2010
- Subjects: Olympics National Broadcasting Company Sports journalism Mass media and sports Volleyball for women Beach volleyball Feminism and mass media Cyberfeminism Sexism in mass media Women athletes Sports for women Sex role in mass media Women in mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3486 , http://hdl.handle.net/10962/d1002941
- Description: Sexy Sports: A reception study of the National Broadcasting Corporation (NBC) Olympics website coverage of women’s beach volleyball at the 2008 Beijing Olympics involves an examination of the sporting media and its reportage of the female athlete. The thesis will focus on the reception of the NBC Olympics website coverage of women’s beach volleyball at the 2008 Beijing Olympics by viewing groups constituted by the researcher. The reason for this is that it would be difficult to find naturally constituted audiences for this website, but its reception is never-the-less of research interest. My hypothesis is that the nature of the images and text on the website is overdetermined by the construction of women on other popular texts such as men’s magazines etc. In focusing on the meanings obtained from the content of the website (texts and images), the study will investigate how these meanings are naturalised in specific moments of production as well as through their intertextual relationships with similar texts involved in the glamorisation of female athletes. Specifically the study explores the meanings obtained from the content of the website (texts and images) and how in turn these meanings are naturalised by the consumers of the website. The study will utilise a qualitative research design to unpack the content of the website through the use of qualitative content analysis, focus group interviews and individual in-depth interviews. The research will be informed via a theoretical framework that draws from feminist theory, sport feminism, the concept of intertextuality between media texts, ideology and Stuart Hall’s model of preferred reading. Increasingly mainstream media uses the image of a woman’s body to sell almost anything from men’s razors to margarine and in so far as the reporting of women’s sports is concerned this holds true. Through the research I intend to account for the connotative power of other texts i.e. the men’s magazines and pornography, and how this is likely to be carried through into shaping the meanings that are read off the website. Arguably the production of the NBC texts and images are overdetermined by the existence of similar texts already in transmission in the circuit of culture.
- Full Text:
- Date Issued: 2010
- Authors: Tajdin, Wafa Mohamed
- Date: 2010
- Subjects: Olympics National Broadcasting Company Sports journalism Mass media and sports Volleyball for women Beach volleyball Feminism and mass media Cyberfeminism Sexism in mass media Women athletes Sports for women Sex role in mass media Women in mass media
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3486 , http://hdl.handle.net/10962/d1002941
- Description: Sexy Sports: A reception study of the National Broadcasting Corporation (NBC) Olympics website coverage of women’s beach volleyball at the 2008 Beijing Olympics involves an examination of the sporting media and its reportage of the female athlete. The thesis will focus on the reception of the NBC Olympics website coverage of women’s beach volleyball at the 2008 Beijing Olympics by viewing groups constituted by the researcher. The reason for this is that it would be difficult to find naturally constituted audiences for this website, but its reception is never-the-less of research interest. My hypothesis is that the nature of the images and text on the website is overdetermined by the construction of women on other popular texts such as men’s magazines etc. In focusing on the meanings obtained from the content of the website (texts and images), the study will investigate how these meanings are naturalised in specific moments of production as well as through their intertextual relationships with similar texts involved in the glamorisation of female athletes. Specifically the study explores the meanings obtained from the content of the website (texts and images) and how in turn these meanings are naturalised by the consumers of the website. The study will utilise a qualitative research design to unpack the content of the website through the use of qualitative content analysis, focus group interviews and individual in-depth interviews. The research will be informed via a theoretical framework that draws from feminist theory, sport feminism, the concept of intertextuality between media texts, ideology and Stuart Hall’s model of preferred reading. Increasingly mainstream media uses the image of a woman’s body to sell almost anything from men’s razors to margarine and in so far as the reporting of women’s sports is concerned this holds true. Through the research I intend to account for the connotative power of other texts i.e. the men’s magazines and pornography, and how this is likely to be carried through into shaping the meanings that are read off the website. Arguably the production of the NBC texts and images are overdetermined by the existence of similar texts already in transmission in the circuit of culture.
- Full Text:
- Date Issued: 2010
Gender discourse and Malawian rural communities: a study of the meaning the people of traditional authority Likoswe of Chiradzulo make from human rights and gender messages
- Authors: Manda, Levi Zeleza
- Date: 2002
- Subjects: Human rights -- Malawi , Mass media in community development -- Malawi , Communication in community development -- Malawi , Mass media -- Social aspects -- Malawi , Mass media criticism -- Malawi , Women's rights -- Malawi , Sex role -- Malawi
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3456 , http://hdl.handle.net/10962/d1002910 , Human rights -- Malawi , Mass media in community development -- Malawi , Communication in community development -- Malawi , Mass media -- Social aspects -- Malawi , Mass media criticism -- Malawi , Women's rights -- Malawi , Sex role -- Malawi
- Description: Contrary to earlier beliefs and media theories such as the hypodermic needle or magic bullet, the audience of public communication is not a passive homogenous mass that easily succumbs to media influence. The audience is active, that is, it makes an effort to interpret media content. Depending on predisposing cultural, political, religious, or economic factors the audience makes different meanings from media texts. Media messages are not wholly controlled by producers, although the producers have their preferred and expected readings. Using qualitative research techniques associated with ethnographic and cultural studies (notably focus group discussions), this study sought to explore the meanings rural people in Malawi make out of human rights and gender messages broadcast on radio and through music. Interpreted against Stuart Hall's (1974b) Encoding and Decoding model, the study concludes that while rural communities understand and appreciate the new sociopolitical discourse, they take a negotiated stance because they have their own doubts and fears. They fear losing their cultural identity. Additionally, men, in particular, negotiate the messages because they fear losing their social power over land, property and family.
- Full Text:
- Date Issued: 2002
- Authors: Manda, Levi Zeleza
- Date: 2002
- Subjects: Human rights -- Malawi , Mass media in community development -- Malawi , Communication in community development -- Malawi , Mass media -- Social aspects -- Malawi , Mass media criticism -- Malawi , Women's rights -- Malawi , Sex role -- Malawi
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3456 , http://hdl.handle.net/10962/d1002910 , Human rights -- Malawi , Mass media in community development -- Malawi , Communication in community development -- Malawi , Mass media -- Social aspects -- Malawi , Mass media criticism -- Malawi , Women's rights -- Malawi , Sex role -- Malawi
- Description: Contrary to earlier beliefs and media theories such as the hypodermic needle or magic bullet, the audience of public communication is not a passive homogenous mass that easily succumbs to media influence. The audience is active, that is, it makes an effort to interpret media content. Depending on predisposing cultural, political, religious, or economic factors the audience makes different meanings from media texts. Media messages are not wholly controlled by producers, although the producers have their preferred and expected readings. Using qualitative research techniques associated with ethnographic and cultural studies (notably focus group discussions), this study sought to explore the meanings rural people in Malawi make out of human rights and gender messages broadcast on radio and through music. Interpreted against Stuart Hall's (1974b) Encoding and Decoding model, the study concludes that while rural communities understand and appreciate the new sociopolitical discourse, they take a negotiated stance because they have their own doubts and fears. They fear losing their cultural identity. Additionally, men, in particular, negotiate the messages because they fear losing their social power over land, property and family.
- Full Text:
- Date Issued: 2002
Saving the Sowetan : the public interest and commercial imperatives in journalism practice
- Authors: Cowling, Lesley
- Date: 2015
- Subjects: Sowetan (Johannesburg, South Africa) , Journalism -- Economic aspects -- South Africa -- Soweto , Journalism -- Political aspects -- South Africa -- Soweto , Black newspapers -- South Africa -- Soweto , Public interest -- South Africa -- Soweto , Corporate culture -- South Africa -- Soweto , Journalistic ethics -- South Africa -- Soweto , Journalism -- Objectivity -- South Africa -- Soweto
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:3540 , http://hdl.handle.net/10962/d1017781
- Description: This thesis examines the complex ways in which notions of the public interest and commercial imperatives intertwine in journalism practice. It does this through a study of the 2004 takeover and relaunch of the Sowetan newspaper, the highest circulation daily in South Africa throughout the 1990s and an institution of black public life. The ‘public interest’ and ‘the commercial’ are recurring ideas in journalism scholarship and practice, and the relaunch appeared to be a challenge to reconcile the Sowetan’s commercial challenges with its historical responsibility to a ‘nation-building’ public. However, the research shows that the public/commercial aspects of journalism were inextricably entangled with Sowetan’s organisational culture, which was the matrix through which its journalism practice was expressed. Conflict in the organisation over the changes was not simply a contest between commercial realities and the public interest, with journalists defending a responsibility to the public and managers pushing commercial solutions, but a conflict between the culture of Sowetan “insiders”, steeped in the legacy of the newspaper, and “outsiders”, employed by the new owners to effect change. Another conclusion of the research is that commercial “realities” – often conceptualised as counter to the public interest – are highly mutable. Basic conditions, such as a dependence on advertising, exist. However, media managers must choose from a range of strategies to be commercially viable, which requires risk-taking, innovation and, often, guesswork. In such situations, the ‘wall’ between media managers and senior editors is porous, as all executives must manage the relationship between business and editorial imperatives. Executives tend to overlook culture as a factor in changing organisations, but I argue that journalism could benefit from engaging with management theory and organisational psychology, which offer ways to understand the specific dynamics of the organisation. Finally, I argue that the case of the Sowetan throws into question the idea that there may be a broadly universal journalism culture. The attachment of Sowetan journalists to their particular values and practice suggests that forms of journalism evolve in certain contexts to diverge from the ‘professional’ Anglo-American modes. These ‘journalisms’ use similar terms – such as the ‘public interest’ – but operationalise them quite differently. The responsibility to the public is imagined in very different ways, but remains a significant attachment for journalists.
- Full Text:
- Date Issued: 2015
- Authors: Cowling, Lesley
- Date: 2015
- Subjects: Sowetan (Johannesburg, South Africa) , Journalism -- Economic aspects -- South Africa -- Soweto , Journalism -- Political aspects -- South Africa -- Soweto , Black newspapers -- South Africa -- Soweto , Public interest -- South Africa -- Soweto , Corporate culture -- South Africa -- Soweto , Journalistic ethics -- South Africa -- Soweto , Journalism -- Objectivity -- South Africa -- Soweto
- Language: English
- Type: Thesis , Doctoral , PhD
- Identifier: vital:3540 , http://hdl.handle.net/10962/d1017781
- Description: This thesis examines the complex ways in which notions of the public interest and commercial imperatives intertwine in journalism practice. It does this through a study of the 2004 takeover and relaunch of the Sowetan newspaper, the highest circulation daily in South Africa throughout the 1990s and an institution of black public life. The ‘public interest’ and ‘the commercial’ are recurring ideas in journalism scholarship and practice, and the relaunch appeared to be a challenge to reconcile the Sowetan’s commercial challenges with its historical responsibility to a ‘nation-building’ public. However, the research shows that the public/commercial aspects of journalism were inextricably entangled with Sowetan’s organisational culture, which was the matrix through which its journalism practice was expressed. Conflict in the organisation over the changes was not simply a contest between commercial realities and the public interest, with journalists defending a responsibility to the public and managers pushing commercial solutions, but a conflict between the culture of Sowetan “insiders”, steeped in the legacy of the newspaper, and “outsiders”, employed by the new owners to effect change. Another conclusion of the research is that commercial “realities” – often conceptualised as counter to the public interest – are highly mutable. Basic conditions, such as a dependence on advertising, exist. However, media managers must choose from a range of strategies to be commercially viable, which requires risk-taking, innovation and, often, guesswork. In such situations, the ‘wall’ between media managers and senior editors is porous, as all executives must manage the relationship between business and editorial imperatives. Executives tend to overlook culture as a factor in changing organisations, but I argue that journalism could benefit from engaging with management theory and organisational psychology, which offer ways to understand the specific dynamics of the organisation. Finally, I argue that the case of the Sowetan throws into question the idea that there may be a broadly universal journalism culture. The attachment of Sowetan journalists to their particular values and practice suggests that forms of journalism evolve in certain contexts to diverge from the ‘professional’ Anglo-American modes. These ‘journalisms’ use similar terms – such as the ‘public interest’ – but operationalise them quite differently. The responsibility to the public is imagined in very different ways, but remains a significant attachment for journalists.
- Full Text:
- Date Issued: 2015
Investigating the popularity of the main news bulletin on Muvi TV, a Zambian television station: a reception study of Lusaka viewers
- Authors: Mbatha, Loisa
- Date: 2011
- Subjects: Television broadcasting of news -- Research -- Zambia Broadcast journalism -- Research -- Zambia Television programs -- Research -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3463 , http://hdl.handle.net/10962/d1002918
- Description: The "tabloid TV" genre, like tabloid newspapers has been chastised for depoliticising the public by causing cynicism, and lowering the standards of rational public discourse. Such criticisms are not always based on a close interrogation of the reasons for the popularity of such a genre amongst its consumers. The "tabloid TV" news genre is a relatively new phenomenon in Zambia and in the African context in general. This study is an investigation of the rise in popularity of the Zambian television station, Muvi TV. It is a reception study of Lusaka (capital city) viewers, particularly the working class community, who make up the majority of the TV stations' audience. Members of this social group who have hitherto been marginalised from mainstream media discourses were interviewed. In particular, the study explores the meanings obtained from the content of Muvi TVs' tabloidised main evening news and its relevance to their everyday lived experiences. The TV station gives prominence to "micro-politics of everyday life", alongside "serious" stories albeit in a more lurid, sensationalised and personalised manner. In undertaking this investigation, the study draws primarily on qualitative in-depth interviews - focus group and individual. These techniques unearth the manner in which the viewers decode the messages and appropriate the meanings into their lived experiences. The study establishes that the popularity of Muvi TV is due to the emphasis on human-interest stories epitomised by tabloid journalism values. The working class majority is able to relate and identify with these stories, and attaches greater believability to the station's news as compared to the public broadcaster, the Zambia National Broadcasting Corporation (ZNBC). As such, Muvi TV can be seen to fulfil a political function despite its sensationalised approach.
- Full Text:
- Date Issued: 2011
- Authors: Mbatha, Loisa
- Date: 2011
- Subjects: Television broadcasting of news -- Research -- Zambia Broadcast journalism -- Research -- Zambia Television programs -- Research -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3463 , http://hdl.handle.net/10962/d1002918
- Description: The "tabloid TV" genre, like tabloid newspapers has been chastised for depoliticising the public by causing cynicism, and lowering the standards of rational public discourse. Such criticisms are not always based on a close interrogation of the reasons for the popularity of such a genre amongst its consumers. The "tabloid TV" news genre is a relatively new phenomenon in Zambia and in the African context in general. This study is an investigation of the rise in popularity of the Zambian television station, Muvi TV. It is a reception study of Lusaka (capital city) viewers, particularly the working class community, who make up the majority of the TV stations' audience. Members of this social group who have hitherto been marginalised from mainstream media discourses were interviewed. In particular, the study explores the meanings obtained from the content of Muvi TVs' tabloidised main evening news and its relevance to their everyday lived experiences. The TV station gives prominence to "micro-politics of everyday life", alongside "serious" stories albeit in a more lurid, sensationalised and personalised manner. In undertaking this investigation, the study draws primarily on qualitative in-depth interviews - focus group and individual. These techniques unearth the manner in which the viewers decode the messages and appropriate the meanings into their lived experiences. The study establishes that the popularity of Muvi TV is due to the emphasis on human-interest stories epitomised by tabloid journalism values. The working class majority is able to relate and identify with these stories, and attaches greater believability to the station's news as compared to the public broadcaster, the Zambia National Broadcasting Corporation (ZNBC). As such, Muvi TV can be seen to fulfil a political function despite its sensationalised approach.
- Full Text:
- Date Issued: 2011
The rising popularity of Pidgin English radio stations in Nigeria: an audience study of Wazobia FM, Lagos
- Durodola, Olufunke Treasure Anike
- Authors: Durodola, Olufunke Treasure Anike
- Date: 2014
- Subjects: Wazobia FM (Nigeria) , Radio audiences -- Nigeria -- Lagos , Pidgin English -- Nigeria -- Lagos , Radio stations -- Nigeria -- Lagos , Mass media and culture -- Nigeria -- Lagos , Language and languages -- Variation , Popular culture -- Nigeria , Postcolonialism -- Nigeria
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3550 , http://hdl.handle.net/10962/d1020886
- Description: This research is located within media studies and draws on the Cultural Studies approach. It is an audience study, which uses the mixed methods of focus group discussions and an online survey to examine the importance of the use of Nigerian Pidgin as a broadcast language in investigating the rising popularity of Pidgin English radio in a multi-ethnic and multi-lingual Nigeria. The study focuses on Wazobia FM, a radio station in Lagos, and the first pidgin station in Nigeria. It seeks to determine whether the station’s audience engaged with the station’s programming based on its prioritisation of NigP and the linguistic identity it offers them. The study foregrounds the marginalised status of NigP within the politics of language in Nigeria. It traces the language’s evolution through popular and oppositional expressions in broadcasting and in music. It also seeks to establish the place of Pidgin English within the role that language plays in the formation of the Nigerian identity. This study thus adopts the ‘emic’ perspective, which underpins qualitative methodology, and views social life in terms of processes as opposed to static terms. The theoretical framework of this research revolves around culture, language and identity. Pertinent concepts in post-colonial studies, together with conceptual frameworks in Cultural Studies, such as popular culture, representation, hegemony and counter-culture have been used to make sense of the popularity of NigP radio stations.
- Full Text:
- Date Issued: 2014
- Authors: Durodola, Olufunke Treasure Anike
- Date: 2014
- Subjects: Wazobia FM (Nigeria) , Radio audiences -- Nigeria -- Lagos , Pidgin English -- Nigeria -- Lagos , Radio stations -- Nigeria -- Lagos , Mass media and culture -- Nigeria -- Lagos , Language and languages -- Variation , Popular culture -- Nigeria , Postcolonialism -- Nigeria
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3550 , http://hdl.handle.net/10962/d1020886
- Description: This research is located within media studies and draws on the Cultural Studies approach. It is an audience study, which uses the mixed methods of focus group discussions and an online survey to examine the importance of the use of Nigerian Pidgin as a broadcast language in investigating the rising popularity of Pidgin English radio in a multi-ethnic and multi-lingual Nigeria. The study focuses on Wazobia FM, a radio station in Lagos, and the first pidgin station in Nigeria. It seeks to determine whether the station’s audience engaged with the station’s programming based on its prioritisation of NigP and the linguistic identity it offers them. The study foregrounds the marginalised status of NigP within the politics of language in Nigeria. It traces the language’s evolution through popular and oppositional expressions in broadcasting and in music. It also seeks to establish the place of Pidgin English within the role that language plays in the formation of the Nigerian identity. This study thus adopts the ‘emic’ perspective, which underpins qualitative methodology, and views social life in terms of processes as opposed to static terms. The theoretical framework of this research revolves around culture, language and identity. Pertinent concepts in post-colonial studies, together with conceptual frameworks in Cultural Studies, such as popular culture, representation, hegemony and counter-culture have been used to make sense of the popularity of NigP radio stations.
- Full Text:
- Date Issued: 2014
Tug of war : a critical discourse analysis of Punch and Daily Trust newspapers' coverage of polio eradication in Nigeria
- Authors: Oyewo, Ayanfeoluwa Olutosin
- Date: 2015
- Subjects: Punch (Nigeria) , Daily Trust (Nigeria) , Poliomyelitis -- Nigeria , Communication in medicine -- Nigeria , Journalism -- Political aspects -- Nigeria , Journalistic ethics -- Nigeria , Journalism -- Objectivity -- Nigeria , Critical discourse analysis
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3546 , http://hdl.handle.net/10962/d1017787
- Description: The resurgence of the polio virus in Nigeria following vaccine rejections poses a severe threat to the total worldwide eradication of polio. Vaccine refusals are a huge problem in Nigeria, especially in the North, which accounts for about 60 percent of polio cases in 2013. These refusals were informed by claims that polio vaccines contained anti-fertility properties that were designed by the ‘West’ to reduce the Muslim population. These claims and subsequent vaccine rejections culminated in the killing of health workers during an immunisation exercise in February 2013. This study is an analysis of the coverage of the polio eradication controversy by two newspapers- Punch and Daily Trust, following the killings of the health workers. Daily Trust is situated in Northern Nigeria, while Punch is situated in the South. The choice of these newspapers is based on the argument by Ayodele (1988) and Omenugha (2004) that the Nigerian press has been accused of escalating tension in the country because they view many aspects of the Nigerian reality from the lenses of religious, political and cultural prejudices. Because it is a text-based study, the chosen research method is Fairclough’s (1995) model of Critical Discourse Analysis (CDA), following a preliminary thematic content analysis. In addition to Fairclough’s model, the study employs textual analytic tools such as narrative analysis and rhetoric/argumentative analysis. The selected texts, which comprise editorials and news stories are analysed based on the themes identified during the thematic content analysis. The study concludes that while the two newspapers differ in their locations and stylistic approach to news, they are similar in their coverage of the polio eradication crisis. They both side with the Federal Government and help perpetuate the South versus North animosity thereby ignoring the intricacies involved in the polio eradication controversy.
- Full Text:
- Date Issued: 2015
- Authors: Oyewo, Ayanfeoluwa Olutosin
- Date: 2015
- Subjects: Punch (Nigeria) , Daily Trust (Nigeria) , Poliomyelitis -- Nigeria , Communication in medicine -- Nigeria , Journalism -- Political aspects -- Nigeria , Journalistic ethics -- Nigeria , Journalism -- Objectivity -- Nigeria , Critical discourse analysis
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3546 , http://hdl.handle.net/10962/d1017787
- Description: The resurgence of the polio virus in Nigeria following vaccine rejections poses a severe threat to the total worldwide eradication of polio. Vaccine refusals are a huge problem in Nigeria, especially in the North, which accounts for about 60 percent of polio cases in 2013. These refusals were informed by claims that polio vaccines contained anti-fertility properties that were designed by the ‘West’ to reduce the Muslim population. These claims and subsequent vaccine rejections culminated in the killing of health workers during an immunisation exercise in February 2013. This study is an analysis of the coverage of the polio eradication controversy by two newspapers- Punch and Daily Trust, following the killings of the health workers. Daily Trust is situated in Northern Nigeria, while Punch is situated in the South. The choice of these newspapers is based on the argument by Ayodele (1988) and Omenugha (2004) that the Nigerian press has been accused of escalating tension in the country because they view many aspects of the Nigerian reality from the lenses of religious, political and cultural prejudices. Because it is a text-based study, the chosen research method is Fairclough’s (1995) model of Critical Discourse Analysis (CDA), following a preliminary thematic content analysis. In addition to Fairclough’s model, the study employs textual analytic tools such as narrative analysis and rhetoric/argumentative analysis. The selected texts, which comprise editorials and news stories are analysed based on the themes identified during the thematic content analysis. The study concludes that while the two newspapers differ in their locations and stylistic approach to news, they are similar in their coverage of the polio eradication crisis. They both side with the Federal Government and help perpetuate the South versus North animosity thereby ignoring the intricacies involved in the polio eradication controversy.
- Full Text:
- Date Issued: 2015
The Iindaba Ziyafika project: a new community of practice?
- Authors: Nyathi, Sihle
- Date: 2011
- Subjects: Citizen journalism -- South Africa -- Grahamstown Journalism -- South Africa -- Grahamstown Iindaba Ziyafika project Grocott's Mail (Grahamstown, South Africa) Radio journalism -- South Africa -- Grahamstown Online journalism -- South Africa -- Grahamstown Mass media -- Social aspects -- South Africa -- Grahamstown Mass media -- Political aspects -- South Africa -- Grahamstown Journalism -- Objectivity -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3477 , http://hdl.handle.net/10962/d1002932
- Description: This study sought to investigate the practices of citizen journalists in the Iindaba Ziyafika project. The objectives of the research were to explore the evolving practices of citizen journalism in Grahamstown and to extrapolate how citizen journalists are securing a discursive space in relationship to conventional journalism. The study investigated whether the citizen journalists based at Grocotts Mail and Radio Grahamstown are developing practices and patterns that can be distinguished from the practices of conventional journalism. It also evaluated whether the content that is produced by citizen journalists differs from the content that is produced by professional journalists, so that it can be understood as "alternative" and as promoting engaged citizenship. A sub goal was also to explore whether citizen journalism does enable the practice of citizenship through expanding the public sphere. The findings of the research are that in the Iindaba Ziyafika project, citizen journalists see news as a process and not as a series of news events. This is clear departure from event-based news conceptualisation associated with mainstream journalism. They view news as unfolding social processes, allowing citizen journalists to question the factors which would have precipitated the event and investigate the causal factors of particular phenomena. The research also reveals that citizen journalists in the project are engaging in pro-am journalism. Part of the practice of citizen journalists involves a very significant amount of collaboration between professional journalists and citizen journalists. The collaboration is in the production of content and in the presentation of radio broadcasts. Part of the findings of the study are that journalists in the Iindaba Ziyafika project work in different mediums and this calls for them to acquire the competencies of the different mediums. The same citizen journalists produce content for print, radio and for online media. The diction used in the stories published by citizen journalists is couched in struggle and revolutionary language which seems to pit the community against the authorities. The citizen journalists also make use of every daily language in their radio broadcasts and borrow from their cultural expression. This they do through populist methods. The citizen journalists have also integrated communication brokering as part and parcel of their practice. This is because the citizen journalists have also made it their mandate to enable the flow of information between the residents and the local authority. In terms of sourcing there is a deliberate stance to include those who are not ordinarily given a voice in the mainstream media. Women and the poor appear frequently in stories as sources and this is a different scenario from that prevalent in mainstream journalism which frequently covers the rich and the powerful. The citizen journalists in the Iindaba Ziyafika project have also borrowed practices from professional journalism and this has been integrated into their daily practice. This includes following strategic rituals of journalism objectivity and balance.
- Full Text:
- Date Issued: 2011
- Authors: Nyathi, Sihle
- Date: 2011
- Subjects: Citizen journalism -- South Africa -- Grahamstown Journalism -- South Africa -- Grahamstown Iindaba Ziyafika project Grocott's Mail (Grahamstown, South Africa) Radio journalism -- South Africa -- Grahamstown Online journalism -- South Africa -- Grahamstown Mass media -- Social aspects -- South Africa -- Grahamstown Mass media -- Political aspects -- South Africa -- Grahamstown Journalism -- Objectivity -- South Africa -- Grahamstown
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3477 , http://hdl.handle.net/10962/d1002932
- Description: This study sought to investigate the practices of citizen journalists in the Iindaba Ziyafika project. The objectives of the research were to explore the evolving practices of citizen journalism in Grahamstown and to extrapolate how citizen journalists are securing a discursive space in relationship to conventional journalism. The study investigated whether the citizen journalists based at Grocotts Mail and Radio Grahamstown are developing practices and patterns that can be distinguished from the practices of conventional journalism. It also evaluated whether the content that is produced by citizen journalists differs from the content that is produced by professional journalists, so that it can be understood as "alternative" and as promoting engaged citizenship. A sub goal was also to explore whether citizen journalism does enable the practice of citizenship through expanding the public sphere. The findings of the research are that in the Iindaba Ziyafika project, citizen journalists see news as a process and not as a series of news events. This is clear departure from event-based news conceptualisation associated with mainstream journalism. They view news as unfolding social processes, allowing citizen journalists to question the factors which would have precipitated the event and investigate the causal factors of particular phenomena. The research also reveals that citizen journalists in the project are engaging in pro-am journalism. Part of the practice of citizen journalists involves a very significant amount of collaboration between professional journalists and citizen journalists. The collaboration is in the production of content and in the presentation of radio broadcasts. Part of the findings of the study are that journalists in the Iindaba Ziyafika project work in different mediums and this calls for them to acquire the competencies of the different mediums. The same citizen journalists produce content for print, radio and for online media. The diction used in the stories published by citizen journalists is couched in struggle and revolutionary language which seems to pit the community against the authorities. The citizen journalists also make use of every daily language in their radio broadcasts and borrow from their cultural expression. This they do through populist methods. The citizen journalists have also integrated communication brokering as part and parcel of their practice. This is because the citizen journalists have also made it their mandate to enable the flow of information between the residents and the local authority. In terms of sourcing there is a deliberate stance to include those who are not ordinarily given a voice in the mainstream media. Women and the poor appear frequently in stories as sources and this is a different scenario from that prevalent in mainstream journalism which frequently covers the rich and the powerful. The citizen journalists in the Iindaba Ziyafika project have also borrowed practices from professional journalism and this has been integrated into their daily practice. This includes following strategic rituals of journalism objectivity and balance.
- Full Text:
- Date Issued: 2011
How on-line publishing contributes to democracy, press freedom and the public sphere: a case study of Nyasatimes online and The Daily Times newspaper in Malawi
- Authors: Kakhobwe, Penelope
- Date: 2009
- Subjects: Daily Times (Malawi) Nyasatimes (Malawi) Democracy -- Malawi Freedom of the press -- Malawi Journalism -- Political aspects -- Malawi Online journalism -- Malawi Electronic newspapers -- Malawi Electronic publishing -- Malawi
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3441 , http://hdl.handle.net/10962/d1002895
- Description: Since the demise of the Berlin Wall and communism, many African countries have adopted a Western-model democracy as a system of governance. However, the media has not been liberalised to reflect this new discourse as constraints in many African countries pertaining to press freedom still exist. The internet appears to have the potential to challenge the political power of governments (Tsagarousianou, 1998:167). It has been posited that it has the potential to offer more platforms for information especially in the case of restrictive media environments. This study set out to investigate the impact of on-line publishing in Malawi. It explored how the emergence of this new form of publishing through the internet has affected the public sphere, democracy and press freedom in Malawi. The main focus was the level of press freedom at on-line newspapers as compared to traditional newspapers. It used the public sphere theory and literature on the internet as a technology of freedom as its theoretical framework. Using a case study approach by focusing on two newspapers; Nyasatimes on-line and Daily Times, the study used the coup plot coverage in May 2008 in Malawi by both newspapers as reference for the measurement of the level of press freedom. The study used qualitative content analysis and semi-structured interviews as its research methods. The research revealed that Nyasatimes enjoys more freedom to publish and therefore appears to have more press freedom than its more traditional counterpart. However, Nyasatimes also faces some unique challenges. The findings also revealed that press freedom in Malawi is not only affected by government through legislation but other factors and players as well play a central role in determining the level of press freedom for traditional media. The study therefore concludes that despite the internet’s ability to transcend local regimes of authority and censorship pertaining to press freedom, the challenges facing traditional media still need to be addressed as it is the primary source of information for most people in Malawi with on-line newspapers being simply supplementary.
- Full Text:
- Date Issued: 2009
- Authors: Kakhobwe, Penelope
- Date: 2009
- Subjects: Daily Times (Malawi) Nyasatimes (Malawi) Democracy -- Malawi Freedom of the press -- Malawi Journalism -- Political aspects -- Malawi Online journalism -- Malawi Electronic newspapers -- Malawi Electronic publishing -- Malawi
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3441 , http://hdl.handle.net/10962/d1002895
- Description: Since the demise of the Berlin Wall and communism, many African countries have adopted a Western-model democracy as a system of governance. However, the media has not been liberalised to reflect this new discourse as constraints in many African countries pertaining to press freedom still exist. The internet appears to have the potential to challenge the political power of governments (Tsagarousianou, 1998:167). It has been posited that it has the potential to offer more platforms for information especially in the case of restrictive media environments. This study set out to investigate the impact of on-line publishing in Malawi. It explored how the emergence of this new form of publishing through the internet has affected the public sphere, democracy and press freedom in Malawi. The main focus was the level of press freedom at on-line newspapers as compared to traditional newspapers. It used the public sphere theory and literature on the internet as a technology of freedom as its theoretical framework. Using a case study approach by focusing on two newspapers; Nyasatimes on-line and Daily Times, the study used the coup plot coverage in May 2008 in Malawi by both newspapers as reference for the measurement of the level of press freedom. The study used qualitative content analysis and semi-structured interviews as its research methods. The research revealed that Nyasatimes enjoys more freedom to publish and therefore appears to have more press freedom than its more traditional counterpart. However, Nyasatimes also faces some unique challenges. The findings also revealed that press freedom in Malawi is not only affected by government through legislation but other factors and players as well play a central role in determining the level of press freedom for traditional media. The study therefore concludes that despite the internet’s ability to transcend local regimes of authority and censorship pertaining to press freedom, the challenges facing traditional media still need to be addressed as it is the primary source of information for most people in Malawi with on-line newspapers being simply supplementary.
- Full Text:
- Date Issued: 2009
An investigation of the Ugandan publication Red Pepper: a case study from 2001-2004
- Authors: Opolot, Benedict
- Date: 2008
- Subjects: Red Pepper (Uganda) Sex in mass media -- Uganda Liberalism in mass media -- Uganda Homophobia -- Press coverage -- Uganda Mass media -- Political aspects -- Uganda Tabloid newspapers -- Uganda -- Case studies Newspapers -- Uganda -- 21st century Journalism -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3513 , http://hdl.handle.net/10962/d1007713
- Description: Red Pepper has been the subject of much discussion in Uganda, with some accounts describing it as a liberal mouthpiece, and others as pornography. This case study, therefore, sought to investigate Red Pepper as a media phenomenon in Uganda in the 21st century, specifically between 2001 and 2004. Employing quantitative and qualitative methodologies, it focused on the production process and the text. Although sexualised content dominate its pages, and news about issues such as the environment and education are near-absent, its managers describe the publication as legitimate, normative and consistent with liberal media standards. Accordingly, to interrogate Red Pepper in terms of its journalistic functions, selected debates associated with liberal approaches to news media, media political economy, tabloidisation, pornography and gendered relations were reviewed. The analysis entailed five phases. The first was a denotative or descriptive analysis, which focused on the publication's structure and content focus. This was followed by an interview with management, a broad content analysis to establish the incidence of predefined content categories expected of the tabloid, pornographic and liberal press and, lastly, a theme-based content analysis that sought to establish the potential meanings and framing of the dominant content categories of gossip and sexualised copy. Overall, the study found Red Pepper to be a misogynistic tabloid, having elements said to belong to pornography and homophobia. According to the findings, not only does Red Pepper fall short of a liberal understanding of a newspaper in terms of diversity of topics, provision of information and professional practice, it also does not fit the understanding of an alternative public sphere, mainly because it fails to challenge the patriarchal framing of sex, sexuality and gendered relations. This framing is undertaken deliberately as a means to securing economic rather than journalistic ideals to which the editors pay lip service. Consequently, the gossip and sexualised content are not problematised and as such discourses and power relations therein are not interrogated. Neither are inadequacies in local systems addressed nor corrective action mobilised as expected of some tabloids. All in all, the publication fronts superficial entertainment content that echoes particular gender constructions and patriarchal commonsense and entrenches the (undesirable) status quo which, ironically, it claims to challenge.
- Full Text:
- Date Issued: 2008
- Authors: Opolot, Benedict
- Date: 2008
- Subjects: Red Pepper (Uganda) Sex in mass media -- Uganda Liberalism in mass media -- Uganda Homophobia -- Press coverage -- Uganda Mass media -- Political aspects -- Uganda Tabloid newspapers -- Uganda -- Case studies Newspapers -- Uganda -- 21st century Journalism -- Uganda
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3513 , http://hdl.handle.net/10962/d1007713
- Description: Red Pepper has been the subject of much discussion in Uganda, with some accounts describing it as a liberal mouthpiece, and others as pornography. This case study, therefore, sought to investigate Red Pepper as a media phenomenon in Uganda in the 21st century, specifically between 2001 and 2004. Employing quantitative and qualitative methodologies, it focused on the production process and the text. Although sexualised content dominate its pages, and news about issues such as the environment and education are near-absent, its managers describe the publication as legitimate, normative and consistent with liberal media standards. Accordingly, to interrogate Red Pepper in terms of its journalistic functions, selected debates associated with liberal approaches to news media, media political economy, tabloidisation, pornography and gendered relations were reviewed. The analysis entailed five phases. The first was a denotative or descriptive analysis, which focused on the publication's structure and content focus. This was followed by an interview with management, a broad content analysis to establish the incidence of predefined content categories expected of the tabloid, pornographic and liberal press and, lastly, a theme-based content analysis that sought to establish the potential meanings and framing of the dominant content categories of gossip and sexualised copy. Overall, the study found Red Pepper to be a misogynistic tabloid, having elements said to belong to pornography and homophobia. According to the findings, not only does Red Pepper fall short of a liberal understanding of a newspaper in terms of diversity of topics, provision of information and professional practice, it also does not fit the understanding of an alternative public sphere, mainly because it fails to challenge the patriarchal framing of sex, sexuality and gendered relations. This framing is undertaken deliberately as a means to securing economic rather than journalistic ideals to which the editors pay lip service. Consequently, the gossip and sexualised content are not problematised and as such discourses and power relations therein are not interrogated. Neither are inadequacies in local systems addressed nor corrective action mobilised as expected of some tabloids. All in all, the publication fronts superficial entertainment content that echoes particular gender constructions and patriarchal commonsense and entrenches the (undesirable) status quo which, ironically, it claims to challenge.
- Full Text:
- Date Issued: 2008
An investigation of newsroom convergence at the MoAfrika media company in Lesotho and its implications for gatekeeping: a qualitative case study
- Authors: Senthebane, Teboho
- Date: 2009
- Subjects: MoAfrika Convergence (Telecommunication) Mass media -- Management -- Lesotho Journalism -- Management -- Lesotho Journalism -- Technological innovations -- Lesotho
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3501 , http://hdl.handle.net/10962/d1006112
- Description: This research is based on a case study of MoAfrika, a news organisation that has embraced digitisation to produce and distribute content across three platforms. It draws upon observation and in-depth interviews to show how MoAfrika's embrace of a degree of convergence has led to a fragmentation for journalists whose daily work now include additional responsibilities and pressures of time. While there is an increase in the quantity of news disseminated via radio, newspaper and online, questions arise about the quality of such news produced in a multi-skilled, multiple media news production environment. The result is repurposed stories with little original content and augmented employee workloads without training and compensation. The study examines these issues drawing on theories of gatekeeping and convergence. The decision to include a news story at MoAfrika depends partly on which medium it fits into most easily. News values, deadlines, organisational norms and national trends are some of the considerations which factored into gatekeepers' decisions. Primary decision-making was made within a group which also considered expense and expertise, and where the Managing Editor made the final call and set the frameworks for how content played across the enterprise's three platforms.
- Full Text:
- Date Issued: 2009
- Authors: Senthebane, Teboho
- Date: 2009
- Subjects: MoAfrika Convergence (Telecommunication) Mass media -- Management -- Lesotho Journalism -- Management -- Lesotho Journalism -- Technological innovations -- Lesotho
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3501 , http://hdl.handle.net/10962/d1006112
- Description: This research is based on a case study of MoAfrika, a news organisation that has embraced digitisation to produce and distribute content across three platforms. It draws upon observation and in-depth interviews to show how MoAfrika's embrace of a degree of convergence has led to a fragmentation for journalists whose daily work now include additional responsibilities and pressures of time. While there is an increase in the quantity of news disseminated via radio, newspaper and online, questions arise about the quality of such news produced in a multi-skilled, multiple media news production environment. The result is repurposed stories with little original content and augmented employee workloads without training and compensation. The study examines these issues drawing on theories of gatekeeping and convergence. The decision to include a news story at MoAfrika depends partly on which medium it fits into most easily. News values, deadlines, organisational norms and national trends are some of the considerations which factored into gatekeepers' decisions. Primary decision-making was made within a group which also considered expense and expertise, and where the Managing Editor made the final call and set the frameworks for how content played across the enterprise's three platforms.
- Full Text:
- Date Issued: 2009
State or public service broadcasting?: an analysis of the coverage of political issues and debates during an election campaign on television news
- Authors: Macha, Herbert
- Date: 2002
- Subjects: Public service television programs -- Zambia , Television in politics , Television broadcasting of news -- Zambia , Elections -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3502 , http://hdl.handle.net/10962/d1006234 , Public service television programs -- Zambia , Television in politics , Television broadcasting of news -- Zambia , Elections -- Zambia
- Description: Public Service Television remains a key institution of democratisation in the context of emerging democracies in Africa, especially with the advent of liberalisation and commercialisation of the media. The democratic changes taking place in Zambia require a genuine public service broadcasting television that will promote pluralism in the public sphere. Among the many available strategies and mechanisms for fostering a sustainable democratic and cultural environment, public service broadcasting is still the best. This study set out to examine representation of political issues and debates during election campaign on ZNBC television news to assess the extent to which it plays a role as a public broadcaster in the mediation of pluralistic politics. Election news on television, in line with the public sphere argument was found to be essential for investigating the nature of public service television from the point of view of impartiality, universality and diversity. Using both qualitative and quantitative methods the study has confirmed the hypothesis that the role of a public service television in the mediation of pluralistic politics is compromised by ZNBC's partial and unbalanced coverage of elections. As a result ZNBC, as a public service broadcaster is undermining the very democracy it is expected to promote. Public service television should take new forms if it is to be recognised and appreciated by the public as a genuine, open and democratic public sphere. I therefore recommend that a system of license fee for viewers be introduced. Secondly, government should increase funding into public service television to supplement revenue from license fee and advertising. Thirdly, I recommend the appointment of an independent board whose members will be appointed for a fixed term, by public nomination and a process of public hearing, according to publicly available criteria, which guarantees diversity of political, ethnic, social and professional background. Fourthly I suggest the formation of an Election News Coverage Committee comprising of journalists, academicians, the church and civic organisation that will formulate and implement editorial policy on election coverage and above all monitor and the coverage of elections on ZNBC television news.
- Full Text:
- Date Issued: 2002
- Authors: Macha, Herbert
- Date: 2002
- Subjects: Public service television programs -- Zambia , Television in politics , Television broadcasting of news -- Zambia , Elections -- Zambia
- Language: English
- Type: Thesis , Masters , MA
- Identifier: vital:3502 , http://hdl.handle.net/10962/d1006234 , Public service television programs -- Zambia , Television in politics , Television broadcasting of news -- Zambia , Elections -- Zambia
- Description: Public Service Television remains a key institution of democratisation in the context of emerging democracies in Africa, especially with the advent of liberalisation and commercialisation of the media. The democratic changes taking place in Zambia require a genuine public service broadcasting television that will promote pluralism in the public sphere. Among the many available strategies and mechanisms for fostering a sustainable democratic and cultural environment, public service broadcasting is still the best. This study set out to examine representation of political issues and debates during election campaign on ZNBC television news to assess the extent to which it plays a role as a public broadcaster in the mediation of pluralistic politics. Election news on television, in line with the public sphere argument was found to be essential for investigating the nature of public service television from the point of view of impartiality, universality and diversity. Using both qualitative and quantitative methods the study has confirmed the hypothesis that the role of a public service television in the mediation of pluralistic politics is compromised by ZNBC's partial and unbalanced coverage of elections. As a result ZNBC, as a public service broadcaster is undermining the very democracy it is expected to promote. Public service television should take new forms if it is to be recognised and appreciated by the public as a genuine, open and democratic public sphere. I therefore recommend that a system of license fee for viewers be introduced. Secondly, government should increase funding into public service television to supplement revenue from license fee and advertising. Thirdly, I recommend the appointment of an independent board whose members will be appointed for a fixed term, by public nomination and a process of public hearing, according to publicly available criteria, which guarantees diversity of political, ethnic, social and professional background. Fourthly I suggest the formation of an Election News Coverage Committee comprising of journalists, academicians, the church and civic organisation that will formulate and implement editorial policy on election coverage and above all monitor and the coverage of elections on ZNBC television news.
- Full Text:
- Date Issued: 2002